proudly present the diploma in business (advanced ...€¦ · dba 708 applied business research...

© 2013 NZCDI Master DBA 703 Sustainable Business Marketing v 1.2

Programme Owner Accredited Programme Provider

Proudly present the

Diploma in Business (Advanced) (Sustainability, Productivity)

(Level 7) (120 Credits)

Paper DBA 703

Sustainable Business Marketing

Name: Umang Jayrajbhai BHAVSAR

© 2013 House of Montrose Ltd. that trades as the New Zealand Curriculum Design Institute.

All rights reserved. No part of this book may be reproduced or utilised in any form or by any means, electronic or

mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission

from the publisher.


New Zealand Curriculum Design Institute

Diploma in Business (Advanced) (Sustainability)


Programme Paper Structure:

Paper Title Credits Level

DBA 601 Sustainable Business Planning & Strategy 15 6

DBA 701 Sustainable Business Structures and Networks 15 7

DBA 702 Sustainable Products and Services 15 7

DBA 703 Sustainable Business Marketing 15 7

DBA 704 Sustainable Business Resources 15 7

DBA 705 Sustainable Business Finance 15 7

DBA 708 Applied Business Research Methods 15 7

DBA 709 Professional Advisor Studies 15 7

Diploma in Business (Advanced) (Productivity)


Programme Paper Structure:

Paper Title Credits Level

DBA 601 Sustainable Business Planning & Strategy 15 6

DBA 701 Sustainable Business Structures and Networks 15 7

DBA 702 Sustainable Products and Services 15 7

DBA 703 Sustainable Business Marketing 15 7

DBA 706 Managing Productivity 15 7

DBA 707 Lean Six Sigma for Productivity 15 7

DBA 708 Applied Business Research Methods 15 7

DBA 709 Professional Advisor Studies 15 7

Note: DBA 708 and 709 are common papers for both Sustainability and Productivity majors


Table of Contents Page

Paper Summary ........................................................................................... 2

Table of Contents ........................................................................................... 3

Paper Prescription ........................................................................................ 4-8

Haeremai and Welcome Statement .............................................................. 9

Faculty Information ....................................................................................... 9

Paper Overview - Session No & Topic ......................................................... 10-13

Learner Programme Handbook & Support ................................................... 14

Paper Assessment Calendar ........................................................................ 14

Formative Assessment Tasks ...................................................................... 15 - 16

Assessment One Cover Sheet ..................................................................... 17

Assessment Task One Guideline ................................................................. 18 - 19

Assessment Task One Results Sheet ......................................................... 20 - 21

Assessment Two Cover Sheet ..................................................................... 22

Assessment Task Two Guideline ................................................................. 23 - 24

Peer Evaluation Form ................................................................................... 25 - 26

Assessment Task Two Results Sheet .......................................................... 27 - 28

Final Paper Evaluation ................................................................................. 29 - 30

Mid Paper Evaluation .................................................................................. 31 - 32


Paper Prescription

Paper Name: Sustainable Business Marketing

Code: DBA 703

Level: 7

Credits: 15

Prerequisites: Principles of Marketing

Co-requisites As above

Paper Descriptor:

The paper assesses the scope of the sustainable product and service market and its

growth potential in New Zealand. It explores the ethical responsibility of sustainable

marketing practices, prepares learners to explore concepts about sustainable

marketing, and discover strategies for making optimised decisions for a sustainable

marketing plan.

Learning outcomes: On completion of this paper, Learners will be able to:

Learning Outcome 1

- Assess the scope of the sustainable product and service market and its growth potential in

New Zealand

Learning Outcome 2

- Analyse a variety of frameworks for developing competitive advantage, examine key

challenges in sustainable marketing, and evaluate the risks associated with

sustainable marketing practices in an organisation

Learning Outcome 3

- Examine the drivers for digital media, applications of digital media for sustainable

marketing, and identify the dangers associated with digital media as a medium of

communication

Learning Outcome 4

- Examine the ethical responsibility of sustainable marketing practices

Learning Outcome 5

- Apply segmentation methods to identify and target markets suitable for sustainable

marketing


Learning Outcome 6

- Develop a holistic marketing plan including decisions on positioning, branding,

marketing mix, and monitoring/measurement that allows an organisation to improve

sustainability

Paper content includes:

