p&t new books - august 2012

NewBooks AUGUST 2012

Business & Finance | Non Fiction | Professional | Travel | Nautical | Architecture & Design

Please note that all prices are correct at time of going to press but are subject to change without notice.

31887-UK PT Catalogue monthly-2012-Aug_A4.indd 1 2/15/12 2:49 PM

BUSINESS

ABOUT THE AUTHORDr. Magdalena Bak-Maier is a highly sought after organisational and individual development specialist,

neuroscientist, learning expert, executive coach, trainer and speaker, with over 10 years experience in the

fi eld of consulting, training and developing people.

Pub Month: Aug-12 • Pages: 224pp

ISBN: 978-0-85708-346-3 • Binding: Paper

Price: £12.99 • Trim Size: 21.60 x 13.50 cm

GET PRODUCTIVE!BOOSTING YOUR PRODUCTIVITY AND GETTING THINGS DONE

Dr. Magdalena Bak-Maier

DITCH THE PROCRASTINATION AND GET PRODUCTIVE

Want to improve your productivity but feel stuck,

overwhelmed or simply unsure what’s important? Are

you making the best use of time right now, tackling key

projects and tasks that really move you forward? It’s time

you got introduced to a new approach to what it takes to be

productive and make time work for you not against you. This

book will literally transform how you think, what you focus

on and what you do, so that you begin to create tangible

results and take control of your life right away.

No need to read pages and pages. It will take just a few

minutes to complete one of the exercises in this book, and

you’ll immediately shift how your mind works, learning

important thinking skills that will allow you become

productivity master.

• Simple to use approach using engaging drawings and

storytelling

• Crammed with exercises which are quick to complete and

highly visual

• Gives instant results - you can learn to change your habits

right away rather than having to wait a long time to see

improvements

• Dip in and out content, extracting what they need when

they need it, learning in digestible chunks

Also Available Titles

How to be a Time Master: Control your time...control your lifeIan Cooper

978-1-906465-67-4 | £9.99

Stop Talking, Start Doing: A Kick in the Pants in Six PartsShaa Wasmund

978-0-85708-173-5 | £9.99

BBBU

2

BUSINESSSS

WHAT’S STOPPING YOU? 2ND EDITIONWHY SMART PEOPLE DON’T ALWAYS REACH THEIR POTENTIAL AND HOW YOU CANRobert Kelsey

THE BESTSELLER IS BACK!

“THIS BOOK WILL HELP YOU NAVIGATE THE BARRIERS YOU’VE

BUILT”—THE SUN

“AN ENGAGING AND ENTERTAINING READ. WORTH A LOOK”

—BA BUSINESS LIFE

Selling 20,000 copies in just nine months What’s Stopping You? has quickly become a self-help classic. And now it’s back – fully revised and updated.

What’s Stopping You? has helped thousands to conquer their fear of failure – bash down the barriers, unlock their potential and push forward in life. Everyone knows that the secret to success is confi dence, but unfortunately many of us don’t possess bountiful self assurance – we all have our insecurities . What’s Stopping You? shows us how to face our fear of failure and overcome it. With a solid grounding in psychological techniques, Robert Kelsey shows us how rationalise our fears and think differently. This is an honest and effective guide to fi nding the confi dence to have a go and reaching your true potential.

In What’s Stopping You?, 2nd Edition, self-help addict Robert Kelsey shows:

• How to focus towards the future and set realistic goals

• Ways to rationalise your fear of failure to overcome it

• How to deal with other people (the boss, the staff, colleagues and potential employers or partners)

• Which self-help theories do work, and which defi nitely don’t

• A new practical section with techniques to overcome your fear of failure in job interviews, pitching for new work, making presentations and more

• The new edition also includes a ‘How it Worked For Me’ section, featuring real results from real people

ABOUT THE AUTHOREntrepreneur, writer, former City and fi nancial journalist Robert Kelsey is a self-help addict. He currently

runs a successful PR agency in the UK.

Pub Month: Aug-12 • Pages: 288pp




Self-Confi dence: The Remarkable Truth of Why a Small Change Can Make A Big Difference, 2 EditionPaul McGee

978-0-85708-287-9 | £10.99

Stop Talking, Start Doing: A Kick in the Pants in Six Parts Shaa Wasmund & Richard Newton

978-0-85708-173-5 | £9.99

3

BUSINESS

BUSINESS CONTINUITY FOR DUMMIES

The Cabinet Offi ce, The Emergency Planning Society &

The Business Continuity Institute

A COMPLETE GUIDE FOR IDENTIFYING AND

PLANNING FOR RISKS TO YOUR BUSINESS

Natural disasters, acts of terrorism, technical failures – the list

of threats to the continued operation of business organisations

is daunting to consider. Business Continuity Management

(BCM) offers business owners and managers a way to plan for

and manage such risks and to ensure that their organisations

stay in business. Written by a team of experts, Business

Continuity For Dummies arms readers with proven tools and

techniques for identifying continuity risks, tailoring a BCM Plan

for their organisations and implementing BCM organisation-

wide (including quick fi xes that can be implemented with

minimal fuss and expense). And it offers clear, step-by-step

guidance on what to do if disruption does hit.

• Crisis events are usually managed by those with no or

limited expertise in security and risk management, and

there is a crying need for expert guidance

• Helps organisations identify their key products and

services and the threats to them and to make BCM an

integral part of their day-to-day management processes

• Clearly sets out how to identify the organisational risks,

how to create a BCM Plan, how to apply BCM in practice

and what to do if the worst happens

ABOUT THE AUTHORSThe Cabinet Offi ce co-ordinates the UK Government’s work to enhance the country’s resilience to the full

range of emergencies. It co-ordinates the work of the Government Departments who are responsible for

contingency planning and response within their areas. The Emergency Planning Society is a society for

professionals dealing with emergency planning, crisis and disaster management. The Business Continuity

Institute is the world’s foremost BCM institute. It allows members to gain advice and support from business

continuity practitioners. Through the BCI Certifi cate, professional members gain certifi cation to carry out

business continuity management. The BCI has over 6,000 members in 100 countries.

Pub Month: 17-Aug-12 • Pages: 330pp



e-book ISBN: 978-1-118-32680-0 (e-Pub) | 978-1-118-32681-7 (Kindle)


Strategic Planning Kit For Dummies, 2nd EditionErica Olsen

978-1-118-07777-1 | £24.99

Starting and Running a Business All-in-One For Dummies, UK Edition, 2nd EditionColin Barrow

978-1-119-97527-4 | £21.99

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4

BUSINESSSS

BOOKKEEPING FOR DUMMIES, 3RD EDITION, WITH CD

Jane Kelly

THE QUICK, PAINLESS WAY TO MASTER THE CRUCIAL

ART AND SCIENCE OF BOOKKEEPING

Accurate bookkeeping is crucial to every business, but it

can be a complicated, intimidating chore, especially for new

business owners. This straight–talking guide simplifi es every

aspect of the bookkeeping process. The 3rd edition of the UK’s

bestselling guide to bookkeeping, it quickly arms readers

with the knowledge and skills they need to keep their books

balanced, their fi nances in order, and the tax inspector off

their backs. From tracking transactions and keeping ledgers to

producing balance sheets and year-end reports, they’ll master

all the important terms, procedures, forms, and processes

faster and more easily than they’d ever thought possible.

• Updated to include the latest information on bookkeeping

practice, accounting software and bookkeeping courses,

to help readers take the pain out of paperwork and

balance the books

• Now contains a wealth of practical exercises and

examples that make it easy for readers to hone their skills

• A new companion CD includes printable forms, checklists

and templates

ABOUT THE AUTHORJane Kelly is a Chartered Management Accountant and author of Sage 50 Accounts For Dummies. She

teaches bookkeeping courses for small businesses and works with mature students providing accountancy

training at all levels. Jane also runs a training and accountancy company offering bookkeeping and

accounting support for businesses.






Understanding Business Accounting For Dummies, 3rd Edition (UK Edition)John A. Tracy, Colin Barrow

978-1-119-95128-5 | £17.99

Sage 50 Accounts For Dummies, 2nd EditionJane Kelly

978-1-118-30858-5 | £16.99

5

BUSINESS

ABOUT THE AUTHORJames Kouzes and Barry Posner are the authors of The Leadership Challenge, which has sold over

1.6 million copies and spawned an entire franchise of products published by Jossey-Bass and Pfeiffer. They

are THE premier leadership experts working today. Both live in the San Francisco Bay area. James Kouzes

is the Dean’s Executive Professor of Leadership, Leavey School of Business at Santa Clara University,

and one of the leading executive educators in the United States. Barry Posner is Professor of Leadership

at Santa Clara University, where he served as Dean of the Leavey School of Business for twelve years

(1996-2009).




