psfk presents the future of research
TRANSCRIPT
![Page 1: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/1.jpg)
LABS
@PSFK
FUTURE OF RESEARCHData And The Rise Of
Digital Scholarship
![Page 2: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/2.jpg)
LABSLABS
@PSFK
ABOUT PSFK
Each day we share better ways to live, work, and play through PSFK.com and social platforms. We publish new ideas across areas such as design, retail, technology and travel and hit 10 million impressions per month across our channels.
Our thought leadership reports are written by out PSFK Labs team–a group of researchers who study trends in the market places and advise brands like Apple, BMW, Google and Samsung on decisions to leverage emerging opportunities and threats. Check out PSFK’s other reports on Cities, Health, Travel and Retail–plus branded content editorial series produced in partnership with sponsors on the Future of Light, the Real World Web, Mobile Commerce and Wearable Tech.
PSFK Labs 42 Bond Street, 6th Floor New York, NY 10012 USA labs.psfk.com
psfk.com labs.psfk.com @psfk
Piers Fawkes President & Founder [email protected] +1 646.520.4672
![Page 3: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/3.jpg)
LABS
@PSFK
Reports
@scottlachut Director of Research & Strategy
![Page 4: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/4.jpg)
LABS
@PSFK
A SNAPSHOT OF OUR
CONNECTED SOCIETY…
500 millionTweets are sent per day.
100 hoursof video are uploaded every minute.
60 millionphotos shared every day.
2.5 billionpieces of content shared every day.
![Page 5: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/5.jpg)
LABS
@PSFK
WHICH IS INCREASINGLY ABOUT PEOPLE AND THINGS…
Global annual wearable device unit shipments will cross the 100 million milestone in 2014, and reach 300 million units by 2019.
In 2005, there were 2.5 billion connected devices, most PCs, smartphones, tablets. By 2020, there will be over 30 billion connected devices, most not PCs, smartphones, tablets.
100 'things' are coming online every second.
![Page 6: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/6.jpg)
LABS
@PSFK
CREATING MASSIVE
AMOUNTS OF INFORMATION…
90%of all the data in the world has been generated over
the last two years.
![Page 7: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/7.jpg)
LABS
@PSFK
BUT NOT MEANING. 1%
of this information has been analyzed.
Less than
![Page 8: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/8.jpg)
LABS
@PSFK
THE OPPORTUNITY
“At its core this big data revolution is about how humans create and preserve a
historical record of their activities. Its consequences will transform how we look at ourselves. It will enable the creation of new scopes that make it possible for our society to more effectively probe its own nature. Big data is going to change the
humanities, transform the social sciences, and renegotiate the relationship between
the world of commerce and the ivory tower.”
“Uncharted: Big Data as a Lens on Human Culture” — Erez Aiden & Jean-Baptiste Michel
![Page 9: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/9.jpg)
LABS
@PSFK
WHAT NOW?
![Page 10: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/10.jpg)
LABS
@PSFK
Platforms and initiatives that see the value in making data and research archives available to the wider community in the hopes of unleashing new breakthroughs.
OPEN SOURCE ACCESS
![Page 11: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/11.jpg)
@PSFKOPEN SOURCE ACCESS
Platform Allows Developers To Share APIs Under Creative Commons Licenses
apicommons.org
API Commons
LABS
@PSFK
![Page 12: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/12.jpg)
@PSFK
Platform Enables Individuals And Companies To Donate Their Health And Medical Data
bit.ly/Uommgk
Health Data Exploration Project
LABS
OPEN SOURCE ACCESS
![Page 13: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/13.jpg)
@PSFK
Google-Like Search Platform Allows Anyone To Tap Into Data From The Internet Of Things
thingful.net
Thingful
LABS
OPEN SOURCE ACCESS
![Page 14: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/14.jpg)
@PSFK
Social Network To Make All Of Its Information Available To The Scientific Community
twitter.com
LABS
OPEN SOURCE ACCESS
![Page 15: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/15.jpg)
LABS
@PSFK
What This Means…
Data philanthropy will power the next big breakthrough.
