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PublicAdministrationandBusinessAdministration:SiameseManagementTwinsSeparatedattheHeart?
ByJacielKeltgen
Dr.MatthewFairholmPOLS812
UniversityofSouthDakota
SiameseManagementTwins
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Introduction
Countlessscholarsandpractitionersovertheyearshaveattemptedto
legitimizethefieldofpublicadministration,makesenseoftheso‐calledpublic
administrationdichotomy,andtoreinforce‐‐orerase‐‐theconnectionsbetween
publicadministrationanditsmorepopularandmoreperhapsmoreheartless
sibling,businessadministration.
Theseattemptshavebeengatheredintoscholarlyjournals,fancytomesand
collegetextbooks.Butthefactremainsthatthereisstillgreatpoliticaldebateover
theentirepublicadministrationprofession.Argumentswillcontinuelongafterthis
paperhasbeenresearched,written,annotatedandputonashelfsomewhere.MPA‐
trainedprofessionalswhoworkforstate,localorthefederalgovernmentandMBA‐
trainedprofessionalsengagedinthequasi‐publicsectorwillalsocontinuetodo
theirjobsnomatterwhatlinesaredrawn,conclusionsmadeorresearchpapers
presented.Doesitreallymakeanydifferencewhetherpublicadministrationand
businessadministrationarelinkedinanyway?Accordingtosomeoftheauthors
who’veweighedinonthematter,aswellasthreeprofessionalswhocurrentlywork
orwhohaveworkedinthepublicsectors,andcurricularofferingsinmaster’s
programs,itdoesmatter.Allmanagementisnotnecessarilythesame.Thehistoryof
thedebateisimportantandongoing,asarethesortsoftasksexpectedonthejobas
wellaspreparationforthosetasksandoutcomes.
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Notsurprisinglysincemostoftheliteraturereflectsresearchandwritingsby
scholars,thereislittlementionofemotionorpassionreflectedindiscussionsof
businessadministrationtasks.Thevernacularislimitedtotermslike“bottomline”
and“returnoninvestment”ratherthan“connectiontomission”or“doingtheright
thing.”Thesetermsandtasksmayleadonetoassumethatbusinessprofessionals
lacktheheartattributedtothoseworkinginthepublicsector,especiallyinnon‐
profitorganizations.
AnutterancebyWallaceSayreinthe1950shasledtoastormofdiscussions
andwritingsrevolvingaroundthesimilaritiesanddifferencesbetweenmanagers
workinginthepublicsectorandthoseengagedintheprivatesector.Sayreisquoted
ashavingsaid,“Publicandprivatemanagementarefundamentallyalikeinall
unimportantrespects.”Anotheracademic,GrahamT.Allison,carriedSayre’s
statementonestepfurtherbydeclaring,“publicandprivatemanagementareat
leastasdifferentastheyaresimilar,andthatdifferencesaremoreimportantthan
thesimilarities”(1979,p.87).ProponentsofNewPublicManagementlaud
managerialpracticesfromtheprivatesector.Reformershaveproclaimed,“public
managersshouldseektoemulatethesupposedlysuccessfultechniquesoftheir
privatesectorcounterparts(e.g.managementbyobjective,totalquality
management,devolvedmanagement,performance‐relatedpay)”(Boyne,2002,p.
97).BoynewentontocontradictSayre,havingsaid,“Theargumentofthispaperis
thatSayre’sassertionisnotsupportedbytheempiricalevidence.Therefore,the
injunctionthatpublicmanagerscanlearnusefullessonsfromprivatemanagersis
worthyofserious,butcautious,consideration”(p.98).Explanationsofthe
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similaritiesanddifferences,aswellasthreadsofthecontentiousissueunraveling
sincethen,willbepresentedhere.Additionally,threeprofessionalsworkingin
SiouxFalls,SouthDakota,offeredtheirinput.JeffreyTraill,formercity
administratorandcurrentlyadministrativeofficerfortheDepartmentofHomeland
Security(partoftheTransportationSafetyAdministration),AndyWentzy,Director
oftheSanfordInitiatives,andMarkMeierhenry,formerSouthDakotaAttorney
Generalandnowanattorneyinprivatepractice,wereconsultedaboutthepractical
linkagesanddifferencestheyhaveexperiencedintheirgraduatecoursesinpublic
administration,businessadministrationandlawaswellaswhattheyhaveseenon
thejobintheprivateandpublicsectors.Abriefinspectionofpublicadministration
andbusinessadministrationcurriculawillalsolendsomeweightinthecourses
linkingandseparatingthetwoprofessionaldegreesandhowprofessionalsare
preparedtocarryouttheirduties.
Definitions
Areviewofliteratureillustratesthedifficultyofevendrawingcogent
definitionsof“public”and“private”managementoradministration.Thereismuch
overlap,interminglingandblurringofenterprises,especiallyinfirmsworkingunder
governmentalcontracts.Somecorporationswieldsomuchpowerandinfluenceon
thepublicinterestthatitisnolongeraccuratetodescribethemas“private.”Forthe
purposesofthispaper,“public”isdefinedasgovernmentandnon‐government
organizationsownedcollectivelybypoliticalcommunitiesdedicatedtoproviding
servicestothepublic(includingnon‐governmentorganizations).“Private,”forthe
purposesofthispaper,referstobusinessesthatareprivatelyownedandoperated
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andcontrolledbymarketforces.“Management”isdefinedbyWebsterasthe
organizationanddirectionofresourcestoachieveadesiredresult.
