proud sponsor - files.ctctcdn.comfiles.ctctcdn.com/9bfd24cb001/0cf96ce9-1c29-4520... · eric hahn,...

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PROUD SPONSOR OF THE

2013 LOUIE AWARDS

AMAZING GRAPHICSwww.Monster-Color.com

@MONSTERCOLOR

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Dale aDDy, Partner Dna Creative Marketing, llC

For nearly 20 years, Dale has created advertising campaigns and design pieces for a wide variety of clients – Belmont University, Country Music Hall of Fame & Museum, Healthcare Management Systems, Jack Daniel’s Distillery, Johnston & Murphy, Nissan North America, Inc., Permobil, Inc., Saturn Corporation and Toshiba Consumer Products. His work has garnered numerous honors, including National Gold ADDY® Awards, London International Advertising Award, New York Film Festival Award, One Show, Print and Telly Awards. When not working, Dale spends time with his wife and writer, April, and CJ the Golden Retriever/boss of the place.

BruCe gifforD, Chief Creative offiCer SMithgifforD

Bruce Gifford is known for his intelligent humor across interactive, traditional and integrated spaces. His work has won multiple national and international awards for clients such as Nike, Budweiser, Volvo, HP and Choice Hotels. After working all over the country at agencies such as Goodby Silverstein & Partners, Euro RSCG/NY and Amsterdam, and Arnold Worldwide, he now runs his own agency, SmithGifford. In addition to Cannes, The One Show, Communication Arts and the Radio Mercury Awards, his ads have been featured on “America’s Funniest Commercials” and FunniestAdsOnTV.com. He now lives in Arlington, Virginia, with his wife and 11-year-old son.

to our DonorS anD PartnerS for their SuPPort of the 2013 louie awarDS Show anD the return of the winnerS Book

kevin kelly, grouP Creative DireCtor havaS worlDwiDe ChiCago

During his 20-year career in advertising, Kevin has created and overseen award-winning consumer-focused creative for clients such as The Economist, Charles Schwab, Sears Holding Corp., Sprint, Whole Foods Market, P&G, Sony, Citi ThankYou Card and Citi / American Airlines AAdvantage Card. His experience includes a four-year stint as the founder and owner of a small creative boutique. His work has appeared in a wide variety of channels, including TV, print, radio, direct mail and digital. Kevin believes that achieving success in advertising is contingent upon three things: being wildly passionate about what you do, listening intently and working harder than everybody else.

judges

special thanks

39th annual louie awardsThe 39th annual Louie Awards celebrates the finest work created by the advertising industry in Louisville. The Louie competition represents the ultimate recognition of hard work – and validation of creativity – for the past year. Winning a Louie award is the first step in the three-tiered national ADDY® creative competition, sponsored by the American Advertising Federation, culminating at the AAF national conference.

2013 winnerS Book ProDuCtion noteS Paper provided by Athens Paper: Mohawk Color Copy Premium with iTone 80# cover and 32# text in Neon White.Designed by Power Creative. Printed by Welch Printing on an HP Indigo 5500.

Athens Paper

Deckel & Moneypenny

Fred Minnick Photography

French Paper

Hound Dog Press

Interactive Media Lab

John Flower Productions

Korbel

Mohawk Paper

MPI Printing

Power Creative

United Mail

Welch Printing

aMeriCan aDvertiSing feDeration – louiSville 130 St. Matthews Avenue, Suite 302 | Louisville, KY 40207 | louisvilleadfed.org | 502.895.2500

this year’s winners Book is dedicated to those we have lost in the louisville creative community this past year.

4 | professional winners

professional winners

judges’ choice red7e

Old 502 WineryWelcome Brick

Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck,

Creative Director

best of show Power Creative

GE Energy-RenewablesClimb Time Kinect Game

Dan Bryan, CGIJoel Eckert, CGIBen Wilson,

Senior DeveloperJason Latta,

Senior DeveloperTom Herndon,

Associate Creative Director/Writer

Chris Greenlee, Associate Creative Director/Art Director

Dave Pender, Digital Creative Director

professional winners | 5


Baptist HealthPeaceful Holiday TV

James Williamson, Writer, Agency Producer

Karl Feige, EditorKevin Price, Art DirectorRick Boone, Audio Editor,

Interactive Media LabSam Dodson, Producer,

Mass ProductionDan Barbercheck,

Creative Director


Sunrise Children’s ServicesDetention Poster Campaign

Kevin Price, Art DirectorDan Barbercheck, Writer,

Creative DirectorTiffany Stewart, Writer


sales promotion

catalog1 golD aDDy® awarD

Power Creative for GE AppliancesMonogram Catalog

Eileen Holston, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorMichelle Knox, Art DirectorNancy Wiegel, Art DirectorLaura Robinson, Creative DirectorPhil Cooley, PhotographerCraig Schneider, Photographer

sales kits or product information sheets

2 golD aDDy® awarDPriceWeber for Brown-FormanEarly Times Blind Archer Sales Kit

JC Thorpe, Creative DirectorRobert Trinkle, Account Director

3 golD aDDy® awarDRed7e for Louisville Convention & Visitors BureauUrban Bourbon Trailblazer Credentials Kit

