public preference and attitue toward mitra channel

Public Preference and Attitude toward MITRA Channel

INDUSTRY PROFILE

There are a number of Indian TV channels. The small screen

programming commenced in the early 1980s and since then Indian television

channels have grown in leaps and bounds. Initially it was only

the Doordarshan, a national channel that served as the source of information

and entertainment. However, with the introduction of satellite television the

scenario altered. Several TV channels came into existence and these were

available in various Indian languages, such as, Hindi language, Bengali

language, Tamil language, Kannada language, Oriya language, Telugu

language, Gujarati language, Bhojpuri language, Punjabi language, Malayalam

language, Urdu language, etc. The Indian TV channels broadcast serials,

news, sports and several other shows.

The Ramayana and Mahabharata were the first major television series

that were aired. These two serials notched up the world record in terms of

viewer ship. By the end of 1980s, more and more people began to own

television sets. Television programming had reached its saturation as there

was an only one channel. Hence the government introduced another channel,

which partly had national programming and partly regional. This channel was

termed as DD 2 later DD Metro. Both channels were broadcast terrestrially.

It was in the year 1992 that five new channels belonging to the Hong

Kong based STAR TV provided a fresh breath to the Indian television. MTV,

Star Plus, BBC, Prime Sports and STAR Chinese Channel were the 5

channels in those days. In south India the first private channel to be introduced

was the Sun TV. Today it airs programs in four different languages: Telugu,

Tamil, Kannada and Malayalam. On the other hand, Zee TV was the first

private owned Indian channel to be broadcasted in the country. A few years

later CNN, Discovery Channel, National Geographic Channel were launched

for the audience. Star also introduced other channels like Star World, Star

Sports, ESPN and Star Gold. Over the years, several regional Indian TV

Channels flourished along with other Hindi channels and some English

channels. By 2001, HBO and History Channel were the other international

1SHRI SHAMBHUBHAI V. PATEL COLLEGE OF COMPUTER SCIENCE AND BUSINESS MANAGEMENT


channels that entered India. By 2001-2003, more international channels such

as Nickelodeon, Cartoon Network, VH1, Disney, etc. came in the country.

The year 2003 marked the boom of authentic news channels in

India. Aastha TV is one of the most popular socio-spiritual-cultural television

channel broadcasting India`s rich heritage and currently. This channel reaches

over 20 million households with viewer ship that exceeds 100 million. Aaj

Tak is India`s number one news channel pioneered by TV Today Network Ltd.

It is a 24-hour Hindi news television channel in India that has earned the tag

line `Nation`s Best News Channel` due to its hard-line journalism and cutting

edge reporting. Star News is India`s is the Hindi language News channel of

Star group India. The channel presents an amalgamation of rolling news

bulletins and specialised shows covering topics from crime to Cricket. Cartoon

Network India is arguably the most popular cartoon-dedicated television

channel in India. It airs English and Hindi-dubbed Versions of a variety of

cartoons.

Discovery Channel is a cable and satellite TV channel distributed by

Discovery Communications that provides non-fiction programming focused on

science, history and nature. ETV Network is one of the largest networks of

satellite television channels in India and is owned by the popular media baron

Ramoji Rao. Based at Hyderabad, the network runs a group of 12 regional

language news and entertainment channels. HBO Asia is a franchise of HBO

in Asia. It is a joint venture of media giants Viacom, Sony HBO Pictures

Entertainment, Time Warner and Universal Studios. Zee TV is one of the

Indian TV Channels that is India-based satellite television channel and falls

under the Zee Network umbrella. This channel carries broadcasts in Hindi and

Urdu. The channel`s programming caters to all segments of audience,

including primetime comedy and drama series, movies, miniseries, theatrical

films, specials, children`s programmes, game shows, and late night shows.

Sony is one of the country`s popular channels. The programming covers

genres including dramas, reality shows, comedies, thrillers, Bollywood movies

and events etc. Star Plus is one of the most widely viewed Indian TV channels.

This general entertainment television channel is a part of the STAR TV



networks offering a wide array of programming. Sahara One, Zoom, B4U

Music, Star One are some more popular Indian TV channels for entertainment.

