pte essays with solutio-1

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PTE Essays with Solution.

Pros and Cons of extreme/adventure sports. ORDangerous activities like extreme skiing, bungee jumping etc. and weter !ousupport tem or not.

"ntro#It is irrefutable to say that, the popularity of extreme sports have continually increasingfrom last few decades. These days in many countries people like to play skydiving,bungee jumping, bull fighting, and etc rather than going for traditional sports.

Considering this, some analyst argue that people should not play these sports, whileothers opine it helps people to increase their confidence. This essay will discuss someadvantages and disadvantages of adventure sports before giving an appropriateconclusion.

$gree %"n favor& Disagree%'ot in (avor&

To begin, most people are keen to playextreme sports for many reasons.Perhaps the fundamental reason isthat, people want to overcome fearagainst certain things. or example,

bungee jumping, a sport which peopleleap off from several hundred metreshigh with just a rope tied to their feet,re!uires a great deal of courage.

"nother important reason is that, thesesports tend to be highly stimulating. Itis often a good way to relieve anxiet!and tension which come from variousaspects. urthermore, a lot of fameand mone! is involved in these sports.Players easily come in te limeligt

by doing stunts on motorcycles and jumping from tall buildings whicheventually make celebrities. "bove all,playing these games person becomesp!sicall! and mentall! fit due towhich he or she can live his or her lifein a healthy way.

#n the other hand, opponents of extremesports say that, these sports are verydangerous which ma! cause life)treatening treat. or instance, if a ropetears while bungee jumping, a participant

will be seriously injured or even die. Inaddition, e*uipment needed for thesesports are very expensive, sometimes aperson cannot purchase them which increases te cance of traged!.urthermore, !oungsters who gravitatetoward these types of sports do notconcentrate on teir studies, due to whichthey are not able to get lucrative jobs.

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Conclusion#To sum up, we can say that adventure sports have many impressive benefits includingproblem solving, self$confidence and team$work. %owever, it is recommended thatthese sports should be tried under proper guidance and supervision of a guard .&overnment must take appropriate steps to educate people so that tragedies can be

decreased.

+nvironment pollution is too alarming to be managed b! individuals. Real cangecan be made at te government level. at extent do !ou agree or disagree.'(ritten by someone)

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Climate has been changing since past many years owing to innumerable reasons'introline). *ome people are thinking that the governments should make changes at theupper level to protect atmosphere, while others argue that individuals are responsible totake initiative towards environment change and their impact. I am inclined to believe thatbot government and individual are e!ually have to take part in order to stop pollutingenvironment 'opinion in intro). The following paragraphs will analyse the impact andreason, and thus will lead to a logical conclusion.

irst of all, people are making huge amount of carbon dioxide emission every days'main point +). Thus, individual have to understand the ramifications are arising in manyforms' explaining point +). or example, because of tremendous amount carbondioxide emission, temperature is increasing day by day, melting polar ice and risingsea level, which will draw to drastic conse!uences in the globe 'example for point +). "sa result, individuals should establish strategies, and have to work in direction to controlenvironmental pollution.

*econd of all, the governments are in high command, and they can build phenomenonto diminish pollution issue, which is rising since past era. nvironment pollution has

sparked the controversy over the potential effect of this trend on marketing, advertisingand fossil fuel in the recent time just because of governments are lagging behind tosustain environment. "s an example, studies shown that Indian population rising, andpollution also ameliorating, though, government has taken only - corrective decisionsin last three decades.


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In conclusion, the foregoing discussion propound the view that ever! person is e*uall!responsible as government, and both have to work together to develop pollution freesociety for the generation. It is expected that people take cognisance of education andfurther, the government should establish the guidelines to reduce pollution.