Previous Ed: 978-0-7879-8491-5


THE LEADERSHIP CHALLENGE, 5TH EDITION

James M. Kouzes, Barry Z. Posner

THE LEADERSHIP BOOK THAT FOR A QUARTER

CENTURY HAS OUTSHONE THE COMPETITION—

COMPLETELY REVISED FOR TODAY’S GLOBAL

BUSINESS REALITIES

Now featuring more international examples and grounded

in the latest research from around the world, this 25th

Anniversy edition of the international bestseller satisfi es,

like no other book on the subject, the continuing interest

in leadership as a critical management discipline. Kouzes

and Posner, the premier leadership experts in the fi eld,

demonstrate how visionary leaders accomplish extraordinary

things. They address current challenges such as the new

cynicism, the electronic global village, and the shift to team-

oriented work relationships. And, with the help of many

fascinating and instructive real-life stories and vignettes and

keen personal insights, they delve into the most fundamental

aspects of leadership and what it means to be a leader in

today’s digitized, globalised business world.

• With two-million copies in print, The Leadership

Challenge is Wiley/Jossey-Bass’s bestselling business

book of all time

• 25th Anniversary edition of the seminal work that

engendered a global franchise with over 300 products,

including trade book spin-offs, training packages, and

online assessments

• Substantially revised and updated and taking a

more global focus, the 5th Edition features the latest

international research and global case studies

• The authors are among the most highly sought-after

leadership consultants and speakers, internationally

• ‘...this leadership classic continues to be the premier

resource on becoming a leader.’–Securities & Investment

Review, from a review of the 4th Edition

BBBU

6

BUSINESSSS

THE ARAB WORLD UNBOUNDTAPPING INTO THE POWER OF 350 MILLION CONSUMERS

Vijay Mahajan

AN INDISPENSABLE RESOURCE FOR ANYONE

INTERESTED IN TAKING ADVANTAGE OF THE

LIMITLESS BUSINESS OPPORTUNITIES TO BE FOUND

IN THE ARAB MARKET

The Arab World Unbound: Tapping into the Power of 350

Million Consumers

Taken as a whole, the twenty-two Arab League countries

comprise the eighth-largest economy in the world, larger even

than those of Brazil, Russia and India. In this groundbreaking

book, international marketing professor, Vijay Mahajan

reveals the vast business opportunities now available to

savvy businesspeople in the Arab world—a market of 350

million consumers. Based on the author’s extensive fi rsthand

research—including hundreds of market visits and interviews

at companies doing business in the region—The Arab World

Unbound shows readers how globally interconnected and

vibrant the Arab markets are. Through a seamless blend of

hard data and anecdotal observations, it chronicles how, by

respecting the region’s culture and religious norms, hundreds

of local and multinational companies and entrepreneurs have

achieved extremely lucrative penetration into this rapidly

growing marketplace.

• Draws upon hundreds of interviews and illustrative examples to peel away stereotypes about Arab

consumers and to reveal diverse, vibrant consumer markets in the Arab world

• One of the most cited researchers in the business/economic sector in the world, Mahajan has won the

AMA book-of-the-year award and has had an AMA award named after him

• Features detailed case studies of multinationals who have successfully penetrated the Arab markets,

including Coca-Cola, Unilever, Proctor & Gamble, Pepsi, Tata Group and Visa

• Provides readers with an unparalleled perspective on the Arab market and the vast business

opportunities available to informed business leaders

ABOUT THE AUTHORVijay Mahajan holds the John P. Harbin Centennial Chair in Business in the McCombs School of Business,

University of Texas at Austin. Mahajan is one of the most widely cited researchers in business and

economics and has been invited by more than 100 universities and research institutions worldwide for

research presentation. He has consulted with Fortune 500 companies and both government and industry,

and offered executive development programs in the US, Asia, Europe, and South America. He is the

recipient of the American Marketing Association’s (AMA) Charles Coolidge Parlin Marketing Research

Award (1997), the oldest and most eminent award in the fi eld. He also received the AMA Marketing

Research Special Interest Group Gilbert Churchill Award in 1999, recognizing lifetime achievement in

marketing research. In 2000, the AMA instituted the Vijay Mahajan Award for Career Contributions to

Marketing Strategy to be presented annually to an educator for sustained contributions to marketing

strategy literature. He is the author or editor of 11 books and has written articles for Harvard Business

Review, Journal of Marketing Research, Journal of Marketing, and Management Science, among others.


ISBN: 978-1-118-07451-0 • Binding: Cloth



7

ROBERT’S RULES FOR DUMMIES, 2ND EDITIONC. Alan Jennings PRP

THE ULTIMATE GUIDE TO UNDERSTANDING AND APPLYING THE

NUMBER-ONE PARLIAMENTARY RULES BOOK

First published in 1876, Roberts Rules of Order has been the premiere

parliamentary rules book for organisations and membership groups

of every hue for more than one hundred and thirty-fi ve years. Robert’s

Rules For Dummies, 2nd Edition provides leaders, organisers, group

members, board members and others with the most up-to-date guide

to Robert’s Rules:

• Provides clear, plain-English explanations of the concepts behind

each rule, along with agendas, motions, minutes, and votes to

help organize and record meetings, and step-by-step strategies for

taking or blocking action

• Features timesaving tips to make meetings more effi cient, proper

procedures for nominations; elections; ballots, balloting, and

ballot counting; conducting meetings online; voting by mail and by

e-mail; and adopting election procedures

ABOUT THE AUTHORC. Alan Jennings is a Professional Registered Parliamentarian from

the National Association of Parliamentarians. He holds offi ce in the

Louisiana Association of Parliamentarians and is a member of the

American Institute of parliamentarians.

Pub Month: 24-Aug-12

Pages: 384pp

ISBN: 978-1-118-29404-8

Binding: Paper

Price: £12.99

Trim Size: 15.56 x 23.50 cm

Previous Ed: 978-0-7645-7574-7

e-book ISBN: 978-1-118-29409-3 (e-Pub)

978-1-118-29410-9 (Kindle)

LEADING BUSINESS CHANGE FOR DUMMIES, 2ND EDITION

Dr. Christina Schlachter, Terry Hildebrant

HOW TO UNDERSTAND, LEAD AND MANAGE CHANGE IN THE

WORKPLACE

Leading Business Change For Dummies offers leaders of business

organisations, both large and small, a complete roadmap for integrating

and consolidating the myriad of personnel and organisational change

initiatives that must be addressed in order to successfully manage

change in any work environment.

• Provides expert tips and authoritative advice on how to recognise

the need for organisational change, deal with unexpected change,

properly communicate a change vision and plan and prepare for

structural changes

• Is especially relevant to the hundreds of thousands of leaders who

are tasked with addressing complex problems that may require

engagement and buy-in from stakeholders

ABOUT THE AUTHORDr. Christina Tangora Schlachter, PhD is a senior partner and

founder of Two Hemispheres Group, Inc. Terry Hildebrandt MA, MA,

PCC is the founder and president of Terry Hildebrandt and Associates,

LLC, an organisational development company.


Pages: 384pp

ISBN: 978-1-118-24348-0

Binding: Paper

Price: £17.99


Previous Ed: 978-0-7645-5332-5

e-book ISBN: 978-1-18-28266-3 (e-Pub)

978-1-118-28331-8 (Kindle)

BUSINESS

LLLLLLEEADING BUSIN

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8

CULTURAL AGILITYBUILDING A PIPELINE OF SUCCESSFUL GLOBAL PROFESSIONALSPaula Caligiuri, Rutgers University

A MUST-HAVE RESOURCE FOR LEADERS AND HR

PROFESSIONALS

To succeed in today’s global economy businesses need culturally agile

professionals capable of performing equally well virtually anywhere in

the world. Cultural Agility offers proven strategies and techniques for

fi nding, training, managing and retaining culturally agile business talent.

• Provides step-by-step guidance and critical employment development

practices, many which can be implemented immediately

• Offers a detailed blueprint for building a pipeline of cultural agile

professionals into any organization

• Packed with illustrative examples from numerous Fortune 500

companies, the military and charitable organisations

• A companion website features valuable tools, including the Cultural

Agility Self-Assessment (CASA)

ABOUT THE AUTHORPaula Caligiuri, Ph.D. is Professor of Human Resource Management

at Rutgers University. Listed among the top 50 most prolifi c authors in

the fi eld of International Business, she is frequent speaker for numerous

academic and practitioner-oriented conferences in the United States,

Asia, Australia, and Europe. Paula’s last book with Wiley was Managing

the Global Workforce (January 2010).