Apart from these various new channels have been introduced to the

Indian small screen, such as 9X Entertainment, UTV Movies, NDTV

Imagine, NDTV Profit,Neo Sports, Star Anando, Star Jalsa, Star Pravah,

Bhakti TV, Maa TV, IBN Lokmat, Star Majha, Colors, etc. Besides these

several cartoon channels are now also available in regional languages, like

Hindi, Tamil, Telugu and others. With passing time the faces of entertainment

will alter; and with it new channels will be launched to keep the audience

entertained.

The Television industry is witnessing a spate of new channels being

launched every year. TV is also penetrating into the rural areas and is a

promising segment. Homes with TVs are expected to grow from 112 million to

200 million in a few years.

India boasts of being the third largest television market in the world

today. And cable penetration (pay TV market) is expected to grow from the

present 70 million to all TV homes. More than 350 channels (paid and free)

are available to viewers in India today.

The fact that 40 per cent households of India are still without television

connectivity highlights the scope of growth in the segment. The majority of the

revenue generated in the television industry is through advertisements,

followed by subscriptions. The Indian television advertisements market is

currently valued at about US$ 1,067 million and is expected to grow at a rapid

rate with the increase in the number of channels and the television viewers.

Over the next five years, the subscription revenues are poised to be the growth

driver of the Indian television industry. The number of pay TV homes and the

increased subscription rates will increase the subscription revenues. The

spread among the lower- income groups is very low and offers a wide scope

for growth. The Indian television industry is currently being dominated by Star

India, which is the top player in the sector at present.



A MITRA channel start in 14th December, 2002 at Katargam in Surat by

Mr. Gopalbhai v. Gohil. The MITRA channel specially works for local news and

other like song, movie, bhajan, live program and advertisement etc.

A Real channel established by Mr. Kanjibhai bhalada at Varachha in

surat. This channel is specially working for entertainment. It programmes are

movie, song, advertisements, bhajan and news etc.

A Hind TV start by Mr. Vipulbhai liliyavala and Mr. Manishbhai at

Punagam jakatnaka in Surat. The Hind TV working for a occasional

programme like Dharmik katha, Mahabharata, Ramayana etc. and other

programs like movie, song, bhajan, and advertisements etc.

An Eye witness is established at Bhatar road by Mr. Ganesh savant.

This local channel telecast following programs: news, movie, entertainment

program, dharmik program etc.

A Shiv channel start at pandesara in Surat by Mr. Bharat chavada. It is

telecast following programs: bhajan, song, movie, dharmik programs and

advertisements etc.

A Samay media channel start by Mr. Sholanki at parle point, Surat.

These are following which are telecast by the channel: dharmik programme,

entertainment programs, occasional programs and advertisement etc…

In history of Surat the following local channel are working:-

MITRA channel

Surat channel

Real channel

Hind TV

Eye witness

Shiv channel

Samay media

HISTORY OF DEV SHREE NETWORK PRIVATE LIMITED:



DEV SHREE NETWORK PVT. LTD. Was Establishing on 14thDecember2002.

Owner of This Company is Gopalbhai V. Gohil.

Before establish this organization local channel is depending on the analog

signal. In long distance video and audio clarity become weak.

After that new technology coming in the market gopalbhai lunching the first

digital local channel in the Surat with high video and audio clarity.

In the company total 60 employee work and has salary is depend on has

ability.

CHANNEL OF DEV SHREE NETWORK PRIVATE LIMITED:

Dev Shree private limited have total four Channels.

1. DEV NETWORK (Hindi movie and Hindi song channel)



2. DEV MOVIE (English movie and English song channel)

3. DEV GUJARATI (Gujarati movie and Gujarati song channel)

4. MITRA CHANNEL (news and songs channel)



MITRA channel very popular channel of Dev Shree network.

According to Team of MIRTA Channel the entire program is best.

The Following service or programs are telecast by MITRA channel:

Local News

Movie

Song

Bhajan

Dharmik Serial

Education Programme

Occasional Programme

Advertisement

Mission

To provide accurate and detail information about anything happen in Surat

city.

To entertain customer for telecasting of interesting program like movie, song

etc.

ATTITUDES



The importance of attitudes in understanding psychological

phenomenon was given formal recognition early in the history of social

psychology. From the time of the concept’s entry into the language of

psychology until now, interest in attitudes has been strong and growing.

