Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Populaton Projection 2018 to 2028 (% change)

RankTarget

Customers

% of

PopulationRank

Target

Customers

% of

PopulationRank

Target

Customers

% of

Population

1 3,912 88.5 171 1 6,972 90.9 175 1 189,773 78.7 152

2 2,882 65.2 140 2 5,069 66.1 142 2 160,230 66.4 142

3 1,520 34.4 55 3 3,237 42.2 67 3 107,201 44.4 70

4 1,315 29.8 230 4 2,396 31.2 241 4 73,324 30.4 235

5 931 21.1 52 5 1,738 22.6 56 5 44,647 18.5 46

6 203 4.6 17 6 580 7.6 28 6 22,843 9.5 35

7 126 2.9 28 7 452 5.9 57 7 17,075 7.1 69

1,535

3.40%

10 Minute Walktime

Type Index

High Street Pub

Circuit Bar

Craft Led

Great Pub Great Food

Bit of Style

Community Pub

Premium Local

4,419

1,473

2.74%

7,674 241,274

829

3.37%

Pub Catchment Report - S 41 0JB

20 Minute WT Catchment

5

Per Pub Analysis 10 Minute WT Catchment

3

20 Minute DT Catchment

291

Circuit Bar

Craft Led

20 Minute Drivetime

Community Pub

Type Index

High Street Pub

20 Minute Walktime

Type Index

High Street Pub

Community Pub

Great Pub Great Food

Premium Local

Great Pub Great Food

Premium Local

Bit of StyleBit of Style

Circuit Bar

Craft Led

Experian Copyright 2019 1

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

AB 305 6.9 78 537 7.0 79 16,320 6.8 76

C1 549 12.4 101 976 12.7 104 26,638 11.0 90

C2 427 9.7 117 724 9.4 114 22,866 9.5 115

DE 470 10.6 103 807 10.5 102 28,409 11.8 114

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Low (0-6) 1,785 40.4 122 3,229 42.1 127 113,922 47.2 142

Medium (7-13) 1,639 37.1 112 2,753 35.9 108 78,029 32.3 98

High (14-19) 450 10.2 36 830 10.8 38 31,803 13.2 46

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Affluence (Bands) Index Index Index

Pub Catchment Report - S 41 0JB

10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment

Social Grade Index Index Index

Experian Copyright 2019 2

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017

Catchment Mosaic Groups

Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site 10 Minute Catchment 20 Minute Catchment

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10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

10 Minute

WT

20 Minute

WT

10 Minute

DT

20 Minute

DT

Mosaic Type ProfileCatchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+Mosaic Type Profile

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

Catchment

Adults 18+

A01 World-Class Wealth 0 0 0 0 I36 Solid Economy 0 0 16 233

A02 Uptown Elite 0 0 0 2 I37 Budget Generations 0 54 1,305 5,776

A03 Penthouse Chic 0 0 0 0 I38 Economical Families 16 47 835 3,655

A04 Metro High-Flyers 0 0 0 0 I39 Families on a Budget 165 345 2,191 6,982

B05 Premium Fortunes 0 0 10 61 J40 Value Rentals 382 428 2,776 12,298

B06 Diamond Days 0 0 271 864 J41 Youthful Endeavours 75 79 491 1,688

B07 Alpha Families 0 0 414 1,730 J42 Midlife Renters 386 531 3,761 5,981

B08 Bank of Mum and Dad 48 90 989 2,189 J43 Renting Rooms 0 56 2,094 2,657

B09 Empty-Nest Adventure 104 126 2,957 8,071 K44 Inner City Stalwarts 0 0 0 0

C10 Wealthy Landowners 0 2 276 3,819 K45 City Diversity 0 0 0 0

C11 Rural Vogue 0 0 36 680 K46 High Rise Residents 0 0 0 78

C12 Scattered Homesteads 0 0 4 318 K47 Single Essentials 0 0 1,495 5,924

C13 Village Retirement 0 6 349 2,549 K48 Mature Workers 203 287 3,509 13,922

D14 Satellite Settlers 0 5 703 5,027 L49 Flatlet Seniors 95 95 970 2,721

D15 Local Focus 0 0 495 4,027 L50 Pocket Pensions 14 47 2,116 8,050

D16 Outlying Seniors 0 2 583 5,860 L51 Retirement Communities 0 0 159 774

D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 0 14 2,555 8,230

E18 Legacy Elders 31 39 1,521 3,875 L53 Seasoned Survivors 27 203 1,579 4,330

E19 Bungalow Heaven 250 332 4,745 15,005 M54 Down-to-Earth Owners 0 158 1,863 10,606