Introduction to sustainable marketing, significance sustainable marketing has for a

business, key challenges in sustainable marketing, risks associated with sustainable

marketing practices, ethical responsibility of sustainable marketing practices,

sustainable product and service market in New Zealand, the value proposition,

sustainable strategic planning process, marketing environment, consumer buying

behaviour, stages in the consumer’s purchasing process, sustainable consumption,

motivation, and sustainable behaviour, offering products and services, global economic

and environmental challenges, solutions and opportunities for sustainable marketing,

sustainable product/service target markets, segmentation, branding, positioning,

product/service assessment and offerings, marketing channel/distribution channel,

supply channel, sustainable communication strategies, sustainable promotion mix,

selling products and services, application strategies for sustainable digital media,

customer satisfaction and loyalty, holistic marketing plan, and marketing as an ongoing

process.

Learning and Teaching Strategies:

Demonstrations, simulations, role plays, lectures, tutorials for individuals and groups,

audio visual presentations, guest speakers, practical workshops, presentations,

experiential tasks, interactive activities, programme directed learning, peer coaching

and critiques, case studies and reflective exercises.

Assessment Procedures:

Assessment will be achievement based. Learners will receive clear and full written

instructions on the criteria for graded passes at the beginning of the paper.

Methods of Assessment include:

1. Sustainable Marketing Report (LOs 1, 2, 3 & 4)

Class Week 2.5

2. Sustainability Business Marketing Plan (LOs 5 &6)

Class Week 2.10


Key Staff Readings

Andreas, F., Cooperman, S. E., Gifford, B., & Russell, G. (Ed.) (2011). A Simple Path

to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses.

California, USA: ABC-CLIO, LLC.

Belz, Frank-Martin, &Peattie, K. (2012). Sustainability Marketing: A Global

Perspective. UK: Wiley & Sons.

Blackburn, R. W. (2007). Sustainability Handbook: The Complete Management Guide

to Achieving Social, Economic and Environmental Responsibility. Washington D. C.:

Environmental Law Institute.

Brockhoff, C. G., Emanuels, A. J., & Verweij, B. (2006). New Business Planning:

Turning Compelling Ideas into Sustainable Value. Kluwer: Deventer.

D’Souza, C., Polonsky, M. J.,&Taghian, M. (2012). Cases & Readings in Sustainable

Marketing: A Strategic Approach to Social Responsibility. Australia: Tide University

Press.

Estes, M. J. (2009). Smart Green: How to Implement Sustainable Business Practices

in any Industry – and Make Money. New Jersey: John Wiley & Sons.

Gooze, M., & Drake, B. J. (2001). It’s Not Rocket Science: Using Marketing to Build a

Sustainable Business.USA: Institute for Marketing and Innovation.

Hitchcock, D., & Willard, M. (2006). The Business Guide to Sustainability: Practical

Strategies and Tools for Organisations. UK: Axis Performance Advisors, Inc.

Kotler, P., & Lee, R. N. (2008). Social Marketing: Influencing Behaviors for Good.

London: Sage Publications.

Landrum, E. N., & Edwards, S. (2009). Sustainable Business: An Executive’s Primer.

New York, USA: Business Expert Press, LLC.

Martin, D., & Schouten, J. (2011). Sustainable Marketing. London: Prentice Hall.

Moenaert, R., Robben, H., &Gouw, P. (2009). Visionary Marketing: Building

Sustainable Business. UK: Lanoo Books.

Moenaert, R., Robben, H., &Gouw, P. (2012). Marketing Strategy & Organisation:

Building Sustainable Business. UK: Lanoo Books.

Polonsky, M. J., Mintu-Wimsatt, T. A. (Ed.). (1995). Environmental Marketing:

Strategies, Practice, Theory, and Research. New York: Haworth Press.

Pride, W. M., & Ferrell, O. C. (2013). Foundations of Marketing (5thed.). USA: South-

Western, Cengage Learning.


