prototyping social design in namibia and in finland
DESCRIPTION
Presentation @ Seoul, Korea IASRD 2009 ConferenceTRANSCRIPT
Prototyping Social Designin Finland and Namibia
Service Design as a Method forDesigning Services for Wellbeing
Satu MiettinenSavonia University of Applied Sciences,
Kuopio Academy of DesignFinland
Picture: Kuopio Academy of Design
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
> Service design methods forwellbeing
> The process of innovating userorientated service concept forwellbeing
Goals of the paper
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
Service design process> Service needs, new ideas and ways to utilise
technology are encountered when the customerand the end users participate in the designprocess.
> Visualizing the service experience and differentmethods for experience prototyping areimportant part of product development process.
> These methods offer a fast and competitive way torealize new customer-orientated serviceproducts.
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
Service designer
> Emphasis on strong social skills,empathy for the users, creativity andvisual thinking.
> Design thinking has the ability tocreate concepts, solutions and futureservice experiences for users.
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
Co-creation methodsin two projects:
> Social design development case withNamibian women who are producingcrafts products for local tourismmarket
> Service development case of aproduct that supports children’s self-esteem at Kunnonpaikka rehabitationcentre
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
Service design process
1) Understand the service design challenge: users,business environment and applicable technologies
2) Observe, profile, create empathy for the users3) Participate with the users4) Be visual during the whole process5) Create ideas, prototype, evaluate and improve! >
iterative process6) Include the clients and the users in the process7) Phases include implementing, maintaining and
developing the services8) Remember the business realities!
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
NAMIBIAN CRAFTS WOMEN ANDCREATIVE TOURISM
EXPERIENCE
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
CREATIVE TOURISM> This process is actively corporeal and multi-sensing, not
only visual. About learning a new cultural skill alsoparticipating in clultural activity in broader definition.
> Creative tourism has effects on both the host (serviceprovider) and the guest (user). For the host it gives themeans to resist the predominant modes and powerstructures of tourism.
> The local community members can redefine their roles andrepresent themselves as members of a modern, dynamicsociety. This has an empowering effect on the identityconstruction and self-esteem of the local community. It alsohas economic effects.
> Creative tourism as such is very much a community-basedtourism effort.
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
CO-CREATION> Designers and local women working together with ceramics
production> Engagement in creative crafts processes helped the
participants connect and learn from each other’s lifestyles.> Co-production of the service characterizes the creative
tourism experience. Working with the local artisanssimultaneously empowers both the local crafts people andthe visitors.
> Co- experiencing in turn characterizes the creative tourismexperience. This feature was constructed through an inter-personal experience of authenticity, which included also thelocal artisans, not only the visitors.
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
KUNNONPAIKKA ANDIMPROVING CHILDREN’S
SELF-ESTEEM
Photo: Niina Talaslahti
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
Developing a newservice product
> New type of product for therehabilitation centre
> Need to learn to know more aboutthe customer segment
> Need to develop service designprocess at the rehabitation centre
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
Traditional andInnovative methods
with the stakeholders1) Context mapping with the staff of the
rehabilitation centre and the users(children)
2) Visualising the future service(scenario-based design)
3) Participating the users (experienceprototyping)
Photo: Niina Talaslahti
20/10/2009 Design for social inclusion and socialsustainability, IASDR 2009, Korea
What did I learn?> With the local communities methods need to be
hands on and the commitment long term. I haveworked with Namibia since 2000, the next projectin July-August 2010
> The iteration processes in the servicedevelopment needs to be taken far enough to toreally develop a feasible service
> Methods work and have been tested but need tobe further developed, documented and made partof the company’s or a community’s generalpractise