Provides intelligence and inspiration to drive new ideas and improve profitability Stylus.com

Innovate to compete Get the creative edge over competitors through primary research, inspiration and analysis. Stylus will inspire your team with concepts and business intelligence for commercial success. In this current economic climate, only creative and innovative businesses that offer the consumer something different will survive.

Work smarter Through intelligently edited information presented via advanced, searchable technology. Stylus inspires innovative design which allows members to stay ahead of consumers’ needs and avoid costly decisions on products that are chasing trends.

Take an integrated viewpoint Global reporting across 20+ creative industries appeals to multiple job functions, maximises company-wide collaboration and provides a more holistic approach to design and creativity. See how one large shift in consumer behaviour will impact product, retail, technology, media and communications across your business.

Reduce travel costs By having access to edited and authoritative coverage of more than 200 key trade fairs and industry events. Stylus travels the world to find unique global destinations to provide design inspiration to those who may not otherwise be able to visit.

Engage with the experts Our team of 40+ in-house editors and 100+ industry specialists across the globe and our dedicated client services team will work to ensure that your organisation achieves new commercial success through Stylus. Benefit from an extensive membership package centred on understanding your business needs and interests.

Generate revenue-building ideas An inspirational and intelligent design resource for creative professionals, Stylus fosters ingenious ideas and restores creativity in companies that appreciate the need to innovate, not recreate.

ThE STyluS PRocESS

STyluS PRovIdES InTEllIGEncE and InSPIRaTIon To dRIvE nEW IdEaS and ImPRovE PRofITabIlITy. ExcluSIvE mEmbERShIP IncludES onlInE accESS To ouR conTEnT and dEdIcaTEd clIEnT SERvIcES.

CONCEPTS ANALYSIS REVIEWS

CREATE THE NEXT

BIG IDEA

MICROVIEWS

PRESENT VIEW PAST VIEWFUTURE VIEWS

MACROVIEWS

EXPLORECONSUMER BEHAVIOUR INSPIRED RESEARCH VALIDATE

PRIMARY RESEARCH & ANALYSIS / INTERNATIONAL COVERAGE

CONSUMER INDUSTRY EXPERTS / CREATIVE BUSINESS INTELLIGENCE

DAILY REPORTS

IDE

A

GE

NE

RA

TIO

NC

ON

TE

NT

F

LO

WSU

BJE

CT

MA

TT

ER

VISION BUSINESS INSIGHT

EVENTSCOLOUR & MATERIALS

FASHION & BEAUTY

ARTS, MEDIA &

ADVERTISING INTERIORS

INDUSTRIAL DESIGN

FOOD & BEVERAGE

SCIENCE & TECHNOLOGY

HOSPITALITY& LEISURE

ARCHITECTURE & SPACES

RETAIL

“I was sceptical when I was first approached by Stylus, thinking this was just another trend site. But since we signed up for the resource, I use it every day because it offers us something that none of the other services do. It is saving the company money on travel expenses because so much of the information is provided in real-time.

I love the layout of the site. I use many other websites that aren’t as intuitive. I think that it’s very easy to use; there’s nothing more frustrating than not being able to access information efficiently. The reports are higher-level and less specific to fashion, and this makes you think differently. It helps me look at other industries to see what everyone else is doing and not work within a silo.

Stylus allows you to draw your own conclusions and does not prescribe trends, but tracks consumer behaviour in relation to design and product development. Knowing where a trend originates gives you a broader confidence in what you’re doing and why you’re doing it. Reports tie together, making it easy to show support for the ideas. Stylus is current, but isn’t restricted by season. So it isn’t packaged in a way that means the information is going to be old if you don’t use it for your next collection.”

LAYLA SHELL Colour & Trend design

01. Cost savings from reduced travel and coverage of over 200 events per year

02. Easy-to-use, intuitive web platform allows for instant access

03. Content goes beyond fashion to provide inspiration from other industries

04. Outlines the origins of trends relating to consumer behaviour, which are used to confirm design decisions

05. Non-prescriptive, which restores creativity and promotes innovation at Timberland.

STyluS PRovIdES TImbERland WITh hIGh-lEvEl REPoRTInG acRoSS many InduSTRIES and InSIGhT InTo conSumER bEhavIouR, GIvInG ThE cREaTIvE TEam GREaTER confIdEncE In ThEIR dESIGn dEcISIonS.