Rainey, L. D. (2010). Sustainable Business Development: Inventing the Future

Through Strategy. Innovation and Leadership. UK: Cambridge University Press.

Werbach, A. (2009). Strategy for Sustainability: A Business Manifesto. USA: Harvard

University Press.

Journals

Journal of Macro Marketing

Journal of Sustainability and Green Business

International Journal of Research in Marketing

Australasian Marketing Journal

Ivey Business Journal

Sustainable Enterprise Quarterly

Stanford Social Innovation Review

Harvard Business Review

European Advances in Consumer Research

International Journal of Environmental, Cultural, Economic & Social Sustainability

Journal of Consumer Behaviour

Journal of Marketing

MIT Sloan Management Review

Qualitative Market Research: An International Journal

Journal of Marketing Management

Journal of the Academy of Marketing Science

International Journal of Consumer Studies

Journal of Consumer Culture

Corporate Environmental Strategy

University of Auckland Business Review

Journal of Economic Issues

Student Readings:

To be identified by appointed staff


Haeremai and Welcome Statement

Welcome to paper DBA 703 – Sustainable Business Marketing. This paper assesses

the scope of the sustainable product and service market and its growth potential in New

Zealand. It explores the ethical responsibility of sustainable marketing practices,

prepares learners to explore concepts about sustainable marketing, and discover

strategies for making optimised decisions for a sustainable marketing plan.

Please do not hesitate to contact us with any difficulties or concerns you may have at

any point in time.

Happy studies!

Your Facilitator for this paper will be: Simon Guo

Faculty Contact Details

Name Office Telephone

No + Extn

Email Address

Paper Facilitator Simon Guo 09 356 6688

ext 724

[email protected]

Programme

Leader

Bing Dai 09 356 6688

ext 722

[email protected]

Academic Manager

Bob Davies 09 356 6688

ext 715

[email protected]

Student Support Contact

Ada Chang 09 356 6688

ext 723

[email protected]


Paper Overview: Sessions& Topics

Each facilitation session will involve face to face contact for 8 hours per week in two 4

hour sessions for the following ten weeks. You will also have five 2 hour tutorials to

support your learning and opportunities for face to face, email and telephone contact.

Topic

Wk 1 LO1: Assess the scope of the sustainable product and service market and its growth potential in New Zealand

Session 1A • Introduction to Sustainability

• Sustainability Marketing’s evolving agenda

• Scope of sustainable marketing – balance between economic, ecological, social and cultural goals.

Session 1B • Drivers for change: environmental, social, economic and well-being.

• Implications of global trends to NZ Students to review articles and discuss these implications. Groups to present key insights and conclusion. This may involve time allocated for web search.

• Briefing on Assessment One on Sustainable Marketing Report

Wk 2

Hand-out assignment ONE

LO2 Analyse a variety of frameworks for developing competitive advantage, examine key challenges in sustainable marketing, and evaluate the risks associated with sustainable marketing practices in an organisation

Session 2A • Review of a general framework – Campher’s :Sustainable Brand Model Framework”

• Discussion of specific sustainability models adopted by companies. E.g. Unilever, etc

• Students to work in groups. Search for practices in companies and critically review sustainability.

Session 2B Key challenges

• Approaches to creating a sustainable brand

• Critical success factors

• Associated risks o Market risks o Operating risks o Corporate risks

• Group work – Case studies will be given to students for review. Groups will apply their learning to these cases.

• Time for discussion of Assessment One


Wk 3 LO3: Examine the drivers for digital media. Application of digital media for sustainable marketing, and identify the dangers associated with digital media as a medium of communication

Session 3A • Digital media – Definition and scope

• Digital media vs non-digital media

• Importance of digital media to sustainable marketing

• Digital marketing channels

• Challenges and risks for sustainable marketing

• Keys to success

Session 3B • Case examples of organisation/ brands that have used digital media for sustainable marketing.

• Student to review various articles and web sources and present their conclusions on the drivers of digital media.