HistoricalandTheoreticalUnderpinnings
Althoughhistorianssaypublicadministrationhasbeenpracticedfor
centuries,mostattentionhasfocusedonthelate19thCenturyforward.Asfarback
asWoodrowWilsoninthe1880s,“administration”wasconsideredascienceanda
fieldofbusiness.Wilsonbelievedinseparatingpoliticsfromtheadministrationof
government’saffairs.Whilemostpublicadministratorstodaynolongerbelievein
thedichotomy,muchofWilson’sbeliefthatdoingthepublic’sbusinessshouldlook
muchmorelikethedoingofprivatebusinessisstilldebated.Heemphasizedthe
needtoincorporateefficientandeffectivewaystogetthegovernment’sworkdone.
FrederickTaylorbelievedthatscientificmanagementwastheanswertothe
ailmentsdoggingAmerica’sresponsetotheindustrialage.Increasedefficiencies
wouldsmoothproceduresandofferanswerstomanagementthatwereconcrete.
Taylor’sthoughtsinfluencedaccounting,education,consulting,libraryscience,
architecture,health,themilitary,publicadministration,industrialand
organizationalpsychologyandgenderstudies(Fry&Raadschelders,2008,p.750).
Furthermore,Taylorheldthathistenetswereapplicabletopublicadministration
specificallysinceheconsideredthe“averagepublicemployeedidlittlemorethan
one‐thirdtoone‐halfofagoodday’swork”(Fry&Raadschelders,2008,p.56).
Twostrandsofprogressivismdeveloped,usuallyreferredtoasOld
ProgressivismandNewProgressivism,bothofwhichfocusedonamoreresponsive
government.MaryParkerFollett,commonlyconsideredtobepartoftheOld
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Progressivistschool,studiedorganizationalbehaviorthatiscommoninschoolsof
businessandpublicadministration.Shebelievedmanagersshouldconsider
psychologyandsociology.Sherefocusedherprofessionalattentiontobusiness
practicesinbothAmericaandEuropeinthe1920s.Sheexpressedthroughseveral
lecturesaimedatindustrialleadersthatbusinesspracticeshadeclipsedothersocial
science‐basedendeavorsinexcitingdevelopments.Shedidn’ttakethetimeto
separatethefunctionsofbusinessversuspublicadministration,perse,butchose
insteadtofocusonthevaluebusinesslenttosociety.ParkerFollettpointedoutthat
“businessservesabroadersocialpurposethanmereprofit‐making,offeringaplace
forpioneeringinhumanrelations.Businesscombinestechnicalknowledgewith
scientificinvestigationsofcooperativehumanbehaviortodiscoverbasicprinciples
oforganizedactivity(FryandRaadschelders,p128).Duringapresentationonthe
PsychologyofControl,ParkerFollettexpressedsomeofthesesentiments.“The
reciprocalinfluence,theinteractivebehavior,whichinvolvesadevelopingsituation,
isfundamentalforbusinessadministrationasitisforpolitics,economics,
jurisprudenceandethics”(MetcalfandUrwick,1940,p.201).
NewProgressivistssuchasWilson,LutherGulik,andFrederickMoshertook
afederalistperspective.Gulik,especially,believedthatbusinessliketechniques
shouldbeadoptedtoimprovetheefficiencyofgovernmentaloperations(Fry&
Raadschelders,2008,p.107).Gulik’sfamousPOSDCORBwillbevisitedlaterinthe
paperasadministratorsin2009discussedsimilaritiesbetweenpublic
administrationandbusinessadministrationthatGulikfirstaddressedinhispre‐
WWIIwritings.ThisviewdemonstratedagreementwithFrederickTaylor’s
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techniquesofScientificManagement.Thesetechniques,designedthrough
experimentation,wereintendedtomakeindustrial(taskmanagement)functions
moreefficientandwouldthereforeimproveprofitability.
Classictheoryarguesthatpolicy,instructions,guidanceandauthorityflowed
downthehierarchyandcommunication(feedback)flowedup.ChesterBarnard
showedthatconsiderablepoweraccumulatesatthebaseofthehierarchyand
theoriesofeffectivemanagementneededtoreflectthisandaccountfortheculture,
preferencesandattitudesofworkers,andtheextentofagreementbetween
workers’needsandinterestsandmanagementpolicyanddirection(Frederickson&
Smith,2003,pp.100‐101).Inthistheory,authorityisdelegatedupwardratherthan
downwardsincemanagementischargedwithsecuringcooperationthrough
participation.