Patrick Hill, Art DirectorJames Williamson, Writer, Creative DirectorLaura Becker, Print Production Manager

Silver aDDy® awarDPower Creative for Lennox2011 Playbook “The Extraordinaires”

Laura Robinson, Creative DirectorRick Hickey, Associate Creative Director/Art DirectorEileen Holston, Associate Creative Director/WriterScott Smith, Senior Art DirectorEric Hahn, Senior Copywriter

packaging, single unit4 golD aDDy® awarD

Brown-Forman for Brown-Forman Global Travel RetailJack Daniel’s Double Gold Medal

Sam Gardner, Art Director

Silver aDDy® awarDBrown-Forman for Brown-FormanEarly Times Blind Archer

Dac Austin, Art DirectorWebb Blevins, Creative DirectorSteve Hacker, Writer

Silver aDDy® awarDBrown-Forman for Brown-FormanEarly Times Fire Eater

Dac Austin, Art DirectorWebb Blevins, Creative Director

packaging, campaignSilver aDDy® awarDRed7e for Old 502 WineryOld 502 Winery Packaging

Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck, Creative DirectorLouisville Label Inc., Print ProductionLaura Becker, Print Production

1

2

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4

5

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point of purchase, counter top or attachedSilver aDDy® awarDRed7e for Roy Rogers RestaurantsFeed a Lineman POP

Scott Klosterman, WriterWally Dahman, Art DirectorDan Barbercheck, Creative Director

point of purchase, free-standingSilver aDDy® awarDPriceWeber for Brown-FormanKorbel California Classic Surfboard

Carolyn Moses, Creative DirectorCharles Frank, Creative Director

point of purchase, trade show exhibit

5 golD aDDy® awarDBandy Carroll Hellige for Four Roses BourbonBourbon Gala Bar

Gary Sloboda, Creative DirectorMark Miller, Art DirectorCorman & Associates, Construction

campaign6 golD aDDy® awarD

PriceWeber for Brown-FormanEarly Times Fire Eater


Silver aDDy® awarDPriceWeber for Brown-FormanEarly Times Blind Archer



collateral material

stationery package, flat printed1 golD aDDy® awarD

NIMBUS for Greater Louisville Inc.Greater Louisville Inc., Stationery Package

Zac Stout, Creative DirectorStacey R. Wade, Chief Creative Officer

annual report, four-colorSilver aDDy® awarDKentucky State Fair Board for Kentucky State Fair Board2011 Kentucky State Fair Board Annual Report

Mike Fryman, Graphic DesignerJeanie Dittmeier, Project ManagerSandra Kendall, EditorAudrey Flagg, CopywriterRyne Dunkelberger, Copywriter

Silver aDDy® awarDTwo Guys for Sons of the American Revolution

FoundationSons Annual

Chandra Blair, Owner/180 AdvertisingRankin Mapother, Copywriter/Two GuysKevin Lippy, Art Director/Two Guys

brochure, four-color2 golD aDDy® awarD

Power Creative for Lennox Industries Inc.Lennox in Sync

Rick Hickey, Associate Creative Director/Art DirectorTom Herndon, Associate Creative Director/WriterDan Bryan, VFX ArtistLaura Robinson, Creative DirectorDave Pender, Creative Director

Silver aDDy® awarDPower Creative for GE AppliancesEco Homes

Chris Colby, Associate Creative Director/Art DirectorElizabeth Smith, Assistant Art DirectorAndy Stillwagon, Associate Creative Director/WriterLaura Robinson, Creative Director

Silver aDDy® awarDPower Creative for GE AppliancesSlate

Chris Colby, Associate Creative Director/Art DirectorAndy Stillwagon, Associate Creative Director/WriterCraig Schneider, Senior PhotographerDan Dry, VP, Chief Visual OfficerTim Paschal, CG Paint ArtistLaura Robinson, Creative Director

1

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publication design, entire book

3 golD aDDy® awarD21 Skye Design for Goat Rodeo ProductionGoat Rodeo Production “Resorts” Book

Thomas Hart Shelby, PhotographerMichael Foley, ProducerElizabeth Perry Spalding, Creative Director

4 golD aDDy® awarDYum! Brands for KFCKFC Team Member Booklet for Colonel’s

Autobiography Launch

Heather Roberts, Senior Account ManagerMary Newell, Creative DirectorSarah Willoughby, Associate Creative DirectorScott Howard, Art Director

poster, singleSilver aDDy® awarDRed7e for Old 502 WineryRight Way to Drink Wine

Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck, Creative Director

poster, campaignSilver aDDy® awarDPriceWeber for Brown-FormanKorbel California Classic

Carolyn Moses, Creative DirectorCharles Frank, Creative DirectorRobert Trinkle, Account Director

