prsi - visakhapatnam chapterprsi.org.in/pdf/39th_allindiaprconf2017.pdf · visakhapatnam bagged...

Public Relations Society of India is organizing the 39th All India Public Relations Conference during

December 15-17, 2017 at Gateway Hotel, Visakhapatnam. The Conference seeks to explore the

significance of communication in the fast developing smart cities in India in the age of digital

communication. Though traditional media like newspapers, radio and television cannot be set aside,

the digital media impacts the society and facilitates instant communication. Thus, the profession of

Public Relations must transform to gain greater acceptance as an inevitable part of urbanization.

Public Relations Society of India (PRSI), the national association of PR practitioners was established

in 1958. It was set up to promote recognition of Public Relations as a profession and to formulate

and interpret to the public, the objectives and the potential of public relations as a strategic management

function.

PRSI has 25 chapters across the country and over 3000 members. This national association of PR

and communication professionals, through its sustained efforts and campaigns has emerged as a

beacon of PR and Media intelligentsia. PRSI organized the 1st International PR Festival in 2005 at

New Delhi. It was a unique event, which for the first time presented a confluence of three important

PR bodies, viz. PRSI, Global Alliance for PR & Communication Management and International PR

Association (IPRA) . The 2nd International PR Festival which was held in Mauritius in August,

2008, helped to bring closer Public Relation and Communication Professionals of Mauritius and

India. Indo-Thailand Round Table Conference was organized in Thailand during June, 2013.

Each year, PRSI organizes All India Public Relations Conference which has become a place of

confluence for the PR practitioners of the country. The forthcoming 39th All India Public Relations

Conference in Visakhapatnam looks forward to dealing with the concept of smart cities and smart

communication.

This Conference seeks to take a proactive role in developing conversations around the subject,

generate perspectives, analyze and discuss strategies on this important issue voicing opinion of

different stakeholders.

PRSI - Visakhapatnam Chapter

Promoting public relations and all other facets of communication has been high on the agenda of the

Visakhapatnam Chapter right from inception. Over the years it has taken up a plethora of activities

including hosting seminars, workshops, lectures etc on issues which involve larger interest of the

profession. The recent additions to its repertoire are a highly acclaimed internship programme for

media and mass communication students across the state. The Visakhapatnam Chapter since its

formation has hosted many prestigious Conferences. In recent years, the Chapter has adopted a

“move with the times” policy bringing to the fore numerous subjects that are contemporary and in

keeping with the communication culture growing across the globe. Led by a dynamic leadership the

Visakhapatnam Chapter is giving shape to a number of activities that keeps pace with changing skill

sets of the profession owing to the phenomenal influence of digital communication on every facet of

business, governance and Life of the common man. The excellent show by the Chapter is being

increasingly recognized and rewarded at the National level. The Best Chapter Award given by the

national body of the Public Relations Society of India has been bagged by this chapter in the last

three years.

PRSI, Visakhapatnam Chapter receiving the best chapter award at 38th PRSI National conferenceat Kolkata on 15th December, 2016

Shri Venkaiah Naidu, Hon’ble Minister for I&B and Urban Development releasing a posterbrought out by PRSI, Visakhapatanam Chapter on the subject of Demonetization on25th November, 2016 at Visakhapatnam.

The theme of the conference is contextual in view of the country’s aspiration to emerge as ‘New

India’. Urbanization of India will accelerate the growth of the aspiring young Indians, who collectively

make India “ Most Youthful Nation of the world”. In the recent survey Swachh Sarvekshan,

Visakhapatnam bagged third place in India for cleanliness and hygiene. The beauty of Visakhapatnam

and the idyllic environments along the beach can be captured as a memory of your participation in

the conference. As you are all aware, the digital communication is the buzzword in the new age, and

a focus on its use in the areas of urbanization is crucial for PR personnel to understand its implications.

Y BabjiConference Ambassador

98488 [email protected]

Prof. D V R MurthyChapter & Conference Chairman


P L K MurthySecretary, PRSI,


CHIEF PATRONSri Ganta Srinivasa RaoHon’ble Minister for HRDGovt. of Andhra Pradesh.

