Prsentation on report

Effective Writing

Clear, concise, direct

Thoughts are complete

Attention given to details such as grammar, spelling

Flow of thoug

The Written Presentation – Part II

FindingsOrganize presentation sub-topics by COI

Discuss questions that fall logically into COI area

Quantitative Research Conclusions

Limitations

Recommendations for Future Research

Tables should support discussion points

“Third quarter performance peaked dramatically in the East relative to the West and North. Overall brand performance remained stagnant from region to region in the first, second, and fourth

quarters.”

0102030405060708090

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

EastWestNorth

Discussion and interperation

Revisit the Research Problem StatementOrganize discussion around concepts of interest, research concepts

Don’t just spout numbers; tell the story behind the data Highlight, topline, and synthesize information

The Use of Data In Reports

Bar charts are appropriate for category comparisons

Pie charts visually represent portions of the whole

DETAILS

• Office hours during the exam period

• Please review your scores thoroughly before Friday, December 12, to ensure accuracy in points total

THANK YOU