Silver aDDy® awarDRed7e for Old 502 WineryOld 502 Urban Winery Poster Campaign

Kevin Price, Art DirectorScott Klosterman, WriterTiffany Stewart, WriterJames Williamson, WriterDan Barbercheck, Creative DirectorLaura Becker, Print Production

special event material, invitation

5 golD aDDy® awarDRed7e for Louisville Convention

& Visitors BureauDate with a Southern Belle Invitation

Patrick Hill, Art DirectorJames Williamson, Writer, Creative Director

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direct marketing

business-to-business or consumer, single, 3-d

1 golD aDDy® awarDRed7e for Louisville Convention & Visitors BureauRainbow-Wigged Crazies Mailer

Wally Dahman, Art DirectorJames Williamson, Writer, Creative Director

2 golD aDDy® awarDDoe-Anderson for Maker’s MarkMaker’s Ambassador Holiday Mailers

David Vawter, Chief Creative OfficerCourtney Kempf, Art DirectorAdam Linton, CopywriterTim Kennedy, Graphic Artist

1

2

non-traditional advertising

non-traditional advertising, single4 golD aDDy® awarD

Red7e for Old 502 Winery Welcome Brick

Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck, Creative Director

mass transit/public/airline, exteriorSilver aDDy® awarDTwo Guys for O’Shea’s Irish PubsHoney

Rankin Mapother, CopywriterKevin Lippy, Art Director

site, interior still or staticSilver aDDy® awarDRed7e for Louisville Convention & Visitors BureauBourbon Country Midway Airport Floor Graphics

Patrick Hill, Art DirectorJames Williamson, Writer, Creative DirectorDan Barbercheck, Creative DirectorMatt O’Mara, Media

site, exterior still or staticSilver aDDy® awarDRed7e for Louisville Convention & Visitors BureauBourbon Country Midway Airport Pole Banners

Patrick Hill, Art DirectorMatt Newton, WriterJames Williamson, Writer, Creative DirectorDan Barbercheck, Writer, Creative DirectorMatt O’Mara, Media


Power Creative for Big Brothers Big SistersBowl for Kids Sake

Tim Ofcacek, Art DirectorNatalie Weis, WriterAndy Stillwagon, Associate Creative DirectorDennis Smiley, Associate Creative DirectorLaura Robinson, Creative Director

out-of-home


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consumer or trade publication

full page, less than four-colorSilver aDDy® awarDLeapFrog Interactive for Sun Tan CitySun Tan City “QR Code”

Alan Gilleo, Creative DirectorMike Brown, Senior WriterKeith Adams, Senior Art Director

full page, four-color1 golD aDDy® awarD

Power Creative for GE AviationNow Serving Houston

Glenn Goodman, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorTim Paschal, Creative RetouchingJoel Eckert, Associate Creative Director/CGILaura Robinson, Creative Director

Silver aDDy® awarDPower Creative for GE AviationNow Serving London

Glenn Goodman, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorTim Paschal, Creative RetouchingJoel Eckert, Associate Creative Director/CGILaura Robinson, Creative Director

magazine self-promotion, singleSilver aDDy® awarDBandy Carroll Hellige for Bandy Carroll HelligeIndianapolis Film Festival

Gary Sloboda, Creative DirectorBrian Garr, Art DirectorTed Eckel, WriterTom Anderson, AnimationFrederick Hagan, Music/Sound

1

2

3

4

newspaperfractional page, color

2 golD aDDy® awarDTwo Guys for O’Shea’s Irish Pubs12:01


3 golD aDDy® awarDTwo Guys for O’Shea’s Irish PubsMorning


4 golD aDDy® awarDTwo Guys for O’Shea’s Irish PubsWalls


Silver aDDy® awarDTwo Guys for O’Shea’s Irish PubsMenu

Rankin Mapother, Copywriter Kevin Lippy, Art Director


campaign, color5 golD aDDy® awarD

Two Guys for O’Shea’s Irish PubsMorning/Walls/Menu/12:01


5


digital advertising

websites, b-to-b, servicesSilver aDDy® awarDBlackstone Media Network for The HoundThe Hound Website

Ty Goss, Designer

websites, consumer, products1 golD aDDy® awarD

Power Creative for GE Appliancesmonogram.com

Eileen Holston, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorDave Pender, Creative DirectorLaura Robinson, Creative DirectorBen Wilson, Developer

2 golD aDDy® awarDRed7e for Louisville Branding ProjectPossibility City Website

Patrick Hill, Interactive DesignerPip Pullen, Writer, Art DirectorBrandon Stephens, Contributing ProgrammerDan Barbercheck, Creative DirectorTiffany Stewart, WriterJames Williamson, Writer

websites, consumer, servicesSilver aDDy® awarDPower Creative for Kentucky Shakespearekyshakespeare.com

Glenn Goodman, Associate Creative Director/WriterChris Greenlee, Associate Creative Director/Art DirectorDave Pender, Digital Creative Director

mobile websites, productsSilver aDDy® awarDPower Creative for LennoxHero with a Mission Mobile