Wk 4 LO4: Examine the ethical responsibility of sustainable practices

Session 4A • Role of ethics and social responsibility in marketing strategy

• Dimensions of social responsibility

• Marketing Ethics and Strategy

• Challenges of being ethical and social responsible

• Ethical climate in organisations and code of ethics

• Marketing ethics and leadership

Session 4B • Case discussion of given examples of ethical practices and social responsibility.

• Group presentation

Wk 5

Deadline for Assessment ONE (end of day)

Hand-out assignment TWO

LO5: Apply segmentation methods to identify and target markets suitable for sustainable marketing

LO6: Develop a holistic marketing plan including decisions on positioning, branding, marketing mix and monitoring/ measurement that allows an organisation to improve sustainability

Session 5A • Scope of Marketing

• Introduction to Core Marketing Concepts

• Differences between Sustainable Marketing and Traditional Marketing

• Marketing Environment

• Briefing on Assessment Two on Sustainable Business Marketing Plan. Explain group work process

Session 5B • Explain Marketing Plan outline

• Consumer Behaviour and Decision-making process

• Discussion on what is sustainable consumption & motivation and sustainable behaviour


Wk 6 LO5 & 6

Session 6A • Segmentation bases

• Effective segmentation criteria

• Evaluating and selecting the market segments

• Developing consumer profile.

Session 6B • Positioning

• Brand equity

• Role and scope of Brands

• Building brand equity: Choosing and building brand elements

• Managing and developing brand strategy – line and mix

• Product life cycle concept and marketing strategy implications

• Approval of proposal for Sustainable Business Marketing Plan – Outline and Rationale

Wk 7 LO5 & 6

Session 7A Service Marketing

• Nature and importance

• Characteristics

• Service quality

• Delivering exceptional service quality

Session 7B • Case examples of Marketing Plan

• Follow-up on progress of Marketing Plan

Wk 8 LO5 & 6

Session 8A • Pricing

• Understanding pricing in a changing pricing environment

• Price setting – objective and pricing strategies

Session 8B Marketing Channel and Value networks

• Role of Marketing Channels

• Channel design decisions and management

• Group exercise on implication of E-commerce and M-commerce.


Wk 9 LO5 & 6

Session 9A The role of marketing communication in the changing marketing communication environment

• Marketing Communication Mix

• Communication Process Model

• Developing Effective Communications - Objective

• Communication Budget and Mix decisions

Session 9B • Mass communication and Personal communication

• To review various programs by brands



Wk10

Deadline for Assessment TWO

(end of day)

LO5 & 6 (Presentation)

Audio-visual equipment (For recording presentation)

Session 10A Final preparation and presentation

Session 10B Final preparation and presentation

5 two-hour tutorials:

Assessment 1 - Marketing Report Assessment 1 – Marketing Report Assessment 2 – Marketing Plan Assessment 2 – Marketing Plan Assessment 2 – Marketing Plan


Learner Programme Handbook & Support

Please make sure to read through the Learner Programme Handbook about all

organisational information and support systems, course regulations, policies,

procedures and support systems. Careful reading of this annually revised handbook is

essential.

If you have any difficulties with any assessment please talk (in the first instance)

directly to your paper Facilitator, Simon Guo. Please remember also, extra support

may be provided by the Programme Leader, Bing Dai, or, our Learner Support

Manager, Ada Chang. If you have any other serious concerns, or, are delighted with

any of your learning experiences, please (by appointment only) speak to our Academic

Manager/Director/Principal, Bob Davies.

Paper Assessment Calendar

Assessment Type Percentage of

total

Assessment

Due Result

One Sustainable Marketing

Report (LOs 1, 2, 3 & 4)

50% Class Week

2.5

Two Sustainable Business

Marketing Plan

(LOs 5 & 6)

50% Class Week

2.10

Please note all tasks in the above assessments must be completed and

handed in to achieve this paper.

You must pass both the above assessments to pass this paper.


Formative Assessment Tasks

The purpose of the following formative assessment is to ensure you are on the right

track towards achieving maximum results in the summative assessments in this paper.

Make the most of this opportunity to share what you are doing and where you are going

in your assessments with your Paper Facilitator and/or other class members.