However, over the years, attitudes have been studied with differing

emphases and methods. For example, between the 1920s and up to the

World War II, the attention of attitude researchers was directed principally

towards definitional issues and attitude measurement. In addition, there were

studies concerned with relationship of attitudes to some social variables.

World War II brought with it a growing concern about the place of the attitude

concept in understanding prejudice, particularly anti-Semitism. This period

also brought the measurement if attitudes and opinions concerning various

facts of soldiering and war, after the war, the subject of attitudes were taken

up by academicians, particularly in the context of attitude change. Till now,

the researchers have developed a loosely structured theoretical framework

formulating the psychological processes underlying attitude change and

direct application of the study of attitudes to contemporary social problems.

CONCEPT OF ATTITUDE

It is necessary to be precise in defining attitudes, because the variety

of published definitions and descriptions is almost endless. Like any other

concept, attitudes may also be defined in two ways- conceptual and

operational. There is quite a difference in the conceptual definition of the

term attitude, and divergent points of view regarding the concept of attitude

have developed. The researchers on attitudes tend to define the term on two

major aspects; set and readiness, and effect and evaluation.

When the term attitude first entered the field of social phenomenon, it was

natural to conceive of attitude as a tendency, set, or readiness to respond to

some social object. For the first time, All port noted that all the definitions of

attitudes which he had observed contained the words ‘readiness’, ‘set’

(tendency to respond), or ‘disposition to act’. Even Allport has used these

terms in defining attitude. He defines attitude as follows;



“Attitude is a mental and neural state of readiness organized through

experience, exerting a directive or dynamic influence upon the individual’s

response to all objects and situations with which it is related”

From this point of view, attitude implies high tend responsiveness to certain

stimuli.

Many researchers have define attitude as an ‘enduring organization of

motivational, emotional, perceptual, and cognitive processes with respect to

some aspect of the individual’s world’

Thus, attitudes are beliefs imbued with emotional and motivational

properties and are expressed in a person’s favourability towards an object.

The evaluative nature of attitude is also emphasized by Katz and Scotland

when they define attitude as ‘a tendency or predisposition to evaluate an

object or symbol of that object in a certain way. Evaluation consists of

attributing goodness-badness or desirable-undesirable qualities to an object.

Apart from the conceptual approach, there is operational approach in

defining the term attitude. The concept of attitude is operationalised in a

number of ways but in most cases, studies rely on some kind of

questionnaire to measure attitudes. Taking attitudes from this point of view,

only evaluative aspect of attitudes has been taken into account, for example,

Fishbein has noted that most measures of attitudes tap an underlying

dimension of favourability-unfavourability and, therefore, attitudes should be

regarded as synonymous with evaluating meaning. Thus, in practice, ‘the

term attitude often is used in a generic sense to any reports of what people

think or feel or the ways in which they intend to act’.

From organizational behavior point of view, attitude is defined in

evaluative term. For example, we produce two definitions and both of them

specify similar aspects in attitude, that is, evaluative aspect. Reitz has

defined attitude as follows:

“Attitude is the persistent tendency to feel and behave in a favourable

or unfavourable way towards some object, person, or idea.”



Schermerhorn et al., have defined attitude as follows:

“Attitude is a predisposition to respond in a positive or negative way to

someone or something in one’s environment.”

Based on the above definitions, an attitude has the following features:

1. Attitudes affect behavior of an individual by putting him ready to respond

favourably or unfavourably to things in his environment.

2. Attitudes are acquired through learning over the period of time. The process

of learning attitudes starts right from childhood and continues throughout the

life of a person.

3. Attitudes are invisible as they constitute a psychological phenomenon which

cannot be observed directly. They can be observed by observing the

behavior or an individual.

4. Attitudes are pervasive and every individual has some kind of attitudes

towards the objects in his environment. In fact, attitudes are forced in the

socialization process and may relate to anything in the environment.

1. Problem definition:

MITRA channel is the best channel of the DEWSHREE NETWORK PVT.LTD.

Team of MITRA channel want to know about public preference and attitude



toward MITRA channel and also know about Audio and Video clarity of

MITRA channel.