Patrick Bartenstein, Art DirectorEric Hahn, CopywriterEileen Holston, Associate Creative Director/WriterRick Hickey, Associate Creative Director/Art DirectorBrad Ball, Developer

social media, single platform, consumerSilver aDDy® awarDCurrent360 for Schmitt Sohne WinesRELAX Pinterest

Angela Trumbaturi, Social Media DirectorElizabeth Dowell, Social Media

Silver aDDy® awarDPriceWeber for Brown-FormanCanadian Mist Clash of the Cocktails

Mark Stiebling, Creative DirectorJeremy Schell, VP, DigitalScott Klosterman, CopywriterJason Walton, Digital DesignerEddie Price, Application Developer

Silver aDDy® awarDYum! Brands for KFCColonel Sanders Autobiography & Cookbook

Launch on Facebook

Heather Roberts, Senior Account ManagerMary Newell, Creative DirectorSarah Willoughby, Associate Creative DirectorScott Howard, Art DirectorSteve Kelly, Technical DirectorBryan Volz, Developer

social media, campaignSilver aDDy® awarDCurrent360 for Schmitt Sohne WinesFlat Little German

Angela Trumbaturi, Social Media DirectorDennis Bonifer, Art DirectorAnthony Bouvier, CTOElizabeth Dowell, Social MediaBrad Lutrell, Social Media

apps, tabletSilver aDDy® awarDPower Creative for LennoxLennox Comfort Center App

Jason Kirtley, Senior Art DirectorPatrick Bartenstein, Art DirectorEric Hahn, CopywriterEileen Holston, Associate Creative Director/WriterRick Hickey, Associate Creative Director/Art DirectorDave Pender, Creative Director

Silver aDDy® awarDPower Creative for GE AppliancesSales Education Guide

Kris Johnson, Art DirectorChris Colby, Associate Creative Director/Art DirectorAndy Stillwagon, Associate Creative Director/WriterDave Pender, Creative DirectorBen Wilson, Interactive Analyst/DeveloperTed Wirth, PhotographerCraig Schneider, Senior PhotographerPhil Cooley, PhotographerDan Dry, VP, Chief Visual OfficerRick Sims, Senior Stylist/Set ProducerApril Brown, Stylist/Set Producer

apps, web-based (browser)Silver aDDy® awarDPower Creative for InterlogixSynchronized Home

Tom Herndon, Associate Creative Director/WriterJason Kirtley, Senior Art DirectorChris Greenlee, Associate Creative Director/Art DirectorDave Pender, Digital Creative DirectorBen Wilson, Senior Developer


1

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2

advertising and promotion, games

1 golD aDDy® awarDPower Creative for GE Energy-RenewablesClimb Time Kinect Game

Dan Bryan, CGIJoel Eckert, CGIBen Wilson, Senior DeveloperJason Latta, Senior DeveloperTom Herndon, Associate Creative Director/WriterChris Greenlee, Associate Creative Director/Art DirectorDave Pender, Digital Creative Director

Silver aDDy® awarDRed7e for Louisville Branding ProjectDress David

Tony Feltner, Writer, Interactive DesignPip Pullen, Art DirectorDan Barbercheck, Creative Director

Silver aDDy® awarDRed7e for Louisville Branding ProjectFriend of Lou Derby E-card Maker

Pip Pullen, Writer, Art DirectorPip Pullen, Interactive DesignerAnthony Noe, NoeINK, Interactive DeveloperDan Barbercheck, Creative Director

video, commercialsSilver aDDy® awarDDoe-Anderson for Maker’s MarkMaker’s Mark Cocktail Party “It isn’t about”

Internet Video

David Vawter, Chief Creative OfficerScott Boswell, CopywriterScott Troutman, Art DirectorDelane Wise, Broadcast Producer

video, branded content, :60 or less

2 golD aDDy® awarDDoe-Anderson for Maker’s MarkMaker’s Cocktail Party “Full Blown Notion”

Internet Video

David Vawter, Chief Creative OfficerScott Troutman, Art/Creative DirectorScott Boswell, Copy/Creative DirectorDelane Wise, Broadcast Producer

video, branded content, more than :60

3 golD aDDy® awarDRed7e for Louisville Branding ProjectLouisville One Minute Movie

Tony Feltner, Writer, Art DirectorTony Feltner, Editor, ProducerDan Barbercheck, Creative DirectorCool people of Louisville, FilmmakersRobert McAtee, Original Music “OoweeMan”Pip Pullen, Nicole Cooper, Producers

digital advertising (continued)

1

3



Doe-Anderson for Maker’s MarkMaker’s Mark Cocktail Party Internet Videos

“Duet” & “It isn’t about”

David Vawter, Chief Creative OfficerScott Troutman, Art/Creative DirectorScott Boswell, CopywriterDelane Wise, Broadcast Producer

5 golD aDDy® awarDRed7e for Louisville Branding ProjectFriend of Lou Interactive

Pip Pullen, Writer, Interactive DesignerTony Feltner, Writer, Interactive DesignerBrandon Stephens, Interactive DeveloperAnthony Noe, NoeINK, Interactive DeveloperDan Barbercheck, Creative Director