+nvironment we are living in is in danger due to various problems- o do utink sould be responsible to solve it- "s it te governments, organiation oreac individual-

%umans are responsible for a variety of environmental problems, but we can also take steps to reduce

the damage that we are causing to the planet. In my opinion both government and individuals should take

responsibility to address the environmental issues. This essay will discuss environmental problems and

the measures that governments and individuals can take to address these problems.

Two of the biggest threats to the environment are air pollution and waste. &as emissions from factories

and exhaust fumes from vehicles lead to global warming, which may have a devastating effect on the

planet in the future. "s the human population increases, we are also producing ever greater !uantities of

waste, which contaminates the earth and pollutes rivers and oceans.

&overnment could certainly make more effort to reduce air pollution. They could introduce laws to limit

emissions from factories or to force companies to use renewable energy from solar, wind or water power.

They could also impose /green taxes0 on drivers and airline companies. In this way, people would be

encouraged to use public transport and to take fewer flights abroad, therefore reducing emissions.

Individuals should also take responsibility for the impact they have on the environment. They can take

public transport rather than driving, choose products with less packaging, and recycle as much as

possible. 1ost supermarkets now provide reusable bags for shoppers as well as /banks0 for recycling

glass, plastic and paper in their car parks. (e can help reduce waste by reusing and recycling.

In conclusion, both national governments and individuals must play their part in looking after the

environment.

Climate cange and about te roles tat 0overnment, Corporate and "ndividualscan pla! to improve it. '(ritten by someone)

The global climate as been canging drastically since past decades owing tonumerous reasons and human activities. *ome activists believe that environmentchange is occurring due to global warming, while others says that lack of thegovernments and individuals concentration leads to various atmospheric changes. I aminclined to believe that both the government and individuals are e!ually responsible forcauses and their control. The following paragraphs will analy2e the potential causes,underlying responsible authorities, and their measures.


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(irstl!, global warming is a prime reason for the environment change. "lso, the globalwarming leads to rise in temperature, melting polar ice, and tus, increasing sea levels.1is is happening because of the arduous uman activities3 for example, people are

driving their personal car every day for commuting, which emitting lots of carbon dioxidein the environment, and using fossil fuel.

2econd, the governments and individuals have to take care of the climate in which theyare living in. 1e governments sould run campaigns, and individual have to followand promote these adverts awareness into the societies. "s an example, the 4*"government, organiing 5green seminars6 every six month in order to think, researchand provide optimal solutions to save environment, and 4* citi2ens are activelybecoming members of this seminar clubs.

In conclusion, the foregoing discussion propounds the view that, global warming is amajor concern for the nations for the climate change. Thus, both states and folks haveto participate actively in this movement of environment change. It is expected thatcogni2ance of this education and further, the governments should establish climatechange guidelines to educate people.

1. Do you think consumer should

avoid over packed products or it is responsibility of

producer to avoid extra packaging of products?" Give yourviews or any relevant example with your own experience.

Packaging of a product plays a vital role in the sale of the goods and is re!uired to store the product

for a long time, transport the product and carry product information. (hether the consumers should

avoid over packed products or the responsibility lies with the owner is definitely a matter of

deliberation. In my opinion, both the producer and the end user should take the onus to avoid

excessive packaging of a product until or unless it0s severely re!uired or unavoidable.

1ost companies focus on the packing with intent of how this will drive customers to the product and

how much does it costs7 The environmental sustainability takes backseat for product packing. or

example, the typical snack chip bag is made up of seven layers of foil and plastic which make them

light, reduce shipping volume, more graphics friendly and doesn0t consume much shelf space.

%owever, the downside is they aren0t recyclable.


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" business has legal duty to meet general environmental obligations . The effects should be

mitigated by using of more recyclable materials for packing rather than using plastics or other non$

degradable materials.

