Design Guidelinesfor non-des igners1

Fonts

Why fonts matter

Fonts Colour Images

Basic Terms

Basic Terms

MS Office 2010

s p a c i n g

L i n e G a p s

Consider the Style

Recognisable Brand Fonts

Recognisable Brand Fonts

Recognisable Brand Fonts

Emphasis

Strong

Elegant

hand-

made

simple

Cute

Refined

Readable

If you can’t fly, then

run,

if you can’t run, then

walk,

if you can’t walk,

then crawl,

but whatever you do,

you have to keep

moving forward.

If you can’t fly, then run,

if you can’t run, then walk,

if you can’t walk, then

crawl,

but whatever you do,

you have to keep moving

forward.Martin Luther King Jr Martin Luther King Jr

Hierarchy

Title: Franklin Gothic Heavy

Sub: Franklin Gothic Medium

Body: Franklin Gothic Book

Character Contrast

Emphasis Again

Demand Attention

Alignment

S p a c i n g

Colours

Choosing Colours

Emotion through Colour

Colour Relationships

Beavers Bend State Park, Oklahoma

Colour Relationships

Colour Relationships

Create a Colour Palette

Images

The Big Issue

10%65%

Image Adjustment

Image Adjustment

Brand Filters

Brand Filters

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Image Adjustment