Based in the Italian province of Bari, Publiauto has increased its printing productivity and profi tability by purchasing an EFI™ VUTEk® GS3250lx Pro superwide-format LED digital inkjet printer. Thanks to its LED technology and versatility, the printer off ers the opportunity for higher profi t margins while reducing operating costs and a positive environmental impact. “We chose the EFI VUTEk GS3250lx Pro printer due to its high print quality and the option to use a wider range of media, including less expensive materials,” says Girolamo Morisco, director and creative director at Publiauto. “We’ve also found that the VUTEk printer consumes up to 80% less energy than machines that use UV technology.”

The range of services off ered by Publiauto includes small and wide format printing for all types of outdoor advertising, such as billboards, signage, street furniture, vehicle wraps for heavy vehicles, trains and aeroplanes, as well as backlit displays, commercial and exhibition stands, and indoor and outdoor displays. Thanks to the company’s experience and philosophy, which is all about focusing on quality and service, Publiauto has continued to grow over the years and customer requests are on the rise.

Increased productivity and cost containment procedures have been critical factors for this company. Publiauto previously used two 1.6- and 3-metre solvent printers, producing high quality materials, but at a very high cost. “We needed to expand our production capacity, but we wanted a solution that would allow for lower production costs,” states Morisco.

An easy decision

Publiauto did a lot of research into manufacturing companies before buying a new superwide format printer. Girolamo Morisco explains, “We went to visit six companies, and eventually decided that the EFI VUTEk GS3250lx Pro was the right printer for us. It was an easy decision to make: cutting-edge

Publiauto increases productivityby improving its ROI

EFI VUTEk GS3250lx ProCase Study

Challenge:

“Thanks to faster and more versatile

prints, we can now cope with numerous

customer requests, which we have

previously had to turn down due to

time constraints.”

GIROLAMO MORISCO, DIRECTOR AND CREATIVE DIRECTORPUBLIAUTO

2

technology, impeccable print quality, a wider choice of media and, most importantly, we are able to rely on the professionalism of EFI employees.”

Just a couple of months after its installation, Publiauto is already using its VUTEk printer at full production speed. “By now, we are using our printer for 80% of our job orders as production is faster and more convenient,” says Morisco.

Thanks to the VUTEk printer, Publiauto has been able to increase the range of services it offers for point of purchase, acquiring new orders and entering new markets as a result. “Put simply, EFI VUTEk technology has given the company a new lease on life,” says Morisco.

Increasing productivity while maintaining the very highest quality standards

“Thanks to VUTEk, we have seen a reduction in production times of almost 70% in comparison to machines that use eco-solvent technology, which have to treat materials using additional processes such as adhesive coupling, followed by the application of coupled adhesives to Dibond,” says Morisco. “The EFI VUTEk printer offers multilayer printing directly onto Dibond material in a single pass and it takes less than five minutes. Thanks to faster print times, we are

Publiauto has specialised in the production of outdoor advertising signs for over 60 years, becoming a key market player in Italy. Customers can rely on Publiauto for thorough service that includes technical advice, graphic design and printing, and the management of local authority procedures. Its expertise and focus on customer care have allowed Publiauto to grow in line with its clear vision of the market and its needs.

Via delle Azalee, 26/28

70026 Modugno (BA)

Italy

+39 080 5365942

www.publiauto.it Solution:

“…we decided to go with the EFI VUTEk GS3250lx

Pro superwide format printer. The reason is simple:

cutting-edge technology, impeccable print quality,

waste reduction, a wider choice of media and most

importantly the professionalism of VUTEk employees.”

GIROLAMO MORISCO, DIRECTOR AND CREATIVE DIRECTOR PUBLIAUTO

Publiauto_Aeroporto di Bari: vending machine wrap at Bari Airport printed using the GS3250LX Pro

3

already increasing the amount of materials we can produce and are confident we will be able to tackle the numerous customer requests we receive, which we have previously had to turn down due to time constraints.”

EFI cool cure LED technology allows printing on speciality materials and heat-sensitive surfaces, rigid and flexible media with a thickness of up to 5.08 cm, and sheet or roll-to-roll materials with a width of up to 3.2 m. “Our increase in productivity is reliant on numerous factors, not just a wider choice of different substrates. The machine automatically switches on and off and we’ve also reduced company waste as prints always come out well, so there’s no need to reprint designs,” explains Morisco.

The EFI VUTEk GS3250lx Pro printer is the perfect solution, with no need to compromise on quality. EFI UltraDrop™ Technology prints exceptionally clear text and high-definition quality images using two ink density levels. “VUTEk features are perfect for producing materials for point of purchase. We are currently growing this side of the business as there is a great demand for it,” says Morisco.

The option to print using white ink also made for an interesting discovery. “We printed white ink onto dark materials using the VUTEk GS3250lx Pro. The results were excellent and there was no need to reprint any of our designs. There is no comparison with our previous solvent machine, which often required various tests and a lamination step.”

A successful future in sight

Quality has always been at the heart of Publiauto, with the company focusing on employee training and technology investments. “Employee professionalism is very important to us because we know that experience, customer support, reliability and professional ethics are the key to success. We have decided to couple the company’s ethics with the EFI VUTEk printer, which guarantees high productivity and superior print quality,” explains Morisco. “The wide range of printing materials, such as Dibond, glass, acrylic, forex, wood, PVC and roll-to-roll PVC adhesives allows us to focus on new markets and improve our services in the retail sector.”

Morisco concluded by stating that “we can finally turn our customers’ dreams into reality.”

Result:

“…we are using our printer

for 80% of our job orders

as production is faster

and more convenient.”

GIROLAMO MORISCO, DIRECTOR AND CREATIVE DIRECTOR PUBLIAUTO

Girolamo Morisco on the left, proud of his new EFI VUTEk GS3250lx Pro, with his colleagues Claudio, Gianluca and Giacomo

U162.09.18_UK

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