Psychology of Tourists Tourist Market Behaviour Patterns Aside from the historical aspect of the place or destination, a tour guide must be good in geography, flora and fauna, music, literature, architecture, cultural diversity, famous places and faces and current events both locally and internationally. Note: The general traits that will be discussed in the following slides do not necessarily apply to all the people who belong in the respective nationalities that will be discussed. The traits are based on trends and general observation. A. North Asians 1. Japanese • more than 12 million travel a year• Less than 3% visit the Philippines • More male than female travelers • Travel in package tours • More repeaters than first timers • Speak little English • Want Japanese food • 4-5 days program only • Average age of travelers: early 40’s • Tipping is not practiced in Japan • Consider Philippines as value for money • Love Philippine seafood • Very safety conscious • Time and health-conscious • Newest travel trend setter: office ladies • Workaholics, bath consciousness, groupism, consensus-minded, dependency, inner-outer world, face-consciousness, epicurean, ceremonial animal, defenseless, modest people 2. Korean • More are now traveling • Multi-destination package • More male than female travelers • Travel in package tours • Speak very little English • Want Korean food • 4-5 days program only • Average age of travelers: 50’s • Tipping is not practiced in Korea • Consider Philippines as value for money • Love Philippine seafood • Very safety conscious • Time and health conscious