Pages: 256pp

ISBN: 978-1-118-27507-8

Cloth: Hardback

Price: £24.99


e-book ISBN: 978-1-118-33054-8 (e-Pub)

978-1-118-33127-9 (Kindle)

RUNNING A FOOD TRUCK FOR DUMMIES

Richard Myrick

THE EASY WAY TO DRIVE YOUR FOOD TRUCK BUSINESS TO SUCCESS

With lower start-up costs than traditional “store front” restaurants,

food trucks offer a unique opportunity to entrepreneurs in a business

climate where credit is tight and capital is scarce. Whether you already

own a food truck business or you’re a chef, foodie, or gourmand

interested in starting your own mobile restaurant, Running a Food

Truck For Dummies helps you fi nd your food niche, follow important

rules of conducting business on the road, outfi t your moving kitchen,

meet food health and safety requirements and much more.

• Contains information on starting and creating a business plan

• Provides advice on creating a mobile menu, choosing and outfi tting

a vehicle, setting prices, and hiring help

• Features coverage of using Social Media advertising, such as

Facebook and Twitter, to market your food truck business

ABOUT THE AUTHOR Richard Myrick is editor-in-chief and founder of Mobile Cuisine

Magazine (mobile-cusine.com) a central source for mobile street

food information. Mobile-cusine.com has grown since its inception,

featuring more than 11K visits, 35K page views and over 1537

subscribers to the site.


Pages: 384pp

ISBN: 978-1-118-28738-5

Binding: Paper

Price: £16.99


e-book ISBN: 978-1-118-33073-9 (e-Pub)

978-1-118-33469-0 (Kindle)

BUSINESS

FOR DUMMIESSSS

SS

9

MEASURING MARKETING103 KEY METRICS EVERY MARKETER NEEDS, 2ND EDITIONJohn A. Davis

ARMS MARKETERS WITH POWERFUL TOOLS FOR

DEMONSTRATING THE ROI ON THEIR COMPANIES’ MARKETING

INVESTMENTS

As CEOs and CFOs increasing demand greater bottom-line accountability from their marketing staffs, marketers are scrambling to educate themselves in fi nancial matters while developing metrics for clearly demonstrating ROI for marketing spending. This second edition of the groundbreaking guide describes the key marketing metrics needed for successfully measuring the performance of any organization’s marketing spending.

• Arms marketing professionals with proven methods for measuring the effectiveness of their companies’ marketing initiatives

• Provides marketers with what they need to satisfy the growing demands on them to demonstrate consistent, positive growth and responsible fi nancial performance and alignment with their companies’ overall fi nancial and strategic goals

• Applies the Magic Numbers format to marketing fi nance, while outlining fi nance formulas every marketing manager needs to know

ABOUT THE AUTHORJohn Davis is Dean of Global MBA at S P Jain Centre of Management,

with campuses in Dubai-Singapore-Sydney. He is the author of fi ve

previous books on business and marketing.

Measuring Marketing


Pages: 320pp

ISBN: 978-1-118-15374-1

Binding: Paper

Price: £23.99


e-book ISBN: 978-1-118-15376-5 (e-Pub)

978-1-118-15375-8 (Kindle)

THE LEADERSHIP CHALLENGE WORKBOOK, 3RD EDITIONJames M. Kouzes, Barry Z. Posner

A POWERFUL PERSONAL-BEST-MAKING TOOL FOR LEADERS

AND THOSE WHO ASPIRE TO BECOMING LEADERS

Timed to publish in conjunction with the 25th Anniversary edition of

the perennial bestseller, The Leadership Challenge, this workbook, too,

has been updated, revised, and graphically enriched to refl ect the new

realities of business in a global economy.

• Provides hands-on guidance on applying the Five Practices of

Exemplary Leadership

• Each chapter contains easy-to-use worksheets and other valuable

tools that make effi cient planning simple and practical

• Throughout, readers benefi t from leadership insights as well as

proven approach to developing exemplary leadership

ABOUT THE AUTHORSJames Kouzes and Barry Posner are the authors of The Leadership

Challenge, which has sold close to 2 million copies and spawned an

entire franchise of products published by Jossey-Bass and Pfeiffer.

James Kouzes is the Dean’s Executive Professor of Leadership, Leavey

School of Business at Santa Clara University. Barry Posner is Professor

of Leadership at Santa Clara University, where he served as Dean of the

Leavey School of Business for twelve years (1996–2009).


Pages: 208pp

ISBN: 978-1-118-18270-3

Binding: Paper

Price: £15.99


Previous Ed: 978-0-7879-6821-2

e-book ISBN: 978-1-118-24041-0 (e-Pub)

978-1-118-26504-8 (Kindle)

BUSINESS

TTTTTTTTHHHE LEADERSHI

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10

TEAM TURNAROUNDSA PLAYBOOK FOR TRANSFORMING UNDERPERFORMING TEAMSJoe Frontiera, Daniel Leidl

HOW TO TURN AROUND ANY UNDERPERFORMING TEAM–FEATURING A PROVEN MODEL BASED ON THE EXPERIENCES OF SOME OF THE TOP TURNAROUND TEAMS IN SPORTS AND BUSINESS

In the current economic climate, business leaders are being asked to do more with less. Managers and executives are desperately searching for proven strategies and techniques for motivating and guiding their teams. Team Turnarounds details some of the most dramatic turnarounds of recent years, with the authors extracting powerful lessons that leaders can apply to any business.

• Introduces the Team Turnaround Model, a six-stage model for turning any organization around or team

• Features in-depth interviews with some of the most successful turnaround executives in the world, backed by extensive research

• Includes a workbook that provides leaders with the tools they need to inspire and guide their own turnarounds

ABOUT THE AUTHORSFrontiera and Dan Leidl (Westover, VA) are Managing Partners at Meno Consulting, a boutique consulting fi rm that focuses on culture turnaround, motivation, and customized leadership development programs for sport, business and government organizations.

Pub Month: 9-Aug-12

Page: 225pp

ISBN: 978-1-118-14478-7

Binding: Cloth

Price: £17.99


e-book ISBN: 978-1-118-23908-7 (e-Pub)

978-1-118-26372-3 (Kindle)

PRACTICE PERFECT28 RULES TO BECOME A CHAMPIONDoug Lemov, Katie Yezzi, Erica Woolway, Dan Heath

HOW TO DESIGN A PRACTICE REGIME TO BOOST

PERFORMANCE IN VIRTUALLY EVERY AREA OF YOUR LIFE

It is said that it takes ten-thousand hours practice to fi nd success. In

Practice Perfect Doug Lemov outlines a set of guiding principles for

highly effective practice that can dramatically boost performance in

virtually every area of your life. Building from the simple to complex,

he supplies an array of scrimmages, drills, and practices that help

readers design a highly focussed and productive practice discipline.

• The next book by bestselling author of Teach Like A Champion

• Provides activities for jumpstarting highly-effective practice and

proven tools for boosting the effectiveness of individuals and groups

• Will appeal to Lemov’s core audience of educators and new

markets including self-help, sports and business

• Features a mix of engaging anecdotes, research, strategic

advices, and hands-on tools and techniques

ABOUT THE AUTHOR Doug Lemov is a managing director of Uncommon Schools and

oversees its True North network. He is the former vice president for

accountability at the State University of New York Charter Schools

Institute. Visit Doug Lemov at www.douglemov.com.

Pub Month: 6-Aug-12

Pages: 224pp

ISBN: 978-1-118-21658-3

Binding: Cloth

Price: £17.99


e-book ISBN: 978-1-118-23125-8 (e-Pub)

978-1-118-26619-9 (Kindle)

BUSINESSSS

11

SERVICE-ABILITYTHE KEY TO COMPETITIVE ADVANTAGE IN THE 21ST CENTURYKevin Robson

Organizations of all types are now experiencing high customer churn,

antagonism and loss of business sustainability because they are

dangerously ignoring the time-honored business axiom that, ‘People

do business with people.’ The rapid emergence of new technology is

undoubtedly bringing incalculable benefi t to organizations but people

and processes have become conformed to systems thinking and this is

depersonalizing both the employee and the customer and preventing

truly customer-satisfying interactions.

Organizations that challenge this emerging paradigm and refocus on the

need to treat customers in a way that satisfi es them not the technology,

will have better customer retention, lower costs of replacement and will

build their brand value through better reputations.

This book will tackle the current chaos and offer fresh new ideas and

ways to re-think the way we structure, manage, lead and organize our

corporate bodies to be better able to achieve total customer centricity

and develop lasting relationships with customers.

ABOUT THE AUTHORKevin Robson is a former Managing director and chief executive of a

number of companies (including as a charity CEO) The Founder of a

number of businesses, he writes and teaches course at post graduate

level and is involved with Durham Business School.

