proven tactics for generating qualified leads · direct request subscribers. the choice of compact...

Proven Tactics For Generating Qualified Leads

Bonus Distribution at

World of Concrete, ICUEE and GIE-Expo

2018 compact equipment Reader STUDY Results

2019 Editorial Calendar

Digital Options To Help You Acquire More Customers

compactequip.com

2019 Media Kit

Compact Equipment is the industry-leading trade publication for the small, tool-carrying construction machinery markets. Our cutting-edge editorial content is enjoyed on multiple media channels — print, web, email, webinars, social media, seminars and beyond. Our readers are professionals in the construction and landscape industries — contractors, machine operators, equipment owners, fleet managers, rental houses, municipalities and even the manufacturers themselves.

Our editorial focuses on machine operation, analysis and upkeep for attachment-takers like skid steers, compact excavators, utility tractors, wheel loaders, compact telehandlers and beyond. We also focus on attachments and implements, OEM systems (from engines to tires), vocational trucks, hand tools and business issues that range from sector analysis and

management advice to telematics and grade control systems.

Compact Equipment offers marketers the industry’s best opportunity to reach owners and operators of small, attachment-wielding construction equipment. The fastest growing segment of construction machinery! Compact Equipment’s print magazine, website and e-newsletter feature top-tier technical content that tradesmen and women can find nowhere else, influencing the buying decisions of equipment purchasers in the construction and landscape markets. Rest assured, we know our stuff, because we actually get out in the field and learn about it.

Keith Gribbins Associate [email protected]

From the Editor

2

18 years of experience covering the construction, landscape, ag and rental equipment industries

Attended 100s of equipment product launches all over the world

Comfortable operating everything from telehandlers and tractors to wheel loaders and excavators

A veteran of six CONEXPO-CON/AGGs and five baumas (those giant construction trade shows that only happen every three years)

Favorite machine to operate: excavators and prefers backhoe pattern

Favorite subject matter: off-highway diesel engines

From day one, the original editor and content creator for Compact Equipment

Editor StatsKeith Gribbins, Associate Publisher

Compact Equipment is published by Benjamin Media, Inc, internationally recognized and award-winning publisher serving the oil & gas, water, wastewater, solar, tunneling, utility and construction markets.

10050 Brecksville Rd.Brecksville, Ohio 44141 USAPh: 330-467-7588www.benjaminmedia.com

Readership

193,336*Average Monthly Reach

93%Direct Request Subscribers

The choice of compact equipment owners & operators!

743Circulation - Digital*

35,291Circulation - Print

Magazine

70,582Circulation - Pass Along*

45,108 Average Pageviews

per Month

22,904 Average Users per Month

Website

8,884 Average Distribution

eNewsletter

8,750+ Followers @CompactEquip*

Twitter

3

Member

*Publisher’s Own Data

Ryan Sneltzer330-315-2114 [email protected]

Hannah [email protected]

Keith Gribbins330-315-2197 [email protected]

Advertising Editorial

Compact Equipment subscribers plan to purchase the following equipment in the next 12 months*

Skid Steer Loader

Compact/Mini Excavator Compact Track Loader

Utility Vehicle

Compact Backhoe

48%

46%

31%

28%

24%

Compact Tractor

Compact Wheel Loader

Compact Tool Carrier (Compact Utility Loader)

Compact Telehandler

Other Tool Carrier

24%

20%

19%

15%

15%

Readership

50.6%Construction

28.9%Landscape/Snow

Removal/Environmental

Business/Industry


4.8%Agriculture

4

8.6%Government/Public Works

7.2%Other/Dealer/

Rental/Industrial





5

After seeing an ad in Compact Equipment, 99% of respondents reported one or

more of the following:

Reader StudymediaView Pro study conducted by Baxter Research Center

Liked one or more ads

Associated ads with respective brands Have improved opinion

Became newly aware of a product/service

96%

91%

88%

84%

of respondents indicated that after seeing an ad in Compact Equipment they, or someone in their organization, have taken, or are likely to take, one or more of the following purchasing actions:

Preliminary Buying Behavior Active Buying Behavior

79%

42% Visit advertiser’s website

41% Save the ad

27% Discuss the advertised product/service with colleagues

8% Contact a salesperson

41% Consider purchase

26% Try or sample advertised product/service

20% Recommend or specify

9% Purchase





6

Frequency4 of 4 most recent issues – 72%3 of 4 most recent issues – 17%2 of 4 most recent issues – 8%1 of 4 most recent issues – 3%

Time Spent Reading

30 or more minutes - 60% 15-30 minutes – 33%

Less than 15 minutes – 7%

Respondents Rate Compact

EquipmentPersonal Favorite -17%Very Important – 25%

Important – 44%

How Often Each Issue is Read

4 or more times – 24%3 times – 42%2 times - 31%1 time – 3%

Reading Habits:Respondents report that they pass along their issues of Compact Equipment to a mean number of 2 other professionals for a total pass along readership of 70,582.

More respondents recalled seeing 2-page spread and full-page ads than fractional sized

ads. Ad scores by size:

Two-page spread ads

Full-page ads One-half page ads

One-quarter page ads

91%

78%

76%

65%

Reader StudymediaView Pro study conducted by Baxter Research Center





The ICUEE Issue

Skid Steer Buyer’s Guide

7

Editorial CalendarRyan Sneltzer330-315-2114 [email protected]




JANUARY

Topics: • Skid Steers• Diesel Engines• Trenching and Microtrenching • Concrete Equipment (from Screeds to

Rollers)

Attachments: Hammer and Breaker Attachments

Hand Tools: Concrete Cutters and Saws

Product Showcase: World of Concrete Preview and Showcase

Bonus Distribution: World of Concrete, Jan. 22-25, Las Vegas

Mail Date: Jan. 15

Insertions: Dec. 1

Materials: Dec. 15

Compact Excavator Outlook

FEBRUARY

Topics: • Compact Excavators• Compact Wheel Loaders• Compressors• Light Towers

Attachments: Graders and Grade Control Systems

Hand Tools: Welding

Product Showcase: Compact Excavators

Mail Date: Feb. 8

Insertions: Jan. 1

Materials: Jan. 15

MARCH

Attachment Buyer’s Guide: A special edition guidebook aimed at

attachments and implements for:

1. Skid Steers/Compact Track Loaders

2. Mini Excavators

3. Compact Wheel Loaders

4. Compact Tool Carriers

5. Compact Tractors

Mail Date: Mar. 15

Insertions: Feb. 1

Materials: Feb. 15

Utility Vehicle Guidebook

APRIL

Topics: • Utility Vehicles• Generators• Compact Telehandlers • Tracks and Tires

Attachments: Brooms and Sweepers

Hand Tools: Compaction Equipment

Product Showcase: UTV Showcase

CE’s Annual Ad Study:Free Ad Study with 1/2 page or larger ad

placement

Mail Date: Apr. 5

Insertions: Mar. 1

Materials: Mar. 15

Compact Track Loader Spotlight

MAY

Topics: • Compact Track Loaders• Undercarriages • Compact Tractors• Diesel Engines

Attachments: Augers and Auger Drives

Hand Tools: Small Gas Generators

Product Showcase: Welding and Tractor Showcases

Mail Date: May 9

Insertions: Apr. 2

Materials: Apr. 16

Aerial Lift Equipment Issue

JUNE

Topics: • Aerial Lift Equipment• Rental Outlook • Scissor Lifts • Crawler Booms • Compact Telehandlers • Vertical Lifts

Product Showcase: Aerial Lift Equipment

Mail Date: Jun. 6

Insertions: May 1

Materials: May 15

JULY/AUGUST

Spec Book Special Edition: Detailing the products and specifications

for seven machine categories:

1. Skid Steers

2. Compact Track Loaders

3. Compact Tractors

4. Compact Excavators

5. Utility Vehicles

6. Compact Tool Carriers

7. Compact Wheel Loaders

Mail Date: Jul. 25

Insertions: Jun. 10

Materials: Jun. 17

SEPTEMBER

Topics: • ICUEE• Compact Wheel Loaders • Ride-On and Walk-Behind Trenchers• Compact Excavators • Grade Control Systems and Attach-

ments

Hand Tools: Welding

Product Showcase: ICUEE Showcase

Bonus Distribution: ICUEE, Oct. 1-3, Louisville, Ky.

