Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Populaton Projection 2018 to 2028 (% change)

RankTarget

Customers

% of

PopulationRank

Target

Customers

% of

PopulationRank

Target

Customers

% of

Population

1 2,036 73.6 142 1 6,208 80.4 155 1 304,034 78.3 151

2 1,695 61.3 132 2 5,751 74.5 160 2 240,392 61.9 133

3 1,539 55.7 88 3 4,486 58.1 92 3 173,433 44.7 71

4 1,453 52.5 406 4 2,492 32.3 250 4 132,834 34.2 265

5 687 24.8 62 5 1,841 23.8 59 5 88,817 22.9 57

6 321 11.6 43 6 376 4.9 18 6 86,581 22.3 83

7 63 2.3 22 7 131 1.7 16 7 64,543 16.6 161

2,574

4.43%

10 Minute Walktime

Type Index

High Street Pub

Circuit Bar

Craft Led

Community Pub

Bit of Style

Premium Local

Great Pub Great Food

2,765

1,383

5.97%

7,721 388,142

1,857

2.66%

Pub Catchment Report - G 76 8DS

20 Minute WT Catchment

3

Per Pub Analysis 10 Minute WT Catchment

2

20 Minute DT Catchment

209

Circuit Bar

Craft Led

20 Minute Drivetime

Community Pub

Type Index

High Street Pub

20 Minute Walktime

Type Index

Premium Local

Great Pub Great Food

Great Pub Great Food

High Street Pub

Community Pub

Premium Local

Bit of StyleBit of Style

Circuit Bar

Craft Led

Experian Copyright 2019 1

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

AB 307 11.1 126 991 12.8 145 33,528 8.6 98

C1 489 17.7 144 1,069 13.8 113 56,221 14.5 118

C2 162 5.9 71 390 5.1 61 30,341 7.8 95

DE 202 7.3 71 423 5.5 53 48,107 12.4 120

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Low (0-6) 628 22.7 68 817 10.6 32 148,450 38.2 115

Medium (7-13) 1,053 38.1 115 2,644 34.2 103 133,679 34.4 104

High (14-19) 908 32.8 116 3,808 49.3 174 87,525 22.5 79

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Affluence (Bands) Index Index Index

Pub Catchment Report - G 76 8DS

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Social Grade Index Index Index

Experian Copyright 2019 2

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017

Catchment Mosaic Groups

Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site 10 Minute Catchment 20 Minute Catchment

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10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

Mosaic Type ProfileCatchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+Mosaic Type Profile

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

A01 World-Class Wealth 0 0 0 10 I36 Solid Economy 8 70 587 2,667

A02 Uptown Elite 0 0 0 3,403 I37 Budget Generations 0 0 448 2,673

A03 Penthouse Chic 0 0 0 0 I38 Economical Families 0 0 571 3,679

A04 Metro High-Flyers 0 0 0 69 I39 Families on a Budget 0 0 486 8,556

B05 Premium Fortunes 103 110 3,626 9,216 J40 Value Rentals 0 0 175 2,271

B06 Diamond Days 55 246 6,912 10,934 J41 Youthful Endeavours 0 0 156 1,480

B07 Alpha Families 202 1,133 5,039 8,833 J42 Midlife Renters 0 0 466 2,181

B08 Bank of Mum and Dad 170 894 4,068 10,150 J43 Renting Rooms 0 0 43 2,520

B09 Empty-Nest Adventure 107 735 3,116 6,894 K44 Inner City Stalwarts 0 0 1 1,959

C10 Wealthy Landowners 0 1 253 929 K45 City Diversity 0 0 0 1,407

C11 Rural Vogue 0 0 40 278 K46 High Rise Residents 0 0 834 7,642

C12 Scattered Homesteads 0 0 0 380 K47 Single Essentials 21 21 4,542 33,854

C13 Village Retirement 0 0 7 199 K48 Mature Workers 0 0 71 7,386

D14 Satellite Settlers 0 1 46 551 L49 Flatlet Seniors 93 93 2,569 17,220

D15 Local Focus 0 0 36 102 L50 Pocket Pensions 36 36 381 1,883

D16 Outlying Seniors 0 0 0 185 L51 Retirement Communities 76 180 2,820 6,590

D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 43 43 635 6,223

E18 Legacy Elders 99 511 3,448 9,125 L53 Seasoned Survivors 4 32 955 5,659

E19 Bungalow Heaven 0 0 541 1,575 M54 Down-to-Earth Owners 53 53 2,136 14,337

E20 Classic Grandparents 18 152 1,748 4,939 M55 Back with the Folks 236 294 3,632 17,016

