Making Wifi Workfor you and your customers

Customers love

wifi.

Work - emails, reports, CRM, webinars

School - emails, projects, research,

blackboard

Fun - Netflix, ebooks, YouTube, social

networks

Customers

want...wifi that is:

• free

• easy to use

• fast

• working every

time

You want...

wifi that is:

• Customer-

friendly

• Profitable

• Safe

• Headache-free

What’s at

risk?

Customers’ loyalty & your

reputation

70% of consumers trust opinions posted online

92% trust recommendations from people they

know

Source: Nielsen Global Trust in Advertising Survey

2011

Lifetime value of a customer

$3.50 per visit x 200 visits per year x 5 years =

$3,500

When an unsatisfied customer tells 6

friends...

$3,500 x 7 = $24,500 potential loss

Wide-open free wifi Bandwidth

DVR/Security

POS 2

Consumer devices

POS 1

Router

Modem

Consumer computers

Music streaming

1

Wide-open Free wifi Managed Free wifi

or

Wide-open free wifi slow table turnover

Wide-open free wifi wifi moochers not

buying

Cost of a Table: Free Wifi

Rent:

2000 sq. ft. x $36/sq. ft. = $6,000/mo.

Seattle Chicago New York

$35 $48 $120

Payroll:

1 manager, 3 baristas = $21,577.90/mo.

Rent $6,000.00 /mo

Util/phone/internet $700.00 /mo

Insurance $291.67 /mo

Maintenance $200.00 /mo

Supplies $100.00 /mo

Professional svcs $200.00 /mo

Advertising/Mkting/Promos&C

omps $1,000.00 /mo

Payroll $21,577.90 /mo

Owner $5,000.00 /mo

Total $35,069.57 /mo

Costs:

Cost of a Table: Free Wifi

Costs (Seattle):

Total Hrs of Business 364 hrs/mo

Fixed Cost Per Hr of Operation $96.35/hr

Grab-n-go 65%

Fixed Cost Per Hr Seating $33.72

Seating Area (2/3 total) Sq. Ft. 1333

# of 4 Tops 17

Cost per Hr per 4-Top $2.02/hr

COGS 35%

Total Sales per Hour per 4-Top: Break

Even $3.11/hr

Cost of a Table: Free Wifi

Costs

(Chicago):Total Hrs of Business 364 hrs/mo

Fixed Cost Per Hr of Operation $96.35/hr

Grab-n-go 65%

Fixed Cost Per Hr Seating $33.72

Seating Area (2/3 total) Sq. Ft. 1333

# of 4 Tops 17

Cost per Hr per 4-Top $2.15/hr

COGS 35%

Total Sales per Hour per 4-Top: Break

Even $3.31/hr

Cost of a Table: Free Wifi

Costs (NYC):

Total Hrs of Business 364 hrs/mo

Fixed Cost Per Hr of Operation $96.35/hr

Grab-n-go 65%

Fixed Cost Per Hr Seating $33.72

Seating Area (2/3 total) Sq. Ft. 1333

# of 4 Tops 17

Cost per Hr per 4-Top $2.91/hr

COGS 35%

Total Sales per Hour per 4-Top: Break

Even $4.481/hr

Cost of a Table: Free Wifi

Seattle:

Break-Even Analysis

Free WiFi Session Total Sale Net Profit

2 $6.23 0%

4 $12.45 0%

6 $18.68 0%

8 $24.90 0%

Profit Analysis

Free WiFi Session Total Sale Net Profit

2 $6.85 10%

4 $13.70 10%

6 $20.54 10%

8 $27.39 10%

Cost of a Table: Free Wifi

Seattle:

Break-Even Analysis

Free WiFi Session Total Sale Net Profit

2 $6.23 0%

4 $12.45 0%

6 $18.68 0%

8 $24.90 0%

Profit Analysis

Free WiFi Session Total Sale Net Profit

2 $6.85 10%

4 $13.70 10%

6 $20.54 10%

8 $27.39 10%

Cost of a Table: Free Wifi

Chicago:

Break-Even Analysis

Free WiFi Session Total Sale Net Profit

2 $6.62 0%

4 $13.23 0%

6 $19.85 0%

8 $26.46 0%

Profit Analysis

Free WiFi Session Total Sale Net Profit

2 $7.28 10%

4 $14.55 10%

6 $21.83 10%

8 $29.11 10%

Cost of a Table: Free Wifi

NYC:

Break-Even Analysis

Free WiFi Session Total Sale Net Profit

2 $8.96 0%

4 $17.92 0%

6 $26.88 0%

8 $35.84 0%

Profit Analysis

Free WiFi Session Total Sale Net Profit

2 $9.86 10%

4 $19.71 10%

6 $29.57 10%

8 $39.42 10%

Cost of a Table: Free Wifi

Wide-open free wifi Table Cost Calculator

Wide-open free wifi copyright issues

Wide-open free wifi copyright issues

Wide-open free wifi copyright issues

Wide-open free wifi liability issues

Wide-open free wifi greater security risks

Wide-open free wifi PCI

Wireless Usage in the Cardholder Data Environment

The cardholder data environment (CDE) is comprised of people, processes, and technology that store,

process, or transmit cardholder data or sensitive authentication data. PCI DSS applies to all system

components included in or connected to the CDE. This section looks at some common wireless

deployment scenarios and their associated scoping considerations. In Figure 1 we see an example of a

CDE consisting of a cabled network.

Wide-open free wifi PCI

Wide-open free wifi POS crashes

Wide-open free wifi customer tech support

Wide-open free wifi Always chasing money

Free wifi with

purchase

Managed wifi login

Free wifi with

purchase

Welcome...engagem

ent

Free wifi with

purchase

Welcome...engagem

ent

Free wifi with

purchase

Build relationships

Free wifi with

purchaseWelcome...engagement

Free wifi with

purchase

Welcome...engagem

ent

Free wifi with

purchase

Happy customers

Free wifi with

purchase

Happy baristas

Free wifi with

purchase

Happy owners

Free wifi with

purchase

Happy owners

Questions

?

Brian Van Lieshout

President

WEBbeams

brian.van.lieshout@webbeams.

com

www.webbeams.com

1-888-WEBbeams

(1-888-932-2326)