#n the other hand, the consumer should also be aware that the manufacturers are not liable for

disposal of the waste produced from the packaging. Customers should give preference to the

products with minimum covering or to the products packed with recyclable material.In conclusion, both the producers and consumers should put their best foot forward to stop thismalpractice. The manufacturers should voluntarily reduce packaging and give more stress on usingrecyclable materials. #n the other side, the consumers should refrain from buying excessively packagedproducts and prefer products with packaging that could be reused, composted and recycled

Many people think regions aect successful persons. hat is

your opinion about native regions and accomplished person

in!uence on the regions they belong to?

1any people argue that the success of an individual depends on the region in which he or she has grown

up. %owever, in my opinion, native region is not only the factor in achieving success. " person8s attitude,

capability, determination and hard work also play a pivotal role in achieving success.

9ative environment plays a valuable role in inculcating new traits such as leadership, behavior, social

skills, etc. "n individual ac!uires these !ualities over a period of time. The behavior of people in

neighborhood, school friends and college friends significantly influences the behavior and skills of an

individual. or example, surrounding yourself with friends who are self$disciplined ca help you to be self$

disciplined.

#n the other hand, native environment is not only the factor that is responsible for the development of an

individual and his success. " person8s 2eal to learn new things, exposure to new environment, challenges

and circumstances enables him to respond, think and behave in different perspective. It allows the person

to think in broad perspective and this open$minded thinking, determination and hard work plays a vital role

in achieving success. To illustrate, :ill gates, ;atan tata, "P< "bdul =alam set a perfect example of

successful individuals in their respective fields.

To conclude, only native region may not be the reason or factor of an individual0s success. There are a lot

of other factors that drives an individual towards success.

'owada!s 13 as become an essential part of life. 4edium to spread news 5 awarenessand for some it acts like a companion. at is !our opinion-

The invention of television around 2 decades back opened the frontiers for the

transmission of visual communication and awareness. Since then, the research and

development on this has never paused, today we have 3D and curved television

available as well. In fact, it is very dicult to nd a domestic family without


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watchin! a T" durin! their daily life. It has made the world a small place to live in

by makin! all sorts of shows, news updates and information on all areas via wide

ran!e of channels.

Televisions provides a wide ran!e of channels to choose from such as tourism,

travel, food, movies, music, news, sports and many more. In fact, the information isso useful that people plan their holiday based on the tourism show, prepare new

dishes by followin! the recipes, and become aware of all sorts of happenin!s around

the world and least to mention the cra#e of sports event.

$or many, T" is almost become indispensable as they believe it to be a friend who is

always there when needed. %owadays T"s come with many features such as

Internet& can be used to play video !ames, 'ui##es and many other interactive

functions. It can be a !ood way to spend time with, which is often necessary when

alone.

#n the other hand, television has some disadvantages too. irstly, staring attelevision8s screen for a long period can be armful to te e!es and the nerves.

1oreover, children who watch action serials or movies are more aggressive and start

losing their control from themselves.

In conclusion, the benets which T" has bou!ht in our lives cannot be denied. (ut, it

is our responsibility to limit anythin! in e)cess.

Company Top level Authorities should or should not take employees suggestions or ideas to

take any decisions. Discuss

*mployee involvement means every employee is re!arded as a uni'ue humanbein!, not +ust a co! in a machine& each employee is involved in helpin! the

or!ani#ation to meet its !oals. *very employees input is solicited and valued by

his-her mana!ement. *mployee and mana!ement reco!ni#e that each employee is

involved runnin! the business.

*mployee involvement or participation in decision makin! process provides every

employee with an opportunity to e)press their views and share their e)perience

knowled!e with other employees. This will improve the relationship between the

employee and mana!er, while it brin!s a feel of team work amon! other employees

in a team. *)pressin! views enables eective communication between co/workers,

with each employee brin!in! individual stren!ths to a specic pro+ect or task and

ultimately an increase in team work and performance.

0n employee that has potential in makin! many decisions is commendin! to

mana!ers, however this can result in ne!ative eects. *mployees who dont have

sucient knowled!e, 'ualication, e)perience or competence on specic business

decisions can misunderstand the or!ani#ation success or create internal con1icts in


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the business. That is some business decision roles cannot be taken by an employee

as it re'uires skills.