E21 Solo Retirees 27 38 2,159 7,412 M56 Self Supporters 68 103 2,973 11,638

F22 Boomerang Boarders 22 215 1,572 8,441 N57 Community Elders 0 0 9 558

F23 Family Ties 0 154 2,273 6,340 N58 Culture & Comfort 0 0 0 1,645

F24 Fledgling Free 9 9 325 2,918 N59 Large Family Living 0 0 0 435

F25 Dependable Me 61 153 2,634 7,984 N60 Ageing Access 184 193 648 12,937

G26 Cafés and Catchments 54 517 2,954 8,709 O61 Career Builders 0 36 345 3,065

G27 Thriving Independence 377 532 2,450 5,842 O62 Central Pulse 0 0 0 16,232

G28 Modern Parents 115 219 3,653 22,146 O63 Flexible Workforce 0 0 0 4,583

G29 Mid-Career Convention 38 344 1,838 3,826 O64 Bus-Route Renters 258 258 1,574 19,024

H30 Primary Ambitions 61 96 1,328 7,252 O65 Learners & Earners 0 0 0 73

H31 Affordable Fringe 127 152 1,849 9,663 O66 Student Scene 0 0 0 135

H32 First-Rung Futures 42 74 1,058 6,165 U99 Unclassified 0 0 239 1,108

H33 Contemporary Starts 0 20 212 3,309 Total 2,767 7,721 80,694 388,141

H34 New Foundations 0 3 211 1,290

H35 Flying Solo 0 0 2 436

Adults 18+ by Mosaic Type in Each Catchment

Experian Copyright 2019 4

● Married couples

● Two professional careers

● School age children

● High salaries, large mortgage

● Online shopping to save time

● Company cars and mobiles

● Singles and sharers

● Low cost social flats

● Urban and fringe locations

● Routine occupations

● 1 or 2 bedrooms

● Book holidays and tickets online

● Quality 4 bed detached homes

● Mortgage nearly paid off

● Buy new cars

● Further from central amenities

Mature couples in comfortable detached houses who have the means to enjoy their empty-nest status

● Couples aged 56 and over

● Children have left home

● Live in long-term family home

Singles renting affordable private flats further away from central amenities and often on main roads

● Aged 25 to 40

● Living alone or sharing

● Rent lower value flats, often 1 bed

● Often live near main roads

● Comfortable detached homes

Top 3 Mosaic Types in a 20 Minute Drivetime

1. K47 Single Essentials

● Use technology practically ● Search using online aggregators

● Shortage of opportunities

● Married couples aged 50-65

● Adult children at home

High-achieving families living fast-track lives, advancing careers, finances and their school-age kids'

development

Well-off families in upmarket suburban homes where grown-up children benefit from continued financial

support

Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:

EMSUKHelpdesk@experian.com | 0115 968 5099

● Sourced mobile on Internet

● High salaries from senior positions

Busy couples in modern detached homes juggling the demands of school-age children and careers

● Families with school age children

● Modern housing

● Good quality detached homes

● Double income families

● Own tablets

2. G28 Modern Parents

20 Minute Walktime and Drivetime Mosaic Type Visualisation

3. B09 Empty-Nest Adventure

2. B08 Bank of Mum and Dad

1. B07 Alpha FamiliesSingles renting small social flats in town centres

Top 3 Mosaic Types in a 20 Minute Walktime

3. O64 Bus-Route Renters

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Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 2,366 30.6 101 1,392 18.0 110 3,963 51.3 99

