psi’s 2016 pet sitter world educational conference & expo...title: business_online author:...
TRANSCRIPT
![Page 1: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/1.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
![Page 2: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/2.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
YES!
![Page 3: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/3.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Online Marketing is FRUSTRATING
![Page 4: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/4.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
THE GOOD NEWS!
![Page 5: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/5.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
YOU DON’T HAVE TO BE THIS
![Page 6: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/6.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
YOU DON’T HAVE TO BE THIS WHEN YOUR
COMPETITORS ARE THIS
![Page 7: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/7.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
UNDERSTANDING- the -
SEO GAME
![Page 8: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/8.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
3 KEYS
to understanding
SEO
![Page 9: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/9.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
SEARCH ENGINES ARE COMPUTERS
![Page 10: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/10.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
2 CATEGORIES OF SEO
![Page 11: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/11.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
2 CATEGORIES OF SEO
ON page
![Page 12: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/12.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
2 CATEGORIES OF SEO
ON page OFF page.
![Page 13: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/13.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
SEO IS A LONG TERM STRATEGY
![Page 14: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/14.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
SEO IS A LONG TERM STRATEGY
If you need customers next week, SEO isn't the solution.
![Page 15: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/15.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
WE GOOD?
![Page 16: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/16.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
3 STEP SEO PLAN- for your local -
PET SITTINGCOMPANY
![Page 17: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/17.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Foundation• Google Analytics
![Page 18: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/18.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Foundation• Google Analytics • Webmaster Tools
![Page 19: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/19.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Foundation• Google Analytics • Webmaster Tools • Yoast SEO
![Page 20: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/20.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Foundation• Google Analytics • Webmaster Tools • Yoast SEO • Keyword Research
![Page 21: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/21.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms
![Page 22: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/22.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
![Page 23: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/23.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
• Page Title
![Page 24: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/24.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
• Page Title • Descriptions
![Page 25: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/25.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
• Page Title • Descriptions
• Keywords
![Page 26: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/26.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• Each is focused on 1-2 terms • Home, About, Services Pages
• Page Title • Descriptions
• Keywords • Content
![Page 27: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/27.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
On Site Optimization• NAP (Name Address Phone) • Regional pages for outlying areas
![Page 28: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/28.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Off Site Optimization• Social engagement is CRUCIAL
![Page 29: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/29.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
Off Site Optimization• Social engagement is CRUCIAL
• Create awesome content consistently
![Page 30: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/30.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016
WANT THESE FREE SLIDES?
Text "PSISEO" to 44222
![Page 31: PSI’s 2016 Pet Sitter World Educational Conference & Expo...Title: business_online Author: Mike Linville - Black Dog Marketing Created Date: 20160818051059Z](https://reader033.vdocuments.net/reader033/viewer/2022042305/5ed057587fcfb72dcb67bcd8/html5/thumbnails/31.jpg)
Design © Pet Sitters International – Content Copyright Presenter • Do Not Distribute
PSI’s 2016 Pet Sitter World Educational Conference & Expo
#PSW2016