Service-Ability

Pub Month: 27-Jul-12

Pages: 224pp

ISBN: 978-1-118-34556-6

Binding: Hardback

Price: £24.99

Trim Size: TBA

STORE WARSTHE BATTLE FOR MINDSPACE, SHELFSPACE AND CYBERSPACE, 2ND EDITIONGreg Thain

The sequel to the highly successful 1ST edition (over 10,000 copies of

the paperback since publication) written by Marcel and Judith Corstjens

(1995). Since 1995 there have been many important affairs, changes and

developments, not least the huge shift in technological changes.

This updated book is made up of four main sections:

• Leading FMCG companies and brands (such as Coke, P&G,

Unilever, Nestle, L’Oreal etc.), their marketing and branding

strategies in the western markets

• Leading retailers (Wal-Mart, Tesco, Carrefour etc.), their

developments and expansion over the last 10 years

• The battle between retailers and manufacturers, including

competition for end-consumers, trade marketing etc

• The authors will tell us about the retail landscape in the major

developing economies

ABOUT THE AUTHORGreg Thain is a founder and Chairman of International Marketing &

Sales Group (IMSG), which is a marketing services company with its

primary business in emerging markets and which listed on AIM in

December 2005.

Store Wars

Pub Month: TBA

Pages: TBA

ISBN: TBA

Binding: TBA

Price: TBA

Trim Size: TBA

BUSINESS

SSSSSSSTTORE WARS

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12

TRILLIONSTHRIVING IN THE EMERGING INFORMATION ECOLOGY

Peter Lucas, Joe Ballay, Michael McManus

Digital information and complexity is evolving at a staggering pace

and, alas, at an almost entirely ad hoc fashion. The principal players

have no long-range plans and no global goals beyond dominating

certain markets. Even worse, they have no scientifi c methods to

guide their work and investigations. Trillions explores how, if handled

correctly, pervasive computing can make it possible for business and

fi nance professionals to envision the digital ecology in all its parts in

order to create enormous shareholder value and foster a more rational

and humane world.

ABOUT THE AUTHORSPeter Lucas (Pittsburg, PA) co-founded MAYA Design in 1989 and has

guided its growth as a premier venue for interdisciplinary product

design and technology research, serving both the private and public

sectors. Joe Ballay (Pittsburg, PA) co-founder of MAYA Design, is an

internationally known industrial designer and former senior faculty

member in the Department of Design at Carnegie Mellon University.

Michael McManus (Pittsburg, PA) has been president and CEO of

MAYA Design since 2001.

Pub Month: 19-Sep-12

Pages: 288pp

ISBN: 978-1-118-17607-8

Binding: Cloth

Price: £23.99


e-book ISBN: 978-1-118-24006-9 (e-Pub)

978-1-118-26478-2 (Kindle)

THE FACTS OF BUSINESS LIFEWHAT EVERY SUCCESSFUL BUSINESS OWNER KNOWS THAT YOU DON’TWilliam McBean

MUST-READING FOR BUSINESS OWNERS AT EVERY STAGE OF

THEIR CAREERS

Being a successful business owner requires a deep understanding

of many business facts of life and knowing how each of them

dynamically infl uence one another. It also means understanding how

each changes as a business evolves and how an owner must change

with them. The Facts of Business Life looks at the key moments in

the business lifecycle, from start-up to exit. Consultant, Bill McBean

identifi es the Fifteen Facts of Business Life which have universal

application and which, if properly understood, can make the difference

between success and failure.

ABOUT THE AUTHORWilliam McBean (Corpus Christi, TX) has a unique background and

three decades as a successful business owner. Well-known in the

automobile industry both in the United States and Canada, McBean

has received many business honors and awards for sales, customer

service, and profi t excellence.


Pages: 256pp

ISBN: 978-1-118-09496-9

Binding: Cloth

Price: £16.99


e-book ISBN: 978-1-118-23699-4 (e-Pub)

978-1-118-26189-7 (Kindle)

BUSINESS

LIFE

SS

13

DIVERSITY ROIACHIEVE BALANCED GROWTH BY IDENTIFYING THE BLIND SPOTS IN YOUR ORGANIZATIOND. C. Freeman

• Offers a clear Six Sigma-style analytic methodology to identify real monetary opportunities for corporations

• Gives real-world tactics and strategies that companies can apply immediately to make their sales and marketing departments more productive

• Includes case studies of companies that have successfully leveraged diversity for bottom-line growth, including IBM, Pepsi, Visa, Aetna, RIM and other industry leaders

Pub Month: 27-Aug-12 | Pages: 256pp | ISBN: 978-1-118-29333-1 | Binding: Cloth | Price: £16.99

Trim Size: 15.24 x 22.86 cm | e-book ISBN: 978-1-118-33177-4 (e-Pub) | 978-1-118-33520-8 (Kindle)

WHY NOBODY BELIEVES THE NUMBERSDISTINGUISHING FACT FROM FICTION IN POPULATION HEALTH MANAGEMENTA. Lewis

• Provides a clear, accessible look at how to interpret health care plans and distinguish the motives behind them to make informed health care decisions

• Describes an approach to making better health plan decisions by looking critically at the observational data without relying on the maths

Pub Month: 11-Jul-12 | Pages: 240pp | ISBN: 978-1-118-31318-3 | Binding: Cloth | Price: £42.50


Why Nobody Believes the

Numbers

CRAZY GOOD INTERVIEWINGHOW ACTING A LITTLE CRAZY CAN GET YOU THE JOBJohn B. Molidor, Barbara Parus

• A crash course in wooing interviewers with novelty to stand out favorably in a sea of mediocrity

• Learn how to stand out during an interview in order to land a job in a tough economy

• Describes time-tested techniques for identifying and exploiting key strengths - using body language effectively, preparing a fi ve-sentence history that builds a bridge with the interviewer, and much more

Pub Month: 13-Jun-12 | Pages: 256pp | ISBN: 978-1-118-29514-4 | Binding: Paper | Price: £13.99


BUSINESSBBBU

14

REVENUE DISRUPTIONGAME-CHANGING SALES AND MARKETING STRATEGIES TO ACCELERATE GROWTHP. Fernandez

• Offers strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

• Examines the problems of the current sales and marketing models and offers real-world solutions for fi xing them

• Lays out a detailed plan that business people and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle

Pub Month: 16-May-12 | Pages: 240pp | ISBN: 978-1-118-29929-6 | Binding: Cloth | Price: £16.99


TRAIN YOUR BRAIN FOR SUCCESSREAD SMARTER, REMEMBER MORE, AND BREAK YOUR OWN RECORDSR. Seip

• Helps readers train their mind’s for new levels of success by boosting memory power, reading speed and comprehension

• Arms readers with proven strategies for dramatically boosting and focussing their energies and for being brilliant, every day and in every way

• Provides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be



T

BUSINESSSS

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PRESCRIPTION FOR LASTING SUCCESSLEADERSHIP STRATEGIES TO DIAGNOSE PROBLEMS AND TRANSFORM YOUR ORGANIZATIONSusan Reynolds

• Uses a novel approach, similar to the way a doctor reads a chart and runs tests to diagnose an illness, this book offers a practical system to solving problems in an organisation

• Leaders learn battle-fi eld tested strategies for increasing their own effectiveness and that of their organisations, transforming them into dynamic, profi table entities

• Particular focus is given to fi nding ways to incorporate purpose and ignite passion into the workplace, and remove obstacles to peak performance



FAMILY WEALTHHOW TO BUILD A FAMILY FORTUNE AND HOLD ONTO IT FOR 100 YEARSBill Bonner, Will Bonner

INTERNATIONALLY BESTSELLING AUTHOR BILL BONNER

OFFERS HIS SAGE ADVICE ON PRACTICAL FAMILY FINANCIAL

PLANNING WHILE OFFERING INSIGHTS INTO HIS OWN FAMILY

WEALTH PHILOSOPHY AND PRACTICES

In this invaluable guide, Bonner, shows how a family can hold

onto more of its estate. Writing for the current generation of senior

citizen, Bonner explains that the key is to motivate and train all

family members to work toward the preservation and growth of their

combined assets and a family business.

• The upcoming years will see the greatest transfer of wealth in its

history, with billions in total annual bequests, guaranteeing a huge

and growing demand for experts guides such as this

• Bill Bonner is the author of the bestselling Empire of Debt and

Financial Reckoning Day, which both appeared on the Wall St.

Journal and New York Times bestsellers lists

ABOUT THE AUTHORBill Bonner (Baltimore, MD) is President and CEO of Agora Publishing,

one of the largest fi nancial newsletter companies. Will Bonner (Florida)

is an Executive Director of Bonner & Partners Family Service.