PATRONSri M Srinivasa RaoMember of ParliamentAnakapalli

PATRONSri K Hari BabuMember of ParliamentVisakhapatnam

Dr. Ajit PathakNational President98990 [email protected]

Narendra MehtaVice President (North)99352 [email protected]

U.S. SarmaVice President (South)94901 [email protected]

Organizing Team

M S MazumdarVice President (East)94355 [email protected]

Unmesh DixitVice President (West)98250 [email protected]

Nivedita BanerjeeSecretary General98106 03196 / 99999 [email protected]

Dilip ChauhanSecretary / Treasurer99099 [email protected]

National Executive

Delegates

PRSI (or) IPRA MembersNon MembersRetired PR Professionals / Students

Regular Fee(After 1st Nov’17)

6,00010,0003,000

Early Birds(Before 31st Oct’17)

5,0009,0003,000

Conference VenueThe Gateway Hotel is the Premier Five-Star Hotel of Visakhapatnam and is located at a wonderfulbeach site. It is at a distance of only 15 km from the International & Domestic Airport. The registrationat the venue will start at 16:00 hrs on December 15 & Valedictory session will end at 18:00 hrs onDecember 17.

AccommodationPRSI Visakhapatnam Chapter has tied up with OYO Rooms for accommodation booking. 56hotels in and around the venue have been identified. 30% discount is allowed for PRSI memberswith password 39PRC. Kindly do not hesitate to take advantage of this offerhttps://www.oyorooms.com/deals/39prc?id=730&utm_source=PR_ConferenceIf any clarifications are required, feel free to talk to OYO executives Mr. Praveen Karmuri9848003035, Mr.Srikanth Reddy 9600383756.

YMCA Tourist Hostel, Beach Road, Visakhapatnam is offering rooms for delegatesDeluxe A/c Double Occupancy : Rs.1,300/- Single Rs.1,100/- (GST Applicable)Ph: 0891-2755826, 82972 23480, 99080 77979

ClimateIt is going to be winter and the temperature is expected to be around 30 degrees during the day andaround 20 degrees at night. So generally the weather will be extremely pleasant. However, it is wiseto carry at least light woolens to make your stay more comfortable.

PaymentAll payments for registration will have to be done in advance by cheque or demand draft in favour of

• Communication and PR practitioners • Management / Media Consultants• Central & State Government Officials • Academicians • NGOs• PR, Media and Mass Communication students • Digital Media Professionals• Journalists/ Advertising experts/ Development Communicators

Beneficiary NameBank NameBank BranchIFSC CodeBeneficiary Account No.Account Type

Public Relations SocietyState Bank of IndiaDutt Island, Siripuram BranchSBIN000684610012552499Savings

The conference is an event that will bring a cross section of people belonging to the central and stategovernments, business houses, educators, government officers, brand markeeters and a varied classof consumers of knowledge and information. We plan to showcase brands and key sponsorsprominently and strategically to catch eyeballs through a wide range of venue branding and media-based activities.

Sponsorship TypeLogo In

BackdropStall AVLogo In

NewspaperLogo In

Hoarding

PRESENTATION10 lacs

AWARDS NIGHT DINNER7 lacs

COCKTAIL NIGHT DINNER9 lacs

3mtr x 2 mtr

CORPORATE STYLE SHOW/CULTURAL

4 lacs2 mtr x 2mtr

GOLD3 lacs 2 mtr x 2 mtr

SILVER2 lacs

2 mtr x 2 mtr

LUNCH5 lacs

2 mtr x 2 mtr

DELEGATE KIT3 lacs

2 mtr x 2 mtr

LANYARD1.5 lac

2 mtr x 2 mtr

KEYNOTE / SOLO SPEAKER1.5 lacs

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PANEL1 lac

-----------

yes yes yes yes3 mtr x 2 mtr

3 mtr x 2 mtr yes yes yes yes

yes yes yes yes

yes yes yes yes

yes yes yes yes

yes yes yes yes

yes yes yes yes

yes yes yes yes

yes yes yes yes

yes yes yes yes

yes yes yes yes

• Complimentary Session Passes for Sponsors.

The conference is an event that will bring a cross section of people belonging to business houses,educators, government officers, brand markeeters, Town Planners, Facility/Service providers,Technology Experts, Contractors and a varied class of consumers to this knowledge platform. Weplan to showcase brands and key sponsors prominently and strategically to catch eyeballs througha wide range of venue branding and media-based activities. We shall have active association ofPRSI Chapters across the country

AHMEDABAD GUWAHATI RANCHI

AIZAWL HYDERABAD SHIMLA

BHOPAL JAIPUR

BHUBANESWAR KOLKATA

CHANDIGARH LUCKNOW

CHENNAI MUMBAI

DEHRADUN NAGPUR

R. K. Singh, [email protected]

MadhuchandaAdhikari,[email protected]

Deepak Kumar, [email protected]

Lalnghinglova Hmar (Tetea),[email protected]

Dr. P.Venugopal Reddy, [email protected],[email protected]

Ashok Sharma, [email protected]@gmail.com

Pushpendra Pal Singh, [email protected]

Mahendra Jain, [email protected]

Amarjyoti Mahapatra, [email protected]

