pub catchment report - ub 8 1jx - star pubs & bars...a04 metro high-flyers 0 0.0 0 0.0 160 0.3...
TRANSCRIPT
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 2,645 43.1 148 6,477 41.7 143 24,771 40.5 139
Great Pub Great Food Silver 2,607 42.5 92 5,983 38.5 83 22,804 37.3 80
Mainstream Pub with Food - Suburban Value 3,510 57.2 102 8,502 54.8 98 29,073 47.6 85
Mainstream Pub with Food - Suburban Aspiration 4,068 66.3 178 9,653 62.2 167 32,028 52.4 141
Mainstream Pub with Food - Country Value 0 0.0 0 0 0.0 0 62 0.1 1
Mainstream Pub with Food - Country Aspiration 644 10.5 82 2,416 15.6 122 13,873 22.7 178
Bit of Style 3,126 51.0 207 6,813 43.9 178 20,212 33.1 134
YPV Mainstream 42 0.7 27 622 4.0 160 2,149 3.5 140
YPV Premium 874 14.2 206 2,118 13.6 197 7,136 11.7 169
Community Wet 970 15.8 51 2,166 14.0 45 7,631 12.5 40
Total 18+ Population in Catchment 6,135 15,526 61,101
ABC1 128 129 118
C2DE 68 67 80
Pub Catchment Report - UB 8 1JX
N Urban Cohesion O Rental Hubs G Domestic Success
776
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
12
6,135
5220
15,526
62.7
37.3
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
61,101
68.0
0.5 Mile Catchment
%
68.5
511 1,175
32.0
% Index
31.5
Standard Catchment Pub
Channel Index
Per Pub AnalysisCatchment Mosaic Profile
Social Grade Index
Index
Experian Copyright 2015 1
Copyright Experian Ltd, Navteq 2013 Q4. Based upon Crown Copyright material. Copyright Experian Ltd, Navteq 2013 Q4. Based upon Crown Copyright material.
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
Experian Copyright 2015 2
Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 270 4.4 686 4.4 3,070 5.0
A02 Uptown Elite 175 2.9 237 1.5 278 0.5 I37 Budget Generations 0 0.0 0 0.0 0 0.0
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0
A04 Metro High-Flyers 0 0.0 0 0.0 160 0.3 I39 Families with Needs 0 0.0 0 0.0 0 0.0
B05 Premium Fortunes 38 0.6 494 3.2 2,840 4.6 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0
B06 Diamond Days 212 3.5 855 5.5 3,308 5.4 J41 Disconnected Youth 9 0.1 9 0.1 22 0.0
B07 Alpha Families 2 0.0 80 0.5 1,961 3.2 J42 Midlife Stopgap 17 0.3 48 0.3 169 0.3
B08 Bank of Mum and Dad 150 2.4 354 2.3 3,182 5.2 J43 Renting a Room 0 0.0 0 0.0 0 0.0
B09 Empty-Nest Adventure 0 0.0 0 0.0 39 0.1 K44 Inner City Stalwarts 371 6.0 491 3.2 491 0.8
C10 Wealthy Landowners 0 0.0 21 0.1 240 0.4 K45 Crowded Kaleidoscope 0 0.0 25 0.2 25 0.0
C11 Rural Vogue 0 0.0 0 0.0 2 0.0 K46 High Rise Residents 104 1.7 104 0.7 104 0.2
C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 0 0.0 0 0.0 43 0.1
C13 Village Retirement 0 0.0 0 0.0 2 0.0 K48 Low Income Workers 0 0.0 0 0.0 0 0.0
D14 Satellite Settlers 0 0.0 0 0.0 24 0.0 L49 Dependent Greys 46 0.7 46 0.3 142 0.2
D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 76 1.2 103 0.7 390 0.6
D16 Outlying Seniors 0 0.0 0 0.0 0 0.0 L51 Aided Elderly 74 1.2 118 0.8 759 1.2
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 41 0.7 41 0.3 115 0.2
E18 Legacy Elders 96 1.6 275 1.8 1,539 2.5 L53 Seasoned Survivors 0 0.0 0 0.0 0 0.0
E19 Bungalow Heaven 0 0.0 0 0.0 33 0.1 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0
E20 Classic Grandparents 0 0.0 0 0.0 9 0.0 M55 Offspring Overspill 0 0.0 0 0.0 37 0.1
E21 Solo Retirees 14 0.2 19 0.1 390 0.6 M56 Self Supporters 0 0.0 0 0.0 0 0.0
F22 Boomerang Boarders 0 0.0 0 0.0 105 0.2 N57 Community Elders 555 9.0 1,974 12.7 10,233 16.7
F23 Family Ties 0 0.0 0 0.0 700 1.1 N58 Cultural Comfort 89 1.5 828 5.3 4,234 6.9
F24 Fledgling Free 0 0.0 0 0.0 3 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0
F25 Dependable Me 0 0.0 0 0.0 70 0.1 N60 Ageing Access 755 12.3 1,758 11.3 2,183 3.6
G26 Cafés and Catchments 789 12.9 1,611 10.4 5,639 9.2 O61 Career Builders 1,005 16.4 1,305 8.4 2,013 3.3