Pub Date: 8-Aug-12

Pages: 336pp

ISBN: 978-1-118-17141-7

Binding: Cloth

Price: £19.99


Series: Agora

e-book ISBN: 978-1-118-23987-2 (e-Pub)

978-1-118-26451-5 (Kindle)

TRADING ENERGY FOR DUMMIESHOW TO MAKE ENERGY A SAFE, HIGH-YIELD ADDITION TO ANY

BUSINESS FINANCE PLAN OR INVESTMENT PORTFOLIO

Trading Energy For Dummies schools investors and business

managers in the ins and outs of the energy sectors and their role

in the broader economy. Readers are brought up to speed on the

fundamentals of all key sectors - including electricity, natural gas,

and oil markets, as well as liquefi ed natural gas, emissions, coal, and

alternative/renewable energy sources - and their related stocks and

trading instruments.

• Provides expert advice and guidance on how to make energy a

relatively safe, high-yield addition to any business fi nance plan or

investment portfolio

• Offers insider tips on trading all classes of energy investment

instruments, including stocks, energy ETFs, options, dividends,

derivatives and more

• Shows how to take full advantage of the relatively new class of

energy stocks as a way to safely and consistently boost income

streams

Pub Date: 24-Aug-12

Pages: 384pp

ISBN: 978-1-118-11641-8

Binding: Paper

Price: £17.99


e-book ISBN: 978-1-118-23323-8 (e-Pub)

978-1-118-26254-2 (Kindle)

FINANCE

TTTTTTTTRRRADING ENERG

FII

16

FINANCE

17

THE SINGLE WOMAN’S GUIDE TO RETIREMENTJan Cullinane, Retirement Living from A to Z, USA

• This book covers all aspects of retirement for women--from savings to dealing with divorce, death to staying physically and emotionally healthy, and even how to handle ‘boomerang kids’

• Interspersed throughout a sprightly narrative weave of humorous anecdotes, personal insights and expert tips readers will fi nd self-quizzes, sidebars and technical advice from attorneys, fi nancial planners and chartered accountants

• By combining technical information with the personal, human aspects of retirement, author Lisa Cullinane has created a uniquely readable, practical guide to retirement for single women

Pub Date: 22-Aug-12 | Pages: 320pp | ISBN: 978-1-118-22950-7 | Binding: Paper | Price: £12.99


TJ

•

•

•

P

The Single Woman’s Guide to

Retirement

NON-FICTION

ABOUT THE AUTHORBrian Thomson is a Senior Lecturer on the Cognitive Behavioural Therapy MSc course at the University

of Hertfordshire. He has 25 years experience as a CBT therapist and is a Fellow of the Higher Education

Academy. He has published within a number of academic textbooks and his research specializations

include CBT and personality disorders.

Pub Month: 27-Jul-12 • Pages: 192pp



MANAGING DEPRESSION WITH CBT FOR DUMMIES

Brian Thomson

PROVIDES FOCUSED ADVICE ON COMBATING

DEPRESSION USING PROVEN CBT TECHNIQUES

Depression affects at least 12 million people in the UK

alone. Recommended by the National Health Service,

cognitive behavioural therapy (CBT) is a psychotherapeutic

approach that involves identifying and modifying negative

or destructive thoughts and behaviours so as to positively

infl uence emotions. This practical guide to managing

depression with CBT offers readers powerful insights into

their depression.

Managing Depression with CBT For Dummies:

• Is an accessible, hands-on guide offering focused expert

advice on beating depression using CBT techniques

• Arms readers with proven strategies and techniques for

overcoming depression, once and for all

• Helps readers to understand their depression, identify

solutions to their problems and avoid relapse

• Is written by Brian Thomson, a cognitive behavioural

therapist with more than a quarter-century of clinical

experience


Cognitive Behavioural Therapy Workbook For Dummies, 2nd EditionRhena Branch, Rob Willson

978-1-119-95140-7 | £15.99

CBT Journal For DummiesRob Willson, Rhena Branch

978-1-119-97535-9 | £12.99

Cognitive Behavioural Therapy For Dummies, 2nd EditionRhena Branch, Rob Willson

978-0-470-66541-1 | £15.99

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NON-FICTION

ABOUT THE AUTHORGraham Davey is Professor of Psychology at the University of Sussex, and is also Editor-in-Chief of

the Journal of Experimental Psychopathology. He has over 20 years experience working with anxiety

disorders. His research interests include Experimental Psychopathology and Anxiety Disorders, including

conditioning models of anxiety and fear; evolutionary vs. acquired models of specifi c phobias; the causes

of psychopathologies such as pathological worrying and obsessive-compulsive checking; embodied

emotion and psychopathology; and the role of the disgust emotion in psychological disorders.




MANAGING ANXIETY WITH CBT FOR DUMMIES

Graham Davey

A PRACTICAL, USER-FRIENDLY AND CONCISE

GUIDE TO USING PROVEN COGNITIVE BEHAVIORAL

TECHNIQUES TO MASTER ANXIETY

This practical guide to managing anxiety with CBT offers

readers powerful insights into anxiety and its physical and

environmental sources and arms them with proven strategies

and techniques for solving anxiety problems, maintaining

their mastery over anxiety and avoiding relapse.

Managing Anxiety with CBT For Dummies:

• Is an accessible, hands-on guide offering focused expert

advice on reducing anxiety, using proven CBT techniques

• Helps you to face your fears and overcome anxiety and

persistent, irrational worries

• Is ideal for people suffering with anxiety and seeking

guidance or those seeing, or thinking about seeing,

a therapist who would like to know more and have a

resource for home study



978-1-119-95140-7 | £15.99


978-1-119-97535-9 | £12.99


978-0-470-66541-1 | £15.99

19

NON-FICTION

ABOUT THE AUTHORGill Bloxham is a Chartered Psychologist and an Associate Fellow of the British Psychological Society.

Gill teaches on university courses, to charity organisations such as MIND and to non-health agencies

including the police and local government. She is the adapting author of the UK edition of Anger

Management For Dummies.




MANAGING ANGER WITH CBT FOR DUMMIES

Gill Bloxham

A COMPLETE GUIDE TO USING PROVEN COGNITIVE

BEHAVIOURAL TECHNIQUES TO MASTER EXCESSIVE

OR OUT-OF-CONTROL ANGER

Although it is more commonly associated with treatments for

phobias, anxiety and depression, CBT has also been proven

to be extremely effective in treating anger management

problems. Written by Chartered Psychologist Gill Bloxham,

Managing Anger with CBT For Dummies is an extremely

user-friendly guide to managing anger with CBT. Readers

get highly-focused advice and guidance on using proven

CBT techniques that will help readers to understand anger,

identify solutions to their anger issues and avoid relapse.

• More than 1 in 4 people surveyed by the Mental Health

Foundation express concern over their anger level, and

more than 1 in 5 have ended a friendship or relationship

due to anger management issues

• CBT is featured in lifestyle and self-help magazines, as

well as in the general press, and has become the preferred

treatment method for a wide range of psychological

problems

• CBT techniques focus on how users react to trigger

situations and encourages new thinking patterns to

combat destructive thought tendencies



978-1-119-95140-7 | £15.99


978-1-119-97535-9 | £12.99


978-0-470-66541-1 | £15.99

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NON-FICTION




CYCLING FOR DUMMIES, UK EDITION

Gavin Wright

UK-SPECIFIC INFORMATION ON EVERYTHING TO DO

WITH CYCLING!

The popularity of cycling is skyrocketing, and Cycling For

Dummies, is the perfect guide. Whether you dream of hitting

the open road, getting off road, keeping fi t or simply getting

to the offi ce, this great book provides the information that

beginners need.

Cycling For Dummies, UK Edition includes information on:

• How to choose the right bike and accessories

• Staying safe – around town and on the trails

• Training to improve speed and endurance

• Making equipment adjustments and repairs

• Finding the best rides in the UK


Rugby Union For Dummies, 3rd EditionNick Cain

978-1-119-99092-5 | £15.99

Football For DummiesScott Murray

978-0-470-68837-3 | £15.99

Golf For Dummies, 2nd EditionGary McCord, Tony Smart

978-1-119-94238-2 | £15.9 9

21

BLUES HARMONICA FOR DUMMIESAlecia M. Spooner

THE FUN, EASY WAY TO LEARN TO PLAY THE BLUES

Forming the basis for the harmonic style heard in rock and country

music, the blues is, by far, the most popular and infl uential

harmonica playing style. Blues Harmonica For Dummies constitutes

a comprehensive course in blues harmonica for beginners and

experienced amateur players alike.

