public affairs commitee mwm 2009
DESCRIPTION
Public Affairs Commitee MWM 2009. Capt Johan Bitsch Nielsen (DK) Chair PA COM. Work in PA COM. Mission/Vision. Situation. Communication Objectives. Resources Capabilites. Tasks. Work in PA COM. Mission/Vision. Situation. Communication Objectives. Resources Capabilites. Tasks. - PowerPoint PPT PresentationTRANSCRIPT
Public Affairs CommiteeMWM 2009
Capt Johan Bitsch Nielsen (DK)Chair PA COM
PA Committee 1
Work in PA COM
PA Committee
Mission/Vision
ResourcesCapabilites
Tasks
CommunicationObjectives
Situation
2
Work in PA COM
PA Committee
Mission/Vision
ResourcesCapabilites
Tasks
CommunicationObjectives
Situation
3
CIOR Mission
PA Committee
The CIOR will foster the professional development of Reserve Officers, promote sharing of best practices in policy development for Reservists, and be a voice to stakeholders for all Reserves on issues of common interest.
4
CIOR Vision
PA Committee
CIOR is the premier forum for international reserve issues directing its resources to the professional enhancement of reservist capabilities and communicating these capabilities to all stakeholders.
5
Work in PA COM
PA Committee
Mission/Vision
ResourcesCapabilites
Tasks
CommunicationObjectives
Situation
6
CIOR Image
PA Committee
Among some MOD representatives, CIOR might be considered as a necessary and working organization, although also characterized by great social activities and low cost effectiveness (including little output from activities).
7
Work in PA COM
PA Committee
Mission/Vision
ResourcesCapabilites
Tasks
CommunicationObjectives
Situation
8
Communication Objectives• Raise awareness and understanding within NATO and
MODs of the best practices in policy development for reservists and the issues of common interest within CIOR .
• Increase appreciation by leadership of national ROAs and MODs regarding the value of membership of CIOR, resulting in increased and continued financial support.
• Establish/maintain CIOR as the premier forum for reserve issues
• Achieve an understanding of reservist capabilities within NATO and MODs
PA Committee 9
Work in PA COM
PA Committee
Mission/Vision
ResourcesCapabilites
Tasks
CommunicationObjectives
Situation
10
Current TasksTask StatusNew CIOR website specification Drafted – TBD
with PCYParticipation on Symposium WG OngoingPrepare story on 60th anniversary (for May 2009) DoneUpdate CIOR-section of NATO handbookWrite CIOR Wikipedia-pageUpdate NATO website – CIOR-section
Done
Initial preparations for media workshop 2009 OngoingUpdate and supplement military media database (specifically association magazines)
Ongoing
Story on general Bill presentation Done
Story on personal wiew from experienced CIOR-people Done
PA Committee 11
Current TasksTask StatusNew CIOR website specification Drafted – TBD
with PCYParticipation on Symposium WG OngoingPrepare story on 60th anniversary (for May 2009) DoneUpdate CIOR-section of NATO handbookWrite CIOR Wikipedia-pageUpdate NATO website – CIOR-section
Done
Initial preparations for media workshop 2009 OngoingUpdate and supplement military media database (specifically association magazines)
Ongoing
Story on general Bill presentation Done
Story on personal wiew from experienced CIOR-people Done
PA Committee 12
Website ambition• To be the primary communcation tool
– Externally: News releases and articles– Internally: Events, contact info, documents
• To function as the CIOR archive• To support administration (registration, contact info)• To be used across presidencies• Webmaster is editor - not tech person• No technical skills needed for updates
PA Committee 13
Types of content• News stories (from PA COM)
• Background information (from PA COM and presidency)
• Info on presidency (from presidency)
• Info on ”groups” (from group itself)– Public: Description, common contact info, public documents– Private: Internal documents, contact info for all members
• Info on events (from event responsible)– Public: Dates, location, description, contact info, public documents– Private: Internal documents
• Info on members (from nations/presidency/PA COM)– Public: General information, member status, contact info– Private: Contact info for all participants
PA Committee 14
Front Page
PA Committee
CIOR Header
NewsEventsPresidencyGroupsMembersAbout CIOR
Search box
Upcoming Events
Latest News
Featured Content(group, story, event...)
Internal Information?Login: Login box
Latest Documents
15
Group/committee page
PA Committee
CIOR Header
NewsEventsPresidencyGroups> DEFSEC
MembersAbout CIOR
Search box
Description
Common contact info(spam safe mail link)
Latest Internal Docs(only when logged in)
Latest Documents
Logged in as: [email protected]
DEFSEC
Member List(only when logged in)
16
Update Process
PA Committee
Webmaster (Technical)
StaticWebsite
Primarily ”Articles”
Webmaster (Editor)
DynamicWebsite
News
Documents
Event info
Contact info
Group info
Content Management
System (server)
RegistrationsContact lists
Etc.
Today
Proposal
17
Current Issues• Finalize specification• Development costs (external contractor)• Placement of webmaster responsibility• Confidentiality decisions (public/private content)
• To be discussed between PCY and PA COM
PA Committee 18
Work in PA COM
PA Committee
Mission/Vision
ResourcesCapabilites
Tasks
CommunicationObjectives
Situation
19
PA COM members• 8 participants during the MWM• 0-2 members are full time employed within communications,
marketing, journalism or PR• 0 members are trained journalists• 1 member is trained as a military PIO• 0 members are designated as military PIOs or similar• 1 member has experience with web
• We need capabilities!• We need continuity!• We need some dedication between meetings!
PA Committee 20
Reflections...
PA Committee
StakeholdersStakeholders
The CIOR will foster the professional development of Reserve Officers, promote sharing of best practices in
policy development for Reservists, and be a voice to stakeholders for all Reserves on issues of common interest.
Current tasking of PA COM: Communicating CIOR results.
(staff function?)
Military PI – sharing of best practices and professional development?
(committee work?)
21