Assessment 1: Sustainable Marketing Report

In a group, brainstorm the following and post your responses as a collage on posters:

• Scope of sustainability marketing

• Challenges and risks

• Ethical issues

• Digital Media for sustainable marketing

Date Administered:

Feedback for consideration when doing summative assessment:


Assessment 2: Sustainable Business Marketing Plan

Select a sustainable business and product for research into the marketing strategy

adopted by the firm. Seek approval from your paper facilitator and put together key

ideas, questions and the process you will adopt to meet the key requirements of

your marketing plan. Prepare the general outline of the report and begin to gather

supporting information that can be accessed from academic journals, newspapers,

business magazines, trade publications and other external sources. Academic

journals can be the best source for supporting evidence at a conceptual level,

whereas business magazines and other sources can provide evidence at a

practical level.

Reflect on outcomes that will describe the impact of successful strategies on social,

environmental, economic, and financial elements of the client organisation, and

also on how sustainable marketing practices differ from traditional marketing and

find examples to illustrate your response.

Date Administered:

Feedback for consideration when doing summative assessment:


Programme Owner Accredited Programme Provider

Assessment One Cover Sheet

Facilitator: Simon Guo

Paper: DBA703 Sustainable Business Marketing

Learner Declaration

I, Umang Jayrajbhai BHAVSAR declare that the work in the attached assessment is

exclusively my own and that all sources of information used have been acknowledged.

Learner Signature: ___________________Date: ___________________

I give my consent for a copy of this original assessment to be retained by New Zealand

Institute of Studies and shared with appropriate external and authorised parties

exclusively for moderation purposes to support my ongoing learning.

I understand I will be provided with a copy of this assessment with feedback to support

my ongoing learning within 15 working days of assessment submission.

I understand New Zealand Institute of Studies takes no responsibility for lost

assessments and that I am advised to appropriately hand in assessments and retain a

copy of assessment work.

Learner Signature: ________________________ Date: ___________

Note: Assessments handed in after the due date may be penalised, see course regulations

in Learner Programme Handbook.


Assessment Task One Guideline

Due: Class Week 2.5

Type: Sustainable Marketing Report

Value of Assessment: 50%

Rationale for Assessment:

This assessment task provides the opportunity for you to produce a Sustainable

Marketing Report and fulfil learning outcomes 1, 2, 3 and 4 of this paper.

Guidelines for Assessment and Tasks:

Attend all tutorials as these will provide you with core knowledge, skills, attitudes and

values related to the four learning outcomes covered in this assessment. This is an

individual assessment that requires you to prepare a Sustainable Marketing Report with

the following sections:

1) Forecast the future of sustainability marketing for products and services using

specific examples to support your arguments

2) Reflect on the key themes and principles of sustainability marketing from the

course and its associated activities. Describe the most surprising, the most

inspirational, and the most challenging aspects of the field of sustainability

marketing for competitive advantage and the risks involved in your opinion

3) How will these insights influence and shape ethical responsibility of sustainable

and professional marketing practice?

4) Drivers for digital media, applications of digital media for sustainable marketing,

and dangers associated with digital media

All references must be accurate in APA style and Report produced must be

professional, logical, coherent and devoid of spelling and grammatical inconsistencies.

Assessment Marking Criteria

Marks may be awarded as set out below and will depend on nature and quality of Learner’s response and understanding


Note to Assessor: In awarding up to five marks for any of the above the markers

should be informed by the generic Marking Rubric-Performance Criteria in the Learner

Programme Handbook.

Recommended Readings

See required readings and handouts given in classes.

Assessment Criteria Available Marks

Forecast is made of the future of sustainability marketing for

products and services

6

Specific examples are given that support arguments 5

Key themes and principles of sustainability marketing from the

course and real projects are drawn and summarised.

