Proactive Link Campaigns

Presented by:

Presented by Arnie Kuenn @ArnieK

ABOUT YOUR PRESENTER…

•President of Vertical Measures – A Search, Social & Content Marketing Agency

•Instructor for the Content Marketing Institute

•Teach our own Content Marketing Workshop

•Write for Marketing Land, Content Marketing Institute and Chief Content Officer

•Wrote the book Accelerate: The Convergence of Search, Social & Content Marketing

LINK BUILDING HASN’T

CHANGED, THE RULES

ARE STILL THE SAME.

@ArnieK

QUALITY

RELEVANCY

AUTHORITY

SUSTAINABILITY

@ArnieK

8 Link Building Examples

8 Useful Tools

8 Things You Can Do Today

24 LINK BUILDING LESSONS

@ArnieK

Lists

Broken Links Competitors

.EDU

Employee Sites

LINK BUILDING EXAMPLES Niche Directory

@ArnieK

“ASK YOURSELF

WOULD YOU WANT THIS

LINK IF THERE WERE NO

GOOGLE?” -ERIC WARD

@ArnieK

LINK BUILDING EXAMPLES

Tactic

Advanced Search Query & Synonym

“continuing education” “doctors”

“list” “bioethics”

DA 54 PR 5

Live in 1 Hour

#1 Lists

http://www.cmelist.com/otherlinks.htm

@ArnieK

LINK BUILDING EXAMPLES

Tactic

Advanced Search Query & Association

“fire education” “training”

“association” inurl:resource

inurl:.org

DA 92 PR 7

Live in 1 Week

#2 Associations

http://www.nfpa.org

@ArnieK

LINK BUILDING EXAMPLES

Tactic

Positive Brand Mention w/o Link

Use of social media

DA 84 PR 7

Live in 2 1/2 Weeks

#3 Brand Mention

http://www.chicagobusiness.com

@ArnieK

LINK BUILDING EXAMPLES

Tactic

Links to 404 Pages & Link Checker

27 Broken Links

DA 75 PR 7

Live in 1 Week

#4 Broken Links

http://people.uncw.edu/albertm

@ArnieK

LINK BUILDING EXAMPLES

Tactic

Competitor Backlinks

Macro Spreadsheet

DA 66 PR 6

Live in 2 Months

#5 Competitor Backlinks

http://www.oakville.ca

@ArnieK

LINK BUILDING EXAMPLES

Tactic

EDU Resource Page with Advanced

Search Query

inurl:edu “medical” “helpline”

“suicide” “resources”

DA 88 PR 7

Live in 3 Weeks

#6 Resource Page

http://www.csun.edu/helpline/online_help/

@ArnieK

LINK BUILDING EXAMPLES

Tactic

Niche Directory with Advanced

Search Query

inurl:gov “health professionals”

“directory of”

DA 100 PR 8

Live in 3 Months

#7 Niche Directory

http://www.nlm.nih.gov/medlineplus/directories.html

@ArnieK

LINK BUILDING EXAMPLES

Tactic

Link from Employee Bio

DA 34 PR 4

Live in 4 Days

#8 Employee Link

http://www.cappchicago.org/

@ArnieK

USEFUL TOOLS

• Find Broken Links

• Inform Webmaster

• Provide additional suggestions

#1 Broken Link Checker

#2 Ubersuggest.org

• Find Similar Keywords

• Wide Array of Keyword Suggestions

• Get Inspiration

@ArnieK

USEFUL TOOLS

• Find Brand Mentions

• Competitor Mentions

• Keyword Mentions

#3 Fresh Web Explorer

#4 Bulk URL Opener

• Improve Productivity

• Open Multiple Websites at a Time

• Great for Competitive Analysis

@ArnieK

USEFUL TOOLS

• Generate Advanced Search Queries

• Find Guest Blogging Opportunities

• Uncover Niche Sites

#5 Guest Post Labs Query Generator

#6 Google Alerts

• Find Interesting Content

• Reuse Advanced Search Queries

• Increase Productivity

@ArnieK

USEFUL TOOLS

• Find E-mail Addresses Quickly

• Generates Possible E-mails

• Cut & Paste for Efficiency

#7 linksy.me/find-email

#8 Scraper Google Chrome Extension

• Data Mining Tool

• Scrape Lists to Find Similar

• Scrape SERPs to Find Similar

@ArnieK

8 THINGS YOU CAN DO TODAY

• Uncover sites quickly

• Narrow down results

• Work efficiently

#1 Become an Advanced Search Command Pro

#2 Create Content Your Competitors Want to Link To

• Get “Priceless” links

• Interviews, ‘history of’, industry

news, industry secrets, etc…

@ArnieK

8 THINGS YOU CAN DO TODAY

• Find your images others are using without links

• Allow others to embed/hotlink your images

#3 Don’t Forget About Images

#4 Use Social Media

• Try contacting via social media

• Follow and Like your link contacts

• Get in front of webmasters before outreach for familiarity

@ArnieK

8 THINGS YOU CAN DO TODAY

• Switch up outreach approach

• Test new strategies

• Set goals to improve rate of response

#5 Test E-mail Outreach & Make Improvements

#6 Look for Old Content to Update on Third Party Sites

• Data Mining Tool

• Scrape Lists to Find Similar

• Scrape SERPs to Find Similar

@ArnieK

8 THINGS YOU CAN DO TODAY

• Find sites with malware

• Inform webmaster

• Offer your free services in exchange

#7 Find Sites with Malware Using Scrapebox or Search

Queries “Buy Cheap Viagra”

#8 Ask for Another Link

• Become a regular contributor

• Write an article or blog post for a site already linking to you

@ArnieK

LINK SMARTER,

NOT HARDER.

@ArnieK

More Traffic. More Leads. More Business.

www.VerticalMeasures.com

THANK YOU VERY MUCH!

Tweet:

Content Marketing Book – @AccelerateBook is FREE on Amazon

– Today only! #Pubcon

@ArnieK