Male: Alone 1,781 23.1 77 1,152 14.9 96 4,788 62.0 116

Male: Group 1,771 22.9 100 1,957 25.3 97 3,993 51.7 104

Male: Pair 1,639 21.2 81 403 5.2 34 5,680 73.6 128

Mixed Sex: Group 1,674 21.7 95 1,405 18.2 57 4,642 60.1 137

Mixed Sex: Pair 2,682 34.7 148 1,968 25.5 78 3,071 39.8 93

With Children 1,393 18.0 62 783 10.1 60 5,545 71.8 136

Unknown 1,234 16.0 49 1,744 22.6 126 4,743 61.4 128

Upmarket 3,172 41.1 134 1,978 25.6 123 2,571 33.3 70

Midmarket 2,678 34.7 101 70 0.9 10 4,974 64.4 116

Downmarket 1,537 19.9 90 2,723 35.3 101 3,461 44.8 108

Nothing 2,294 29.7 98 2,365 30.6 130 3,062 39.7 88

Low (less than £10) 4,211 54.5 183 544 7.0 30 2,966 38.4 85

Medium (Between £10 and £40) 4,321 56.0 183 1,490 19.3 108 1,910 24.7 49

High (Greater than £40) 3,353 43.4 168 1,706 22.1 108 2,663 34.5 66

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

High Medium Low

Activity Group Structure Index Index Index

20 Minute Walktime

Experian Copyright 2019 6

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 183,375 47.2 156 30,143 7.8 47 173,515 44.7 86

Male: Alone 136,124 35.1 118 90,740 23.4 150 160,170 41.3 77

Male: Group 126,044 32.5 142 115,815 29.8 114 145,174 37.4 75

Male: Pair 175,698 45.3 174 46,974 12.1 79 164,361 42.3 74

Mixed Sex: Group 136,972 35.3 154 104,321 26.9 84 145,741 37.5 86

Mixed Sex: Pair 123,391 31.8 136 143,093 36.9 113 120,549 31.1 73

With Children 145,336 37.4 129 47,886 12.3 73 193,811 49.9 94

Unknown 102,483 26.4 80 90,009 23.2 129 194,542 50.1 105

Upmarket 136,013 35.0 114 92,683 23.9 115 158,338 40.8 86

Midmarket 174,779 45.0 131 16,612 4.3 47 195,642 50.4 91

Downmarket 111,860 28.8 130 173,478 44.7 128 101,695 26.2 63

Nothing 144,519 37.2 123 103,631 26.7 113 138,884 35.8 80

Low (less than £10) 136,460 35.2 118 55,555 14.3 61 195,019 50.2 111

Medium (Between £10 and £40) 161,472 41.6 136 67,557 17.4 98 158,004 40.7 81

High (Greater than £40) 137,635 35.5 137 90,270 23.3 113 159,128 41.0 78

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

20 Minute Drivetime

High Medium Low

Activity Group Structure Index Index Index

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Source: CGA 2018

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19

20

Independent Free

Retail & Licensed Properties

Unknown

Independent Free

Independent Free

Trust Inns

Greene King

Independent Free

Gardenhall Inn, G 75 8SP

Brew 74, G 74 4TT

D'lish, G 74 5QD

Rowallan Bar, G 46 7RX

Tribeca, G 46 6AU

Oasis, G 45 9AD

Coach House, G 43 1EN

Star Pubs & Bars

Greene King

Greene King

Independent Free

Independent Free

Independent Free

Independent Free

Independent Free

Stonegate Pub Company

Hawthorn Leisure

Independent Free

Stonegate Pub Company

Cup & Saucer, G 77 6EG

Old Smiddy Inn, G 44 5TJ

Beechings, G 44 3QH

Orchard Park Hotel, G 46

7PH

Eastwood Park Cafe, G 46

6UG

Bramble, G 46 6JD

Bank Cafe, G 44 3LL

White Elephant, G 44 3DL

Cartvale Bar, G 76 8DS

White Cart, G 76 8HX

Overlee, G 76 7XL

Mj's Brasserie, G 76 7PG

Cellar 675, G 44 3SE

44.7

45.0

Walktime From

Site (Minutes)

0.0

7.9

15.7

27.2

10.7

Drivetime from

Site (Minutes)

76.6

55.2

55.5

59.1

61.3

62.3

50.7

51.6

54.6

63.8

65.8

32.9

40.7

43.8

10.4

10.0

7.5

7.4

7.4

Competitor Map and Report

11.7

0.4

1.6

3.3

4.6

6.7

7.1

6.9

7.8

9.7

11.3

8.9

11.6

12.1

Experian Copyright 2019 8