psqh media kit 2016_2017
TRANSCRIPT
2017 MEDIA PLANNER
6/16
MARKETING OPPORTUNITIES Online AdvertisingLead GenerationPrint AdvertisingResearchContent CreationRecruitment
Ryan Vincent Sales Manager
800-727-5257, Ext. 237 [email protected]
CONTACT
Beyond Empowerment:
Patients, Paradigms,
and Social Movements
Simulation Techniques for
Teaching Time-Outs
Statewide Initiative to
Prevent Workplace Violence
Medication Errors in Surgery
March/April 2016
Volume 13, Issue 2
Subscribe to our
weekly eNewsletter at
www.psqh.com
Safety for All:Integrated Design for Inpatient Units
To Do No Harm, Rethink How to Measure Hand HygieneCommunity Circles: Transforming Care in Downeast MaineDrug Diversion: Partially Filled Vials and Syringes in Sharps Containers Are Key Source of Problems
May/June 2016
Volume 13, Issue 3
NEW! TOUCHSCREEN CLEANING MADE EASY.
See Page 07
2017 MEDIA PLANNER
www.psqh.com
Patient Safety & Quality Healthcare (PSQH) is known throughout the industry for its in-depth coverage of successful pa tient safety and healthcare improvement programs implemented within the hospital setting. PSQH is written by expert clinical practitioners who share their experience, process and improvement results, then carefully edited by our edito rial team, and reviewed by our Editorial Advisory Board.
Published six times a year in print and daily online (www.psqh.com), Patient Safety & Quality Healthcare is the one source that serves the informational needs of the entire decision-making team. PSQH delivers your message to the C-suite, the bedside clinicians, and all others involved in safety and the quality of patient care.
About PSQH
Coverage includes:
• Medication safety
• Fall prevention
• Patient safety culture
• Hand hygiene
• Simulation training
• Barcoding/RFID
• Patient identification
• Quality improvement
• Risk management
• Infection control
• Healthcare IT
• Healthcare analytics
National Patient Safety Foundation®
American Society of Medication Safety Officers
PSQH SUPPORTING
ORGANIZATIONS
2017 MEDIA PLANNER
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19% C-suite10% Vice president, director, administrator 29% Patient safety, quality improvement, infection control, pharmacy director, process improvement, risk management30% Clinicians, nurses, physicians 1% IT11% Other
9% C-suite46% Vice president, director, administrator 16% Patient safety, quality improvement, infection control, pharmacy director, process improvement, risk management21% Clinicians, nurses, physicians 5% IT3% Other
AUDIENCE PROFILE: 22,775 magazine subscribers
AUDIENCE PROFILE: Over 25,000 readers online
Our Reach
PSQH READERS• More than 20% of our readership is composed of
hospital CEOs and other top executives.
• PSQH readers work in every area of the hospital: emergency room, operating room, patient bedside, pharmacy, laboratory, executive suite, and more.
Our readers include patient safety officers, qual ity improvement executives, risk managers, infection control managers, executives, nurses, pharmacy directors, and other clinical executives.
Among the PSQH subscribers are members of the National Patient Safety Foundation, American Society of Professionals in Patient Safety, and American Board of Quality Assurance and Utilization Review Physicians.
BPA Membership Applied For February 2016
2017 MEDIA PLANNER
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2017 NET ONLINE ADVERTISING RATESPOSITION SIZE (pixels) 1x 3x 6x 12xLeaderboard $1,500 $1,350 $1,200 $1,000
Medium Rectangle $1,200 $1,050 $900 $700
Interstitial welcome
$3,500
Pushdown
$3,500
ALL RATES ARE PER MONTH / RUN-OF-SITE (except for in-page square ads)
728x90
300x250
600x600
Expands to 970x415
970x90 (or 66)
Submit files to [email protected] at least one week prior to run date. GIF, JPG, HTML5 and third party tags accepted. File size should not exceed 50KB.
Every day, industry insiders visit Patient Safety & Quality Healthcare online at www.psqh.com for the latest topical news.
ONLINE & LEAD GENERATION
ONLINE RECRUITMENTFind your next employee with Patient Safety & Quality Healthcare’s Career Center. Job postings and resume search available. Call for details.
Online Advertising
2017 MEDIA PLANNER
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E-newsletter AdvertisingEvery week, the Patient Safety & Quality Insider e-newsletter is delivered to more than 25,000 opt-in subscribers. Each issue features the latest industry news, trends, calendar of industry events, research reports, white papers, webinars, and special editorial feature articles.
Submit files to [email protected] at least one week prior to run date. All files should be supplied as static GIF, JPG, or PNG files only. No animation is allowed. File size should not exceed 50KB.