Management Decision Problem:

How to Increase no. of people watch MITRA channel frequently and spend at

list 1 or 2 hour in a day. And which kind of program public expect on MITRA

channel.

2. Research objectives:

Primary Objective:

1. To know which kind of program public want in their day to day life and

occasionally.

2. How to Increase no of people watch MITRA channel frequently and spend

at list 1 or 2 hrs in a day.

Secondary Objectives:

1. To know the awareness of the MITRA channel.

2. To know and identify public want and preference on MITRA channel

3. To Know and Identify public attitude toward the MITRA channel.

3. Research methodology:

Research methodology is the systematic design, collection, analysis and

reporting of data and finding, relevant to appraisal specific personnel

situation facing the company. Research methodology describes the research

procedure. It is cover the following points:

A. Research design.

B. Data collection method.

C. Sample Design.

4. Research Design:



“A research design is the specification of the methods and procedures

for acquiring the information needed. It is the overall operational pattern or

framework of the project that stipulates what information is to be collected

from which sources by what procedures.”

Here the Descriptive research design has been used because here we want

to know the public preference and attitude toward MITRA channel.

TYPES OF SAMPLING:

Randomly Sample Method.

5. Data Collection Method:

Data Sources:

1. Secondary Data:

Secondary data will be collected from many sources like company’s report,

magazines and websites.

2. Primary Data:

Utilizing the information from the Secondary data, questionnaire will be

prepared to study the investors’ behavior. Primary data will be collected

directly from the respondents to solve the current problem.

Research Approach:

Survey method will be adopted to gather the primary data. This survey

include face-to-face filling up of the questionnaires and interviews of the

respondents.

Research Instrument:

The most effective research instrument for data collection is questionnaire,

for this study the structured questionnaire will be used. This questionnaire

will be administered through face-to-face interviews.

6. Sampling Design

Sampling Method:



Randomly Sampling

Defining the target population

Sampling unit: At present watch TV

Extent: Surat.

Sample size: I would like to go for survey of 150 respondents.

Data Analysis:

Data Analysis will be done using Excel and manually.

7. Limitations of Research:

One of the major limitations is that there was always going to be time

limitation as the project was of limited period only and money together was

always going to be a constraint.

The total number of respondents is 150, which is very small compared to the

population size. Therefore, the findings cannot be generalized to the larger

population.

Sometimes respondents were not much enthusiastic to fill up the

questionnaire and they may not give accurate information. Thats way the

result may be distorted.

Sample size is too small to come to any accurate result. Responses vary from

respondent to respondent.

THIS CHAPTER PRESENTS THE ANALYSIS OF THE PRIMARY DATA

COLLECTED AND THE ANALYSIS OF THE SAME.



1) How much time do you spend on watching T.V.?

INTERPRETATION:

Above pie chart most of people watch TV 1 to 2 hours.


11%

39%27%

13%

10%

TIME SPEND(In %)

less than 1 hrs1-2 hrs2-3 hrs3-4 hrsmore than 4 hrs

HOUR TIME SPEND (In %)

less than 1 hour 11.33

1-2 hour 38.67

2-3 hour 26.67

3-4 hour 13.33

more than 4 hour

10


And 10% of people watch TV more than 4 hour.

Different people have different mentality some of people watch News, Songs,

Movie, serial etc.

MITRA channel try to do attracts people who watch TV more than 4hour.

According to my research 10% peoples watch TV more 4 hours. This is

mention in above chart.

And also put emphasis on who watch TV less than 4hour.

It is very difficult job but people who are less educated, not understand Hindi

language, people who interested in local news etc. MITRA channel must be

tried to attract them and also attract who have no Interest in local channel.

2) Do you watch MITRA channel frequently?



Not watch Frequently

(In %)

Frequent watch (In %)

62 38

INTERPRETATION:


62%

38%Not watch Frequently( In %)

Frequently watch( In %)


Above pie chart 62% people not watch MITRA channel frequently and 35%

watch frequently.

MITRA channel must be put emphasis on that who not watch the MITRA

channel frequently and also maintain who watch he MITRA channel

frequently.

I was asked to people who watch the MITRA channel frequently why they

Watch the MITRA channel frequently they give answers follows

o We like to watch new songs on MITRA channel.

o We like to watch old songs on MITRA channel.

o We like to watch local news on MITRA channel.

o We like to watch live and phoning programs on MITRA channel etc.

