INTRODUCTION ISMA NIZAM

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IQRA ANSIR M12bba012

AMBREEN KAZMI M12bba056

ZARTASHA SHAUKAT

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KAHKAHAN SAKHAWAT

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Pakistan Tele communication ltd.

IntroductionLargest telecommunication company

Holds the status of backbone of the country

Company consist of around 2000 telephone exchange across the country

Government holds 62% shares of it

PTCL has hailed successful privatized when 26% of shares and control was sold to Etisalat Telecommunications and the 12% to public

Profits till 31st March are 2,916.318,000

Vision“To be the leading information &

communication technology service provider in the region by achieving

the customer satisfaction & maximizing the shares holders

values “Mission“To provide a learning

environment & tools to help our customer reach

their full potential”

Core Values at PTCLProfessional Integrity

Customer Satisfaction

Team work

Company loyalty

Products & Services of PTCLProdu

cts & Servic

es

Wireless

Telephone

Internet

IPTVS

Organizational Structure Chart

 

ORGANIZATIONAL CHART OF PTCLPresident& CEOS.E.V.P(TECHNICAL)S.E.V.P(OPERATIONS)E.V.P(SWITCHING)E.V.P(TRANSMISION)S.E.V.P(FINANCE)E.V.P(FINANCE)G.M(SOUTH)G.M(NORTH)S.E.V.P(COMMERCIAL)E.V.P(MARKETING)REGIONALG.M(SOUTH)REGIONALG.M(NORTH)Reg.G.MCENTRLE.V.P(SALES)E.V.P(Custmrservices)S.E.V.P(CORP.DEV.)S.E.V.P(HR&ADMN)S.E.V.P(B.ZONENORTH)

                                                                                                                                                                            

President & CEO

S.E.V.P(TECHNICAL)

S.E.V.P(OPERATIONS)

E.V.P(SWITCHING)

E.V.P(TRANSMISION)

S.E.V.P(FINANCE)

E.V.P(FINANCE)

G.M(SOUTH)

G.M(NORTH)

S.E.V.P(COMMERCIAL

)

E.V.P(MARKETING)

REGIONALG.M(SOUTH)

REGIONALG.M(NORTH)

REG .G.M CENTRL

E.V.P(SALES)

E.V.P(Custmr

services)

S.E.V.P(CORP.DEV.)

S.E.V.P(HR&ADMN)

Management of PTCLThe visionary leadership and

hardworking management team has led PTCL to hold this top position in the

business market. The Management comprises of:

MR. WALID IRSHAD President & chief executive officerBOARD OF DIRECTORS

•  HIFZ-UR-REHMAN Chairman PTCL Board

• ABDULRAHIM A.AL NOORANI Chairman & chief executive officer

• NOOR-UD-DIN-BAQAI Member (Telecom)

• AHSANULLAH KHAN Ambassador (U.A.E.)

• FARRAKH QAYYUM Secretary (Govt. of Pakistan)

• ABDULAZIZ A. AL SAWALEH Human Resource Officer

• FADHIL AL ANSARI Executive Vice President 

• FARAH QAMER Company Secretary

Information Flow Chart PTCL

 

INTRODUCTION TO MANAGEMENT2 STATEGIC MANAGEMENT OF PTCL2.1How it works in ptcl2.1.1Customer Care Initiative:To achieve the pinnacle of Excellence in Customer Service envisioned by the President/CEO the Trainingand Development department has assumed the responsibility for effectively imparting training under theCustomer Care Initiative to all PTCL employees.2.1.2 Implementation of ERP system in T&D:The focus of the project is to set up and maintain the qualifications catalogs, create and evaluate profilesfor a range of objects (for example, persons and positions), evaluate career and succession planningscenarios, set up appraisal systems, as well as plan, hold, and evaluate appraisals, create developmentplans, and work through individual development planning scenarios by customizing the functions of personnel development to meet customer requirements.2.1.5 Quality Awareness Programme:Departmental Chart, H-9 Islamabad BranchGeneral ManagerTraffic DepartmentAccount DepartmentClericalDepartmentEngineer Supervisor TechnicianLine ManOperator Staff Supervisor Senior AccountantCashier Admin6                

Departmental Chart, H-

9 Islamabad

Branch

General Manager

Engineer Supervisor

 Technician

Line Man

Traffic Department

Operator Staff

 Supervisor

Account Department

Senior Accountan

t

Cashier

Clerical Department Admin

Management Style At PTCL

Planning Organizing

Leading Controlling

a. Planning A t PTCL

PTCL management does it planning to achieve its defined goals and developing a comprehensive sets of plan to integrate and coordinate organizational work. They do both long term planning and short term planning to get their corresponding outcome or profit. Its planning tools involve:

BudgetingProbability TheorySchedulingPERT network Anaylsis

Organizing is the second management function. The following steps are taken by the PTCL in organizing their

goals and objectives:

b . Organizing At PTCL

Departmentalization

Work SpecializationDelegation &Accountability

c. Leading At PTCLPTCL have very effective leadership which involves managing

people and the work through the means of motivation. It involves

Provide security & insurancePromotionProvide working environmentBetter hygienic conditionsFree medical facilityBonus and salary packages

d. Controlling At PTCLThere are certain performances standards for

evaluating results. There is strong culture of making records and reports which tells about the

progress of the company. So, they use these reports for comparing their performance. Corrective actions are taken to regulate

operations, remove deficiencies and improve performance.

