pubcon austin 2014 - content marketing ideas for 2014
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7 Ideas to improve your content marketing efforts for 2014.TRANSCRIPT
Content Marketing
Ideas for 2014Sean Jackson, Copyblogger Media
Presented at Pubcon AustinJanuary 28, 2014
Who is Sean Jackson?
CFO/PartnerCopyblogger Media
Vice ChairmanDFWSEM
Past PresidentAAF-Dallas @seanthink
s/in/seanajackson
#1Trend
SEO is DEADThe term, not the practice
Optimizing Content Discovery and Conversion
External
Social Media
Aggregators Syndication Search
Engines
On-Site
Performance Content Conversion
#2Trend
Content Symmetry
Improving Current Content
Edit Headlines
Review in-links
Improve CTA
Lists to IndividualRevamp
Keywords
#3Trend
Responsive DesignOne site,
everywhere
#4Trend
3-second Load Time
Performance is crucial
Source KISSmetrics
1. Improve DNS performancea) http://dyn.com/free-dns-test/
2. Geo-aware full page cache solutions
3. It’s the code, not the server1. http://www.webpagetest.org
#5Trend
Author Attribution
It’s not just Google
#6Trend
Repurpose Content
More than Infographics
Aggregators
Syndication
Guest Posts
• SlideShare.net
• YouTube• Rel=canonic
al• Business
Insider
• Lists• Research
#7Trend
Land of opportunity
http://business.linkedin.com/marketing-solutions
7 Ideas for 2014
1. Optimizing Content Discovery & Conversion is the new SEO
2. Focus on Content Symmetry3. Responsive design is not optional4. Push performance to <3 sec load-time5. Author attribution will be more than
Google+6. Repurpose content in new ways7. LinkedIn is a huge opportunity
Let me know what you think.
@seanthinks