4

5


television

local (one dma), :15 or lessSilver aDDy® awarDCreative Alliance for Nanz & KraftStupid Idiot TV

Christian Urton, Senior Art DirectorCathy Wilde, Associate Creative Director/CopywriterAndy Vucinich, Executive Creative DirectorVideobred, Production Co.

local (one dma), :301 golD aDDy® awarD

Focal Point for Dauenhauer PlumbingDauenhauer - Robots

Doug Jefferson, Director of PhotographyPatrick Hogan, Writer/EditorDrew Osborn, After EffectsErica Benton, Producer

2 golD aDDy® awarDRed7e for Baptist HealthPeaceful Holiday TV

James Williamson, Writer, Agency ProducerKarl Feige, EditorKevin Price, Art DirectorRick Boone, Audio Editor, Interactive Media LabSam Dodson, Producer, Mass ProductionDan Barbercheck, Creative Director

local (one dma), campaignSilver aDDy® awarDCreative Alliance for KAIREIdol Free Campaign

Aaron Higginbotham, Art DirectorCathy Wilde, Associate Creative Director/CopywriterAndy Vucinich, Executive Creative DirectorMad Monkey, Animation

regional/national tv, single, productsSilver aDDy® awarDCreative Alliance for KFCKFC “Lechon” Festive Feast

Mayi Sanchez, Creative DirectorCristina de Cordoba, Creative DirectorDan Franklin, Chief Creative Officer

regional/national tv, single, servicesSilver aDDy® awarDRed7e for Kentucky Farm BureauOur Cars

James Williamson, WriterKarl Feige, Art DirectorSam Dodson, Producer, Mass ProductionJohnny Graham, Director, Cloud 9 ProductionsDavid Crites, Glyph Corp., EditorRick Boone, Audio Editor, Interactive Media LabHarvest Music, Original MusicDan Barbercheck, Creative Director

regional/national tv campaigns, servicesSilver aDDy® awarDRed7e for Kentucky Farm BureauKentucky Farm Bureau Television

James Williamson, Writer, Agency ProducerKarl Feige, Art Director, EditorSam Dodson, Producer, Mass ProductionKara Taylor, Producer, Schmoop ProductionsChad Stockfleth, Director, No DEF PicturesRick Boone, Audio Editor, Interactive Media LabHarvest Music, Original MusicBob Ramsey, Original MusicDavid Crites, Glyph Corp., EditorJohnny Graham, Director, Cloud 9 ProductionsScott Klosterman, WriterDan Barbercheck, Creative Director

cinema advertising, movie trailersSilver aDDy® awarDBisig Impact Group for 180 DegreesPleased to Meet Me Trailer

Mike Fitzer, Director of Rich Media

1

2


consumer, localSilver aDDy® awarDRed7e for Old 502 WineryOld 502 Integrated Campaign

Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck, Creative DirectorLaura Becker, Print ProductionLouisville Label Inc., Print ProductionTiffany Stewart, WriterJames Williamson, Writer

broadcast/electronic/digitalSilver aDDy® awarDRed7e for University of Louisville

Speed School of EngineeringEngineersonTV.com

Karl Feige, Art Director, EditorPatrick Hill, Interactive DesignerJames Williamson, Writer, ProducerDan Barbercheck, Writer, Creative Director

campaign, single mediumSilver aDDy® awarDRed7e for University of Louisville

Speed School of EngineeringUofL Speed School of Engineering TV Campaign

Karl Feige, Art Director, EditorJames Williamson, WriterRick Boone, Audio, Interactive Media LabAnnie Ratterman, Producer, VideobredDan Barbercheck, Creative Director

integrated campaigns

advertising for the arts & sciences

collateral, pop or pos materials (other than posters)Silver aDDy® awarDRed7e for Louisville Science Center“Feel the Vibe” Floor Sticker

Kevin Price, Art DirectorRich Machin, WriterDan Barbercheck, Creative Director

collateral, poster3 golD aDDy® awarD

Mothership Graphics Harry Chapin Poster

Mike Covington, Photographer, Designer

3


public service

collateral, annual reportSilver aDDy® awarDBandy Carroll Hellige for Delta Dental of KentuckyDelta Dental of KY 2011 Annual Report

Gary Sloboda, Creative DirectorBrian Garr, Art DirectorTed Eckel, Writer

collateral, pop or pos materials (other than posters)Silver aDDy® awarDPower Creative for Olmsted ConservancyBooLaLa Auction Paddle

Glenn Goodman, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorLaura Robinson, Creative Director

collateral, poster1 golD aDDy® awarD

Red7e for Sunrise Children’s ServicesDetention is a Crime

Kevin Price, Art DirectorDan Barbercheck, Writer, Creative Director

2 golD aDDy® awarDRed7e for Sunrise Children’s ServicesLockdown

Kevin Price, Art DirectorDan Barbercheck, Creative DirectorTiffany Stewart, Writer

