proudly supported by a future for our past. heritage – step inside! a future for our past...
TRANSCRIPT
proudly supported by
A future for our past
Heritage – Step Inside!
a future for our past heritageperth.com
European Heritage Days Objectives
• European Heritage Days prioritise opening places not normally open to the public;
• Places normally open to the public provide activities different from usual;
• Admission must be, if possible, be free; • Encourage young people of school age.
Media Campaign
• 61 items published in the printed media• 26 broadcasts on seven radio stations• Extensive radio advertising on 6PR • 2 TV reports• 67 web sites internationally
6000
17000
29000
0
5000
10000
15000
20000
25000
30000
35000
Year
2009
2010
2011
Heritage Days Achieve
• Increased awareness of heritage places• Improved understanding of heritage places• Increased media coverage of ‘positive’
heritage stories• Increased tourism
Heritage PerthA future for our past
www.heritageperth.com