MovingawayfromtheClassicalperspective,BehavioralistsDwightWaldo
andHerbertSimonweighedinonthematterinpost‐WWIIdebates.Simon’s
writingsconcentratedonindividualandorganizationaldecisionmaking.He
supportedascientificapproachtoadministration.However,hefirstdisputedthe
dichotomyandpointedoutfundamentalcommonalitiesinhumanbehaviorinpublic
andprivateorganizations(Fry&Raadschelders,2008,p.221).Simonintroduced
thetheoriesofboundedrationalityandSatisficingMan.BothWaldoandSimon
agreedthatpublicadministrationwasmulti‐disciplinary.Wheretheydifferisthat
Waldothoughtverylittlewasclear‐cut;Simonbelievedinbreakingcomplex
problemsintomeasurablefacts.Waldoassertedthatpublicadministrationaccepted
bothbusinessproceduresandbusinessideology.In1967hestatedthathisinterests
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weremoreinlinewithsociology,businessadministrationandorganizationtheory
andthesesubjectsweremoregermanetotheagendaofpublicadministrationthan
politicalscience(Fry&Raadschelders,2008,p.306).However,Waldosaid,public
administrationisdifferentfromprivateadministrationinsofaraspublic
administratorsmustoperateinapoliticalenvironment.Simoncontendedthere
werefundamentalcommonalitiesinhumanbehaviorinbothpublicandprivate
organizationsandthe“findingsofascienceofadministrationareapplicableinboth
settings”(Fry&Raadschelders,2008,p.221).Ultimately,authorsFryand
RaadscheldersspokeoutonbusinessadministrationANDpublicadministration(a
Waldoism)andsaidpublicadministrationpredatedbusinessadministrationand
thatanyprotestationsthatPAborrowedfromBAwasincorrect.Further,they
claimedtherewasnoconvincingevidencethatprivatebusinesswasmoreefficient
thanpublicorganizations(2008,p.348).
LiteratureReview
Traditionaleconomictheoryholdsthatinacapitalisteconomythepurpose
andmotivatingfactorinbusinessenterpriseistoearnaprofit.Efficiencyisensured
throughcompetitiontooffersuperiorgoodsandservicestocustomers.Inhispaper
discussingmajoradministrativereformsofthe20thCentury,JamesP.Pfiffner
discussedpublicandprivatemanagement.“Ifabusinessmakesaprofit,providingit
stayswithinthelaws,thatissufficientjustificationforitsexistence.Withinsucha
capitalisticsystemgovernmentalactionisjustifiedwhenaserviceisusefultothe
economy,(orpolity)butthereisnotsufficientincentiveintheprivatesectorto
provideit“(1998,p.10).
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AuthorMichaelA.Murrayin1976suggestedthatpublicandprivate
organizationshadbeenconvergingandfacingsimilarconstraintsandchallenges,
andthatmanagementinalltypesoforganizationsshouldbeviewedasageneric
process.Othersclaimeditwastooearlytodiscountthesignificanceofpublic‐
privatedifferencesandtheirimplicationsformanagementtrainingandpractice
(Raineyet.al,p.233).ArthurSementelli(2005,p.492)asked:“Doespublic
administrationhaveauniqueidentitythatcanbeidentifiedusingpsychometric
information?Isthisidentity‘shared’witheitherbusinessadministrationorpolitical
science?,andifsoisthereanempiricalargumentthatcanbemadeforeitherasa
‘mother’disciplineforpublicadministration.”Tworesearchers,BarryBozemanand
StuartBretschneiderofSyracuseUniversity,in1994pointedoutthat“despitethe
widespreadrecognitionofunrealismofthepolitics/administrationdichotomy,
muchoforganizationtheorycontinuestoignoreexternalpoliticalandeconomic
forces”(p.198).
Becauseauthorshaveapproachedthequestionfromsomanydifferent
angles,thispaperhasaddressedlinkagesbetweenbusinessadministrationand
publicadministrationinamoresimplisticway.Managementpracticesinboth
sectorswereexaminedbythisauthorintermsofeitherinternalprocessesor
externalprocesses.Thesevariablespointeddistinctdifferencesinhowthebasic
functionsofmanagementwereexacted(Boyne,2002,p.100)ineachsector.
Comparisonsandcontrastsfromavarietyofauthorswerecontemplatedinregard
toeachofthefollowingfactors.
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InternalFactors
1. Goals/objectivesandevaluationcriteria2. Structure,decisionmakingandcontrol3. Finances4. Performancecharacteristics5. Natureofgoodsproduced
ExternalFactors
1. Marketexposure2. Legalandregulatoryconstraints3. Politicalinfluences4. Publicscrutinyandexpectations5. Scopeofimpact
InternalFactors:Goals/objectivesandevaluationcriteria
Someauthorschoosetofocusonsimilaritiesbetweenprivateandpublic
managements.Pffifnerisonewhopointedoutdifferences.“Theproblemwith
managementtechniquesandtheirtransferabilityisthatinbusinessesthereisa
‘bottomline.’Thatis,ifabusinessismakingaprofititsexistenceisjustified,andits
variouspartscanbejustifiedbyhowtheycontributetomakingthatprofit.
Efficiencycanbecalculatedbyshowinghowthesameproductcanbeproducedwith
fewerresources.Evaluatingpublicservicesismuchmoredifficultbecausethereis
no‘bottomline.’Sincebydefinition,thepublicsectorisprovidingservicesthat
wouldnotproduceaprofitintheprivatesector(atleastinthesamequantity),there
isnowaytojudgehowmuchanyportionofactivitycontributestoprofitability.