E20 Classic Grandparents 394 531 2,574 4,996 M55 Back with the Folks 158 250 2,013 4,447

E21 Solo Retirees 115 202 1,601 3,799 M56 Self Supporters 611 831 3,634 9,703

F22 Boomerang Boarders 274 599 2,960 7,687 N57 Community Elders 0 0 0 0

F23 Family Ties 0 0 109 1,256 N58 Culture & Comfort 0 0 0 0

F24 Fledgling Free 437 587 2,305 10,421 N59 Large Family Living 0 0 0 0

F25 Dependable Me 84 284 3,733 9,425 N60 Ageing Access 0 0 50 174

G26 Cafés and Catchments 0 0 0 3 O61 Career Builders 0 17 445 611

G27 Thriving Independence 0 0 445 1,380 O62 Central Pulse 0 0 365 365

G28 Modern Parents 135 378 1,084 4,637 O63 Flexible Workforce 0 0 0 0

G29 Mid-Career Convention 258 336 2,334 10,073 O64 Bus-Route Renters 0 62 899 1,325

H30 Primary Ambitions 28 140 574 1,736 O65 Learners & Earners 0 0 0 0

H31 Affordable Fringe 0 72 1,825 7,590 O66 Student Scene 0 0 0 0

H32 First-Rung Futures 119 393 3,419 9,227 U99 Unclassified 0 0 83 123

H33 Contemporary Starts 0 0 594 2,937 Total 4,418 7,674 72,470 241,274

H34 New Foundations 2 4 87 428

H35 Flying Solo 7 42 269 949

Adults 18+ by Mosaic Type in Each Catchment

Experian Copyright 2019 4

● Aged 46-65

● Singles living alone

● Income typically £20-25k

● Own 2 or 3 bedroom small homes

● Still working

● Often terraces

● Elderly couples and singles

● Own their bungalow outright

● May research online

● Like buying in store

● Neighbourhoods of elderly people

● Own suburban 3 bed semis

● Older suburbs

● Search electricals online while in store

● Average time at address 18 years

● Search for jobs online

Pre-retirement couples enjoying greater space and reduced commitments since their children left home

● Older married couples

● Children have left home

● Respectable incomes

Younger singles and couples, some with children, setting up home in low value rented properties

● Late 20s and early 30s

● Singles and cohabitees without children

● Low length of residence

● Rent low value properties

● One partner often not working full-time

Top 3 Mosaic Types in a 20 Minute Drivetime

1. E19 Bungalow Haven

● Adult kids learning to drive ● 2 or 3 bedrooms

● Pre-pay mobiles, low spend

● Adult children living with parents

● Respectable incomes

Hard-working mature singles who own their budget houses and earn modest wages

Long-term couples with mid-range incomes whose adult children have returned to the shelter of the

family home

Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:

EMSUKHelpdesk@experian.com | 0115 968 5099

● High use of eBay for buying and selling

● Own mid-range semis or detached homes

Older social renters settled in low value homes who are experienced at budgeting

● Older households

● Renting low cost semi and terraces

● Social landlords

● Longer length of residence

● Areas with low levels of employment

2. K48 Mature Workers

20 Minute Walktime and Drivetime Mosaic Type Visualisation

3. F24 Fledgling Free

2. F22 Boomerang Boarders

1. M56 Self SupportersPeace-seeking seniors appreciating the calm of bungalow estates designed for the older owners

Top 3 Mosaic Types in a 20 Minute Walktime

3. J40 Value Rentals

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Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 2,530 33.0 109 203 2.6 16 4,941 64.4 124

