proxama digital payments division · 4/4/2016 · when in range of a beacon the proxama sdk can be...

© Proxama 2016

Proxama Digital Payments Division

Mobile Loyalty(and other Value Added Services)

Broadening the mobile commerce experience

Mark Meringolo

VP North American Sales and Business Development

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The revolution in mobile payments is happening – but slowly…

Apple Pay:

strong early adoption, but usage is stalling/falling

acceptance is an issue, but…

a compelling incentive to drive usage is missing

First Annapolis survey:

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Spring 2015 December 2015

iPhone 6 owners who’ve adopted 22% 20%

of those adopters, regular users* 19% 15%

*at least one purchase per month

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Why are issuers offering mobile payment?

Is it:

to be seen to be innovative?

just ‘me too’?

new, bright and shiny?

Or is there a real opportunity to drive new revenue?

The mobile payment business case rests on incremental transaction growth

cannibalizing existing card payments brings no benefit, at significant cost

The Challenge:

harness the capabilities of the mobile to incentivize additional volume and value

deliver a true mobile commerce experience

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Today’s smartphones enable mobile commerce out of the box

Bluetooth (BLE Beacon) technology is best for pushing content to consumers

NFC is best for pulling content, making payments and redeeming offers

QR codes and Geo-Fencing can also have a role

These technologies are enablers for:

mobile loyalty

delivery and redemption of instant rewards

card-linked offers

relevant, timely and consensual engagement with consumers

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Bluetooth and NFC are supported by all new iOS, Android, Windows and Blackberry smartphones

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Today’s consumer

of consumers are more

likely to engage with

location-based advertising

Forbes Oct 2014

of consumers want to receive

offers tailored to their personal

preferences when shopping

Visa 2015

of smartphone users are

prompted to use their

device by ‘other media’

Internet Advertising Bureau

of smartphone users are

prompted to use their device

by out-of-home engagement

Internet Advertising Bureau

increase in conversion rates seen

by brands when adding location

data to their ads

Skyhook Wireless

61%

59%57%

of consumers have their phone’s

Wi-Fi and Bluetooth capability

switched on when shopping

Mobile Shop Talk, Sept 2014

39% 20%

25%

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What are Beacons?

Beacons are small battery operated devices

Beacons work with Apple and Android phones

Beacons triggering delivery of complex content only work with a phone app/SDK

Google’s Eddystone beacons can also direct the Chrome browser to a webpage or launch a web application, without a phone app

Beacons have a range up to 50 yards

The client’s campaign messaging is controlled remotely

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Side Front Back

2.5 in

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Triggering content

In Proxama’s TapPoint® platform:

the flexibility offered by the payload

ensures any use case can be supported

total control over what is delivered

when in range of a beacon

the Proxama SDK can be integrated

with any app – loyalty, merchant,

sports venue, mall etc.

support for both iBeacon and

Eddystone protocols

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A beacon/campaign management system defines the triggers, and the payload is passed to the app

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The journey…

Connecting the physical with mobile to drive commerce

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Proximity engagement at airports

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Proximity engagement at entertainment venues

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True m-Commerce drives engagement and loyalty

Closing the loop between advertising and sales in the physical world

Driving adoption and usage by

exploiting the mobile platform

Delivering timely, relevant and location-specific offers, rewards and

information to consumers

proxama digital payments division · 4/4/2016 · when in range of a beacon the proxama sdk can be...

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