pubic diplomacy and web 2.0
DESCRIPTION
Presented at a colloqium for Swedish diplomats on Aug 28, 2007TRANSCRIPT
Public Diplomacy & Web 2.0
Conversation, Presence & Reputation
Public Diplomacy & Web 2.0
Public Diplomacy & Web 2.0
• A quick history of the world wide web
Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)
Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)• Manage the conversation
Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent
Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent• Reputation is everything
Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent• Reputation is everything
• Second House of Sweden: Lessons learned (so far)
What happened next?
What happened next?
• Form and content were separated
What happened next?
• Form and content were separated• Content management systems: Database-driven web
What happened next?
• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds
What happened next?
• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds• Atomisation of content: Reuse, mix, “mashup”
What happened next?
Cost of Publishing:
What happened next?
Cost of Publishing:
0
What happened next?
Cost of Publishing:
0Cost of Commenting:
What happened next?
Cost of Publishing:
0Cost of Commenting:
0
What happened next?
Cost of Publishing:
0Cost of Commenting:
0
Leads to...
Strategies for coping: Manage the conversation
Strategies for coping: Manage the conversation
Strategies for coping: Manage the conversation
Strategies for coping: Manage the conversation
Strategies for coping: Manage the conversation
Strategies for coping: Manage the conversation
Strategies for coping: Manage the conversation
Strategies for coping: Manage the conversation
Strategies for coping: Be omnipresent
Strategies for coping: Be omnipresent
Strategies for coping: Be omnipresent
Strategies for coping: Be omnipresent
Strategies for coping: Be omnipresent
Strategies for coping: Be omnipresent
Strategies for coping: Be omnipresent
Strategies for coping: Be omnipresent
Strategies for coping: Reputation is everything
Strategies for coping: Reputation is everything
Strategies for coping: Reputation is everything
Strategies for coping: Reputation is everything
Strategies for coping: Reputation is everything
Strategies for coping: Reputation is everything
Strategies for coping: Reputation is everything
Second House of Sweden: Lessons learned
Second House of Sweden: Lessons learned
• Don't try to replicate the web: Focus on social
Second House of Sweden: Lessons learned
• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions
Second House of Sweden: Lessons learned
• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions• Obey “local” customs
Second House of Sweden: Lessons learned
• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions• Obey “local” customs• Share content between web & SL (video, pictures, recipes)
Second House of Sweden: Plans
Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October
Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions
Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks
Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons
Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music
Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas
Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas• Linnaeus room and garden
Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas• Linnaeus room and garden• Mixed reality room: HoS meets SHoS