• With the help of the accompanying audio CD, this book covers the

full range of blues styles and playing techniques, as well as the

surprisingly rich blues harmonica repertoire

• Covers blues-specifi c amplifi cation equipment, and the full range of

techniques for their use

• Contains a fascinating and instructive tour of a century of blues

history and blues personalities

ABOUT THE AUTHORWinslow Yerxa is a widely known and respected harmonica player,

teacher, and author. He has written, produced, and starred in many

harmonica book and video projects, and provides harmonica

instruction worldwide. He’s a contributor to popular online harmonica

sites such as HarmonicaSessions.com, bluesharmonica.com, and

howardlevyharmonicaschool.com.


Pages: 360pp

ISBN: 978-1-118-25269-7

Binding: Paper

Price: £16.99


e-book ISBN: 978-1-118-28249-6 (e-Pub)

978-1-118-28451-3 (Kindle)

VIOLIN FOR DUMMIES, 2ND EDITION

Katharine Rapoport

THE ONLY BOOK AN ASPIRING VIOLINIST NEEDS TO

GET STARTED

Despite being a popular musical instruments for budding musicians,

the violin has a reputation as being amongst the most diffi cult to learn.

But no longer! This book is packed with the information you need to

learn the art of this beautiful instrument, whether you’re looking to get a

head start before taking up lessons or are already studying with a tutor

but want a little boost. With this book and accompanying CD, you have

everything you need to get started.

Violin for Dummies, 2nd Edition:

• Features newly recorded video and music on a bonus CD

• Walks you through everything from how to hold your violin to

playing popular classical, jazz, gypsy, and fi ddle tunes

• Filled with all-new content, including new music and updated

resources

ABOUT THE AUTHORKatharine Rapoport is an accomplished violinist and violist who

teaches violin, viola and chamber music at the University of Toronto.

Katharine has written several teaching manuals and syllabi as well as

articles and reviews for several magazines.

Pub Month: 24-Apr-12

Pages: 408pp

ISBN: 978-1-118-27359-3

Binding: Paper

Price: £16.99


Previous Ed: 978-0-470-83838-9

e-book ISBN: 978-1-118-27960-1 (e-Pub)

978-1-118-27959-5 (Kindle)

NON-FICTION

VVVVVVVIIOOLIN FOR DUM

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WEIGHT LOSS SURGERY FOR DUMMIES, 2ND EDITIONMarina S. Kurian, Barbara Thompson, Brian K. Davidson

YOUR TRUSTED GUIDE TO SURGICAL WEIGHT-LOSS

23% of adults in the UK are obese. As the obesity epidemic continues

to grow, many people are researching the benefi ts and complications

of weight-loss surgeries. This book is the most up-to-date and

authoritative guide to understanding the impact of surgical weight-

loss before, during and after surgery.

Weight Loss Surgery For Dummies:

• Trusted information on choosing a weight loss surgery that's best

for you

• Advice on what to expect before, during, and after surgery

• Sample recipes and information to ensure you're getting proper

nutrition post-surgery

ABOUT THE AUTHORSMarina S. Kurian, M.D. is the Associate Director of Surgical Education

at Lenox Hill Hospital located in New York. Barbara Thompson decided

four years ago to have a life-altering gastric bypass surgery. Now

she is a recognised speaker on the subject. Brian K. Davidson is the

co-founder and publisher of WLS Lifestyles magazine – a must read

publication for those who are researching, considering or have had

weight loss surgery.


Pages: 384pp

ISBN: 978-1-118-29318-8

Binding: Paper

Price: £15.99


Previous Ed: 978-0-7645-8447-3

ENVIRONMENTAL SCIENCE FOR DUMMIES

Alecia M. Spooner

THE FUN, EASY WAY TO GET TO GRIPS WITH THE BASICS OF

ENVIRONMENTAL SCIENCE

This book explores the interrelationships of the natural world and

the impact of human civilization on the environment. It features

discussions of the Earth’s natural resources and the problems that

arise when resources like air, water and soil are contaminated by

pollutants. Sustainability is also examined, with in-depth coverage of

the latest advances in recycling and energy production technology.

• Provides an integrated, quantitative and interdisciplinary approach

to the study of environmental systems

• An excellent supplement to assigned class reading and an

indispensable guide for anyone interested in learning more about

the environment the threats to it

ABOUT THE AUTHORAlecia M. Spooner has been teaching Earth and Environmental

Sciences for 7 years. Her research includes interdisciplinary studies of

paleoecology, paleoclimate and archaeology. Alecia is also the author

of Geology For Dummies.


Pages: 384pp

ISBN: 978-1-118-16714-4

Binding: Paper

Price: £15.99


e-book ISBN: 978-1-118-23961-2 (e-Pub)

978-1-118-26421-8 (Kindle)

E FOR DUMMIESSSS

NON-FICTION

23

DO IT YOURSELFDIY IDEAS

Weekend do-it-yourself projects have never been more popular. From the experts at Better Homes and Gardens’ Do It Yourself magazine, this book presents easy, inexpensive home improvement projects that homeowners can complete in a weekend or less. It includes a wide range of projects for every room in the house, as well as a number of outdoor projects.

Pub Month: 29-Aug-12 | Pages: 264pp | ISBN: 978-1-118-14838-9 | Binding: Paper | Price: £16.99


DD

WHimra

Pu

Tr

Do It Yourself

CANDICE OLSON BEDROOMSCandice Olson

With more than 260,000 books sold worldwide, Candice Olson is one of the most successful interior decoration author/celebrities of all time. Following the popular model established in her Candice Olson Kitchens & Baths, this book offers dozens of bedroom makeover ideas along with a wealth of practical advice and guidance on planning and executing them. Room sketches and design boards show how each design took shape, while more than two-hundred full-colour before-and-after photos provide inspiration.



EMBROIDERY35 PROJECTS TO DECORATE, CELEBRATE, AND EMBELLISH

This book features 35 embroidery and needlecraft projects covering basic embroidery, crewel, cross stitch, ribbon embroidery, sashiko, and redwork. Full-size patterns are offered for all 35 projects including full colour photography and diagrams, concise instructions, and schematic illustrations to ease completion. A back to basics section helps beginners get started, but this title is also suited for advanced sewers and quilters or veteran crafters.



E3

Tcpit

P

T

Embroidery

NON-FICTIONNNO

24

BETTER HOMES & GARDENS 365 PIES AND TARTSNancy Loman Scanlon

This lavishly illustrated collection offers inspirational ideas for both sweet and savoury pies and tarts the whole family will love. From classics like fruit and custard pies to new twists like ice cream pies and tiny tarts, it provides hundreds of recipes for pastries using seasonal fruits, nuts, meringue and custards, chocolate and ice cream. Special chapters include no-bake, low-cal and savoury pies and tarts, and throughout the authors offer helpful cooking tips, along with advice on choosing fruits and valuable ingredient-specifi c information.

Pub Month: 22-Aug-12 | Pages: 384 | ISBN: 978-1-118-21755-9 | Binding: Paper | Price: £13.99


BECOMING A GREEN BUILDING PROFESSIONALA GUIDE TO CAREERS IN SUSTAINABLE ARCHITECTURE, DESIGN, ENGINEERING, DEVELOPMENT, AND OPERATIONSHolley Henderson

THE ULTIMATE GUIDE FOR ANYONE CONSIDERING BREAKING

INTO ONE OF THE MOST DYNAMIC GROWTH MARKETS

GLOBALLY

Written by a leading international green building professional and consultant, this book is an unparalleled source of expert information and guidance. The author, who has served on several prestigious international sustainable building standards boards and advisory groups, provides a gold mine of information on education requirements and career options, as well as expert tips and fi rst-hand interviews with green building professionals.

• The perfect guide for those considering changing careers to focus on the booming green and sustainable building and design industry

• Covers careers in architecture, interior design, planning, landscape design, development and contracting, engineering, product design, and related consulting

• Sustainable building and design continue to be a major growth area with a staggering three-hundred percent growth seen since the turn of the century

ABOUT THE AUTHORHolley Henderson, LEED AP, Atlanta, GA Holley Henderson provides sustainable consulting in the built environment and global business strategy.


Pages: 576pp

ISBN: 978-0-470-95143-9

Binding: Paper

Price: £29.99


e-book ISBN: 978-1-118-31039-7 (e-Pub)

978-1-118-31038-0 (Kindle)

ARCHITECTURAL DRAWINGA VISUAL COMPENDIUM OF TYPES AND METHODS, FOURTH EDITION

Rendow Yee, Daly City, CA

Architectural Drawing is the classic, comprehensive compendium

of architectural drawing. The new Fourth Edition is fully updated

throughout to cover all of the latest drawing methods and includes

a new chapter on the convergence of digital and traditional drawing.

Online instructor ancillaries will be offered.