G27 Thriving Independence 242 3.9 633 4.1 2,538 4.2 O62 Central Pulse 289 4.7 330 2.1 337 0.6
G28 Modern Parents 0 0.0 0 0.0 0 0.0 O63 Flexible Workforce 399 6.5 993 6.4 2,689 4.4
G29 Mid-Career Convention 0 0.0 8 0.1 312 0.5 O64 Bus-Route Renters 153 2.5 182 1.2 1,173 1.9
H30 Primary Ambitions 32 0.5 469 3.0 1,809 3.0 O65 Learners & Earners 25 0.4 502 3.2 1,646 2.7
H31 Affordable Fringe 0 0.0 0 0.0 0 0.0 O66 Student Scene 8 0.1 111 0.7 481 0.8
H32 First-Rung Futures 0 0.0 0 0.0 117 0.2 U99 Unclassified 0 0.0 190 1.2 3,900 6.4
H33 Contemporary Starts 0 0.0 431 2.8 500 0.8 Total 6,135 15,526 61,101
H34 New Foundations 99 1.6 195 1.3 235 0.4
H35 Flying Solo 0 0.0 0 0.0 810 1.3
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
Experian Copyright 2015 3
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0115 968 5099
1 Mile Catchment Mosaic Type Visualisation
3. G26 Cafés and Catchments
2. N60 Ageing Access
1. N57 Community Elders
www.segmentationportal.com
5. O63 Flexible WorkforceSelf-starting young renters ready to move to follow worthwhile incomes from service sector jobs
Affluent families with growing children living in upmarket housing in city environs
Full visualisation of all types and groups are available in Segmentation Portal:
● Attractive city suburbs
● Good income
● Pleasant family homes
If you do not have log in details for Segmentation Portal then please contact the
Top 5 Mosaic Types
Established older households owning city homes in diverse neighbourhoods
Older residents owning small inner suburban properties with good access to amenities
● Respond to direct mail charity appeals
4. O61 Career BuildersMotivated singles and couples in their 20s and 30s progressing in their field of work from
commutable properties
● Older households
● Own city terraces and semis
● Have lived there 20 years
● Some adult children at home
● Multicultural neighbourhoods
● Average age 63
● Often living alone
● Most are homeowners
● Modest income
● 1 or 2 bed flats and terraces
● Proximity to jobs and entertainment
● Most likely to have children 12-17
● Most aged 26-35
● Singles and cohabiting couples
● Good incomes from career jobs
● Rent /own nice apartments
● Pleasant neighbourhoods
● High use of email
● Likely to be 26-35
● Singles and multiple sharers
● Many ethnicities
● Highly transient areas
● Decent incomes from service sector jobs
● High use of mobiles● Pleasant inner suburbs
● Professional couples with kids
Experian Copyright 2015 4
Source: CGA 2014
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
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Copyright Experian Ltd, Navteq 2013 Q4. Based upon Crown Copyright material. 19
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Competitor Map and Report
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1.6
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2.0
2.4
2.2
2.6
3.1
3.4
3.8
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5.7
5.9
Drivetime from
Site (Minutes)
0.8
0.6
0.6
0.7
0.7
0.7
0.3
0.4
0.4
0.7
0.8
0.2
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Distance From
Site (Miles)
0.0
0.0
0.0
0.2
Crown & Sceptre
Good Yarn
Electric Lounge
Metropolitan
Queens Head
Fig Tree
Three Tuns
Crown & Old Treaty House
Slug And Lettuce
Swan & Bottle
Enterprise Inns
Enterprise Inns
Gardeners Arms
Dolphin
Nine Stiles
Greene King
Spirit Pub Company
Enterprise Inns
Stonegate Pub Company
Spirit Pub Company
Star Pubs & Bars
Wetherspoon
Enterprise Inns
Stonegate Pub Company
Spirit Pub Company
Unknown
Wellington
Unknown
Admiral Taverns Ltd
Punch Pub Company
Punch Pub Company
Admiral Taverns Ltd
Unknown
Pipemakers Arms
Cowley Brick
Griddles Bar
Load Of Hay
Abrook Arms
General Elliott
Militia CanteenPubs Catchment Site
Experian Copyright 2015 5