Soumyajit Mahapatra, [email protected]

Raman Bajaj, Chairman9463598416 / [email protected]

Monalisa Chaudhuri, [email protected]

J. Daniel Chellappa, [email protected]

Alpana Killawala, [email protected]

Vimal Dabral, [email protected]

S. P. Singh, [email protected]

TIRUPATI

VARANASI

VISAKHAPATNAM

WARDHA

Prof. T Tripura Sundari,[email protected]

Dr. Rajesh Kumar Singh,PRO, B.H.U., Varanasi-2210058004923586, [email protected],[email protected]

Prof. DVR Murthy, Chairman99850 [email protected]

B.S Mirge, [email protected]

NEW DELHIS Rajagopalan, [email protected]

PRSI National Awards are the highest recognition of Public Relations and CorporateCommunications excellence. Awards instituted to recognize outstanding contributions anddemonstration of industry leadership aim to have a healthy professional competition to raisethe performance bar of Public Relations in India. Last year, there was tremendous response toour call for the PRSI National Awards.

HOUSE JOURNAL (HINDI)Name of the PublicationOrganizationEditorPeriodicityCost per copyTarget AudienceHOUSE JOURNAL (ENGLISH)Name of the PublicationOrganizationEditorPeriodicityCost per copyTarget AudienceNEWSLETTER (HINDI)Name of the PublicationOrganizationEditorPeriodicityCost per copyTarget AudienceNEWSLETTER (ENGLISH)Name of the PublicationOrganizationEditorPeriodicityCost per copyTarget AudienceSPECIAL / PRESTIGE PUBLICATION(One-time publication, Commemora-tive publication, etc.)Name of the PublicationOrganizationEditorPeriodicityCost per copyTarget AudienceANNUAL REPORTOrganizationThemeCost per copyCoffee Table Book OrganizationProjectInvestment madeImpact /Learning

SUSTAINABLE DEVELOPMENTREPORTOrganizationTarget AudienceCost per copyBEST COMMUNICATIONSCAMPAIGN (INTERNAL PUBLIC)OrganizationObjectiveStrategyTools UsedMajor AchievementsBEST COMMUNICATIONSCAMPAIGN (EXTERNAL PUBLIC)OrganizationObjectiveStrategyTools UsedMajor AchievementsE-NEWSLETTERName of the e-newsletterOrganizationEditorPeriodicityTarget AudienceCORPORATE WEBSITEOrganizationWeb ManagerObjective of the e-initiativeMajor AchievementsCORPORATE FILM (HINDI)TitleTheme of the filmTarget AudienceFilm Produced byCost of ProductionImpactCORPORATE FILM (English)TitleTheme of the filmTarget AudienceFilm Produced byCost of ProductionImpact

SOCIAL MEDIA FOR PR ANDBRANDINGOrganizationObjectiveSocial Media UsedPurpose: Communication StrategyImpact / LearningPUBLIC RELATIONS IN ACTION(Case Study competition onsuccessful PR for product launch,crisis communication, brandbuilding, change management, etc.)EVENT MANAGEMENTName of the EventOrganizationTarget Audience / ParticipantsEvent CostAchievementsMajor Highlights / MotivePublicity GainedBEST PUBLIC AWARENESSPROGRAMMEOrganisationStrategyToolTool AudienceCostImpactBEST PUBLIC AWARENESSPROGRAMMETop 5 Reasons to Claim the Award:Turn OverHighest Amount AccountOutstanding PerformanceBEST EMPLOYEECOMMUNICATION PROGRAMMEOrganization ProgrammeStrategyToolsCostResultsDIGITAL MEDIABest Viral Marketing campaignBest Use of Social Media in campaignBest Online Marketing

BEST PUBLIC SECTORORGANISATION IMPLEMENTINGCSROrganization:Major CSR Projects:Target Audience:Location of Activity:Total Spent in Year:Results:BEST PRIVATE SECTORORGANISATION IMPLEMENTINGCSROrganization:Major CSR Projects:Target Audience:Location of Activity:Total Spent in Year:Results:

BEST CSR PROJECT FOR CHILDCAREOrganization:Location:Strategy:Tool:Cost:Results:BEST CSR PROJECT FOR WOMEN’SDEVELOPMENTOrganization:Location:Strategy:Tool:Cost:Results:

BEST NGO MAKINGCONTRIBUTION TO CSROrganization:Major CSR Projects:Target Audience:Location of Activity:Cost:Results:PRSI RIGHT TO INFORMATIONAWARDSBest PSU Implementing RTIOrganization:Strategy:Results:BEST NGO PROMOTING RTIOrganization Strategy:

• Each entry should be submitted along with entry fee of Rs.5,000/- which should be sent in theform of a draft drawn in favour of ‘Public Relations Society of India (National Council), Payableat New Delhi’.