Mail Date: Sept. 12

Insertions: Jul. 30

Materials: Aug. 6

Landscape and Snow Issue

OCTOBER

Topics: • Landscape and Snow• Utility Vehicles • Compact Tractors• Compact Track Loaders

Attachments: Snow-Focused Implements

Hand Tools: Snow Throwers

Product Showcase: GIE+EXPO Preview and Product Showcase

Bonus Distribution: GIE+EXPO Landscape Show, Oct. 16-18, Louisville, Ky.

Mail Date: Oct. 15

Insertions: Aug. 20

Materials: Sept. 3

NOVEMBER/ DECEMBER

Topics: • Innovative Equipment of the Year• Best Attachment Awards • Skid Steers

Hand Tools: Pumps

Product Showcase: 2019 Products of the Year Showcase

Mail Date: Nov. 21

Insertions: Oct. 8

Materials: Oct. 15

8

Website

*Please note, background skins are not guaranteed to show on mobile devices and tablets

Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

compactequip.com





Branded Background Skins* ....................$13,500 Annual 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Appears on the left and right side of the website page.

Leaderboard Banner ................................................... $100 728 x 90

Large Leaderboard Banner ........................................ $110 970 x 90

PushDown Banner ....................................................... $135 970 x 90 Banner expands to 970 x 250

Standard Banner ............................................................ $65 300 x 250

Skyscraper Banner ......................................................... $95 300 x 600

Interstitial Ad ................................................................ $220 600 x 400 Ad pops up while a user is browsing between pages.

Inline Banner ................................................................. $135 300 x 250 Appears within the natural flow of editorial content on run of site.

Banner Advertising CPM Net Rate

45,108Average Pageviews per Month

22,904Average Users per Month

9

eNewsletter

Weekly Compact Equipment eNewsletter Distributed every Wednesday

8,884Average Distribution

Your Banner Ad Here

Your Banner Ad Here

Banner Ad Size: 580 x 80 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files

Advertorial:• Headline• 25 words and image/logo• Provide URL address for link

Rates (NET)

Specs

Banner Advertisement $1,400 per month

Advertorial $500 per issue





Ad included in each weekly eNewsletter

Distributed the first Friday of every month

Average distribution: 8,432*

Distributed the second Friday of every month


Distributed the third Friday of every month


Distributed the fourth Friday of every month


10

Vertical eNewsletters

One exclusive sponsor per issue!

Your Banner Ad Here

Your Logo HereDistributed 1X per month

Banner Advertisement Size: 600 x 300 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files

Specs

Rates (NET)

Skid Steer News $990 per issue

Excavator News $990 per issue

Attachment News $990 per issue

UTV News $990 per issue





*Average distribution stats based on June 2018 BPA audit statement

11

Native Advertising

Statistics From Adweek, 4/17/2017





Contact your sales representative for rates.

Your content remains in the top 10 stories on the homepage for

duration of your program.

Homepage Newsfeed eNewsletter Content Twitter Posts

Your content included for the duration of your program.

Your content is tweeted regularly over the duration of your program.

With Compact Equipment’s Native Advertising Program, your content will appear like a news story within the natural layout of Compact Equipment’s media channels. Sponsored content is marked as sponsored, but it blends into the native content.

Viewers spend almost as much time on native ads as they do on editorial content.

Native advertising has been shown to increase brand lift by

82% If native ads include rich media, conversion rates could go up to

60% Statistics From Adweek, 4/17/2017

1,900+Average Users per Month

8,884Average Weekly Distribution

8,750+Followers @ CompactEquip

Digital Edition Landing Page Landing Page Ad Sizes/Specs:

• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps and .tif. 300 dpi.