Departments of PTCL

Human Resource Department

Finance Department

Technical Department

Marketing DepartmentOperational Department

Payable Department

• Human Resource

DepartmentIt is working under SEVP & GM at regional centers.HR manager plays a very

important role in hierarchy, and also in between the higher management and low level employees. The management of PTCL considers that in order to stay

competitive and to meet the needs of their customers they should focus on their employees.

Chain of Command of HR Department:

President

Chief Executive HR

SEV President HR

Vice President HR

G.M HR

Director

Senior Manager

Staffing

Training and Development

Motivation

Maintenance

Main Pillars of HR.

• Finance Department of

PTCLThis department is divided into following three sub-sections:• Finance• Accounts• RevenueThe Finance Wing deals with the revenue matters of the company & the Accounts Wing is responsible for proper book-keeping of the financial transactions, commercial audit & preparation of periodic accounts of the company. The Accounts Office of PTCL is in Lahore.

Senior Vice Executive President (Finance)

Executive Vice President

(Accounts)

General Manager

(Store)

General Manager (Accounts)

Executive Vice President (Finance)

General Manager (Finance)

Executive Vice President (Revenue)

General Manager (Revenue)

Hierarchy of Finance Department:

Finance system of the organizationAccounting system of the organizationMobilization of fundsGeneration of fundsAllocation of funds

Functions of Finance Department

• Marketing Department of

PTCLMarketing Department handles all the marketing activities concerning to PTCL brands & services. Sub Departments of marketing department includes:• Brand Activation• Value Added Service• Marketing Finance• Marketing Operations• Media Planning (Market Strategies)

Marketing Department Hierarchy:CMO (HD.ISB)

Head of Departments

(HD.ISB)Assistant

Managers (Reg.)

Senior Executive

(Reg.)

Management Trainee

(Reg.)

Internees (Reg..)

• Payable Department

Payable Department Hierarchy

Senior Manage

r

Finance Manage

rAssista

nt Manage

r

Assistant

Manager

Assistant

Manager

Responsibilities of Payable

DepartmentMaintaining data of vehicles of RGMS and revenue department.

Arrangements of payment of third party staff before 1st of

Maintaining record of attendance of Finance and Revenue Department

Issuing of tax certification both to employees and vendors.

Manages operations of PTCL HQ, with regional offices, branches, and, subsidiaries as well as with other corporations. The Operational Department further divided into four Regions:• North Region• South Region• West Region• East Region

• Operational Department

This department is engaged in the management and control of technical aspects of the company, e.g. technical manpower, technical training, technical equipment, etc.

• Technical Department

• Corporate Development DepartmentThis department deal corporate level issues such as PTA,

International Telecom Union, Legal and Regulatory affairs etc.

Functions of Top

ManagementThe package positioningTrade discounts AdvertisementsPrice reductions Distribution

Decisions, which are normally taken at the top management, are related to:

SWOT Analysis of PTCLStren

gth:• Government Support• Integrated Monopoly• Largest operational network and infrastructure within ICT

(Information & Communication Technologies) segment• Experienced Telecom Resource• Management personals are highly professional• Strong Organizational Structure• Open environment

Weakness:• Over employment & low productivity.• Slow decision making including external

interferences.• Corporate culture akin to government departments.• Ambiguous Management Style• Paknet, the internet service provider arm of PTCL

continues to incur losses due to poor management and lack of network optimization

Opportunities• Profit taking growth of subsidiaries• Have vast infrastructure and real estate assets

which can be leveraged further.• Global connectivity reliability has been improved.

PTCL is expanding the long distance and infrastructure side through spreading out two sea-me-we submarine cables.

• Partnership with new entrants in a deregulated environment.

• Innovative Culture

Threats:• increasing Number of competitors• Increased competition in long distance continues to

exert pressure.• Ability to Attract & Retain Quality Professionals• Inefficient work force• Nepotism & Favoritism

ConclusionAfter a complete research work we will conclude that

decision making power in PTCL is fully centralized. All the powers lie in the hands of CEO of the company. Main

decisions are made by board of directors. And confirmation of their decision is given by president of the company.

Although the strategies they are adopting are good but they still need further improvement for the satisfaction of their employees and customers and best utilization of human

resources so in return they would be able to increase their market share.

Recommendation• The element of corruption exists throughout the operation

and finance department, which must be checked to get high performance.

• PTCL has also excessive staff than required. In order to increase the efficiency of worker job is assigned to its caliper to develop his interest in work that increase the out put and decrease the overall cost of organization.

• Finance and marketing offices and engineers may be sending to international seminars/ workshops to get knowledge of new technique and procedures.

• Promotion should be made the basis of performance rather than seniority.

• PTCL management should increase the intrinsic motivation level for its employees

• Almost all employees of PTCL are worried about their jobs the competent authority should immediately announce the policy of PTCL in this regard.