2017 eNEWSLETTER ADVERTISING RATESSIZE 1x 3x 6x 12x
Leaderboard$1,200 $1,050 $900 $750
Medium Rectangle
$1,000 $850 $700 $550
728x90
300x250
ONLINE & LEAD GENERATION
PSQH eBlast ProgramDeliver your marketing message on an exclusive basis to our opt-in subscribers through our eBlast program. You provide your copy in HTML format and we will email your message out to our subscribers on a specific date of your choosing. The response is substantial and offers a simple engagement opportunity.
$395 CPM; 5K MINIMUM
February 15, 2014
PSQH eBlasts deliver your marketing message to our opt-in email subscription list.
2017 MEDIA PLANNER
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Share your insights with an engaged audience
As a knowledgeable supplier in healthcare, you have valuable information to provide on topics, techniques and strategies to help guide the future. The PSQH Native program aligns your insight with our editorial, offering readers a seamless way to consume your content.
In-Stream Native Content Program Benefits include:
• Posting of your content (up to 750 words plus headline) along with up to two cross-links within content
• Content will reside on home page within the editorial news content for one week before flowing into general editorial well
• Content will be featured for one day in the content rotator
• Inclusion of one visual element supplied by you (headshot, picture, logo)
• Format of your choice: general topical article, Q&A interview, executive perspective, video
• Companion advertising on your article page (leaderboard, medium rectangle) for one month
• Inclusion of article headline in one PSQI e-newsletter among editorial content per article
• Deployment of headline with link to article through social media channels
• Reporting of views and clicks
INVESTMENT:
• Three article program/one insertion per month: $2,500 per insertion/$7,500 package
• Six article program/one or two insertions per month: $2,350 per insertion/$14,100 package
• Twelve article program/two insertions per month: $2,200 per insertion/$26,400 package
• Ghostwriting and design services available for additional fee
• Video program is also available: $2,700 per insertion
ONLINE & LEAD GENERATION
PSQH Connect: In-Stream Native Content Program
2017 MEDIA PLANNER
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Patient Safety & Quality Healthcare presents “One Minute Matters” Whiteboard Video Program which gives you the opportunity to help educate the community on a patient safety and quality topic in this unique 60 second whiteboard video.
This program includes:
• Kick off meeting to discuss topic and content of 60 second whiteboard video
• Feedback on sponsor supplied video script
• Technical development of whiteboard animation and voice-over video, with your review and approval
• Posting of video on PSQH.com site for three months
• Featuring of video on home page for one month
• Promotion of video through monthly dedicated email campaign to our 25,000 + subscribers
• Reporting on video views
• Video provided for your own usage
RATE: $7,500 NET
Supplied Video ProgramSupply your own video for posting on our site for three months. Program includes:
• Posting of video on PSQH.com site for three months
• Promotion of video
• Reporting on video views
RATE: $5,500 NET
ONLINE & LEAD GENERATION
“One Minute Matters” Whiteboard Video Program
2017 MEDIA PLANNER
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Benefits of the webinar program include:
• Kick off call to review campaign topic, overview and timeline
• Creation of audience development campaign materials including registration page and dedicated emails
• Audience development to generate registration
• Online platform/tech review call
• Management of platform on day of event
• Moderation of event if requested
• Post event delivery of registration and attendee reports
• Post event “thank you” email campaign to attendees
• Post event “we missed you” email campaign to non-attendees
• Posting of on-demand webinar online for lead generation for 30 days following live event
• 125 minimum registration guarantee
Limited monthly slots available. Reservations due 90 days out.
RATE: $8,900 NET
PSQH takes the hassle out of webinars by offering promotion, production and moderation of your event.
ONLINE & LEAD GENERATION
Webinar ProgramThe process is simple: you bring the topic, content and speakers, and we’ll handle everything else from audience development to platform management.
2017 MEDIA PLANNER
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For three months, we’ll host up to three supplied content assets (white papers, case studies, research briefs and otherwise) to generate 75 downloads. Full contact information will be provided on a weekly basis, as will lead overage when applicable.
Benefits:
• Posting of up to three assets (whitepapers, case studies, etc.), each gated on www.PSQH.com for lead generation
• Content will be featured in one dedicated email as well as in online advertising
• Minimum of 75 contacts delivered within three months
• Excludes vendors and consultants
RATE: $3,950 NET
ONLINE & LEAD GENERATION
Content Asset PostingsHarness our reach to generate quality sales leads with our Content Asset Posting program
2017 MEDIA PLANNER
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Custom Research BriefUtilizing content obtained in custom research, we will create a white paper that will be posted online for lead generation and provided to you for your usage. Our Custom Research Brief program includes:
• Three (3) question survey on selected topic deployed to our subscribers (100 minimum responses will be delivered).