12

Digital Edition

Compact Equipment Digital Edition Landing Page The Digital Edition Landing Page is similar to a tip cover on the print editions. It’s the first thing a reader will see when they open the digital edition.

• Ad is specific to an issue and will always remain a part of the issue in the archives.

• Can be designed to look like a web page adding images, links, video, etc.

• Digital Edition Landing Page ads are visible on desktops and mobile devices.

• Your company will be recognized as an issue sponsor in the digital edition email notification.

Compact Equipment Digital Edition Analytics:

2018 Stats (Jan-June)* Average per issue*

Unique visitors 749 125

Issue views 1,517 253

Pageviews 23,604 3,934

Your Ad Here

Digital Edition Landing Page $300 per issue - Full page

$400 per issue - Spread

Play Video Hyperlink $100 per issue

Advertisement Hyperlink $50 per issue





743Total Digital Edition

Subscribers*

Rates (NET)


13

Playbook

Work with the Compact Equipment editors to create an exclusive, customizable

Playbook with content centered around your products, technology and/or company.

The Playbook will be a downloadable, topic-specific guide that includes the latest

news and market analysis, along with content and ads from your company.





Product Frequency Total Reach Value (NET)

Compact Equipment eNewsletter advertorial

4X8,884 average distribution

x 4 issues = 35,536$1,400

½ Page, 4/C ad in Compact Equipment

1X35,291 circulation x 2 issues = 35,291

$4,717

300 x 250 ad on CompactEquip.com

12 Months15,000 impressions

x 12 months = 180,000 $9,900

Tweets from @CompactEquip

4X8,750 followers

x 4 tweets = 35,000$400

Compact Equipment Special Report email blast

1X 17,000 distribution $5,440

Professionally designed Playbook featuring your brand (PDF format)

$5,000

Total: 302,827 $26,857

Your Net Rate: $20,000

Qualified LeadsThe Playbook will be available on CompactEquip.com for 12 months (as well as be posted on your company’s site). Readers will be required to complete a form prior to downloading. Leads from completed forms will be shared with your company.

Promotional CampaignThe Compact Equipment Playbook promotional campaign is designed to increase brand awareness and funnel leads to your company for a full year.

14

Maximum Exposure Options

STAND OUT from the crowd with these high exposure advertising options.

Cover Options: The front cover is the most visible page of a magazine, designed to draw the reader’s attention. Take advantage of this prime real estate with a special cover option.

Cover Flap Gatefold

Give the readers something extra.

Ride Along Outsert: Let the power of Compact Equipment’s brand carry the load for your next direct mailing.

Tipping: Magazine tipping allows you to insert product samples, removable advertisements, and even posters and brochures.

Other Special Advertising Options:

• Printed Polybag• Poster• Fold-Out Tabs• Business Reply Card

French Door

Belly Band:Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the magazine. Thus, it is impossible to ignore your advertisement.

Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.

Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.





Contact your sales representative

for rates.

15

RatesDigitalWebsite (CPM NET RATE)

Standard Banner (300x250) $65

Skyscraper Banner (300x600) $95

Leaderboard Banner (728x90) $100

Large Leaderboard Banner (970x90) $110

PushDown Banner (970x90) $135

Inline Banner (300 x 250) $135

Interstitial Ad (600 x 400) $220

Branded Background Skin $13,500 Annual

Regional Impressions available. Contact your sales representative for more details.

Twitter (NET)

Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.

Rate $100 per tweet

Weekly eNewsletter (NET)

Banner Advertisement $1,400 per month

Advertorial $500 per issue

Monthly eNewsletter (NET)

Skid Steer News $990 per issue

Excavator News $990 per issue

Attachment News $990 per issue

UTV News $990 per issue

Print (Ad appears in Print & Digital Editions)

Display Ads (4-COLOR, GROSS)