3 golD aDDy® awarDRed7e for Sunrise Children’s ServicesSmall Space

Kevin Price, Art DirectorDan Barbercheck, Creative DirectorTiffany Stewart, Writer

collateral, cards, invitations or announcementsSilver aDDy® awarDPower Creative for Olmsted ConservancyBooLaLa Invitation


Silver aDDy® awarDPower Creative for March of DimesSignature Chefs Auction

Tim Ofcacek, Art DirectorEric Hahn, Senior CopywriterLaura Robinson, Creative DirectorDan Dry, Photographer

print, magazine4 golD aDDy® awarD

Red7e for Sunrise Children’s ServicesNot Going Anywhere

Kevin Price, Art DirectorDan Barbercheck, Writer, Creative Director

1

2

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broadcast/electronic/digital, tv5 golD aDDy® awarD

Creative Alliance for KAIRE (Kentuckiana Air Education)

Idol Free TV

Aaron Higginbotham, Art DirectorCathy Wilde, Associate Creative Director/CopywriterAndy Vucinich, Executive Creative DirectorMad Monkey, Animation

direct marketing, specialty itemsSilver aDDy® awarDRed7e for Unbridled Eve Derby BenefitTonight We Rock

Kevin Price, Art DirectorRich Machin, WriterDan Barbercheck, Creative Director

campaign, single medium6 golD aDDy® awarD

Red7e for Sunrise Children’s ServicesDetention Poster Campaign

Kevin Price, Art DirectorDan Barbercheck, Writer, Creative DirectorTiffany Stewart, Writer

Silver aDDy® awarDPower Creative for Sister Cities I Thought…

Brian Brooks, Art DirectorTim Ofcacek, Art DirectorNatalie Weis, WriterLaura Robinson, Creative Director

5

6


elements of advertising

copywritingSilver aDDy® awarDPower Creative for Lennox2011 Playbook “The Extraordinaires”

Eric Hahn, Senior CopywriterEileen Holston, Associate Creative DirectorLaura Robinson, Creative Director

visual, logo1 golD aDDy® awarD

NIMBUS for 50 Limes50 Limes Logo

Zac Stout, Creative DirectorStacey R. Wade, Chief Creative Officer

2 golD aDDy® awarDRed7e for Kentucky Distillers AssociationBarrelheads Club Logo

Kevin Price, Art DirectorDan Barbercheck, Creative Director

Silver aDDy® awarDBandy Carroll Hellige for The Louisville ZooSOS Walk Logo

Gary Sloboda, Creative DirectorBrian Garr, Art Director

Silver aDDy® awarDRed7e for Derby City Whisker ClubDerby City Whisker Club

Kevin Price, Art Director

self-promotion

creative services and industry suppliers, stationery packageSilver aDDy® awarDVimarc for VimarcVimarc Identity

TJ Bean, Art DirectorRobert Tillman, Art Director

creative services and industry suppliers, direct marketing, specialty itemsSilver aDDy® awarDL & D Mail Masters, Inc for L & D MarketingL & D 2012 Holiday Campaign

Noah Wetzel, Graphic DesignerKrista Fischer, Director of MarketingJill Peden, Business Development Manager

integrated campaignSilver aDDy® awarDBisig Impact Group for Bisig Impact GroupBisig Impact Group Holiday Card

Joe Weber, Art DirectorAaron Frisbee, Video DirectorChip Dumstorf, ProducerDonnie Bott, Audio EngineerJames Moses, Director of Photography

1

2


visual, illustration, single3 golD aDDy® awarD

Power Creative for GE AviationShanghai to San Francisco Poster

David Moore, IllustratorScott Schroeder, Associate Creative Director/

Art DirectorLaura Robinson, Creative Director

Silver aDDy® awarDPower Creative for Northeast Christian ChurchKidville Live!

Scott Schroeder, Associate Creative Director/Illustrator

Laura Robinson, Creative Director

visual, illustration, campaign4 golD aDDy® awarD

Power Creative for Olmsted ConservancyFrankenstein / Dracula / Wicked Witch

Scott Schroeder, Associate Creative Director/Illustrator

Tim Ofcacek, IllustratorLaura Robinson, Creative Director

visual, photography, black & white

5 golD aDDy® awarDPower Creative for T-shirts for PekinMinutes from Death

Dan Dry, Chief Visual Officer/Photographer

Silver aDDy® awarDPower Creative for The Julep/James Graham

Brown Cancer CenterThe Julep


4

3

5


visual, photography, colorSilver aDDy® awarDPower Creative for Churchill DownsDerby 138

Dan Dry, Chief Visual OfficerLaura Robinson, Photographer

Silver aDDy® awarDPower Creative for GE AppliancesFresh New

Dan Dry, Chief Visual OfficerBill Miller, PhotographerMolly Korfhage, Art DirectorApril Brown, Food Stylist

Silver aDDy® awarDPower Creative for Food & Dining MagazineSteam Bath


Silver aDDy® awarDPower Creative for Food & Dining MagazineWarehouse E


visual, photography, digitally enhancedSilver aDDy® awarDPower Creative for GE AviationNow Serving Houston

