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IM Global

PSYCHO TUESDAY

PITCH• Plot: Thriller/Suspense

• Target Audience: 17-25

• Rated R

• Expected Sales> $80 million

Why will this movie be a success?• Brilliant Cast

• Popular and strong following

• Well-liked Director

• Recent Thriller film success

• Strategic Marketing Strategies

• Sponsorship

• Recent Success

• Box office thriller and horror film production company

• Valued distribution network

• Domestic

• International

PRODUCER

CAST

SET LOCATION

• New York City• Essential

landmarks• Expensive

• Toronto, Ontario• Low cost

alternative• Indoor and

nonessential landmark scenes

DIRECTOR

• Denis Villeneuve • Critically acclaimed Canadian director• New York Times top 10 Filmmakers 2011• Recent Films: Prisoners, Enemy, & Incendies

MARKETING • Marketing Strategy

• Focus: Utilize one-third of production budget to promote to target audience

• First week revenues imperative to success

• Marketing budget breakdown

• Printed Advertising

• TV Advertising

• Sponsorship

PRINTED ADVERTISEMENTS

BillboardsMagazines

MOVIE POSTER

• TV commercials

• Movie Trailers

• Link here

• Social Media ads

DIGITAL ADVERTISEMENTS

SPONSORSHIP

CONCLUSION

Box Office Smash