• Data, along with interviews with selected executives, will be utilized to produce a 1,200 word (4-5 page) pdf white paper. A dedicated writer will collaborate with you on content.
• Custom research brief will be gated and posted online at PSQH.com for lead generation
• Promotion for 90 days will include online advertising and a dedicated email campaign
• 150 downloads guaranteed
Buzz SurveysPSQH will deploy a custom, three to five question Buzz Survey to our audience to gain data for your custom-published output.
For even greater impact, partner with us to produce a webinar based on this research. 3 Kronos I Sponsored Material
scheduling procedures falls into this cate-gory. Eleven percent named time associated with care delivery not in the patient’s pres-ence, while 8% cited documenting care and 6% cited coordinating care with other disciplines or departments.
Survey Takeaways
While all clinical leader respondents viewed patient education as a direct patient care activity, only 79% of C-level respondents agreed—a surprising result. “I believe that everyone needs to see the role that education plays in providing patient care and ensuring good outcomes, which will ultimately lead to better value,” says Susan Reese, chief nurse executive/director of healthcare practice with Kronos, a workforce management solutions vendor.
For instance, patients who return to the hospital within a 30-day time frame for “preventable” reasons can adversely impact future financial performance through reim-bursement rate penalties for hospitals. “To keep this from happening, providers may benefit by spending more time educating the patient so they are able to go home fully equipped to care for themselves and not be readmitted with the same problem,” Reese states. “This impacts both the patient experience and the bottom line.”
There is also a discrepancy in how leadership views time spent documenting care. In acute care, a large portion of nurses’ and even physicians’ time is spent on documentation, but only one-third of all respondents viewed this as direct patient care. “The discrepancy is
SUSAN REESEChief Nurse Executive/
Director of Healthcare Practice
Kronos
Indirect Patient Care Actions | Which of the following actions are considered indirect patient care in your organization?
Time associated with care delivery not in the patient’s presence
Coordinating care with other disciplines or departments
Documenting care
Scheduling procedures
Staffing training
Creating staff assignments to patients
Change-of-shift report
Ordering medical supplies
Staff meetings
Family member education
Care plan implementation
Patient education
70%
66%
63%
62%
55%
55%
52%
50%
46%
43%
42%
14%
Base = 119
RESEARCH
2016 MEDIA PLANNER
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2016 EDITORIAL LINE-UP
ISSUE TOPIC 1 TOPIC 2 INDUSTRY FOCUS BONUS DISTRIBUTION
JANUARY/FEBRUARY
Electronic health records
Diagnostic safety
Healthcare technology HIMSS
MARCH/ APRIL Nurse leadership Fall prevention Nursing
innovation NPSF
MAY/ JUNE Facility design Medication
safety Infection control APIC
JULY/ AUGUST Workplace safety Hospital
governance Adverse events ASHRM
SEPTEMBER/OCTOBER
Patient engagement
Outpatient safety Facility design Connected
Health
NOVEMBER/DECEMBER Population health International
patient safetyEnvironmental
services IHI
2016 ADVERTISING CALENDARISSUE AD CLOSE MATERIALS DUE
JANUARY/FEBRUARY January 8, 2016 January 15, 2016
MARCH/APRIL March 7, 2016 March 14, 2016
MAY/JUNE May 6, 2016 May 13, 2016
JULY/AUGUST July 8, 2016 July 15, 2016
SEPTEMBER/OCTOBER
September 7, 2016
September 14, 2016
NOVEMBER/DECEMBER November 7, 2016 November 14,
2016
Editorial Calendar
ADVERTISING CONTACTRyan Vincent
Advertising Sales Manager800-727-5257, Ex t . 237
EDITORIAL CONTACTSusan Carr
2017 MEDIA PLANNER
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2017 EDITORIAL CALENDAR
ISSUE TOPIC 1 TOPIC 2 INDUSTRY FOCUS BONUS DISTRIBUTION
RESERVATIONS DUE
MATERIALS DUE
JANUARY/FEBRUARY Health
information privacy
Antimcriobial Stewardship
Programs
Healthcare technology HIMSS17 January 6, 2017 January 13, 2017
MARCH/APRIL Nurse leadership Preventing medical errors
Nursing innovation
National Patient Safety Foundation Congress March 3, 2017 March 10, 2017
MAY/JUNE HAI Prevention Medication management Infection control APIC Annual
Conference May 5, 2017 May 12, 2017
JULY/AUGUSTReducing patient risk during care
transitionWorkplace safety Risk Management
American Society for Healthcare
Risk Management Annual Conference
July 7, 2017 July 14, 2017
SEPTEMBER/OCTOBER Improving patient communication
Hospital Leadership Facility design September 8, 2017 September 15, 2017
NOVEMBER/DECEMBER Public healthBuilding a
High Reliability Organization
Environmental services
Institute for Healthcare Improvement (IHI)
Annual National Forum on Quality Improvement
in Health Care
November 3, 2017 November 10, 2017
Print AdvertisingReach our engaged readers with advertising, Q&As, bellybands, inserts and more.