Tim Paschal, Creative RetouchingScott Schroeder, Associate Creative Director/Art DirectorLaura Robinson, Creative Director

Silver aDDy® awarDPower Creative for GE AviationNow Serving London

Tim Paschal, Creative RetouchingScott Schroeder, Associate Creative Director/Art DirectorLaura Robinson, Creative Director

visual, photography, campaign1 golD aDDy® awarD

Power Creative for T-Shirts for PekinTornado Trauma


Silver aDDy® awarDLeapFrog Interactive for GuardiaCareGuardiaCare Photography

Jeremy Reiss, Senior Art DirectorAlan Gilleo, Creative DirectorMickie Winters, Photographer

Silver aDDy® awarDPower Creative for March of DimesLatest Tools in the Fight

Dan Dry, Chief Visual Officer/PhotographerTim Ofcacek, Art Director

Silver aDDy® awarDPower Creative for GE AppliancesPhenomenal Fare

Dan Dry, Chief Visual OfficerCraig Schneider, PhotographerMolly Korfhage, Art DirectorApril Brown, Food Stylist

elements of advertising (continued)

1


visual, animation or special effects

2 golD aDDy® awarDPower Creative for GE Energy-RenewablesClimb Time Kinect Game

Dan Bryan, CGIJoel Eckert, CGIBen Wilson, Senior DeveloperJason Latta, Senior DeveloperChris Greenlee, Associate Creative Director/

Art DirectorDave Pender, Digital Creative DirectorTom Herndon, Associate Creative Director/Writer

3 golD aDDy® awarDPower Creative for GE AviationGP7200

Joel Eckert, Associate Creative Director/CGIDan Bryan, CGI AssistantScott Schroeder, Associate Creative Director/

Art Director

4 golD aDDy® awarDPower Creative for LennoxHealthy Climate

Dan Bryan, CGI AssistantBrian Brooks, Senior Art DirectorEric Hahn, Senior CopywriterRick Hickey, Associate Creative Director/CreativePatrick Bartenstein, Digital Art Director

Silver aDDy® awarDDoe-Anderson for Maker’s MarkMaker’s Mark Cocktail Party Animated “Donkey” TV

David Vawter, Chief Creative OfficerScott Troutman, Art/Creative DirectorScott Boswell, Copy/Creative DirectorDelane Wise, Broadcast Producer

3

2

4


visual, cinematography

1 golD aDDy® awarDNIMBUS for Soul ElectronicsSOUL Electronics, SOUL of Greatness

Ludacris Spot

Stacey Wade, Chief Creative OfficerZac Stout, Art DirectorBeth Howard, VP of CommunicationsTodd Broder, DirectorMathew Woolf, Director of Photography

Silver aDDy® awarDPower Creative for GE AppliancesHiptastic

Chris Colby, Associate Creative Director/ Art Director

Andy Stillwagon, Associate Creative Director/Writer

Rick Sims, Senior Stylist/Set ProducerApril Brown, Stylist/Set ProducerLaura Robinson, Creative DirectorEye Level Films

Silver aDDy® awarDPower Creative for GE AppliancesPaper White

Chris Colby, Associate Creative Director, Art Director

Andy Stillwagon, Associate Creative Director, Writer

Troy Purvis, Associate Creative Director/VideoRick Sims, Senior Stylist/Set ProducerApril Brown, Stylist/Set ProducerLaura Robinson, Creative DirectorEye Level Films

digital creative technology, gps & location technology

2 golD aDDy® awarDDBS Interactive for St. James Court Art ShowSt. James Court Art Show

Cyndi MastersCamille AllmanBrian Maier Jr.Jennifer ChalekHal BurgissAnna McKayChris FargenJeff Creech

elements of advertising (continued)

1

2


CoMPany golDS SilverS

21 Skye Design 1

Bandy Carroll Hellige 1 3

Bisig Impact Group 2

Blackstone Media 1

Brown-Forman 1 2

Creative Alliance 1 3

Current360 2

DBS Interactive 1

Doe-Anderson 3 2

Focal Point 1

Kentucky State Fair Board 1

L & D Mail Masters, Inc 1

LeapFrog Interactive 2

Mothership Graphics 1

Nimbus 3

Power Creative 13 26

PriceWeber Inc. 2 4

Red7e 14 16

Two Guys 4 3

Vimarc 1

Yum! Brands 1 1

total 47 70

This list does not reflect the total number of entries received. A total of 652 entries were received this year in the Professional, Student and Local Only award categories.

