pubcon2014 neg seo revised- zahringer
TRANSCRIPT
![Page 1: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/1.jpg)
NegativeSEOTactics
![Page 2: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/2.jpg)
about me• Founder of TM Productions
• Founder of Pure Cabo / Cabo Web Design
• Co-founder of FishingCharters.com
![Page 3: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/3.jpg)
what is negative seo?
Strategies & tactics to negatively affect another’s website ranking & value in the eyes of Google, Y! and Bing
And….
Perception that you want others to see in many, many ways about your target….
![Page 4: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/4.jpg)
be warned
• These are just examples
• Knowledge is power
• Know the Laws
• Be smart, be kind
There will be no sugar coating.Told as-is; da shits’ real.
![Page 5: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/5.jpg)
consider…What you’re doing
RepercussionsLiabilityKarmaFaith(8-/)
![Page 6: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/6.jpg)
story teller
![Page 7: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/7.jpg)
process + timeline
![Page 8: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/8.jpg)
reality• It’s really not that hard• C-Level• Target names• Create news• Create “persona”• Create the “story”• Be apart of the conversations!
![Page 9: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/9.jpg)
blackhatthinking• Intent
• Goals
• Time Investment
• How to Measure
• Grow + Harvest
![Page 10: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/10.jpg)
mask• Become and stay anonymous
• IP masking
• Proxy servers
• Throw-away domains, free accounts
• Third-party usage
![Page 11: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/11.jpg)
ass=nada• TOR• HideMyAss• Subnetworks• Proxys• GlypeProxy• Remote Friends via IRC
![Page 12: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/12.jpg)
resources• Offshore accounts
• Prepaid cell phone
• Prepaid Credit/Debit cards
• Trade of services, items
• Friends in other countries
![Page 13: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/13.jpg)
audit• SERP’s
• BackLinks
• Competition BL’s
• News
• Trends + Historic + Scandals
• What’s Believable?
![Page 14: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/14.jpg)
know signals• G+1
• C-blocks linking
• Doman & Page Authority
• Domains: Root, Sub
• Reviews
• Social Shares
• And 100 other signals
![Page 15: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/15.jpg)
existing signals• Social Accounts
• Domain Portfolios
• Ownership
• Personal / Company accounts
• What are they saying?
![Page 16: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/16.jpg)
what’s missing?• Probably need some accounts
• Some “wonderful” news should be told!
• Visuals are superb!
• Don’t forget +hashtag domination
![Page 17: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/17.jpg)
review activity• Analyze
• Are they weak anywhere?
• Are they monitoring?
• Is participation and engagement happening?
• Any kinks in the armor to exploit?
• Can you insert yourself, or someone(s) in the conversation?
• You’d be amazed the info a Instagram / Vine picture/videocan show!
![Page 18: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/18.jpg)
research…• Get public records (home, property,
foreclosure, bankruptcy)
• Learn the trust, alias, maiden names
• High School and College
• Craigslist, Facebook help
• Do they love Cabo or Comic books? Know!
• Data miners in Philippines, off shore
![Page 19: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/19.jpg)
don’t stop• SS# / Tax ID’s
• Background check
• Lien
• Credit Report
• Loans
• Family members
• Co-Workers
• Classmates, groups, associations
• Jobs
• Robots.txt
• Website Code
• What software they use
• Version #’s
• Hobbies
• Interests
• Real Estate
![Page 20: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/20.jpg)
assets
• Review their existing accounts
• Image search, videos, public records, Robots.txt
• Gather and sort; Notice patterns
• Hiretohack.com
• Manipulate!
![Page 21: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/21.jpg)
revised assets
• Modify images
• Scan documents
• Re-edit video
• …tell a story
![Page 22: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/22.jpg)
social engineering• Easier than you think
• Lost friend, job change, err….. creditor calling!
• Urgency in info gathering
• Reddit is a goldmine!
![Page 23: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/23.jpg)
register accounts• Get the accounts they didn’t, or a similar name
• Know their friends, connections – copy them on new accounts - make friends
• Offshore can be great to task
![Page 24: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/24.jpg)
full profiles• Make them look good & professional
• Make them full, complete
• Auto-post as much as possible
• Take 60-120 days to build out profile & age
• Put lipstick, foundation, eye liner, blush and mascara on a pig
![Page 25: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/25.jpg)
engage audience• Friends
• Likes
• Followers
• Make them your friends too!
• Shit…. collect emails for a newsletter!
• Say it’s “Official”
![Page 26: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/26.jpg)
free + low $ content
• Get creating content!
• Content is a prince - Links are queen
• SHARES ARE KING!!!!
• People LOVE images
• People LOVE controversy
• People read and BELIEVE!
• Get / Ask For Reviews!
![Page 27: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/27.jpg)
promote• Press release
• Article marketing
• AdWords
• Paid Tweets
• FB Ads
• Social, Fiverr
• Links can still work!
![Page 28: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/28.jpg)
remember goals• You’re creating noise
• You’re creating aggregation
• You're creating confusion
• Customers get mixed signals
• Negative reviews suck
• 1 out of 5 stars is perception
• No control of brand messaging showsyou don’t have your shit together
![Page 29: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/29.jpg)
this sucks…
• Even if not true, it’s in head of your audience
• Consider business / reputation lost or tarnished
• Litigation can be very hard and costly
• Your time – it’s worth something
• Ounce of prevention is worth a pound of cure
![Page 30: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/30.jpg)
claim your names1.Get your names. All of them.
2.Name. Company, Brands, Products, High Profile Employees, Handles & Usernames
3.Register your domains
4.Stay on it weekly
![Page 31: Pubcon2014 neg seo revised- zahringer](https://reader035.vdocuments.net/reader035/viewer/2022062319/558467e8d8b42a962c8b506a/html5/thumbnails/31.jpg)
monitor + manage• Hootsuite – Twitter & FB
• Ping.fm – Posts to multiple SM
• Disqus.com – Track comment threads
• Sprout Social
• Radian6 – large powerful monitoring &engagement tool
• Be accessible to customers
• Own negative comments
• Respond to criticism
• Build your credibility
• Have a crisis plan ready with team
• Have resources