5

Challenges are described highlighting the most surprising, the

most inspirational, and the most challenging aspects of the field

of sustainability marketing for competitive advantage and the

risks according to learner’s opinion

10

Learner responds to how these insights influence and shape

ethical responsibility of sustainable and professional marketing

practice

10

Clear and adequate description is given of the drivers for

digital media, applications of digital media for sustainable

marketing, and dangers associated with digital media

10

References are in accurate APA style 2

Report is professional, logical, coherent and devoid of spelling

and grammatical inconsistencies

2

Total 50


Assessment Task One Coversheet & Marking Grid

Sustainable Business Marketing

Learner Name/Number: Umang Jayrajbhai BHAVSAR

Due: Class Week 2.5

Type: Sustainable Marketing Report


Marking Criteria


Assessment Criteria Available

Marks

Marks

Obtained

Forecast is made of the future of sustainability marketing for

products and services

6

Specific examples are given that support arguments 5

Key themes and principles of sustainability marketing from

the course and real projects are drawn and summarised

5

Challenges are described highlighting the most surprising,

the most inspirational, and the most challenging aspects of

the field of sustainability marketing for competitive

advantage and the risks according to learner’s opinion

10

Learner responds to how these insights influence and

shape ethical responsibility of sustainable and professional

marketing practice

10

Clear and adequate description is given of the drivers for

digital media, applications of digital media for sustainable

marketing, and dangers associated with digital media

10

References are in accurate APA style 2

Report is professional, logical, coherent and devoid of

spelling and grammatical inconsistencies

2

Total 50


Note: The above assessment marking decisions will be underpinned by understandings

of the course aim, course outcomes, relevant Paper Learning Outcomes, NZQA Level

Descriptors and Performance Criteria (noted in the Student Programme Handbook) and

Assessment Guideline and Assessment Schedule.

Final Result: Paper Facilitator: Simon Guo

Comments:

Paper Facilitator Signature

Date


Assessment Two Cover Sheet

Facilitator: Simon Guo

Paper: DBA703 Sustainable Business Marketing

Learner Declaration

I, Umang Jayrajbhai BHAVSAR declare that the work in the attached assessment is

exclusively my own and that all sources of information used have been acknowledged.

Learner Signature: ________________________ Date: ______________

I, Umang Jayrajbhai BHAVSAR give my consent for a copy of this original assessment

to be retained by New Zealand Institute of Studies and shared with appropriate external

and authorised parties exclusively for moderation purposes to support my ongoing

learning.

I understand I will be provided with a copy of this assessment with feedback to support

my ongoing learning within 15 working days of assessment submission.

I understand New Zealand Institute of Studies takes no responsibility for lost

assessments and that I am advised to appropriately hand in assessments and retain a

copy of assessment work.

Learner Signature: ________________________ Date: _____________

Note: Assessments handed in after the due date may be penalised, see course regulations

in Learner Programme Handbook.

Programme Owner

Accredited Programme Provider


Assessment Task Two Guidelines

Due: Class Week 2.10

Type: Sustainable Business Marketing Plan


Rationale for Assessment:

The purpose of this assessment is to provide the opportunity for you to prepare a

Sustainable Business Marketing Plan and demonstrate you have achieved learning

outcomes 5 and 6 of this paper.

Guidelines for Assessment and Tasks:

This is a group project. Individual competency in marketing is critical, but so is your

ability to work in groups and accomplish tasks as a member of a team. Therefore, you

will need to form a group of 3 people.

Each individual's contribution to his/her group will be assessed by peer evaluation. The

peer evaluation form is attached to the end of this handout. Complete the Peer

evaluation form and submit it along with your Marketing Plan. A deduction in the marks

earned for group assignments will be made in proportion to the group peer evaluations.

This often leads to reduction of an individual’s overall marks and affects his/her grades.

Make a professional class presentation on your project involving all group members.

Assume that you are a consulting firm hired to assist a client in producing a Marketing

Plan for their sustainable business.

Your Marketing Plan must be coherent, well structured, professional and devoid of

spelling and grammatical errors. References must conform to APA style and must be

accurate.

Core requirements the Assessment must include are:

1) Research of market potential of a sustainability-related product

2) Sustainable segmentation strategy and target markets for the product

3) Sustainable market plan including positioning, branding, marketing mix and

measurement

4) How do you find sustainable marketing practices different from traditional marketing?

Support your answer with examples.

5) Make recommendations for improvements and justify why you have made these.