Thereisnopricingsystembywhichtojudgewhetheranygivenactivityisworth
carryingout”(1998,p.10).
Allisonalsoaddressedthe“bottomline”andpointedoutthatgovernmental
managersrarelyhadaclearbottomline,“whilethatofaprivatebusinessmanageris
profit,marketperformance,andsurvival”(1979,p.78).HequotedDonald
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Rumsfeld,formerCongressman,SecretaryofDefense,AmbassadortoNATOand
ChiefofStaffunderPresidentGeraldFord(wholaterjoinedG.D.Searle&Co.,asCEO
andpresident),ashavingsaid,“Inbusiness,you’reprettymuchjudgedbyresults.I
don’tthinktheAmericanpeoplejudgegovernmentofficialsthisway…In
government,toooftenyou’remeasuredbyhowmuchyouseemtocare,howhard
youseemtotry–thingsthatdonotnecessarilyimprovethehumancondition”
(1979,p.87).Allisonsummedupthispointquitewellwhenhewrote,“The
perceptionthatgovernment’sperformancelagsprivatebusinessperformanceis
alsocorrect.Butthenotionthatthereisanysignificantbodyofprivatemanagement
practicesandskillsthatcanbetransferreddirectlytopublicmanagementtasksina
waythatproducessignificantimprovementsiswrong”(1979,p.88).
Duringaninformalpresentation,"HistoricalPerspectivesontheFinancial
Crisis,”tocollegestudentsstudyingbusinessadministration,governmentand
economics,economistandacademicianRobertE.Wright(April14,2009)said
governmentgrowthwasconsideredmoreimportantthanefficiency.“The
governmentmeasuresinput,notoutput.Forinstance,officialssay,‘Wespent$70
billiononthatproblem.’”In2003K.J.Euske’spublishedresearchshowedthat
publicsectororganizationshad“shifting,complex,conflictinggoals”withequitythe
dominantconcernwhileorganizationsintheprivatesectorhad“clearandagreed
upon”goalsandefficiencywasthedominantconcern(p.6).Thepaperarticulated
that“economicefficiencyiscoretotheoperationofprivatesectororganizations”(p.
7).Nootherauthorsdisputedthiscontentionandinfact,mostagreedthatthe
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politicalenvironment“effectivelyprecludestheuseofefficiencyasaperformance
metric”(Euske,p.7).
InternalFactors:Structure,decisionmakingandcontrol
Euskebelievedallmanagersneededdataonwhichtobasedecisions.
Whetheritwasfinancialdataormarketdata,thisinformationwasvitaltomaking
intelligentchoices.Accordingtotheauthor,“Interpretationandusesofdatamay
differfromsectortosector”(2003,p.8).Motivationhaslongbeenanissuein
managementresearch.Multiplestudiesshowedthatpublicmanagerswere“less
materialisticthantheirprivatecounterparts;managersinprivateorganizationsare
morestronglymotivatedbytheirpersonaleconomicprosperity”(Boyne,2002,p.
112).Similarstudies,alsoreportedbyBoyne,showedthatpublicmanagershavea
strongerdesiretoservethepublicinterest.However,organizationalcommitment
wasweakerinthepublicsector(2002,p.113).
FormerSecretaryoftheTreasuryW.MichaelBlumenthalwasCEOofBendix
Corp.beforemovingintothemorepublicrole.InanarticleprintedintheJan.29,
1979,issueofFortune,Blumenthalsaidthisaboutcontrol:“(Y)oufindthatthehead
ofagovernmentdepartmentoragencyisnotlikethechiefexecutiveofalarge
corporationwhohascontroloverpersonnelsystem,whocanchangeit,caninstilla
certainspirit,canhireandfire.Ingovernmentthatkindofcontroldoesnotexist”(p.
39).
Pfiffneralsoaddressedmanagementflexibility.“…intheprivatesector
managershaveachoice.Inthepublicsector,however,executiveshaveonlya
narrowrangeofchoice;theycantrynewwaystoaccomplishthemission,butthey
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cannotchangethemissionoftheagency.Atthefederallevel,thatisforCongressto
decide”(1998,p.11).Rumsfeldsawmanysimilaritiesbetweengovernmentand
business.Hebelievedjobsinbothrequiredplanningandestablishingpriorities
(Fortune,p.91).
InternalFactors:Finances
Traill(personalcommunication,April8,2009),whohasamaster’sdegreein
publicadministration,lookedatitthisway:“Inthebusinessworldifyou’renot
makingmoneyyou’regoingtoshutyourdoorsandlayoffpeople.Inthefederal
government,weborroworprintmoremoney.StateandlocalgovernmentinSouth
Dakotadoesn’thavethatoption.Youhavetooperatewithinyouravailable
resources.Youcanonlyborrowmoneyforcapitalassets.Basicallyyoudon’tsee
citiesgoingbankrupt.Revenueformostgovernmentalentitiesisfromtaxdollars.