1X 3X 6X 9X 12X

Spread $14,190 $13,880 $13,640 $13,370 $13,110

Full Page $8,540 $8,425 $8,290 $8,120 $7,980

2/3 Page $7,010 $6,845 $6,785 $6,600 $6,500

1/2 Page Island $6,250 $6,120 $6,065 $5,945 $5,865

1/2 Page $5,550 $5,330 $5,115 $4,910 $4,710

1/3 Page $4,450 $4,390 $4,270 $4,180 $4,040

1/4 Page $3,765 $3,160 $3,090 $3,020 $2,900

Cover Rates (4-COLOR, GROSS)

1X 3X 6X 9X 12X

2nd Cover (Inside Front) $8,915 $8,730 $8,560 $8,380 $8,210

3rd Cover (Inside Back) $8,610 $8,445 $8,255 $8,090 $7,925

4th Cover (Back Cover) $9,600 $9,405 $9,215 $9,030 $8,845

Inside Front Cover Spread $16,370 $16,045 $15,710 $15,380 $15,055

Equipment Connection Rates (4-COLOR, NET) Classified (NET)

Full Page Ad $2,730 Rate $260 per Column inch

1/2 Page Ad $1,835

1/4 Page Ad $1,315

1/8 Page Ad $360 Digital Edition (NET)

Digital Edition Landing Page $300 per issue - Full page

$400 per issue - Spread

Play Video Hyperlink $100 per issue

Advertisement Hyperlink $50 per issueRyan Sneltzer330-315-2114 [email protected]




Do you want a cost-effective, consistent way to reach compact equipment owners and operators?

The Equipment Connection is an advertising section

designed to help you sell your products and services and

increase brand recognition on a low-budget.

16

Equipment Connection

Full Page Ad $2,7301/2 Page Ad $1,8351/4 Page Ad $1,3151/8 Page Ad $360





www.compactequip.com 41

AD INDEXAdvance Metalworking ..........................................advancemetalworking.com .........................................41

ASV ........................................................................asvllc.com/more ..........................................................13

BMI Resource Center ............................................edu.benjaminmedia.com ......................................25, 40

Case Construction .................................................CaseCE.com .................................................................5

Dominion ..............................................................depparts.com ...........................................................40

Dominion (Fiori) ....................................................depparts.com/fiori .......................................................35

GIE+Expo ..............................................................gie-expo.com ..............................................................17

ICUEE ....................................................................icuee.com ....................................................................43

Kawasaki ...............................................................kcmcorp.com ..............................................................15

Kobelco Construction Machinery ..........................kobelco-usa.com .........................................................44

NUCA ....................................................................nuca.com ....................................................................11

Perkins Engines .....................................................perkins.com/syncro .......................................................3

Trimble ...................................................................construction.trimble.com/digbetter ...............................7

Wacker Neuson .....................................................wackerneuson.com .......................................................2

COEQ_40-44.indd 41 6/1/2017 3:01:08 PM

40 Compact Equipment JUNE 2017

Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.

Topics Covered Include:

• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management

systems

APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!

$95.99* | Hardbound | 384 pp

The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm

Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.


• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms


$89.99* | Hardbound | 560 pp

Conferences and Events Online Learning Books

R E S O U R C E C E N T E R R E S O U R C E C E N T E R

1992 - 2017

th21992 - 2017

th21992 - 2017

th2

*Shipping and handling not included. Selling Price subject to change without notice.

3 3 0 . 4 6 7 . 7 5 8 8 e d u . b e n j a m i n m e d i a . c o m

COEQ_40-44.indd 40 6/1/2017 2:33:17 PM

1/2 Page Ad

1/4 Page Ad

1/8 Page Ad 1/8 Page Ad





systems


$95.99* | Hardbound | 384 pp






$89.99* | Hardbound | 560 pp



1992 - 2017

th21992 - 2017

th21992 - 2017

th2



COEQ_40-44.indd 40 6/1/2017 2:33:17 PM

1/2 Page Ad

1/8 Page Ad





systems


$95.99* | Hardbound | 384 pp






$89.99* | Hardbound | 560 pp



1992 - 2017

th21992 - 2017

th21992 - 2017

th2



COEQ_40-44.indd 40 6/1/2017 2:33:17 PM





systems


$95.99* | Hardbound | 384 pp






$89.99* | Hardbound | 560 pp



1992 - 2017

th21992 - 2017

th21992 - 2017

th2



COEQ_40-44.indd 40 6/1/2017 2:33:17 PM

1/8 Page Ad

1/4 Page Ad

Full Page Ad: 7 1/8” X 9 3/4” 1/2 Page Ad: 7 1/8” X 4 3/4” or 3 3/8” X 9 3/4” 1/4 Page Ad: 3 3/8” X 4 3/4” or 7 1/8” X 2 1/4” 1/8 Page Ad: 3 3/8” X 2 1/4”