Male: Alone 2,209 28.8 97 1,505 19.6 126 3,960 51.6 97

Male: Group 2,031 26.5 116 2,730 35.6 136 2,913 38.0 76

Male: Pair 1,669 21.7 83 2,021 26.3 173 3,983 51.9 90

Mixed Sex: Group 996 13.0 57 2,341 30.5 96 4,337 56.5 129

Mixed Sex: Pair 2,907 37.9 162 1,687 22.0 68 3,079 40.1 94

With Children 2,356 30.7 106 1,941 25.3 150 3,377 44.0 83

Unknown 1,626 21.2 65 991 12.9 72 5,056 65.9 138

Upmarket 1,661 21.6 71 1,524 19.9 95 4,489 58.5 124

Midmarket 2,274 29.6 86 466 6.1 67 4,934 64.3 116

Downmarket 3,071 40.0 180 3,819 49.8 143 784 10.2 25

Nothing 2,230 29.1 96 2,741 35.7 151 2,702 35.2 79

Low (less than £10) 2,582 33.6 113 2,008 26.2 111 3,084 40.2 89

Medium (Between £10 and £40) 2,576 33.6 110 879 11.5 64 4,219 55.0 109

High (Greater than £40) 1,654 21.6 83 1,551 20.2 98 4,469 58.2 111

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

High Medium Low

Activity Group Structure Index Index Index

20 Minute Walktime

Experian Copyright 2019 6

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Female: Alone, Pair or Group 55,121 22.8 75 27,651 11.5 70 158,380 65.6 126

Male: Alone 74,329 30.8 103 41,985 17.4 111 124,838 51.7 97

Male: Group 64,276 26.6 116 73,990 30.7 117 102,885 42.6 86

Male: Pair 54,605 22.6 87 43,224 17.9 118 143,323 59.4 104

Mixed Sex: Group 39,086 16.2 71 78,496 32.5 102 123,569 51.2 117

Mixed Sex: Pair 61,348 25.4 108 78,296 32.5 100 101,507 42.1 98

With Children 64,330 26.7 92 47,118 19.5 116 129,704 53.8 102

Unknown 62,043 25.7 78 22,586 9.4 52 156,523 64.9 135

Upmarket 47,118 19.5 64 40,615 16.8 81 153,419 63.6 135

Midmarket 56,162 23.3 68 9,853 4.1 45 175,136 72.6 131

Downmarket 82,841 34.3 154 104,226 43.2 124 54,084 22.4 54

Nothing 80,394 33.3 110 74,034 30.7 130 86,723 35.9 80

Low (less than £10) 62,367 25.8 87 72,246 29.9 127 106,539 44.2 97

Medium (Between £10 and £40) 59,926 24.8 81 35,111 14.6 82 146,113 60.6 120

High (Greater than £40) 37,032 15.3 59 63,715 26.4 129 140,404 58.2 111

For Drinking (monthly spend):

For Eating:

Pubs & Leisure: Attitudinal Profiles

20 Minute Drivetime

High Medium Low

Activity Group Structure Index Index Index

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Source: CGA 2018

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19

20

Dukedom Ltd

Independent Free

*Other Small Retail Groups

Independent Free

Ei Group

Marston's

Ei Group

Independent Free

Rectory, S 40 1SF

S41 Bar, S 41 7TD

Marthas Vineyard, S 41 7TU

Shooters, S 41 7TU

Whitecoates Hotel, S 40 2LR

Spread Eagle, S 40 1SH

Trumpeter, S 40 2NG

Star Pubs & Bars

Ei Group

Unknown

Punch Pub Company

Punch Pub Company

Mitchells & Butlers

Unknown

Ei Group

Trust Inns

*Other Small Retail Groups

Independent Free

Wetherspoon

Chandlers, S 41 7TH

Spa Lane Vaults, S 41 7TH

White Swan, S 41 7TJ

Harvester Chesterfield, S 40

2EZ

Bridge Inn, S 41 7RE

Somerset House, S 44 5AF

Walton Hotel, S 40 2SA

Abacus, S 41 7TH

Devonshire Arms, S 41 0JB

Shoulder Of Mutton, S 41

0JE

New Inn, S 41 0AU

Three Cottages, S 41 0JJ

Telmere Lodge, S 41 0JH

25.7

26.6

Walktime From

Site (Minutes)

0.0

2.1

4.5

11.8

5.7

Drivetime from

Site (Minutes)

31.4

28.7

29.3

29.3

29.6

30.2

28.1

28.1

28.1

30.8

30.8

12.7

23.5

25.4

5.0

5.3

5.2

5.5

5.7

Competitor Map and Report

5.6

0.1

0.8

1.1

2.1

2.1

4.3

4.6

4.8

4.5

5.0

5.0

5.0

5.3

Experian Copyright 2019 8