2017 MEDIA PLANNER
www.psqh.com
Industry Focus Section Sponsorship
Benefits include:
• Logo on cover of Industry Focus section, which is tabbed in PSQH magazine
• Introductory article written by PSQH on the specific topic
• Full page customer case study/Q&A content (700 words) plus full page display ad or two page case study/Q&A (1,400 words)
• Layout of content into section of specific issue, if needed
• PDF gated for lead generation online. Full contact information provided.
• 50 downloads guaranteed
• PDF provided for your usage
RATES: ONE PAGE CASE STUDY OR Q&A: $3,900 TWO PAGES (CAN INCLUDE AD): $5,900
2017 INDUSTRY FOCUS SECTION SCHEDULE
Industry Focus Section Reservations Due Materials Due
Healthcare Technology December 29, 2016 January 6, 2017
Nursing Leadership Trends February 22, 2017 March 3, 2017
Hospital-Acquired Infection Control April 26, 2017 May 5, 2017
Risk Management of Adverse Events June 28, 2017 July 7, 2017
Facility Design August 30, 2017 September 8, 2017
Environmental Services October 25, 2017 November 3, 2017
54 JANUARY/FEBRUARY 2016 WWW.PSQH.COMSponsored Material
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that we tend to take incredible advances—technologies marketed, or arguably worth marketing, as “the next big thing”—as commonplace. Take cloud computing, a phrase that entered the public’s lexicon about four years ago. The cloud is a collec-tion of computers and off-site digital storage capacity, usually managed by a professional IT company that allows data to be uploaded, stored, and accessed easily from any Inter-net connection.
Storage in a commercial cloud runs to hundreds of petabytes, and the use of distributed comput-ing techniques allows cloud providers to leverage every bit. A single petabyte is approxi-mately 1,048,000 gigabytes, but considering our smartphones can hold multiple gigabytes’ worth of data, a petabyte might not sound particularly large at first blush. Yet compare the pocket-sized technology of today to the 1956 IBM “hard drive,” which stored 3.75 megabytes on 50 double-
sided 24-inch diameter discs, and our gigabytes of solid-state storage seem like science fiction.
In a 2013 presentation, Suzanne Richins, DHA, MBA, FACHE, RN, chair of health information manage-ment and healthcare administration at American Sentinel University in Aurora, Colorado, said, “Everything in healthcare today is dependent on computers, and cloud computing is the repository for all of these trans-actions. Cloud computing benefits nurses at point of care because no matter where the patient has a diag-nostic test, the cloud ensures that the data are available everywhere.”
Her report continued, “Healthcare has been a relative latecomer to cloud computing, largely because of the industry’s unique data security, regu-latory, and patient privacy concerns.
The law requires protection of pertinent information to ensure both confidentiality and privacy, and before a healthcare organization contracts with a cloud organization, management needs to ensure that
the cloud can meet the requirements of both [HIPAA] and meaningful use.”
The mandate to widely adopt elec-tronic medical records, however, is expected to markedly increase health-care’s use of the cloud. A report by the research firm MarketsandMarkets projects that the North American healthcare and life sciences cloud computing market will reach $11.43 billion in 2020 from $4.49 billion in 2015, growing at a rate of 20.5%.
When patient information is stored in the cloud, providers can access lab results, imaging scans, and other pertinent test results anytime and anywhere, allowing for improved care coordination and better decision-making. Most importantly, cloud-based platforms can allow collaboration between providers in real time, from nearly any device that can connect to the Internet, so healthcare organiza-tions can manage data with more agility when working in the cloud.
What will the next great technologi-cal leap be? Only time will tell. ❙
52 JANUARY/FEBRUARY 2016 WWW.PSQH.COMSponsored Material
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From Medicine to the Cloud:
Technology in Healthcare
By Tom Inglesby
SM
Included in every issue of PSQH, as well as online, each Industry Focus section highlights a specific safety and quality related issue. The unique format provides content along with your case study around a particular topic. Your sponsorship of an Industry Focus section provides you with brand awareness and lead generation, along with the ability to expose our readers to your thought leadership content.