• Illustrated with 1000 drawings and photos that demonstrate the

various methods and types of architectural drawing

• Features examples by notable architects and fi rms, including

Mark English Architects, Diana Agrest, Renzo Piano, Mark Mack,

Dean Nota, Zaha Hadid, Gudmundur Jonsson, The SWA Group,

SantosPrescott, Moore Ruble Yudell, Santiago Calatrava, and

Kuwabara, Payne, McKenna, Blumberg

• Brand new Digital Visualization chapter covers how digital and

traditional drawing techniques can be used in conjunction with

each other

Architectural Drawing


Pages: 592pp

ISBN: 978-1-118-01287-1

Binding: Paper

Price: £50.00


Previous Ed: 978-0-471-79366-3

e-book ISBN: 978-1-118-31044-1 (e-Pub)

978-1-118-31041-0 (Kindle)

G

ARCHITECTURE

25

NAUTICAL

ABOUT THE AUTHORHenry Gilbey is a full time fi shing writer, photographer, TV presenter. He writes and photographs

for numerous magazines, including: The Field, Sea Angler, Trout Fisherman, The Times, Trout and

Salmon. He has presented four Discovery-based TV series on fi shing (Fishing with Henry, Fishing on

the Edge, Wild Fishing 1 and Wild Fishing 2). Henry is also the author of The Complete Fishing Manual

(ISBN: 9781405361781) and Eyewitness Companion: Fishing (ISBN: 9781405328128)

Pub Month: 17-Aug-12 • Pages:208pp




ULTIMATE FISHING ADVENTURES

Henry Gilbey

SUPERB WRITING AND STUNNING PHOTOGRAPHS

CAPTURE THE EXCITEMENT AND BEAUTY OF FISHING.

Anglers of every description will treasure this inspirational

collection of the world’s most exceptional fi shing adventures.

From secret rivers in darkest Africa to crystal streams in

Northern Japan, famed fi sherman and fi shing documentarian,

Henry Gilbey takes readers on a journey of discovery. Readers

witness master anglers wrestling with monsters of the deep

around the world. A book that will inspire fi shing enthusiasts

and nature sports fans alike, Ultimate Fishing Adventures also

supplies a wealth of practical information on the types of fi sh

that are to be found in each location covered, along with tips

on how best to catch them.

• Stunning photographs and lively writing take readers

on a voyage to 100 remarkable fi shing destinations from

Alaska to Australia, Pakistan to Patagonia

• An exciting photographic tour of the most exciting fi shing

experiences in the world, it features every sort of angling

from graceful fl y fi shing to pitched offshore battles

• Gilbey has presented four fi shing series on Discovery TV

and is well-known for his writing and photography

• There are an estimated three million angers in the UK,

making fi shing Britain’s most popular participation leisure

activity


Ultimate Sailing Adventures: 100 Extraordinary Experiences on the WaterMiles Kendall

978-0-470-74697-4 | £20.00

Amazing Fishing Stories: Incredible Tales from Stream to Open SeaPaul Knight

978-1-119-97033-0 | £12.99

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26

NAUTICAL

ABOUT THE AUTHORAlex Wade is a very experienced freelance journalist and author. He has written for The Independent on

Sunday, The Times, The Sunday Times, The Independent and The Guardian, and other national newspapers.

His book, Surf Nation (ISBN: 9780743285988) is a bestseller. Alex writes the SurfNation blog, is a former

media lawyer and a keen surfer and skateboarder.




e-book ISBN: 978-1-118-34020-2 (e-Pub) | 9781-118-33736-3 (Kindle)

AMAZING SURFING STORIES

Alex Wade

This eclectic book of surfi ng tales has something for

everybody, from classic stories of monster waves and bitter

rivalries among surfi ng legends, to hilarious anecdotes of

what goes on among the breakers. There are stories of death

and disaster as well as bravery and triumph. The bizarre and

extreme rub up against inspiring accounts of perfect breaks

and beautiful beaches. Readers will thrill to stories of surfi ng

stars, such as Laird Hamilton and Tom Curren, while learning

about unsung local heroes. Stories of epic battles waged

between famous rivals the likes of Andy Irons and Kelly

Slater, are recounted alongside stories of surreal, one-in-a-

billion waves and secret surf spots and accounts of strange

encounters with playful dolphins and deadly sharks.

• An unforgettable journey to some of the most memorable

surfi ng in the world

• Each page-turning tale is will excite and inspire armchair

enthusiasts and hardcore surfers alike

• Features dozens of stunning surfi ng images from around

the world within a bound-in full colour insert


Ultimate Surfi ng Adventures: 100 Extraordinary Experiences in the WavesAlf Alderson

978-0-470-71083-8 | £20.00

27

NAUTICAL

ABOUT THE AUTHORJohn Bantin is a hugely experienced diving journalist and chief correspondent for DIVER magazine. He

travels the world, reporting on dive sites and is very well connected throughout the industry. His lively

writing and wealth of knowledge make him the perfect author.





AMAZING DIVING STORIES

John Bantin

A TREASURE CHEST OF GRIPPING TALES FROM

BENEATH THE WAVES

There’s something for every diving enthusiast in this

collection of thrilling diving stories from around the world.

From classic tales of discovered wrecks to encounters with

beautiful and bizarre sea creatures, stories of death and

disaster and stories of bravery and triumph. There’s the

account of the diver who discovered how to put sharks in

a trance and the marine biologist who lost a limb trying

to proving that sharks he studied were safe to swim with.

Readers will thrill to the tale of the politician attacked by a

turtle and smile at the Mexican government offi cials indicted

for sub-aquatic lewdness.

• A global tour that takes readers beneath the waves,

everywhere from Indonesia to the Caribbean and from the

chill waters of Northern Europe to the reefs of the South

Pacifi c

• Exciting and extreme tales rub shoulders with more poetic

pieces about the people and places that make up the

folklore of this fascinating sport

• Richly illustrated with a full colour insert, this is essential

reading and an ideal gift for all divers

• Diving is more popular, internationally, than ever before


Ultimate Diving Adventures: 100 Extraordinary Experiences UnderwaterLen Deeley, Karen Gargani

978-0-470-74492-5 | £20.00

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PROFESSIONAL

PRACTITIONER’S GUIDE TO USING RESEARCH FOR EVIDENCE-BASED PRACTICE, 2ND EDITIONAllen Rubin, Jennifer Bellamy, The University of

Texas at Austin; University of Chicago




Previous Ed: 978-0-470-13665-2

Why To Buy: This accessible and engaging book helps mental health pracitioners and students understand the essential but often confusing evidence-based practice environment. Rubin provides readers with the tools, step-by-step model, and practical examples to integrate research with the best evidence base into their mental health practice.

MASTERING TURBULENCETHE ESSENTIAL CAPABILITIES OF AGILE AND RESILIENT INDIVIDUALS, TEAMS & ORGANIZATIONS

Joseph E. McCann, John W. Selsky




Why To Buy: Based on the authors’ award-winning research and work with executives across an array of industries, this book outlines the 5 capacities needed by individuals, teams and organizations to manage rapid and disruptive change.

MANAGING HUMAN RESOURCES 5TH EDITIONProf Stephen Bach, Dr Martin Edwards, Kings

College, London

Pub Month: 23-Nov-12 • Pages: 480pp


Price: £34.99 • Previous Ed: 978-1-4051-1851-4

Why To Buy: This new and thoroughly revised edition of the established text on Managing Human Resources by Stephen Bach and his colleagues provides an authoritative analysis of the latest developments in the fi eld for graduates and professionals.

LEVERAGE LEADERSHIPA PRACTICAL GUIDE TO BUILDING EXCEPTIONAL SCHOOLS

Paul Bambrick-Santoyo, Doug Lemov



Price: £21.99 • Trim Size: 17.78 x 23.50 cm Why To Buy: Effective school leadership is not the product of innate charisma, charm, or personality it’s how a leader uses their time.

THE HANDBOOK OF COLLEGE ATHLETICS AND RECREATION ADMINISTRATIONGeorge S. McClellan, Chris King, Donald L.

Rockey




Why To Buy: This is a practical, comprehensive professional handbook for those working in and administrating college athletics, recreation, and fi tness programs. It also serves as a textbook for graduate students in courses or programs on intercollegiate athletics and recreation administration.

GETTING BETTER AT PRIVATE PRACTICEChris E. Stout, University of Illinois College of

Medicine, Peoria, IL




Why To Buy: Filled with expert advice, insights, and practical strategies, this resource provides early career and seasoned mental health professionals with the knowledge and tools needed to establish or enhance a private practice so it is fi nancially successful and life-enriching over the long term.