Marking Criteria


Assessment Requirements Available Marks

Sustainable Marketing Plan reflects adequate research of market

potential of a sustainability-related product

7

Sustainable segmentation strategy and target markets for the

product are clearly described

7

Sustainable market plan includes positioning, branding, marketing

mix and measurement

12

Adequate and clear response is given of how sustainable

marketing practices different from traditional marketing

(4 marks)

Response is well supported with examples (4 marks)

8

Make recommendations are made for improvements (3 marks)

Justifications are given for above (3 marks)

6

Marketing Plan is coherent, well structured, professional and

devoid of spelling and grammatical errors

2

References conform to APA style and are accurate 2

Class presentation is made professionally and with whole group

participation

2

Peer Assessment Form is completed and signed

Average of (total marks on form divided by 6; maximum being

(3x8=24/6) = 4 marks

4

Total 50

Note to Assessor: In awarding up to five marks for any of the above the markers

should be informed by the generic Marking Rubric-Performance Criteria in the Learner

Programme Handbook.

Recommended Readings

See required readings and handouts given in classes.


Group Peer Evaluation

For: Umang Jayrajbhai BHAVSAR

Group Members’ Names

1.

2.

When you have completed the Assessment, complete a separate copy of this assessment

form. Completed forms should be handed to your Paper Assessor to facilitate marking of

submitted work.

Use the following categories to assess the level of contribution of each of your colleagues and

yourself, whilst undertaking the project.

3 Outstanding contribution

2 Significant contribution

1 Little contribution

0 No contribution

Assessment Categories Contribution Marks

(Name) (Name)

1. Punctuality at Meetings and Cooperation

2. Preparedness and prior preparation at Meetings

3. Contribution of ideas and suggestions

4. Listening and responding to ideas and suggestions

5. Flexibility in event of disagreements

6. Efficiency and effective execution of task/s assigned in mutual agreement

7. Acceptance to fair and equitable distribution of work

8. How would you rate his/her overall contribution to the Assessment task?

Total


Assessment Task Two Coversheet & Marking Grid

Sustainable Business Planning & Strategy

Learner Name/Number: Umang Jayrajbhai BHAVSAR

Due: Class Week 2.10

Type: Sustainable Business Marketing Plan


Marking Criteria

Marks may be awarded as set out below and will depend on nature and quality of

Learner’s response and understanding

Assessment Requirements Available

Marks

Marks

Obtained

Sustainable Marketing Plan reflects adequate research of

market potential of a sustainability-related product

7

Sustainable segmentation strategy and target markets for

the product are clearly described

7

Sustainable market plan includes positioning, branding,

marketing mix and measurement

12

Adequate and clear response is given of how sustainable

marketing practices different from traditional marketing

(4 marks)

Response is well supported with examples (4 marks)

8

Make recommendations are made for improvements (3

marks). Justifications are given for above (3 marks)

6

Marketing Plan is coherent, well structured, professional

and devoid of spelling and grammatical errors

2

References conform to APA style and are accurate 2

Class presentation is made professionally and with whole

group participation

2

Peer Assessment Form is completed and signed Average

of (total marks on form divided by 6; maximum being

(3x8=24/6) = 4 marks

4

Total 50


Those marking this assessment should be informed by the Course Induction Programme, Aim,

Graduate Profile and Outcomes statements, NZQA level descriptors, paper prescription and key

paper staff materials to inform their judgements.

Grade Awarded: Facilitator: Simon Guo

Comments:

Paper Facilitator Signature:

Date:


Final Paper Evaluation

Teaching Approach

Excellent Poor

1 2 3 4 5

Paper Organisation

Excellent Poor

1 2 3 4 5

Paper Assessments

Excellent Poor

1 2 3 4 5

Content of Paper

Excellent Poor

1 2 3 4 5


Constructive Comments

Positive Comments


Mid Paper Evaluation

Teaching Approach

Excellent Poor

1 2 3 4 5

Paper Organisation

Excellent Poor

1 2 3 4 5

Paper Assessments

Excellent Poor

1 2 3 4 5

Content of Paper

Excellent Poor

1 2 3 4 5


Constructive Comments

Positive Comments

proudly present the diploma in business (advanced ...€¦ · dba 708 applied business research...

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