In conclusion, employee involvement plays a very important role in the success of

any or!ani#ations. Thou!h employee involvement has various ne!ative impacts on

the or!ani#ation, it shows that under certain conditions employees are morecommitted to decisions and that better decisions are made if they are involved.

*mployee involvement increases team work and produce better performances.

Successful sports stars and glamorous film stars are a role model for youngsters. Do u

support it or not? (Agree/Disagree)

It is true that some celebrities are known for their glamorous lifestyles rather than for the work they do.

(hile I agree that these celebrities set a bad example for children, I believe that other famous people act

as positive role models.

#n the one hand, many people do achieve fame without really working for it. They may have inherited

money from parents, married a famous or wealthy person, or they may have appeared in gossip

maga2ines or on a reality T> programme. " good example would be Paris %ilton, who is rich and famous

for the wrong reasons. *he spends her time attending parties and nightclubs, and her behaviour

promotes the idea that appearance, glamour and media profile are more important than hard work and

good character. The message to young people is that success can be achieved easily, and that school

work is not necessary.

#n the other hand, there are at least as many celebrities whose accomplishments make them excellent

role models for young people. "ctors, musicians and sports stars become famous idols because they

have worked hard and applied themselves to develop real skills and abilities. They demonstrate great

effort, determination and ambition, which is re!uired for someone who wants to be truly successful in their

chosen field. "n example is the actor and martial artist


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(ormal examinations are te onl! effective wa! to assess a studentsperformance. Continual assessment suc as coursework and projects is not asatisfactor! wa! to do tis.

Evaluation method of a student’s performance has always been an area of contention around the world.Many believe that this can be done by continual assessment of their assignments and project work. On

the other hand, people are also in favour of formal examination. believe the latter is more appropriate

option. !his can be proved by analysing the fact that the homework and projects done at home can be

copied and also memory of a student can be tested only through a formal assessment.

"irstly, the work book assignments submitted by the students are not always done by them. # study by

education department of ndia proved that many parents help their children in completion of assignments.

$ot only this, the projects are also copied in order to submit the same on time. !hus, we can say that it is

not a reliable method to judge student capabilities.

%econdly, the examination that is taken in education institutes make students learn the concept and also

memori&e the same that they have studied in their class. Moreover, these are conducted in the presence

of invigilator. !hat restricts students to take any external help. !his shows how much grasping power does

an individual have. !herefore, this can be considered as a more reliable method of testing one’s ability.

!o conclude, looking at the discussion it is clear that advantages of formal testing outweighs the

advantages of testing by assignments and projects. believe the method should be implied across the

globe and it can be predicted that many countries will adopt this way of assessment because of its

effectiveness.

arge shopping malls are replacing small shops. !hat is your opinion a"out this? Discuss

#ith appropriate e$amples.!his is a true fact to consider that present world has become a global village. !herefore, people are

motivated to buy their necessities from competitive market. #s a result, a great number of shopping malls

has established in past two decades in almost all cities of the world. !he 'uestion whether this boom of

mall(s trend is positive or negative is a complex issue, upon which opinion varies greatly.

!here are reasons for people to believe that large shopping malls are important to be established as multi

stories shopping malls come with a large number of stores and other facilities under one roof. "irst and

foremost time saving from shopping from such multi)complex buildings could be significant factor. t may

be defined as majority of them prefer to go to the shopping malls rather than the single stores because

varieties of options are available in one complex. "or example, clothes, groceries, banks, pharmacies,

cinemas, food courts, and restaurants etc. are all available under a single roof and people get better

environment from such establishment.

!here are some groups who are in favour of single shops and opine that this trend should be continued.

