pt3 how to take an idea & get operational (tribe)
TRANSCRIPT
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HURDLE BUSTERS
HOW TO: Have an Idea & Take it to
Operations-Building Your Tribe
Chelsea Dygert#ConsultMent#YesPhx
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Let’s Create ContextName
Business you’re working on? Considering?
How did you hear about Eureka / My talk?
Chelsea Dygert#ConsultMent#YesPhx
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What We’ll Cover:
#Yes
Phx
8 Talks on Ideas to Operations
1) Where Good Ideas Come From2) Your Elusive Creative Genius3) *Overview of Co-Working, Accelerators, Incubators (35+ in
Phx)4) Overview of Idea-to- Operations Building Blocks
a) Building a Tribe
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Who is the Go-To Person?
THE EXPERT
WHY BE THE EXPERT?● Communities naturally formaround you● People trust experts● People will want to work for you● People will want to buy from you● Press will want to interview you, etc
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How to become the expert?
TeachBUT WE NEED A LITTLE MORE...
As entrepreneurs (marketers),we need influence
"Selling to people who actually want tohear from you is more effective than
interrupting strangers who don't"~Seth Godin
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How Do We Develop Influence
Lead
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Godfather of “Tribe”
Seth Godin (click for TED talk)
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea….. A group needs only two
things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
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What is an audience
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
-The people who watch, read, or listen to something-A group of ardent admirers or devotees
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A Few Distinctions:
● “Tribe” has all 3 elements (leader, idea,connection) - clear borders● “Community” lacks direct connections(people meet by chance) - blurry borders● “Crowd” lacks a leader
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Are YOU Willing to “Stand Up”"If not us, then who?If not now, then when?"~John Lewis
expertenough.comWhy is it Important?
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Are YOU Willing to “Stand Up”
"The goal is not to do business with everybodywho needs what you have. The goal is to dobusiness with people who believe what youbelieve."~Simon Sinek(TED Talk here)
Source: Ideas To Operations by Chris Mohritz
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The marketplace is noisyITS A NOISY, NOISY WORLD● “Adding a zero to your paycheck” isall about density● Connect with groups alreadytalking about your message● Speak to receptive ears● Assume leadership● Cut through noise (don’t add to it)
Source: Ideas To Operations by Chris Mohritz
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Source: Ideas To Operations by Chris Mohritz
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Source: Ideas To Operations by Chris Mohritz
Study Data Here (View press release)
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Source: Ideas To Operations by Chris Mohritz
Ideas-to-
Operations
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Connect:Chelsea Dygert
Dygert #ConsultMent
@cimforgiven
at Local coffee shop #YesPhx