public library national strategy working group media use and attitudes past, present and future?...
TRANSCRIPT
Public Library National Strategy Working Group
Media use and attitudesPast, present and future?
Claire MackRegulatory Affairs Manager
2
Structure
• The last 10 years
• Current picture
• What Ofcom is doing to prepare for the future
3
The last 10 years……..
Which media would you miss the most?
4
Watch TV
2005 2012
48
Use a mobile phone
11
8
Listen to the radio
6
Go online via computer/laptop
(and netbook/tablet in 2012)
2
Play console/computer games
52
17
17
63
Listen to music onHi-fi/CD/Tape player
14
5
Read Newspapers/Magazines
Listen to portableMP3 device
1
Watch videos/DVDs
1
2
11
1
What is your preferred method of communication for: Getting in touch with a friend to arrange to meet?
5
2005 2012
57
22
18
48
27
23
11 1
Mobile phone call
Text message
Home/landline call LetterEmail/website
6
What is your preferred method of communication for: Booking a holiday?
2005 2012
43
24
19
3
1*
48
30
10
5
*
Mobile phone call
Text message
Home/landline call LetterEmail/website Meet in person
7
What is your preferred method of communication for: Checking your bank balance?
2005 2012
Mobile phone call
Text message
Home/landline call LetterEmail/website Meet in person
53
19
13
5
5*
44
40
3
33
2
8
The current picture
Techie teens are shaping how we communicate
We reach our peak digital understanding at 14-15 years old
10
Source: Ofcom
Digital confidence score, by age group
Average
The ‘Millennium Generation’
2000 2005 2010 2015
iTunes2002
Facebook & YouTube
2005
BBC iPlayer2007
Twitter2006
2004Gmail
Tablet computers
2010
First 4G services
2012
Smart glasses
20142000
ADSL broadband
First smartphones
2007
2008
50Mbit/s broadband
3G mobile2003
2011Snapchat
12
How are young teenagers different?12-15s weekly use compared to all adults
13
14
15
16
17
18
19
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The current picture
• There has been growth in take-up and use by olderpeople, across a range of devices
• There has been growth in a range of online activities, particularly across communication and entertainment activities
• User-generated content is an information source for users, although online users are more likely to receive than to contribute content
• Privacy and security attitudes and behaviour continue to vary considerably by age group
• Among those with app-enabled devices, apps are more popular than browsers for some online activities
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12-15yrs 16-24yrs All adults0%
20%
40%
60%
80%
100%
36%25%
18%
26%
21%
17%
20%
14%
9%
10%
5%
2%
2%
19%
33%
3%9% 20%
3% 5% 2%
By video call
By phone call
By email
By photo or video messages
By Instant Messaging
By text message
Through a Social Network-ing site
Source: Ofcom
The Millennium Generation is losing its voice
% of total time spent communicating through any device
Opinions about results from a search engine
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2010 2011 2012
31%15% 22%
48%
56%56%
14% 24% 17%
7% 5% 5%Don't know
I don’t really think about whether or not they have accurate or unbiased informa-tion, I just use the sites I like the look of
I think that some of the websites will be accurate or unbiased and some won’t be
I think that if they have been listed by the search engine, these websites will have accurate and unbiased information
% of search engine users in Scotland
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06:0
0 - 0
6:14
06:4
5 - 0
6:59
07:3
0 - 0
7:44
08:1
5 - 0
8:29
09:0
0 - 0
9:14
09:4
5 - 0
9:59
10:3
0 - 1
0:44
11:1
5 - 1
1:29
12:0
0 - 1
2:14
12:4
5 - 1
2:59
13:3
0 - 1
3:44
14:1
5 - 1
4:29
15:0
0 - 1
5:14
15:4
5 - 1
5:59
16:3
0 - 1
6:44
17:1
5 - 1
7:29
18:0
0 - 1
8:14
18:4
5 - 1
8:59
19:3
0 - 1
9:44
20:1
5 - 2
0:29
21:0
0 - 2
1:14
21:4
5 - 2
1:59
22:3
0 - 2
2:44
23:1
5 - 2
3:29
00:0
0 - 0
0:14
00:4
5 - 0
0:59
01:3
0 - 0
1:44
02:1
5 - 0
2:29
03:0
0 - 0
3:14
03:4
5 - 0
3:59
04:3
0 - 0
4:44
05:1
5 - 0
5:29
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Other non-internet media
Other internet media
Games
Text comms
Voice comms
Print media
Other audio
Radio on another device
Radio on radio set
Other video
TV or films on another device
TV or films on a TV set
Source: Ofcom – Scotland data
Proportion of media and communications activities across the day, all adults
TV and radio are still popular
Radio
Text
TV
29
What Ofcom is doing to prepare for the future?
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Looking forward, a number of important trends that could have a significant impact on spectrum use are emerging, including mobile broadband growth, the emergence of new uses such as machine-to-machine (M2M) communications and increasingly sophisticated techniques for sharing spectrum.
• Making more spectrum available• White Spaces
Spectrum supports all mobile connectivity
31