!hey have their reasons as well. n spite of views discussed above regarding why large shopping malls are

ideal to the modern society. *arking problems could be substantial reason behind the opponent(s

viewpoint. !here including excursive crowding in the shopping complex, especially on weekends and

holidays. #s a result shoppers have to spend a long time in the parking bays rather than the shopping in

small shops. !he prices in large shopping malls are often unreasonable and people end up purchasing

more than they actually need. !he large shopping malls are not often convenient for lower and middle

class population.

n last, undoubtedly, whether shopping in a large shopping complex or single small shops could be matter

of discussion+ however, as far as am concerned, big shopping malls have immense benefits to the

modern society that outweigh the options and conveniences offered by the small shops.


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2ome people tink tat tecnolog! improves te *ualit! of life wereas otersfeel tat creates new problems tat treaten te *ualit! of life. Discuss bot teseviews and suggest !our opinion-

or 1alk about te pros/ cons of tis era as is full of dail! inventions.

n today(s world, where just about everything is more convenient and accessible due to advances in

technology across almost all sectors, it may seem as though it(s a misnomer to even mention any

disadvantages of technological advances. owever, despite how far technology has taken humans and no

matter how convenient it may make things, there are some disadvantages accompanying this level of

access.

!echnology advances show people a more efficient way to do things, and these processes get results. "or

example, education has been greatly advanced by the technological advances of computers. %tudents are

able to learn on a global scale without ever leaving their classrooms. #gricultural processes that once

re'uired do&ens upon do&ens of human workers can now be automated, thanks to advances in technology,

which means cost)efficiency for farmers. Medical discoveries occur at a much more rapid rate, thanks to

machines and computers that aid in the research process and allow for more intense educational research

into medical matters. !his results in cost savings for business owners, allowing them to invest in growth in

other areas of the business, which contributes on a positive level to the economy as a whole.

!he more advanced society becomes technologically, the more people begin to depend on computers and

other forms of technology for everyday existence. !his means that when a machine breaks or a computer

crashes, humans become almost disabled until the problem is resolved. !his kind of dependency on

technology puts people at a distinct disadvantage, because they become less self)reliant. #t the same

time, human workers retain less value. -ompanies find they don(t need to employ as many people to get

the job done which is a disadvantage of technological advances. !his will continue to be a growing

disadvantage of technology and an issue that has a global impact.

$n! new tecnological development in te recent !ears is a boon or curse for te societ!in general.or "n te past 677 !ears, tere ave been man! inventions suc as antibiotics, airplanes andcomputers. at do !ou tink is te most important of tem- !- 0reatest invention inte last 677 !ears, medicine, science or tecnolog!-Or Any recent invention that you think proved beneficial or detrimental to society

t is evident how life has changed since technology has been introduced in the human life. hen we thinkabout technology mostly the first thing that comes to our mind is the image of a computer. !echnological

advancements such as computers have been designed and created with the only purpose to help humans

and make their lives easier. -omputers have become indispensable in any workplace where they are

basically considered a compliment for people to help them on developing their activities. n fact,

computers are the greatest invention of all time because they have multi)tasking features that can

minimi&e your work, they can display and let you manipulate stored information, and they are used in

almost all fields for any purpose.


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"irst of all computers have multi)tasking features that can minimi&e the work you have to do. "or example,

computers avoid you having to calculate any result on doing math, the only thing you must do is to type

the information needed and your work is done. %econdly, computers can display and let you manipulate

stored information. n other words, you don’t need to use paper in order to store any information on

shelves. /ou don’t even have to rewrite a whole paper because you did a mistake or you have to add more

information to the written form. /ou can have as many files as you can in your computer and organi&e

them the way you like it without having to use any extra material or space. "inally, computers are used in almost all fields for any purpose such as entertainment, education, and

any type of job. "or example, you can use computers to play videogames, watch movies, listen to music or

chat on the internet for entertainment. n education or any job you can use them for videoconferences,

*ower*oint presentations or just using their basic features discussed in the first point. !herefore

computers are the greatest invention of all time because they reduce your time consumption on your

activities, you can save your information and edit it anytime, and they let you do almost everything you

need. -omputers have become the most powerful tool ever created.