• GST will be applicable to PRSI National Awards• All entries need to be submitted along with additional 18 percent GST. GST ARN No of PRSI( National Council )AA071117004566E.

• In case of multiple entries the cumulative amount may be sent as a single draft.• Entries for PRSI awards should be submitted for the works completed during November, 2016to October, 2017.

• Each entry should be accompanied by a short justification on the entitlement of the entry for theaward.

• Each entry should be submitted to Ms. Nivedita Banerjee, Secretary General, PRSI Corporateoffice ,G4, 3rd Floor, Sector-3, Noida(UP) - 201301. in duplicate on or before 15thNovember 2017. She can be contacted at 09810603196,email:[email protected] duplicate on or before 20th November, 2017.

DIGITAL MEDIA - BEST VIRALMARKETING CAMPAIGNOrganization:Location:Strategy:Tool:Cost:Results:

DIGITAL MEDIA - BEST USE OFSOCIAL MEDIA IN CAMPAIGNOrganization:Location:Strategy:Tool:Cost:Results:

DIGITAL MEDIA - BEST ONLINEMARKETINGOrganization:Location:Strategy:Tool:Cost:Results:

Jury for PRSI National Awards 2017 Left to Right : Ms. Sumita Singh, Past Secretary GeneralPRSI; Shri Aashish Gupta, Associate Editor, Fortune Magazine; Ms Yeshi Seli, Associate Editor,Business India; Shri S K Chaturvedi, Ex Chairman, Powergrid; Ms Archana Dutta, Ex MediaAdvisor, President of India; Shri Sarthak Behuria, Ex Chairman, IndianOil;Ms. Nivedita Banerjee, Secretary General, PRSI; Dr. Ajit Pathak, National President PRSI; Shri KG Suresh, Director General, Indian Institute of Mass Communication.

Please find the below link for the event "39th All India PR conference meet" withthe generated code " 39PRC " which will be live from 10thNov,2017.“https://www.oyorooms.com/deals/39prc?id=730&utm_source=PR_Conference

Hi any booking clarification required please Cal to Mr [email protected] or call at 9600383756

The City of Destiny has added anotherfeather in its cap by emerging as the thirdcleanest city in the country during the‘Swachh Survekshan- 2017 survey. Vizag,which bagged the fifth rank in the firstedition of the survey last year, stood thirdamong the 434 cities and towns in India,next to only Indore and Bhopal in MadhyaPradesh this time. Collector Sri PravinKumar, IAS and Greater VisakhapatnamMunicipal Corporation (GVMC) Commis-sioner M Hari Narayanan, IAS received theaward from Hon’ble Union MinisterVenkaiah Naidu at a glittering function inNew Delhi.

Visakhapatnam once a small fishing village, has nowdeveloped into a vibrant industrial town. Its storybegan with the mission of the British to find a suitableseaport that connects the rich mineral belt of Centralprovinces with the East Coast. Vizag is the mostsecure natural harbour in Asia. Another importantmilestone was the setting up of the HindustanShipyard Ltd in 1940. In 1950s and 1960s, theGovernment of India and the private sector set upsome large-scale industries like Bharat Heavy Platesand Vessels (B.H.P.V.), Hindustan Zinc Ltd., CaltexOil Refinery (later acquired by government asH.P.C.L.), Coromandel Fertilizers, Andhra Polymers(now L.G. Polymers), etc. 1980s saw a majordevelopment with the development of Vizag SteelPlant and other major industries. Economicliberalization in the 1990s brought a modest growthto the city but not as much as it did in Hyderabad.However, some industries sprang up like RainCalcining Ltd., the expansion of H.P.C.L., settingup of Vizag Export Processing Zone, SimhadriThermal Power Plant of N.T.P.C., etc. Vizag is nowdeclared as one of ten fastest growing cities of theworld according to a recent study conducted by theUnited Nations. Due to the presence of the EasternNaval Command, Steel Plant, H.P.C.L. etc., the cityhas become home to people from different parts ofthe country and due to this the city has acosmopolitan texture to it. The city's main commercialand shopping centres are located in the DwarakaNagar-R.T.C. complex area and JagadambaJunction area. Since 2000, the Dwaraka Nagar-R.T.C. complex area has transformed into a majorcommercial hub with new shopping malls andcomplexes springing up within a radius of 2-3kilometers. The city is home to many five star hotelssuch as Taj group, ITC Welcomgroup & ParkHotels.

prsi - visakhapatnam chapterprsi.org.in/pdf/39th_allindiaprconf2017.pdf · visakhapatnam bagged...

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