psycho final

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1. PSYCHOLOGY VIDEO CLIPPRESENTATION 2. ga THE 6 CASTS CALEB SOH ER WEN 0320292 CHEOK JIAN SHUANG 0320089 CHONG CHIN PIN 0319595 ESTHER CHUAH 0321422 NG HUOY MIIN 0319097 OOI YIN JI 0319962 3. THE STORYLINE This story revolves around our main character, Cheok. Cheok was a member of St. John Ambulance Malaysia in her high school. And every year, in conjunction with the annual Flag Day, they would go about collecting donations to contribute to their association. So it was during such an occasion when the SJAM members were deciding on a suitable location to collect donations, Cheok suggested to head to Taylors University Lakeside Campus as she had the impression that the students there were all wealthy and such would be willing to donate more. - -So after the agreement of everyone, Cheok headed to Taylors the very next day. She started of with a positive outlook, with high hopes that the student from Taylors University would be really generous due to their presumed wealth. - Unfortunately, as the day went on, Cheok started to realize that might not be the case as most of the students rejected her approach. She got more and more discouraged as the day progressed until she could no longer bear it. - She broke down and got really angry, frustrated at the big let down she felt as the reality of the students from Taylors did not match her initial expectations. At this moment, Cheoks close friend, Yin Ji, saw Cheoks expression and came over to comfort her. She encouraged Cheok and gave her some advice which helped to lift up Cheoks spirit. 4. THE VIDEO CLIP 5. ga THE 5 PSYCHOLOGY CONCEPTS 1. Stereotype 2. Persuasion 3. Diffusion in Responsibility 4. Aggression 5. Social Support 6. #01. Stereotype Definition - A general belief about a group of people. How Cheok perceived Taylors students? - She thinks all Taylors students are rich 7. #02. Persuasion Definition - A symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice. How Cheok made her approach towards Taylors students? - She convinced Taylors students by telling them how important the fund meant to all of the St Johns members. 8. #03. Diffusion in Responsibility Definition - A social psychological phenomenon whereby a person is less likely to take responsibility for action or inaction when others are present. What are the reaction of Taylors students ? - They refused to donate because they assumed that if they didnt donate, someone else will still make a donation. 9. #04. Aggression Definition - Overt, often harmful, social interaction with the intention of inflicting damage or other unpleasantness upon another individual. Whats Cheok reaction to all rejection? - She shouted, kicked the chairs and slammed the door to release her frustration. 10. #05. Social Support Definition - The perception and actuality that one is cared for, has assistance available from other people, and that one is part of a supportive social network. How Cheok deals with her sadness? - She sought for social support from her best friend in St John. 11. THANK YOU! CALEB // JENNY // APPLE // ESTHER // YIN JI // CHEOK