SCHOOL OF ARCHITECTURE, BUILDING & DESIGN

Foundation of Natural Build Environment (FNBE)

 Social Psychology [PSYC0103]

NAME: KHOO XIN YEE [0316180] LEONG TZY HERNG [0315805] DINUKA [0316164] JASON LIM CHEE SHEN [0316791]

PROJECT: ASSIGNMENT 2 PRESENTATION

I N T R O D U C T I O N

The short video is telling the story of a girl named, Yee.

At the age of 15, she was sent to England to further her studies. One day, while she was chilling at a cafe with Mr. Lim, the owner of the company, her niece, Susan called her and telling her that someone is interested in buying her house, she has to go back and deal with the paperwork. She remained silent. After hanging up, she had a flashback of her back at the house. She was having a conversation with her father, Yee was asking her dad why did he sent her overseas to further her studies and telling her father she doesn’t want to go anywhere but to stay in Malaysia. Her dad told her that only by studying abroad will have better and brighter future. Her dad insisted her to leave, so she left unwillingly. She hates her dad. After a week upon receiving the call from her niece, she flew back to Malaysia. She looked around her old house, feeling nostalgic. She remembered the times in England when she called her parents to check upon them. Her parents left the only house as a capital for her, which was the only thing that was left by her parents for her. As she was cleaning her room, a broken small vintage teapot and bank account book were found. The account book that her parents left was to pay for her education fees. She then realizes the love and good intention of both the parents. She then regret for not spending enough time with them.    

M E T H O D Materials/ Apparatus 

Camera and Camera Tripod

Camera is used to take the process of short video. While, camera tripod’s function is pretty straightforward. It used to hold the camera in a precise position. This gives us a sharp and clear effect when it might have otherwise appeared blurred due to camera shake. 

White Roses

White roses are used for the funeral scene as Yee’s parents had passed away. White roses represent purity; a gift of white roses also says “You're heavenly.” When Yee’s parents had passed away, a spray of white roses at the memorial ceremony serves as a sign of the pureness of the their soul and memory.

 Artwork (Photo) 

Artwork is used for the very first scene in Cafe, England. Mr. Lim passed the artwork to Yee when they have a meet in cafe.

 

M E T H O DPassport Passport is used for the scene which is Yee is arguing with her dad. She threw away the passport as she refused to study abroad. 

Teapot Yee’s dad left the small vintage teapot for her as the memorial since she was a kid. This teapot will always be with Yee just like how her parents always will no matter what happens in the future. Unluckily, the teapot has broken and never mends. 

Bank Account Book Yee’s parents left the bank account book for Yee as her educational fees. Yee doesn’t have to worry about her financial problem in the future.

P R O C E D U R E S

Suggest a

video clip

Implement 5 concept into the

script

Draft out the

script

Get approval

from the lecturer

Suggest the video

props that are needed

& locations

Start shooting !

D I S C U S S I O NCONCEPTSStereotype : Chapter 3

A stereotype is “ A fixed, over generalized belief about a particular group or class of

people.” (Cardwell, 1996).

“ Linking to the video context, Yee’s dad thinks that her daughter will definitely has a better and brighter future if he send her to

study abroad. Doubtlessly, all the parents will thinks that sending their children abroad is the

best choice for them.

D I S C U S S I O NCONCEPTSSolomon Asch’s Conformity Experiment : Chapter 1

In psychological terms, conformity refers to an individual's tendency to

follow the unspoken rules or behaviors of the social group to which he or she

belongs.

“ The story start off with the scene of Yee’s dad conforms to the opinion of

study abroad is a must even if he feel otherwise or it goes against his

personal views.

D I S C U S S I O NCONCEPTSPersuasion : Chapter 6 

According to Perloff (2003), persuasion can be defined as “A symbolic process in which

communicators try to convince other people to change their attitudes or behaviors

regarding an issue through the transmission of a message in an atmosphere of free

choice.”

“ For instance, Yee’s dad persuade Yee to pursuit her study abroad. If she does so, she

will guarantee works in big companies in the future. Yee’s dad is trying to change his daughter mind and behavior by convincing.

D I S C U S S I O NCONCEPTSAffective forecasting : Chapter 2

Affective forecasting is the process of predicting how future events will influence emotional well-being.

“ Example of affective forecasting is

shown in the video when Yee feels very sad and unhappy because her dad

insisted to send her abroad to pursuit study. Yee thinks that she will be alone and no has any friends if she studies

abroad. The only place she wants to be is in her own country and she will miss

everything here very badly.”

D I S C U S S I O NCONCEPTSAgeism : Chapter 7

Ageism is defined as negative or positive stereotypes, prejudice or discrimination

against elderly people on the basis of their chronological age or on the basis of a perception of them as being “old” or

“elderly”. 

“ In the short video, Yee scolded her dad with some relish of sarcasm which is “ Why

are you being so old-fashioned? ” She thinks that her dad has a traditional thinking and keep persuading her to study abroad. Yee’s dad behaves in certain ways because of his age. He persists his own way and decision

without caring his daughter feeling.”

D I S C U S S I O NCONCEPTSCounterfactual Thinking- Upward counterfactual : Chapter 3

Upward counterfactuals serve a preparatory function in that identification of the cause of a

negative outcome or some other factor that could have avoided the unfortunate situation and

imagining how things could have been better, may prepare us for future similar situations.

“ Linking to the video context, Yee feels greatly regret as she did not spend more time with her parents. She wouldn’t have lost her parents if she’d spent more time with them, loved and

cared for them. ”

 

R E F E R E N C E SAyton, P., Pott, A., & Elwakili, N. (2007). Affective forecasting: Why can’t people predict their emotions? Thinking & Reasoning, 13, 62-80

Jennifer, R. (2010). Olympic expectations gone awry: Plushenko conforms to silver medalist syndrome. Retrieved from http://socialpsychologyeye.wordpress.com/tag/upward-counterfactuals/Kendra, C. (). The Asch Conformity Experiments. Retrieved from http://psychology.about.com/od/classicpsychologystudies/p/conformity.htm

Kendra, C. (). What is Persuasion? Retrieved from http://psychology.about.com/od/socialinfluence/f/what-is-persuasion.htm

Loretto, W., Duncan, C., & White, P.J. (2000). Ageism and employment: Controversies, ambiguities, and younger people’s perceptions. Ageing & Society, 20(3), 279-302.

Saul, M. (2007). Simply Psychology. What is Conformity? Retrieved from http://www.simplypsychology.org/conformity.html Saul, M. (2008). Simply Psychology. Stereotypes. Retrieved from http://www.simplypsychology.org/katz-braly.html 

A P P E N D I X

P R O C E S S O F S H O O T I N G