PSM 493Expectations, assignments, grading

Book

QUIZZES: 75 Points

There will be daily quizzes.  The lowest score will be dropped.  There are no make-up quizzes.  Quizzes have two purposes.

Quizzes are to encourage class attendance. Current quiz questions come from information already discussed in class.

Quizzes give students experience with the type of questions that you will see on a mid-term

Quiz (Example)Jan 31st

1. In the communications process, we use words, graphics, music or animation in order to _____ our message

a. Sendb. Encodec. Channeld. Receivee. Noise

2. Anthropology looks at how we assign MEANING to words, gestures, myths and symbols

a. Semioticsb. Direct

Marketingc. Advertisingd. Feedbacke. Noise

3. Which response model is most closely associated with personal selling?

a. AIDAb. Hierarchy

of effectsc. Innovation

Adoptiond. Information

Processing

4. If I am in a high involvement situation but I perceive little difference between brands I will probably use which alternative hierarchy model to make my decision?

a. Learningb. Dissonance/

Attributionc. Low

involvement

5. Who has her last day of high school Tomorrow?

a. Kaitlyn Eltonb. Kate Middletonc. Kate Beckinsaled. Kate Winslet

Exams:  400 points

I have scheduled two mid-term examinations.  Each will cover only the material since the last exam.  Each is worth 200 points.

Exam #1: April 30th Exam #2: June 11th 12:00 noon I don’t take class time to go over

exams, nor do I hand exams back. If you want to see your exam, you need to come by my office.

Article: 25 Points

With a partner, you will be required to present an article related to the chapter being discussed that day. As an alternative, you may choose to present and discuss an ad campaign.

How to use your Brand Logo in Memorable Ways

“So you’ve created a logo. Now what? Get out there with these 5 creative ways to get your logo noticed.”

Building Your Brand

Creating strategic positioning for your company

Style Layout Color Core Messaging Use your logo to ensure

maximum exposure to your target market

The “Now “ Generation

We want information quickly We don’t want to search for

meaningless data to find what we want

A logo must have strong messaging which is easy to encode

1. Sponsor Industry Events

Trade Shows

Local Events

Community Involvement

2. Sponsor Sports Teams

3. Use promotional products

Give away products with your logo.

4. Incorporate your logo into packaging

5. Mobilize Your Logo

Bibliography http://www.cariboumaine.net/

http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/article159466.html

www.funnyads.com

http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/article159466.html

www.veryfunnyads.com

IMC Project: 130 points

In a group you should complete an Integrated Marketing Communication project. I have divided the project into IV parts

Part I 20 points: An assessment of your company and an audit of its current communication touch points

Part II 30 points: A print/Outdoor media campaign for your company.

Part III 30 points: Attend a Trade Show. A year-long media plan. What media do you intend to buy? How much will each buy cost? What is the rationale behind your buys?

Part IV 50 points: Recap of project and presentations of a multi-media campaign for your company. Radio/TV/ Social Marketing Media

Grading Daily quizzes 75 points

Lowest quiz will be dropped Exams 400 points Article: 25 points IMC 130 Total Points 630

A A- B+ B B- C+ C C- D+ D D- F

93% 90% 88% 83% 80% 77% 73% 70% 67% 63% 60%

Grading

American Idol Run Faster

than the bear? More Cowbell

We are good presenters but mediocre writers

Other Concerns or Questions?