People who not watch the MITRA channel frequently they give answers like

o On MITRA channel come repetitive program.

3) How much time do you spend on MITRA channel?



HOUR TIME SPEND (In %)

less than 1 hour 31.33

1-2 hour 11.33

2-3 hour 7.33

3-4 hour 4.67

more than 4 hour 1.33

Not decided 44

32%

11%

7%5%

1%

44%

less than 1 hrs

1-2 hrs

2-3 hrs

3-4 hrs

more than 4 hrs

Not decided

INTERPRETATION:



Above pie chart 44% have not decided how much time they spend on MITRA

channel.

31.33% people who spend less than 1hour spend on MITRA channel.

11.33% people who spend 1 to 2 hour spend on MITRA channel.

1.33% people who spend more than 4 hour on MITRA channel.

When I asked about what you watch on MITRA channel more than 4 hour

there answer is we watch songs.

Who give response not decided they will not watch MITRA channel regularly.

And who give response more than 4hour they most of watch songs on MITRA

channel.

Who spend 1 to 2 hour on MITRA channel they watch program like news,

suhana safar etc.

4) Do you like the audio clarity of MITRA channel?



Like AudioClarity (In %)

Don't likeAudio Clarity

(In %)

84 16

84%

16%

Audio clarity

Like AudioClarity( In %)

Don't likeAudio Clarity( In %)

INTERPRETATION:

Above pie chart 84% of people like audio clarity of MITRA channel

And 16% of people don’t like audio clarity of MITRA channel

MITRA channel put little emphasis on Improving audio clarity

5) Do you like the Video clarity of MITRA channel?



Like videoClarity (In %)

Don't likevideo

Clarity (In %)

82 18

82%

18%Like VideoClarity( In %)

Don't like Video Clar-ity( In %)

INTERPRETATION:

Above pie chart 82% of people like video clarity of MITRA channel.

And 18% of people don’t like video clarity of MITRA channel.

MITRA channel put little emphasis on improving video clarity.

6) When do you watch MITRA channel?



TIME% of people

WatchMorning 10.67Afternoon 1.33

Evening 15.33

nighttime 10.67

Not Decided 62

11% 1%

15%

11%62%

Morning

Afternoon

Evening

nighttime

Not Decided

INTERPRETATION:

Above pie chart we know about the when the public watch MITRA channel



62% of people have not decided when they watch MITRA channel on that we

cannot taking any decision. Because MITRA channel have not fix schedule.

15.33% of people watch MITRA channel at evening it means they watch

suhana safar program and songs and MITRA channel want to lunch new

program on MITRA channel evening time is best.

10.67% of people watch MITRA channel at morning it means they watch apni

aaj, bhavisy darsan and bhajan etc.

7) Which programs you like on MITRA channel?



Name ofProgram

% of peopleWatch

Apni Aaj 2.67

Bhavisy Darshan

10.67

Suhana Safar 39.33

Ulta Phulta 0.67

Other 46.67

3%

11%

39%

1%

47%

Apni Aaj

Bhavisy Darshan

Suhana Safar

Ulta Phulta

Other

INTERPRETATION:



Above pie chart 46% of people watch other program like songs, bhajan, news,

education bases program etc.

According to MITRA channel team suhana safar is the best program of the

entire program and according to my research 39.33% people watch suhana

safar regularly.

Bhavisya darsan is also geteing positive response.

MITRA channel must be putting ulta phulta program at regularly so people wiil

be watch it.

Few people said that ulta phulta program is very interesting program but it’s

not come regularly MITRA channel must taking action on that.

8) Do you like Local news on MITRA channel?



% of Public likelike

Local News

% of Public Don't like

Local News87.33 12.67

87%

13% % of Public likelike Local News

% of Public Don't likeLocal News

INTERPRETATION:

MITRA channel is basically channel of news and 87.33% of people who like

local news on MITRA channel.

12.67% of people don’t like local news.

Team of MITRA channel covering news whole day and present at night time.

Surat city is one of diamond city people who involve in that business they all

are free after 8.00 pm and at that time MITRA channel present news of entire

day and this strategy work properly.

