pubilc relations basics

7/31/2019 Pubilc Relations Basics

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PUBLIC

RELATIONSProject

Assignment

By Aarohi Kasbekar#24Anees Patel #36

Aviral Avasthi #19

Jackson Varghese #54

Jaison James #21

Rahul Purshottham # 42

Salman Rakhangi #43

An insight into various concepts relating to managerial P


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What were going to talk about

PR Communications

Press Relations & PR

PR Media

Group Discussion on the

Corporate PR Campaigns

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SYBMS Wilson College


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PR CommunicationsWHAT IT IS

Communication is an art or process involving

transmission of information, ideas, skills, etc;

by the use of verbal or non-verbal means.

ExamplesAdvertisements,

Newspapers, Journals, Blogs, Etc.

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SYBMS Wilson

Colle e


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PR Communications - TYPES

Oral communication

Printed and graphic communication

Print media Outdoor media (electronic displays, hoardings,

posters)

Broadcast media (radio, television, films) Other media (websites, endorsements,

exhibitions)

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PR Communications5



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PR Communications -

IMPORTANCE

BETTER UNDERSTANDING BETWEEN CO

WORKERS

RESOLVING INTER - PERSONAL PROBLEMS

INTER PERSONAL MOTIVATION

ACTIVE & ACCURATE LISTENING HABIT

TRANSFORM GROUP INTO A TEAM

MAINTAIN HARMONY AND PEACE

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PR Communications -

OBJECTIVES

INFORMATION

ADVICE

ORDER SUGGESTION

PERSUATION

EDUCATION

WARNING RAISING MORALE

MOTIVATION

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PR CommunicationsThe Cs

1. CREDITIBILITY

2. CLARITY

3. CONTENT

4. CHANNELS

5. CONTEXT

6. CAPABILITY7. CONTINUITY & CONSISTENCY

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Press Relations & PRWHAT IT IS9



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Methods of Establishing PressRelations

The Press Conference Press Release

News Reporting

Articles Advertorial

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Press Relations & PRFEWPOINTERS

Public relations can't function without the

press.

PR professionals spend most of their day

maintaining existing relationships and

cultivating new ones with journalists and other

members of the mass media. Press releases should read like actual stories.

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Qualities of a Good PR

Professional:

Have a plan in place

Make sure press hears

something other than

NO COMMENT

Do an Advertorial Make a PR article

newsworthy

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PR MediaWHAT IT IS13



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PR MediaHOUSEJOURNALS

The house journal is an in house

magazine for private circulation only, but

has a great impact on external publicity.

Importance

o Depict the progress of the firm.

o Good platform forcommunication.

o Educate the investors and helps

them to make further decisions.

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PR MediaPUBLIC ADDRESSSYSTEMS

o When a large section of public is gathered,

the medium of public address system are

common features.o It is a mechanical system that is adopted

at meetings, shows, carnivals, fairs,

exhibitions etc.

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PR MediaSOCIAL MEDIA

How can Social Media Marketing be used forenhancing Public Relations?

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PR Media

Marketers make

use ofonline socialmedia to interactwith their customers.

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PR Media

Effective use of social media marketing

enables you to do the following:

Promote your business online.

Check the negativism tarnishingcompanys brand image.

Get customerfeedback to know theirreaction towards your company.

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Group Discussion - TOPIC

PR Campaigns of

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Thank YouFor Your Attention!

20SYBMS Wilson College

pubilc relations basics

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