"nformation revolution as canged te wa! of mass communications and adsome negative and positive effects on individual lives as well as on societ!. 1owat extent do !ou agree or disagree-or Communication as canged significantl! in te last 67 !ears. Discuss pros andcons impacts.

"ntro#Information technology has brougt te world closer togeter and made it a global

village. 9ow, we can not only share an information !uickly and efficiently, but we canalso bring down barriers of linguistic and geographic boundaries. This essay willdiscuss pros and cons of mass communication on individual lives before deliveringconclusion.

%n favour &ot %n 'avour


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!o begin with, communication has also become

cheaper, 'uicker, and more efficient. e can now

communicate with anyone around the globe by simply

text messaging them or sending them an email for an

almost instantaneous response. !he internet has also

opened up face to face direct communication from

different parts of the world thanks to the helps of video

conferencing.

0ridging the cultural gap ) nformation technology has

helped to bridge the cultural gap by helping people

from different cultures to communicate with one

another, and allow for the exchange of views and

ideas, thus increasing awareness and reducing

prejudice.

owever, while information technology may

have streamlined the business process it has

also crated job redundancies, downsi&ing and

outsourcing. !his means that a lot of lower

and middle level jobs have been done away

with causing more people to become

unemployed.

!hough information technology may have

made communication 'uicker, easier and

more convenient, it has also bought along

privacy issues. 1ue to website and email

hacking, people are now worried about their

once private information becoming public

knowledge.

ndustry experts believe that the internet has

made job security a big issue as since

technology keeps on changing with each day.

!his means that one has to be in a constant

learning mode, if he or she wishes for their job to be secure.

Conclude

To recapitulate, mass communication has tremendous benefits for all of us. :ut, weshould keep in our mind that every garden as some weeds, so government shouldcreate some laws to handle negative side of mass communication.

"t is argued tat getting married before finising scool or getting a job is not a

good coice. 1o wat extent do !ou agree or disagree-

"ntro#It is irrefutable to say that, professional life and married life both have a pivotal role inour life. "n individual cannot live peacefully if there is no synchroni2ation betweenthese two lives. Considering this, some people argue that getting married prior tosettlement of career is good, while others opine people must complete their academicpath first. This essay will assert both sides of the argument before delivering areasonable conclusion.

gree Disagree


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To begin, if a person marries in an earlyage then he or she has more time tospend with their loved ones beforethey die. 1oreover, in developedcountries, mostly parents force their

children to live separately. *pecifically, if these youngsters get married earlierthey get a partner to help them.urthermore, girls ave man!restrictions in their parents house. :utwhen they marry they get more freedomto go out with her husband and enjoythe life more.

#n the other hand, there are manydisadvantages if a person marries before?@ years. irstly, individuals have to take more responsibilities toward teirfamil!, due to which, they do not get

enoug time to stud! and most of themleave their study. *econdly, women aveto sacrifice teir professional life because of caring their children and theyhave to depend on their husband. Thirdly,marrying at an early age also increaseste population. or instance, according toIndia0s A@+- population statistics, it isproved that people who married in earlyage have greater number of children ascompared to those who married in late in

their life. Bastly, as maturity level is low inyoungsters chances of divorce increases.

Conclusion:

To recapitulate, I pen down saying that, marrying late is a better option

than marrying in early age. This makes a person a more responsible andmature before taking this crucial step.

2ome people believe law canges uman beaviour. Do !ou agree/disagree-

It is possible to pass laws that control or place limits on people’s behaviour,

but legislation cannot reform human nature.Laws cannot change what is in

people’s hearts and minds.Many problems of modern society cannot be

solved by laws and legal system because moral behaviour cannot be

legislated.