![Page 16: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/16.jpg)
LABS
@PSFK
An emerging set of tools are giving researchers of any skill level the ability to interact with data resources and visually report their findings.
DATA TOOL KIT
![Page 17: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/17.jpg)
@PSFKLABS
DATA TOOL KIT
Platform Helps Researchers Clean Up And Normalize Unstructured Data
openrefine.org
OpenRefine
@PSFK
![Page 18: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/18.jpg)
Touchscreen Platform Lets Researchers Visualize Excel Spreadsheets Using Their Fingers
getkinetica.com
Kinetica
LABS
@PSFKDATA TOOL KIT
![Page 19: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/19.jpg)
LABS
@PSFK
What This Means…
Data craft will become the next great form of storytelling.
![Page 20: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/20.jpg)
LABS
@PSFK
A new class of algorithms and tools are helping researchers extract insights from vast pools of new and existing data, speeding the rate at which discoveries can be made.
INTELLIGENCE MINING
![Page 21: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/21.jpg)
@PSFK
Software Mines Science Papers To Make New Discoveries
bcm.edu
Baylor College Of Medicine
LABS
INTELLIGENCE MINING
![Page 22: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/22.jpg)
Algorithm Analyzes An Individual’s Cancer Mutations To Identify Most Effective Treatments
nygenome.org
New York Genome Center
LABS
@PSFKINTELLIGENCE MINING
![Page 23: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/23.jpg)
LABS
@PSFK
What This Means…
Researchers can now ask bigger questions and look further for the right answers.
![Page 24: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/24.jpg)
LABS
@PSFK
As the speed of information increases, real-time analysis tools are giving researchers the ability to understand and respond to trends in the moment, and even begin to predict outcomes before they happen.
PREDICTIVE ANALYTICS
![Page 25: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/25.jpg)
Global Network Tracks Macroeconomic And Human Development Trends In Real-Time
premise.com
Premise
@PSFKPREDICTIVE ANALYTICSLABS
@PSFK
![Page 26: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/26.jpg)
Software Scrapes The Web To Help Companies Anticipate Risks And Capitalize On Business Opportunities
recordedfuture.com
Recorded Future
LABS
@PSFKPREDICTIVE ANALYTICS
![Page 27: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/27.jpg)
LABS
@PSFK
What This Means…
Researchers will have answers the moment they ask the right questions.
![Page 28: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/28.jpg)
LABS
@PSFK
Social and interactive platforms are enabling teams to collaborate on research both remotely and in-person, creating more opportunities to uncover unseen connections and new paths of inquiry.
COLLABORATIVE INSIGHTS
![Page 29: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/29.jpg)
Collaborative Brainstorming Tool Aids In Knowledge Discovery
wikibrains.com
WikiBrains
LABS
@PSFKCOLLABORATIVE INSIGHTS
![Page 30: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/30.jpg)
Large-Scale Display Helps Students Visually Collaborate On Health Science Research
bit.ly/1otWlDY
Penn State
@PSFKCOLLABORATIVE INSIGHTSLABS
@PSFK
![Page 31: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/31.jpg)
LABS
@PSFK
What This Means…
Collaborative platforms will contribute to the democratization of great thinking.
![Page 32: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/32.jpg)
LABS
@PSFK
A growing class of publishing platforms and tools are designed to make the process of writing and reading more social and iterative, improving the quality of shared research and resulting discussion.
SOCIAL PUBLISHING
![Page 33: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/33.jpg)
Publishing Platform Wants To Make Feedback And Discussion An Integral Part Of The Writing Process
hi.co
Hi
LABS
@PSFKSOCIAL PUBLISHING
![Page 34: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/34.jpg)
@PSFK
Annotation Tool Makes Content More Conversational
bit.ly/1jfXtsI
Sidenotes
LABS
SOCIAL PUBLISHING
![Page 35: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/35.jpg)
LABS
@PSFK
What This Means…
Research articles become active discussions rather than archival references.