Karen Weaver – Chair, Athens Paper

Dan Dry – Co-chair, Power Creative

Beth Brown, United Mail

Jen Bryant, Hughes Environmental

Steve Deckel, Deckel & Moneypenny

Jon Fairfield, Stewart & Associates

Sara Horstman, Sheehy + Associates

Jason Lee, Vimarc

Terri Lenahan-Downs, Louisville Zoo

Kathy Ritchie, Creativity International Awards

Christy Smallwood, Arkham Executive

Chris Stark, Power Creative

Diana Stewart, Sullivan College of Technology & Design

Tony Wolfe, Paradyme Marketing, LLC

Karen Wong, Humana

professional award totals

2012–2013 louie committee

3 loCal only awarDPower Creative for The HartfordGoldfish | Tumbleweeds | Cat Sweaters


the one that got away

3

28 | student winners

student winners

student judges’ choice CgD StuDentS

Alone

Sullivan College of DesignTim Brown, Instructor

student judges’ choice iMageweSt

Parallels - Duomo #7 (Italy) Book

Western Kentucky UniversityHeather Garcia, Instructor

student best of show

tiM waterfillGallery Dedication

Brochure/Installation

Ivy Tech Southern IndianaSusan Mackowiak,

Instructor

student winners | 29

sales promotion

packaging1 StuDent golD aDDy® awarD

Alyssa WeberBella Amore Wine Package

Jefferson Community & Technical CollegeTerry W. Lutz, Instructor

2 StuDent golD aDDy® awarDDeanna HeuserBacardi Package

Sullivan College of DesignCraig Niemann, Instructor

StuDent Silver aDDy®

Harvetta Everett FrazierHoneyBeez Gourmet Chocolate Packaging



Marty TriplettOaken Barrel Bourbon Packaging


point of purchaseStuDent Silver aDDy®

Bethany GleadleMario P.O.P. Display



Olga SkrynnikovaPackaging Gold Rush


2

3

collateral material

stationery package3 StuDent golD aDDy® awarD

Hadeel YasserSmith & Janes Stationery

Jefferson Community & Technical College Fred Crawford, Instructor


Danielle TorresIdentity System

Ivy Tech Southern IndianaTodd Flatt, Instructor


Hadeel YasserPersonal Stationery

Jefferson Community & Technical College Terry W. Lutz, Instructor


Jessica KeattingRestaurant Packaging

Ivy Tech Southern IndianaTodd Flatt, Instructor

1

30 | student winners

collateral material (continued)

brochure, annual report1 StuDent golD aDDy® awarD

ImagewestWKU Harlaxton Brochure


2 StuDent golD aDDy® awarDReba BangasserAnnual Report

Jefferson Community & Technical College

Terry W. Lutz, Instructor

3 StuDent golD aDDy® awarDTim WaterfillGallery Dedication Brochure/

Installation

Ivy Tech Southern IndianaSusan Mackowiak, Instructor


Bethany GleadleCAT Annual Report




Deanna HeuserDeanna Heuser Graphic

Standard Manual

Sullivan College of DesignDiana Stewart, Instructor


Jessica KeattingRestaurant Menu

Ivy Tech Southern IndianaSusan Mackowiak, Instructor

publication design, series (covers, spreads or features)StuDent Silver aDDy®

Tim WaterfillRestaurant Comprehensive

Campaign

Ivy Tech Southern IndianaSusan Mackowiak, InstructorTodd Flatt, Instructor

publication design, book design (entire book)

4 StuDent golD aDDy® awarDImagewestParallels - Duomo #7 (Italy) Book


1

4

3

2

student winners | 31

newspaper

5ad - fractional page or full pageStuDent Silver aDDy®

Emily RichersonMango Island Two-Color Newspaper Ad

Jefferson Community & Technical CollegeFred Crawford, Instructor

digital advertising

website5 StuDent golD aDDy® awarD

ImagewestLuLu’s Fine Home Furnishings Website


visual, logoStuDent Silver aDDy®

Bethany GleadlePersonal Lettermark




Emily RichersonMango Island Sportswear Logo


Fred Crawford, Instructor


Mary Ellen HowardPersonal Lettermark




Reba BangasserPersonal Lettermark



visual, illustration, single6 StuDent golD aDDy® awarD

Erica MartinezBob Dylan Poster


elements of advertising

6

7

visual, photography, colorStuDent Silver aDDy®

Candace RuddSelf Portrait

Ivy Tech Southern IndianaMelissa Dettlinger, Instructor

visual, photography, digitally enhancedStuDent Silver aDDy®

Bethany GleadleHomage to Dali


Bryan Moberly, Instructor

visual, animation or special effects

7 StuDent golD aDDy® awarDCGD StudentsAlone



Rachel PeckenpaughWhere’s Your Helmet


32

Spec it right. Spec Athens. 502.361.3800

WE GAVE THE PEOPLE A VOICEWE GAVE THE PEOPLE A VOICEWE GAVE THE PEOPLE A VOICECongratulations to the winner of the inaugural People's Choice Louie Award, made possible by Blackstone Media's proprietary mobile platform.

Call us next week at 502-276-9397 to see how we can put our awesomeness to work for your agency.

blackstonemedia.com

A big thanks to all the entrants this year and good luck to all the winners who move on to the District ADDY® competition.

thanks

34

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For more information, contact:

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Visit us to see how we can help YOU be a winner, too!

SCTD.edu

Sullivan College of Technology and Design congratulates the students who submitted entries.

35

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Here’s to getting lucky.

Bk Cover Louie 2013.indd 1 2/8/13 3:13 PM

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