Youhaveagroupofpeopleyoucantaxuntiltheygetfedupandvoteyououtof
officeorhaveareferendum.Ifyou’renotsellinginthebusinessworld,you’renot
goingtogenerateanyrevenue.Ingovernmentyoucanprovidecrappyservicesand
stillgeneraterevenue.Ingovernmentyouwillhaveanewpotofmoneythrough
allotments,grantsandtaxdollars.Inbusinessyoudon’thavethatluxury.”
MarkMeierhenry,formerSouthDakotaAttorneyGeneralandcurrentlyin
privatelawpractice,whittleddowndifferencesbetweenpublicandprivate
enterprisetooneofmoney.“Managementinthepublicsectorbeginswithabudget
andtaskstoaccomplish.Theworkistoutilizetheassetstoobtainmaximumresults.
Inprivatebusiness,thefirstthoughtisconstantlycashfloworthelackthereof.The
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emphasisonobtainingworkandpaymentistheprimarymotivator”(personal
communication,April10,2009).
AndyWentzy,whohasamaster’sdegreeinbusinessadministrationbutwho
worksforthenon‐profithealthcareorganizationthatisthelargestemployerinthe
stateofSouthDakota,saidheseeslittledemarcationbetweenprivateandpublic
organizationswhenitcomestomoney.“Ourorganizationoperatesmorelikea
businessthanmanyotherhealthcareorganizationsinthecountryandworld.Here
westillfocusonfinancialaccountability,firstandforemost,assumingthatstaffand
doctorswilldeliverhealthcareholistically.Ourverysmallandleangroupofleaders
workswithproformasandprojectsfromafinancialaspectratherthanfroma
patientcareperspective”(personalcommunication,March25,2009).
InternalFactors:Performancecharacteristics
Allisonapproachedperformancecriteriaquitematter‐of‐factly:“Thereis
littleifanyagreementonthestandardsandmeasurementofperformanceto
appraiseagovernmentmanager,whilevarioustestsofperformance–financial
return,marketshare,performancemeasuresforexecutivecompensation–arewell
establishedinprivatebusinessandoftenmadeexplicit”(1979,p.77).Allisonalso
claimedthatthepoliticaleconomyinwhichpublicsectororganizationsoperate
mosteffectivelyprecludedtheuseofefficiencyasaperformancemetric.Instead,he
argued,publicentitiesarefocusedonequity.
Boyne(2002,p.101)pointedoutthatpublicagenciesaremarkedbymore
bureaucracy,redtape,andlessfreedomtoreacttocircumstances.Thistrioof
bureaucracy,redtapeanddelaywasechoedbyJeffreyTraill,formerDellRapids,
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S.D.,administratorandcurrentlyadministrativeofficerfortheDepartmentof
HomelandSecurity.“Managers(inbothsectors)havethesamecoreskills,
knowledgeandabilities.However,therearedifferences.Youcanmakechanges
rapidlyandadapttoconditionsinbusiness.Butthebureaucracyhammersyouin
thefederalgovernment.Officespacetakesprivatebusinessesafewmonthstolease,
butinthefederalgovernmentittakes2‐3years.Itwaseye‐openingtometosee
howtrulyridiculousitis.Peoplefromtheprivatesectorwouldhavesomedifficulty
adjustingtothat”(personalcommunication,April8,2009).
AccountabilityforperformancefactoredintoWentzy’smeasurement
considerations.AsdirectoroftheSanfordInitiatives,whichincludeestablishing
children’shospitalsaroundtheworld,Wentzysaidexpectationsforhisperformance
weresetprimarilybymulti‐million‐dollardonorT.DennySanford.“Whetheryou’re
talkingaboutagovernmentalagencyoranonprofitfoundation,Idon’tseethatas
anydifferentthanbeingaccountabletoashareholder.Everybodywhohasastake,
whetheraphilanthropistorboardmember,isinterestedinwhetheryou’remaking
shrewdinvestmentswiththeirmoney.Alllookfortheorganizationtoworktoward
theirstatedgoal”(personalcommunication,March25,2009).
Traill’sperspectivewassimilartothatexpressedinBozeman’sand
Bretschneider’sPublicnessPuzzlepaper.“Governmentadministrationdiffersfrom
allotheradministrativeworktoadegreenotevenfaintlyrealizedoutside”(1994,p.
200).
Traillagreedanddescribeditasineptbureaucratsrisingwithinapublic
organizationuntiltheyaretooincompetenttoadvancefurther.“ThePeterPrinciple
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isreallyrampantinthefederalgovernment.It’sfrustrating.Anewemployeehasa
two‐yearprobationaryperiod.Iftheytransferinandhadbeenwiththefederal
governmentformorethantwoyears,you’restuckbecausethere’snomore
probationaryperiod”(personalcommunication,April8,2009).Atleasttwo
researchersagreedwithTraill’sconclusionaboutdealingwithentrenchedstaff.
Bretschneiderin1990reportedthatdecisionsinpublicagenciestooklonger,
particularlydecisionsontheappointmentordismissalofstaff.Allison,too,agreed.