![Page 36: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/36.jpg)
LABS
@PSFK
Emerging tools are enabling researchers to work offline and seamlessly transfer their writing and other files into digital formats for intuitive search and archiving.
AUTOMATED ARCHIVING
![Page 37: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/37.jpg)
Tablet Transfers Drawings From Paper To Screen
qualcomm.com
Ultra Sound NotePad
LABS
@PSFKAUTOMATED ARCHIVING
![Page 38: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/38.jpg)
Digital Pen Syncs Handwritten Notes To Phone And Tablet
livescribe.com
Livescribe 3
LABS
@PSFKAUTOMATED ARCHIVING
![Page 39: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/39.jpg)
LABS
@PSFK
What This Means…
If research isn’t digital, it might as well not exist.
![Page 40: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/40.jpg)
LABS
@PSFK
An emerging set of tools are helping researchers stay on top of the real-time stream of information and media that is being created every day.
ASSISTED RESEARCH
![Page 41: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/41.jpg)
Platform Streams Text To Help People Learn To Read More Quickly
spritzinc.com
Spritz
ASSISTED RESEARCHLABS
@PSFK
![Page 42: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/42.jpg)
Twitter-Style Feed Turns Breaking News Into Quick Reads
cir.ca
Circa
LABS
@PSFKASSISTED RESEARCH
![Page 43: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/43.jpg)
LABS
@PSFK
What This Means…
Researchers will be able to consume more content in more ways.
![Page 44: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/44.jpg)
LABS
@PSFK
Digital tools are using a combination of user preferences, location and other known data to make connections between multiple systems and deliver relevant information.
CONTEXTUAL CONNECTIONS
![Page 45: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/45.jpg)
@PSFK
Productivity Platforms Uses Simple ‘Recipes’ To Connect Web Services Together For Contextual Actions
ifttt.com
IFTTT
LABS
CONTEXTUAL CONNECTIONS
![Page 46: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/46.jpg)
@PSFK
Digital Assistant Listens To Conversations And Supplements Them With Relevant Information
expectlabs.com/mindmeld
MindMeld
LABS
CONTEXTUAL CONNECTIONS
![Page 47: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/47.jpg)
LABS
@PSFK
What This Means…
Context will become the new form of search.
![Page 48: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/48.jpg)
LABS
@PSFK
Universities and institutions are exploring the future of new technologies and platforms as way to expand the quality and reach of their academic researchers.
DIGITAL SCHOLARSHIP
![Page 49: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/49.jpg)
Houghton Library Hires Wikipedian-In-Residence To Help Make Research Materials Available To The Wider Community
hcl.harvard.edu/libraries/houghton
Harvard University
LABS
@PSFKDIGITAL SCHOLARSHIP
![Page 50: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/50.jpg)
Annenberg School Offers A Course In Google Glass Journalism
glassjournalism.tumblr.com
USC
LABS
@PSFKDIGITAL SCHOLARSHIP
![Page 51: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/51.jpg)
LABS
@PSFK
What This Means…
In order to succeed, future researchers must have access to the latest tools and techniques.
![Page 52: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/52.jpg)
LABS
@PSFK
KEY TAKEAWAYS• Data is no longer just for the hard sciences.
• Algorithms breathe new life into old data.
• Insights move at the speed of information.
• Technology augments human curiosity
and discovery.
• Social tools help unlock innovative thinking.
• Experimentation is essential to
remain relevant.
![Page 53: PSFK Presents The Future of Research](https://reader034.vdocuments.net/reader034/viewer/2022051617/55a50ef71a28abc1588b495b/html5/thumbnails/53.jpg)
LABS
@PSFK
FUTURE OF RESEARCHData And The Rise Of
Digital Scholarship
PSFK Labs 42 Bond Street, 6th Floor New York, NY 10012 USA
labs.psfk.com