Specs

Rates (4-COLOR, NET)

Full Page Inches: 8 1/4 x 10 3/4*Decimal: 8.25 x 10.75*

*This includes a 1/8” (.125”) bleed on each side.

1/6 Page Horizontal

Inches: 4 5/8 x 2 3/16Decimal: 4.625 x 2.1875

Print Specs





Material Submission InstructionsPlease submit large electronic files via our file sharing service at https://spaces.hightail.com/uplink/benjaminmedia

1/6 Page Vertical


1/4 Page Horizontal

Inches: 7 x 2 3/8Decimal: 7 x 2.375

1/4 Page Square


1/3 Page Square


1/3 Page Vertical


1/2 Page Horizontal

Inches: 7 x 4 7/8Decimal: 7 x 4.875

1/2 Page Island


1/2 Page Vertical


2/3 Page

Inches: 4 1/2 x 9-3/4Decimal: 4.5 x 9.75

Bleed - 1/8” on each side: Printing that goes beyond the edge of the sheet and will be trimmed off. It ensures that your ad will seemlessly blend to the edge of the page with no white margin.

Page Edge (Trim) - 8” X 10 1/2”

Safety - 1/4” in from trim*: This is the area that is far enough away from the edge of the page that no important logos or text will be cut off during the printing process. You should make sure all important elements in your ad are within this zone.

*Allow a safety of 3/8” for borders

Advertising MaterialsAds are produced using computer-to-plate technology.

Digital FilesAccepted File Formats: All files should be PDF or PDF/x1a. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Fonts should be outlined when possible.

Color Space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.

There is a minimum additional charge for Ad Creation/Modification $75/hour

InsertsPlease call for pricing.

Special PositionsGuaranteed only with a 10% extra charge added to space rate.

Short RatesAdvertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based.

Agency Commissions15% of gross billing is allowed to recognized agen-cies on space, color, special positions and inserts.

Non-PaymentIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.

Disclaimer: Advertisers and ad agencies assume li-ability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising there-from made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.

17



Advertising


Editorial

18

Digital SpecsDigital Specs Digital Edition Landing Page

Landing Page Ad Sizes/Specs:• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps

and .tif. 300 dpi.

eNewsletter Specs Weekly Compact Equipment

eNewsletter

Banner Advertisement Size: 580 x 80 (72 dpi)

Advertorial• Headline• 25 words and image/logo• Include URL link

Monthly Vertical eNewsletters

Banner Advertisement Size: 600 x 300 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files

Website SpecsAll dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

Branded Background Skins 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers)

• Please supply left and right side artwork in .jpg format (a 320 x 50 banner is also required so your ad appears on mobile devices)

• Please note, background skins are not guaranteed to show on mobile devices and tablets

• DFP and 3rd party tags are not accepted for background skins. Please contact your sales rep for details.

Leaderboard Banner 728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

PushDown Banner 970 x 90 (Banner expands to 970 x 250)

Large Leaderboard 970 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

Standard Banner 300 x 250

Skyscraper 300 x 600

Interstitial Ad 600 x 400

Inline Banner 300 x 250

300 x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners• Size may not exceed 35k (300 x 600 can be 45k)• .jpg, .gif and .png files are accepted - 3x max rotation of .gifs (SWF files

will not be accepted)• Google DFP, 3rd party ad servers and javascript files are also accepted• Publication will not host any images for javascript or 3rd party tags

proven tactics for generating qualified leads · direct request subscribers. the choice of compact...

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