5 reasons why TimbErLAnd uses sTylus

“We’re so pleased with the information and resources that Stylus provides. FAME is a retail branding agency, so we need to be at the cutting edge of trends and up to speed on what consumers are looking for. Stylus provides that and so much more. It is unlike any resource we have used in the past. The information is more robust than with other services, and that is what keeps us reading every day.

Part of the beauty of Stylus is it provides both our creatives and our clients with the information they need. It truly is a one-stop shop for FAME.

With the events directory, we’re always looking for events that we can attend for networking opportunities. Having a calendar of events is helpful to see what is happening around the world.

The site is very intuitive and laid out in a logical way, with results pulling from every category and a business-minded summary contained within each report. Stylus provides a wealth of information and is a really great resource.”

KriS JAmiESOn new Business aCCounT Co-ordinaTor

01. For the latest insight on retail environments

02. A two-way resource for the internal creative team and in communication with clients

03. Events resource to find out what is going on around the world

04. Information is robust and unlike any other service

05. Easy-to-use, intuitive online resource, providing a wealth of information.

famE uSES STyluS foR InSPIRaTIon, IdEaS, InSIGhT and RESEaRch, ESPEcIally aRound EnvIRonmEnTal dESIGn.

5 rEASONS why FAmE uSES STyluS

“One of the biggest reasons why we subscribed to Stylus was to help our team get past ‘writer’s block’ and to encourage them to think outside the box of their own industry. As the director of a large creative team, I strongly advocate its use across the business. Our roots are within music and movies, and our team is already passionate about media. Stylus provides another avenue for inspiration because it covers areas like culture, automotive, retail and architecture. The event reporting from Stylus is excellent and a good way to keep your finger on the pulse. Stylus provides event intelligence that you cannot find in magazines or papers. The colour section is fantastic and I look out for the regular palette updates.”

Tim PrYdE direCTor of ProduCT develoPmenT

01. Thinking outside the box to generate new revenue-building ideas in its packaging department

02. To keep its finger on the pulse and gain a fresh perspective with event reporting from over 200 conferences and tradeshows

03. Global colour reporting shows what is going on in the world.

monSTER cablE uSES STyluS To InSPIRE ThE PackaGInG and cREaTIvE TEamS WIThIn ThE oRGanISaTIon.

3 rEASONS why mOnSTEr CAbLE uSES STyluS

"I think the most important thing we were attracted to with Stylus, compared to the other trend services ... was focus on the design and creative industries well BEYOND the fashion industry ... This is much more insightful and meaningful for a product design & innovation brand like Columbia – where we have designers working on apparel, footwear, technical equipment, branding, retail and visual."

kaThlEEn mcnally CrEATIvE DIrECTOr

"We're excited to have 70 users from departments across our company, including Marketing, Public Relations, Creative, Visual Merchandising, Buying, and Product Design, up and using the Stylus site every day. We have been thrilled with the robust, global information that's available at our fingertips and so intuitively organised on this site for both individual and team use. The depth of content is inspiring and relevant and is helping contribute to decisions we are making throughout the company on a regular basis."PEGGy douGhTy vICE PrESIDENT vISuAl MErChANDISING

“Stylus is my go-to resource for ideas and inspiration: it truly feels like an exciting labyrinth that takes you deep into what’s happening in the world of culture, trends, art and technology. It’s a place to get inspired and push your own ideas further.”camIlla flESchE kRISTIanSEn hEAD OF DESIGN

"I love all the multi-faceted, diversified categories of trend spotting and directional lifestyle cues. It feeds the hemoglobin in my veins." maRcIa SalZbERG SENIOr DESIGNEr - COlOr & MATErIAlS

"Finally, a trend site that goes beyond the runway. Stylus really captures what we need to know in travel, retail, events and most of all, design."mIkE TIEdy SvP GlOBAl BrAND DESIGN & INNOvATION

To learn how Stylus can impact your business, contact us for a customised introduction:

usasales@stylus.com+1 (646) 597 6205

uksales@stylus.com+44 (0) 203 170 7119