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WhyI’monLinkedInandTwi2erandyoushouldbetoo
Essen:alkeystothedigitaljobsearch
Disclaimer
• I’mnotanexpert.Ijustreadalot.• Goal:sharemyjob‐searchexperienceandresearchthusfar
AsktheAudience
• Howmanyofyou…– Arelookingforajob?– AreonLinkedIn?– OnTwi2er?
• Whyareyouonthosenetworks?
WhyyouneedtouseWeb2.0
• Scarystats– Fewerjobs+moregradsandlaidoffworkers
– Morecompe::on
• It’saGoogleworld– JustlikeyouGoogleacompany,theyGoogleyou
U:lizingWeb2.0
• Createaprofileandtheywillcome.NOT.• Youneedastrategy.
PersonalBranding
• Managingthewayothersseeyou–percep:on=truth.Youarenowaproduct.
• Howdoyouwanttobeknown?
PersonalBrandingProcess
• Discover–thisisthehardpart• Create‐thisisourfocus• Communicate
• Maintain
Discoveringyourbrand
• Howdoyouwanttobeknown?– What’syourpassion?
– Whatareyourfavoriteclasses?– Howdoyourfriendsdescribeyou?
• Eventually,yourbrandwillbecomeyour“uniquevalueproposi:on”
BrandA2ributes
Alsoaddhuman!
My“brand”
• NotsurewhatkindofjobIwant,butI’mbestwhenIcanbestrategic,efficientandcrea:ve
I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.
Crea:ngyourbrand
• Infuseyourbrandintoeverything– Resume
– Coverle2er– Businesscard– Poreolio
Takeyourbrandonline
• LinkedIn(musthave)• Twi2er(stronglyrecommend)
• Faceboo(op:onal)• website/blog(op:onal)
Youcanuseonlinetoshowoffyourworkandbecomeathoughtleaderorjusthaveawebpresence
• Facebook+resume• Recruitersarehere,youshouldbetoo(plus,it’saGoogleentry)
• Tone=professional,butpersonal(especiallyforPRpros)
Op:mizingLinkedIn
• Customurl(linked.com/kellygiles)• Haveapicture!Noredcups,please.• Craiasmart,succinctfirst‐personsummary
• Usepersonalconnec:onrequests• Giveandaskforrecommenda:ons
• Other:groups,networking,promo:on,research(peopleandcompanies)
Example:MyLinkedIn
Personalinvite:includewhere/howyouknowtheperson
Summary:somevaria:onofyourbrandstatement
CustomURL:ideally,willhavesameextensionforallaccounts
Picture:headshot(colorisprobablybe2er)
AdvancedOp:ons
• Research,networkingandgroups• GotoLinkedIn!
Twi2er
• Microblogging(140charactersmax)• Recruitersarehere,andsoareCEOsandPRpros
• Tone=friendly,personableandhelpful
Op:mizingTwi2er
• Twi2erhandle• Website
• Bio• Picture• Background• Followpeople• Engageandtweetusefulinforma:on
GoldenRule
• Buildrela:onshipsfirst.Ifyouwouldn’taskastrangeronthestreetforafavor,don’tthinkit’sOKonTwi2erorLinkedIn.
Ques:ons?