public engagement guidelines€¦ · develop either a pe plan or pe guidelines tailored to the...

Public EngagementGuidelines

Abbot Chambers

Director of Communications

March 13, 2018Item 5B- Presentation

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Overview

• Marin Civil Grand Jury report

• Draft of Public Engagement Guidelines

• Direction from Council

• Goal: Council approval of PE Guidelines at meeting on March 27, 2018

Item 5B- Presentation 03-13-18

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Public Engagement (PE)

“A broad range of methods through which government agencies provide the public with more and better information about, and meaningful opportunities to influence, government decisions.”

Marin Civil Grand Jury report: “Public Engagement in Marin: A Pathway to Inclusive Governance” (June 15, 2017)


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Grand Jury Recommendation #1

“Each agency without a formal PE Plan should develop either a PE Plan or PE Guidelines tailored to the needs of their public.”



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Public Engagement Guidelines

“…an agency can gather their existing engagement strategies in a simple document, which can evolve over time with community input. The process of creating the Guidelines does not need to be expensive nor take a lot of resources.”



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Grand Jury Response

“The City Council believes that the PE Guidelines approach is advantageous for a community of Sausalito’s size, and will direct staff to develop such guidelines.”

“The City of Sausalito plans to adopt PE Guidelines by April 1, 2018.”

- Approved by City Council on October 10, 2017


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Components of Draft PE Guidelines

• Emphasize the importance of Public Engagement

• Provide a framework for City staff to approach Public Engagement

• Identify the tools available to staff for Public Engagement

• One page?!?


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Importance of PE

“The staff and elected officials of the City of Sausalito believe that transparency and an informed citizenry are essential to good government. By informing citizens about issues and involving them at an early stage, the City makes better decisions with more community understanding and a broader base of support.”

- Draft PE Guidelines


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PE Methodology for Staff

“Based on their expertise, input from City management, and any formal direction from the City Council, City staff will begin by estimating the level of interest in an issue in the community…. For issues of moderate and high interest, City staff will identify the goals of the engagement process and create a timeline for the deployment of specific communication methods.”

- Draft PE GuidelinesItem 5B- Presentation

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Levels of Interest

• Low: Low impact on the community

• Medium: Moderate impact across a broad cross-section of the community or significant impact for a specific population

• High: Significant impact across a broad cross-section of the community


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Examples

• Low: City Council Consent Calendar items, most items for Planning Commission and other City boards and commissions

• Medium: Southview Park Playground Equipment, Drone Ordinance, Turney Street Dock and Boat Ramp ordinance

• High: Sausalito Ferry Landing, Short Term Rentals, Marijuana Ordinance, General Plan Update


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Communication Tools

Low


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Public Notices


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Updates to City Website


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Commission Items


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Currents Updates


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Communication Tools

MediumDeploy Low level tools, plus…


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Currents Articles


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News items on City Website


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Postings to Twitter, Facebook, and Nextdoor


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Community Survey Tool


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Special Outreach to Affected Populations


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Special Email Distribution List


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Community Meetings


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Story Poles


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Communication Tools

HighDeploy Low and Medium

level tools, plus…


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Workshops and/or Tours


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Press Releases to Local Media


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Hot Topics Page on Website


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Special City Council Meetings


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Special Postal Mailings


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Exhibits or Special Displays


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Banners at Strategic Locations


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Recap of PE Guidelines

• City staff will estimate the level of interest in an issue in the community as low, medium, or high, with input from City management

• Staff will arrange for appropriate communication tools corresponding to the projected level of interest

• For issues of moderate and high interest, City staff will identify the goals of the engagement process and create a timeline for the deployment of specific communication methods


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Recap of PE Guidelines, cont’d

• Communication methods and level of interest will be subject to change based on input from the public and direction from City management

• PE Guidelines will be a “living” document


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Recommendation

Receive and file this presentation and provide direction on a final draft of the Public Engagement Guidelines for adoption on March 27, 2018


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public engagement guidelines€¦ · develop either a pe plan or pe guidelines tailored to the...

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