“Theroutesbywhichpeoplereachgeneralmanagementpositionsingovernmentdo
notassurethattheywillhaveconsciousnessorcompetenceinmanagement”(1979,
p.88).
Ifbureaucracyisindeedmoreprevalentinthepublicsector,Boyne(2002,p.
102)said“itisunclearwhetherthisisassociatedwithalackofentrepreneurial
behaviororanaversiontoriskonthepartofthepublicmanagers.”
InternalFactors:Natureofgoodsproduced
Productionwasoftendifficultnotonlytomeasure,butalsotoarticulatein
government.JohnJ.DiIulioJr.madethisdistinctioninaBureauofJusticeStatistics
article.“Unlikemostprivatecorporations,mostgovernmentagencieshaveno
market‐testofoutput.Themanagersofasmokestackcompanyareouttoturna
profit(bysellingsmokestacks);themanagersoftheEnvironmentalProtections
Agencyareoutto‘protecttheenvironment.’Theexecutivesofthetelevision
networkscontrivetogeneratedividendsforshareholders;theheadsoftheFederal
CommunicationsCommissioncontrivetoregulateairwavesin‘thepublicinterest.’
Atmost,publicmanagershaveproxiesforoutputs:forexample,increasingweapons
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stockpilesasaproxyfor‘enhancingcombatreadiness’and‘strengtheningnational
defense’”(1993,p.143).
Traillconcurredthatbureaucracywasrampantandthis,combinedwitha
dearthofperformancemeasurementcriteriaforhisemployer,TSA,wasfrustrating.
“Ingovernmentit’sdifferent.We’reinthesecuritybusiness;youcan’treachoutand
grabthat.We’reansweringtoalargerpopulationandpoliticalwhims.We’renot
reportingtostakeholders.”(personalcommunication,March25,2009).
ExternalFactors:Marketexposure
Whilemostpublicagenciesmaynotconsiderservingconstituenciestobe
managingmarketforces,theynevertheless“mustmanagethesegmentofthe
marketitisgoingtoserve,managetheservicesandproductsitprovidesand
manageitssuppliers”(Euske,2003,p.9).Wentzybelievedhealthcarewasn’t
necessarilylikeaprivatebusinessinthatitwasn’ttrulyresponsivetomarketforces.
“Becauseourpatientsdon’treallythinkabouthealthcareuntiltheyneedit,it’snota
verypredictiveindustry.Wemostlyhavetobereactive,andeventhoughwecansee
trends,it’shardtoplan”(personalcommunication,March25,2009).
ExternalFactors:Legalandregulatoryconstraints
Constitutionaldifferencescomprisedamajordistinctionbetweenpublicand
privatemanagement.Theconstitutionalgoalofgovernmentwastospreadout
functionstothepresident,twohousesofCongressandcourts(aswellastostate
andlocalgovernments)whilebusinessmanagementfocusedonaCEOwho
competedinthefreemarket(Allison,1979,p.80).OversightbyCongressional
groupsaswellasjudicialorderswerecommonforgovernmentalmanagersbut
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“quiteuncommon”inprivatebusinessmanagement(p.78).Allisonsaidsuch
scrutiny“oftenmateriallyconstrainsexecutiveandadministrativefreedomtoact.”
ExternalFactors:Politicalinfluences
Politicalconstraintsresultinfrequentchangesinpolicy.Thepoliticalcycle,
accordingtoBozeman(1987,p.20),meansa“constantpressuretoachievequick
results–resultsthatcanhelptheagencyreceivealargershareofthenextroundof
appropriations;resultsthatmaybepossibleonlysolongascongressionalallies
remainentrenched;resultsthatcanhelpre‐electapresident.”
BothPfiffnerandTraillcharacterizedpoliticalchangeasadetrimenttolong‐
rangeplanning.“Withpresidentialelectionseveryfouryearsandcongressional
electionseverytwoyears,thereisgreatpotentialforreversalsinpolicydirection.
Frequentchangesinpartisancontrolofgovernmentmakelongtermplanning
difficultandoftenfrustratepublicmanagerswhomustplantoimplementprograms
forlongtermeffectiveness”(1998,p.15).Traill(personalcommunication,April8,
2009)pointedtotheadministrationchangefromBushtoObamaandhowitaffected
hisagency.“RightnowTSA,likeeveryotherfederalagency,isintransitionfroma
moreconservativeadministrationtoamorecentristadministration.Wehavea
chancetodothateveryfouryearssowerunaroundchasingourtailaccordingto
whateverthepresidentorcongresswantsustodo.”
ExternalFactors:Publicscrutinyandexpectations
Publicagenciesfaceavarietyofstakeholders,asdoprivateconcerns.L.