FORCES OF CHANGENEW STRATEGIES FOR THE EVOLVING HEALTH CARE MARKETPLACE

David A. Shore , Harvard School of Public Health




Why To Buy: Based on the internationally acclaimed Harvard program of the same name, Forces of Change addresses critical success factors for health care leaders, providing an overview of challenges as well as powerful tips, tools, and techniques for overcoming these challenges.

FIRST PERSON ACCOUNTS OF MENTAL ILLNESS AND RECOVERYCraig Winston LeCroy, Arizona State University;

Jane Holschuh, Tucson, AZ




Why To Buy: Only psychopathology casebook written from the fi rst person perspective of individuals suffering from mental illness. The editors designed the book specifi clly to function as a supplemental text in a wide range of courses in all mental health disciplines.

THE CRISIS COUNSELING AND TRAUMATIC EVENTS TREATMENT PLANNER, 2ND EDITIONTammi D. Kolski, Licensed Psychologist, Newaygo,

MI; Arthur E. Jongsma Jr., Psychological

Consultants, Grand Rapids, MI; Rick A. Myer, Duquesne University, Pittsburgh, PA




Previous Ed: 978-0-471-39587-4

Why To Buy: The Crisis Counseling and Traumatic Events Treatment Planner, Second Edition, is fully revised and updated to meet the changing needs of mental health professionals. This time-saving resource now includes detailed evidence-based treatment plan language required by many public funding sources, private insurers, and accrediting agencies.

CONTINUING TO ENGAGE THE ONLINE LEARNERRita-Marie Conrad, Florida State University; J.

Ana Donaldson, Univ. of Northern Iowa




Why To Buy: This follow-up to the ground-breaking and bestselling book in the online teaching and learning series, provides a theoretical background and 50 new activities, for a range of instructional settings and ages, to promote engaged learning in online education venues.

LL

29

BASIC STATISTICS FOR SOCIAL RESEARCHRobert A. Hanneman, Augustine J. Kposowa,

Mark D. Riddle

Pub Month: 10-Dec-12 • Pages: 500pp



Why To Buy: This textbook for social sciences students provides an overview of univariate and bivariate descriptive and inferential statistics, and emphasizes the logic of inquiry over mechanical calculations.

CREATING COLLABORATIONTOOLS FOR BUILDING AND STRENGTHENING TEAM AND ORGANIZATIONAL PERFORMANCE

Robert Barner




Why To Buy: Focusing on collaboration rather than resolving confl ict, this fresh approach to team building provides proven tools for the most common challenges faced by groups, including establishing trust, gaining goal alignment, building consensus, working virtually and across boundaries, and dealing with setbacks.

PROFESSIONAL

THE TRADER’S GUIDE TO KEY ECONOMIC INDICATORS, 3RD EDITIONRichard Yamarone, Bloomberg Senior Economist,

USA




Previous Ed: 978-1-57660-301-7

Series: Bloomberg Financial

Why To Buy: This book will enable you to emulate the methods and successes of the pros, by instructing you as to which indicators are the most relevant and how to use them to make money in the fi nancial markets.

FINANCIAL

BLOOMBERG VISUAL GUIDE TO FINANCIAL MARKETSDavid Wilson, Bloomberg Journalist, USA




Series: Bloomberg Visual

Why To Buy: A practical explanation of the fi nancial markets in a highly-visual setting that gives the reader a clear fundamental understanding of the core ideas underlying market structure, instruments, and dynamics.

VISUAL

THE POWER OF PRACTICE MANAGEMENTBEST PRACTICES FOR BUILDING A BETTER ADVISORY BUSINESS, + WEBSITE

Stephanie Bogan, Quantuvis Consulting, USA





Why To Buy: Top wealth management advisory expert reveals her fi rm’s 4-Quadrant Discipline methodology to building best practices.

FINANCIAL

THE SOCIAL MEDIA HANDBOOK FOR FINANCIAL ADVISORSHOW TO USE FACEBOOK, TWITTER, AND LINKEDIN TO BUILD AND GROW YOUR BUSINESS

Matthew Halloran, True Wealth Institute, USA





Why To Buy: Expert communication advice from one of the top fi nancial coaches, Matthew Halloran, is a critical resource for wealth managers and fi nancial advisors.

FINANCIAL

THE FAMILY OFFICE BOOKINVESTING CAPITAL FOR THE ULTRA-AFFLUENT

Richard C. Wilson, Hedge Fund Group, USA




Series: Wiley Finance

Why To Buy: Industry insider Richard C. Wilson offers key strategies for running a family offi ce for fund managers based on advice from the most prominent family offi ces themselves.

BUYOUTSSUCCESS FOR OWNERS, MANAGEMENT, PEGS, ESOPS AND MERGERS AND ACQUISITIONS, + WEBSITE

Scott Miller, Enterprise Services Inc, USA




Series: Wiley Finance

Why To Buy: Buyouts provides the defi nitive guide to insights and best practices on mastering techniques of the “insider” led transition planning. A must have book for business owners, key employees and their advisors who need to be aware of the full spectrum of succession options.

THE MANAGER’S GUIDE TO SYSTEMS PRACTICEMAKING SENSE OF COMPLEX PROBLEMS

Frank Stowell, Portsmouth University


ISBN: 978-1-118-34563-4 • Binding: Hardback

Price: £39.99 • Trim Size: TBA

Why To Buy: New, up-to-date guide to the practice of systems ideas that relates the theory to practice.

SOCIAL WORK PRACTICE WITH GROUPS, COMMUNITIES, AND ORGANIZATIONSCharles A. Glisson, University of Tennessee, USA;

Catherine N. Dulmus, SUNY Buffalo, USA;

Karen M. Sowers, University of Tennessee, USA




Why To Buy: With contributions from the leading scholars in social work, this edited text provides a solid theory-to-practice foundation on the topics of mezzo ( or group) practice and macro (or community and organizations) practice that is suitable for both students and practitioners.

SOCIAL WORK FIELDS OF PRACTICEHISTORICAL TRENDS, PROFESSIONAL ISSUES, AND FUTURE OPPORTUNITIES

Catherine N. Dulmus, SUNY Buffalo, USA;

Karen M. Sowers, University of Tennessee, USA




Why To Buy: Fields of Social Work Practice explores the most important and prevalant practice environments for social workers, both traditional areas of practice (school social work and mental health) as well as emerging areas (veterinary social work and military social work).

PUBLIC HEALTH AND SOCIAL JUSTICEMartin Donohoe




Why To Buy: Through a well-chosen selection of edited readings, this book shows how to strengthen public health’s mission of social justice that addresses the needs of vulnerable groups.

PPR

30

SOCIAL DETERMINANTS OF HEALTH AMONG AFRICAN AMERICAN MENHenrie M. Treadwell, Clare Xanthos, Kisha

Holden, Morehouse School of Medicine

Pub Month: 19-Nov-12 • Pages: 450pp



Why To Buy: The fi rst book to apply the concept of social determinants of health to the health of African-American men.

PSYCHOSOCIAL INTERVENTIONS FOR BIOLOGICALLY BASED PROBLEMS IN CHILDHOOD AND ADOLESCENCERichard Rende, Brown University, Providence, RI

Pub Month: 19-Sep-12 • Pages: 240pp



Why To Buy: Taking into account the best knowledge to date on the interplay of biology and environment, this book guides mental health practitioners use of evidence-based psychosocial interventions with children and adolescents.

PROFESSIONAL

THE PROCUREMENT AND SUPPLY MANAGER’S DESK REFERENCE, 2ND EDITIONFred Sollish, eParagon LLC, USA; John Semanik,

eParagon LLC, LLC




Previous Ed: 978-0-471-79043-3

Why To Buy: Practical reference for procurement and supply chain professionals fi lled with the latest trends and best practices.

LL

31

BUILDING WINNING TRADING SYSTEMS, + WEBSITE, 2ND EDITIONGeorge Pruitt, Futures Truth Magazine, USA




Previous Ed: 978-0-471-21569-1

Series: Wiley Trading

Why To Buy: Updated second edition with website focusing on how to build trading systems that will be shorter-term and nimble given the kinetic pace of the markets.

LITIGATION SERVICES HANDBOOK, 5TH EDITIONTHE ROLE OF THE FINANCIAL EXPERT

Roman L. Weil, University of Chicago, USA;

Daniel G. Lentz, Washington, USA;

David P. Hoffman, Atlanta, USA


ISBN: 978-1-118-11639-5 • Binding: ClothPrice: £150.00 • Trim Size: 17.78 x 25.40 cm

Previous Ed: 978-0-471-76908-8

Why To Buy: A comprehensive reference for fi nancial experts engaged in litigation services, the lawyers who engage them, and the litigants who ultimately benefi t from the efforts of both groups.

p&t new books - august 2012

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