To start with , laws are developed to discipline the society and so that every

individual can live in peace and harmony without any insecurities and

fears.To maintain such a control, rules are formulated to prevent all

oences and punishment are devised for every social and personal

transgression so that crimes once committed are not repeated again.An

acute system lie this is enough to eep people from all inds of crimes and

wrongdoings!however if this was true there would not have been such a

high crime rate as we see today.


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Also humans have a tendency of getting intrigued and do something which

is generally not allowed to. A punishment in such cases may deter the

individual from doing it again but a more contemplative "uestion here is

whether such a punishment brings in any reform which I thin is not the

case.

To conclude , in my opinion , to thwart a crime the state of the mind and

heart of the individual should be e#plored to determine the core cause

which perpetuated the crime. Also there is an active collaboration re"uired

between the legal system and the reformatory facilitative organisations to

bring in a necessary change to the lives of individual who went on such a

heinous path. Law should not $ust be a system of restriction and

punishments but also of rehabilitation, only then it will help transform

human immorality which in turn will facilitate the development of a

peaceful novel society.

Parents sould be eld legall! responsible for teir cildren8s acts. at is !ouropinion- 2upport it wit personal examples.

There can be little doubt that a child’s development is most susceptible to the nurture and education

from his or her parents. The issue that attracts more attention and discussion is whether the parents

should be liable for any law-offending act committed by their kids. Such a notion appears to besupported by a multitude of people.

Firstly, there is no surprise that parents play a vital role in molding the behaviors of their children. If

young individuals are provided with a healthy and educational environment in which their

mannerisms are well taught, it is likely that they will become ethical adults in the future. In contrast,

delinquents frequently share an unhappy childhood where they lack parental guidance as a result of

various reasons, such as divorces. Often, a youngster’s illegal action is rarely motivated by a clear

incentive, but rather intuitive and accidental. Judging by most cases, children’s behaviors are a

reflection of surrounding elements, especially their parents’ influence. For those reasons, many

people strongly suggest that parents should be responsible any law-breaking act of their children.

The majority of countries around the world have endorsed legislation which formally recognizes the

children’s legal responsibility for their action when they are over 18 years of age. Such a practice is


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widely supported as people are generally conscious of their behaviors and able to judge right and

wrong at that stage of life. As a result, parental protection is no longer necessary in the development

of those individuals.

As suggested by the aforementioned reasons, when children are yet to mature and comprehend the

implications of their actions, parents should be responsible for any unlawful action that their children

take. Only when individuals reach adulthood should such a rule is no longer needed and be relaxed.

4arketing strateg! for big companies sould be placed on offer and discounts,and in wat wa!s tis can impact on teir reputation.

Various marketing strategies have to be utilized in order to increase the profits of a business. Many

businesses consider offering discounts a good way to increase sales. However, this can be a two-

edged sword. Offering discounts to customers, in a business, can either be a good thing or a badthing. This essay is about the pros and cons of offering discounts in a business.

A business usually decides to offer discounts to customers for a particular reason. This can be due

to a special season, old stock is sold at discounts due to the arrival of new stocks or if a business is

going out of business. Whatever the reason, the business offers customers a reduction in price. Most

people cannot resist a sale, advertising discounts on various products or all products will definitely

draw in the customers. A business will see more customers during this period than any other.If only

certain items are on sale, advertising this factor will also encourage buyers to purchase other items

which are not on sale too.

On the other hand,although there will be sales, the profit margin in the store will decline as the goods

are sold at reduced prices. Sometimes, these prices may even be below market value. If the

marketer does not give the discount customer may be discouraged and look at other areas to

conduct business. In addition, a shop that offers discounts always provides the reputation that the

business is not doing so well. Many customers may be put off by this reputation and stop visiting the

store.

It is not an easy task deciding if offering discounts in a business is good choice or a bad one.

However, a business needs to consider these factors closely in order to run it successfully andprofitably.

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