Metcalfeisquotedashavingsaid,“[G]overnmentoperatesthroughnetworksof
interdependentorganizationsratherthanthroughindependentorganizationswhich
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simplypursuetheirownobjectives”(Boyne,2002,p.100).Allisonstatedbluntly
that“governmentalmanagementtendedtobeexposedtopublicscrutinyandtobe
moreopen,whileprivatebusinessmanagementismoreprivateanditsprocesses
moreinternalandlessexposedtopublicreview”(1979,p.78).Expectationsby
externalconstituenciessuchastaxpayersandservicerecipientsandconsumer
groupswerelikelytoconflict.Privatecompaniesalsoanswertostakeholderswith
conflictingviewpoints,butultimatelywereconcernedprimarilywithsatisfying
fundingsources,customersandmedia.Customersexpectproductstobeavailable
whereandwhentheywantthematpricestheyexpecttopay.Stockholdersand
othercreditorsexpectareturnontheirinvestments.Thisabsenceofcompetitive
pressuresinpublicagenciesresultsinlessrivalry.Rather,publicsector
organizationsareexpectedtocollaboratewithotherorganizationsofferingsimilar
servicesandnotcompeteforcustomers(Boyne,2002,p.100).
Watchdogssuchasthemediatendtofocusmoreonwhat’shappeningin
governmentthanwatchingbusinessoutcomes,mostliteraturecontended.
“Governmentmanagementmustcontendregularlywiththepressandmedia;its
decisionsareoftenanticipatedbythepress.Privatedecisionsarelessoften
reportedinthepress,andthepresshasamuchsmallerimpactonthesubstanceand
timingofdecisions”(Allison,1979,p.78).
FormerSecretaryoftheTreasuryBlumenthalalsoaddressedthemedia
issue:“Inacorporation,mistakesareofnogreatinterestunlesstheyleadtoamajor
lossofprofit.MistakesbyaCabinetmemberarealwaysnewsworthy,soyoulearnto
beverycarefulaboutwhatyoureveal”(Fortune,p.38).
SiameseManagementTwins
20
Publicexpectationsdiffer,accordingtoRumsfeld.“Thegoalingovernmentis
generallyacceptedasaworthyone–alegitimatehumanendeavor.Ontheother
hand,therearemanypeopleintheworldwhosimplydon’tconsiderbusinessa
worthyactivity.Theycharacterizeprofitsasevilandbusinessasanessentially
selfishactivity.Theydon’tappreciatethatsocietyisdamagedwhenenterpriseis
stifled”(Fortune,p.91).
ExternalFactors:Scopeofimpact
BlumenthalstressedthathewasjudgedonhisefficacyasTreasurysecretary
indifferentwaysthanhissuccessatBendixwasmeasured.“You’reperceivedtobea
goodSecretaryintermsofwhetherthepoliciesforwhichyouareresponsibleare
adjudgedsuccessfulornot:whathappenstotheeconomy,tothebudget,to
inflation,andtothedollar,howwellyourundebtfinancingandinternational
economicrelations,andwhatthebankersandthefinancialcommunitythinkofyou.
That’snottrueinacompany.Inacompany,it’showwellyouruntheplace.Thefact
thatBendixundermytenurewasselectedasoneofthefivebest‐managed
companiesintheU.S.meantsomethingtomyreputationandthatofmycompany”
(Fortune,p.39).
ManagementTraining:MPAandMBACurricula
Howthen,areprofessionalspreparedtoworkinpublicandprivatevenues?
Anon‐scientificsurveyofMPAandMBAcurriculashowedthatmostprograms
requirestudentstotakeacommonslateofcourses.Thesecourses‐‐accounting,
humanresources,organizationaltheory,statisticsandeconomics–wererequired
bybothMPAandMBAprograms.WheretheydifferedwasthatMBAprogramswere
SiameseManagementTwins
21
likelytoincludecoursesinbusinessstrategy,marketingmanagement,
manufacturingandoperationsaswellassometechnology‐basedcoursework,
whereasMPAprogramsincludedcourseworkinresearchmethods,budgeting&
financialanalysis,publicpolicyandintergovernmentalrelations.Specialtyareas
differedslightly.Whilebothusuallyofferedafocusinhealthcaremanagement,MBA
programsweremorelikelytoofferemphasesinmarketing,technologyandfinance.
MPAprogramslogicallywentintothequasi‐publicandpublicareassuchaspublic
safety,non‐profitmanagement,stateandlocalgovernmentandpublicfinance.
InanarticleaboutMPApreparation,BenjaminD.MinercomparedMPAand
MBArealitiesandsaidbothprogramsreliedoncommoncoursework.“[T]hisperson
hastypicallylearnedleadershipskills,constitutionallaw,administrativelaw,
researchmethods,theoriesofgovernment,principlesofhumanresource
management,policyanalysistechniques,andmethodsofbudgeting.Thisdiverse
educationprovidespublicandprivatepractitionersacommonknowledgebase”
(2006,p.3).
WhenaskedabouttheirspecificMBAandMPAcoursework,Traillsaidhefelt
underpreparedinaccountingandcompensatedbyenrollingintwoaccounting
courses(personalcommunication,April8,2009).Wentzysaidhewouldhave
welcomedadditionalpreparationinresearchmethods(personalcommunication,
March25,2009).
POSDCORB
ManagementfunctionsasoutlinedbyGulik’sacronymforPlanning,
Organizing,Staffing,Directing,Coordinating,Reporting,andBudgeting,resonatedin
SiameseManagementTwins
22
botharenas.Allisonsaid,…”thelargerlessonisthatdedicatedattentiontospecific
managementfunctionscan,asinthehistoryofbusiness,createforpublicsector
managersaccountingcategories,andrules,andmeasuresthatcannotnowbe
imagined”(1979,p.89).