2017 MEDIA PLANNER
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DISPLAY ADVERTISING SIZESSPACE WIDTH HEIGHT
Spread (bleed) (trim) (live)
17”16 3/4”16 1/4”
11 1/8”10 7/8”10 3/8”
Full page (bleed) (trim) (live)
8 5/8”8 3/8”7 7/8”
11 1/8”10 7/8”10 3/8”
Full page 7” 10”
2/3 page (vertical) 4 9/16” 10”
1/2 page (vertical) 3 3/8” 10”
1/2 page (horizontal) 7” 4 7/8”
1/3 page (vertical) 2 1/4” 10”
1/3 page (square) 4” 4 7/8”
1/4 page 3 3/8” 4 7/8”
DISPLAY ADVERTISING RATESAD SIZE 1X 3X
10% off 1x rate
6X
15% off 1x rate
Spread $5,518 $4,966 $4,690
Full page $3,592 $3,233 $3,053
2/3 page $3,291 $2,963 $2,797
1/2 page $2,922 $2,710 $2,353
1/3 page $2,636 $2,462 $2,126
1/4 page $2,181 $1,963 $1,854
COVER RATES & SPECIAL POSITIONSOutside back cover: +25%
Inside front cover/inside back cover: +20%
Page one/opposite contents: +20%
Preferred/specified position: +10%
Cover snipe: +$1,500 w/ full page
Covers are non-cancelable.
MAGAZINE SPECIFICATIONSBleed size: 8 5/8” W by 11 1/8” H
Trim size: 8 3/8” W by 10 7/8” H
Safety size: 7 7/8” W by 10 3/8” H
Binding: Saddle-stitch
2/3 PAGE
W: 4 9/16”H: 10”
1/2 HORIZONTAL
W: 7”H: 4 7/8”
1/3 VERTICAL
W: 2 1/4”H: 10”
1/4 VERTICAL
W: 3 3/8”H: 4 7/8”
FULL PAGE
W: 7”H: 10”
1/2 VERTICAL
W: 3 3/8”H: 10”
1/2 ISLAND
W: 4 9/16”H: 7 1/2”
1/3 SQUARE
W: 4”H: 4 7/8”
1/6 VERTICAL
W: 2 1/4”H: 4 7/8”
Bleed: 17” X 11 1/8”Trim: 16 3/4” X 10 7/8”Live: 16 1/4” X 10 3/8”
FULL PAGE BLEED
Bleed: 8 5/8” X 11-1/8”
Trim:8 3/8” X 10 7/8”
Live:7 7/8” X 10 3/8”
ADVERTISING SPECIFICATIONS
Print Advertising
SUBMISSION INSTRUCTIONS
To Send Files Electronically:Email documents to:[email protected]
**Copy your sales rep on the email.
File Formats:Our preferred format is a high-resolution, press-ready PDF. Information needed to create a high-resolution PDF that is compatible with our printer is available. We will also accept original or native InDesign CC 2015 or earlier (Macintosh) files with the inclusion of all graphics and fonts. Materials should be submitted via email (10 MB file size limit) or CD. All ad materials must be accompanied by a color pressmatch or progressive proof.
BESTDEAL!
ADVERTISING CONTACTRyan Vincent
Advertising Sales Manager800-727-5257, Ex t . 237
SPREAD
Belly bands, barn doors, and other high impact opportunities available.
2017 MEDIA PLANNER
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Custom Content Development ServicesLet PSQH Custom Solutions be your partner in communicating effectively with executives in healthcare. Whether you are looking for a completely out of the box concept or need some content developed for your usage, we’ve got the experts to help you.
Some of the services we offer include:
• White Papers: using custom research and interviews
• Case Studies: using an interview with your client on their experience
• Infographics: visual representation of topical concepts
• eBooks: interactive medium using written and video content
• Ghost writing services: our team can write your blogs or articles, or provide onsite event coverage
• Post-Webinar content pieces: coverage of you webinar content for a reusable takeaway piece of content
• Content refresh services: updates to an existing piece of content to be more relevant or recent
• Q&As: interviews with your thought leaders for inclusion in magazine and/or online
• Custom event development
• And more—just ask!
CONTENT CREATION SERVICES
Publishing & Advertising OfficePSQH, a division of BLR®
100 Winners Circle, Suite 300Brentwood, TN 37027
www.psqh.com
ADVERTISING SALES:Ryan Vincent800-727-5257, Ext. [email protected]
EDITORIAL:Michelle ClarkeEditorial Director781-639-1872, Ext. 3366 [email protected]
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