TraillandWentzysaiditwastrueintheirexperiencesthatanexecutivewas
engagedineachoftheseendeavors,whetherthatorganizationwaspublicor
private.Theyillustratedwithafewexamples.“Planningisonethingthegovernment
doesnotdowell.Theprivatesectordoesaverygoodjobofplanningfiveand10
yearsout.Forexample,theclinics[Sanford]willbuildaroundtheworldarewell
planned.Thefederalgovernmentmightsaywe’regoingtofederalizeanother40
airportsoverthenext20yearsandthisiswhatit’sgoingtocostus.Bythetimeallis
saidanddone,itwouldhavecostfourorfivetimesmorebecausewedon’tplan
well”(Traill,personalcommunication,April8,2009).
Traillsaidreportingwasa“deficiencyofeverylevelofgovernment.The
businesssectorhasSarbanes‐Oxleyandotherreportingrequirementssoinvestors
trulyknowwhatyourliabilitiesandassetsare.Ingovernmentit’snevertruly
reported.Partofitisduetothebudgetingprocess.Inlocalgovernmentin2004we
finallywenttoGASB34(GovernmentalAccountingStandardsBoard),requiringall
largerentitiestogobackinhistoryandfigureoutactualacquisitionofassetcosts
becausetheyaretrulyassetsofthegovernmentalorganization.Morestringent
requirementshavemovedgovernmentclosertothebusinessworldsoyougeta
betteroverallpicture”(personalcommunication,April8,2009).
SiameseManagementTwins
23
OneareawhereTraillandWentzyagreedthatbusinessandgovernment
differisintheneedfor,andpracticeof,marketinggoodsandservices.Wentzysaid
Sanfordisalwayscognizantofthemarketandtheneedtocommunicate.“Itseems
oneimportantelementismissingbetweenpublicadministrationandbusiness
administration.Thatismarketingorsales.Inpublicadministrationitseemsthe
audienceispresumed(constituents)andinbusinessadministrationproductsare
developedorrefinedbasedontheneedsofaspecificmarket.Messagesregarding
theproductsmustbedisseminated.There’sacommunicativefunctionineachof
thesetopicareas.MaybeGulikwasfocusingontheinternalaspectsofabusiness
ratherthanexternalconsiderations.Thebottomlineisthatcommunicationsand
marketingaresoinherentineverythingwedo”(personalcommunication,March
28,2009).Traillwasmorebluntinhisassessment:“Ithinkthegovernmentdoesa
pisspoorjobofmarketing,mostlybecauseit’sakneejerkreaction.Theagencygets
badpublicityandsoallofasuddenwedooutreach.It’snotnecessarilywellthought
out.Inlocalgovernmentyou’llseesmallercommunitiesarebrandingthemselves
(billboardsandTVadsforsmalltowns)aspartoftheireconomicdevelopment
strategies.Withthefederalgovernment,thesheersizeandseparationbetween
agenciesprohibitaconcertedeffort–despitelipservicefromourcurrentpresident
–tomarketnewprograms”(personalcommunication,April8,2009).
Conclusion
Despitevariousviewpointsaboutthedifferencesandsimilaritiesin
governmentandbusinessoperations,thedebatewillcontinuebothoncampusesas
SiameseManagementTwins
24
curriculaarere‐examinedandinthemarketplaceasperformancecriteriaarere‐
visited.
ResearchersNygaardandBramming(2008,p.402)concludedthepublic
sectorhasbecomeincreasinglymarket‐drivenoverthelastfewdecades.They
describedapublicmanager’sroleasjugglingmultipleagendas,developing
networks,engaginginteamwork,managingprojectsandapplying“thebestpossible
mixofcompetenciestoreachtheclearlydefined–oftencontractuallyset–
outcomes.”It’stheircontentionthatpublicmanagementwassocloselylinkedtothe
marketthatflexibilityandstakeholdermanagementwereofvitalimportance.
Pfiffnersummedupbysaying,“Whileitmaybetruethatthebestmanaged
companiesintheprivatesectorarethemostproductiveorganizationsinthe
country,itdoesnotnecessarilyfollowthatbusinessmanagementisalwaysmore
efficientthanpublicmanagement.Becauseofprofounddifferences…thetwosectors
arenotdirectlycomparableonefficiencycriteria”(1998,p.14).
Ifbeingattentivetothebottomline,toefficiency,tostakeholdersandtoa
missionisheartless,thenbusinessadministrationisthelessemotionalofthetwo
disciplines.Itthrivesonindependenceyethassoughtoutpartnersand
interdependentfirmstohelpinitsdeliverynetwork.Thesomewhatmore
ponderousandlessdefinedtwin,publicadministration,alsoisinterdependentand
intrinsicallymotivatedbythepublicgood,whateverthatmaybeinanygiven
politicalclimate.Thesocialaspectofbothisstillthecirculatorysystemthatlinks
them,asbothservepeopleandexistonlybecausetheirmissionsaretomeethuman
needs.
SiameseManagementTwins
25
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