9) Do You like MITRA live and phoning Program?



% of Public likelike Live and

Phoning Program

% of Public Don't like

Live and PhoningProgram

77.33 22.67

77%

23%% of Public likelike Live and Phonning Pro-gramm

% of Public Don't likeLive and PhonningProgramm

INTERPRETATION:

On MITRA channel 77.33% of people like phoning and live program.

And 22.67% of people don’t like phoning and live program

Team of MITRA channel rich at the place when any accuse occur in city and

also any festival going on the covering and present live program on MITRA

channel.

For local channel live and Phoning program is best for measuring TRP.

10) Give You Ranking to MITRA channel as compare to other local

channel.



Rank Given by

Public

Excellent 8%

Very good 55.33%

Good 28.67%

Bad 7.33%

Very bad 0.67%

ExcellentVery Good

GoodBad

Very bad

8

55.33

28.67

7.33 0.670000000000013

INTERPRETATION:

55.33% of people giving very good rank to the MITRA channel.

0.67% of people giving very bad rank to the MITRA channel.

8% of people giving Excellent rank to the MITRA channel.

28.67% of people giving good rank to the MITRA channel.

7.33% of people giving bad rank to the MITRA channel.

Time spend to watch TV male vs. female



HOUR TOTAL % TIME SPENDS (In out of 24.67%)

(Female)

TIME SPENDS (In out of 75.33 %)

(male)

less than 1 hour 11.33 17.65 82.35

1-2 hour 38.67 27.59 72.41

2-3 hour 26.67 27.5 72.5

3-4 hour 13.33 5 95

more than 4 hour

10 40 60

INTERPRETATION:

In above chart female are 24.67% and male are 75.33%.


less than 1 hrs 1-2 hrs 2-3 hrs 3-4 hrs more than 4 hrs

0

10

20

30

40

50

60

70

80

90

100 FEMALE vs. MALE to watch TV

TOTAL %

TIME SPEND(In out of 24.67%) (Female)

TIME SPEND(In out of 75.33 %) (male)


Total public who spend less than 1 hour. To watch TV Are 11.33%, but in that 17.65% are female and 82.35% are male.

Total public who spend 1 to 2 hour. To watch TV are 38.67%, but in that 27.59% are female and 72.41% are male.

Total public who spend 2 to 3 hour. To watch TV are 26.67%, but in that 27.5% are female and 72.5% are male.

Total public who spend 3 to 4 hour. To watch TV are 26.67%, but in that 5% are female and 95% are male.

Total public who spend more than 4 hour. To watch TV are 13.33%, but in that 40% are female and 60% are male. In that female ratio is high.

More than 4 hour spend on to watch TV in that female ratio is high but in above rest of case male ratio is high.

Time spend to watch MITRA channel female VS. Male:



HOUR TOTAL % TIME SPENDS (In out of 24.67%)

(Female)

TIME SPENDS (In out of 75.33 %)

(male)

less than 1 hour 31.33 29.79 70.211-2 hour 11.33 11.76 88.232-3 hour 7.33 36.36 63.633-4 hour 4.67 0 100more than 4 hour 1.33 0 100Not decided 44 25.75 74.24

less than 1 hrs

1-2 hrs 2-3 hrs 3-4 hrs more than 4 hrs

Not decided0

20

40

60

80

100

120FEMALE VS. MALE to watch MITRA channel

TOTAL %

TIME SPEND(In out of 24.67%) (Female)

TIME SPEND(In out of 75.33 %) (male)

INTERPRETATION:

In above chart female are 24.67% and male are 75.33%.



Total public who spend less than 1 hour. To watch MITRA Channel Are 31.33%, but in that 29.79% are female and 70.21% are male.

Total public who spend 1 to 2 hour. To watch MITRA channel are 11.33%, but in that 11.76% are female and 88.23% are male.

Total public who spend 2 to 3 hour. To watch MITRA channel are 7.33%, but in that 36.36% are female and 63.63% are male.

Total public who spend 3 to 4 hour. To watch MITRA channel are 4.67%, but in that 0% are female and 100% are male.

Total public who spend more than 4 hour. To watch MITRA channel are 1.33%, but in that 0% are female and 100% are male.

Total public who have not decided when they watch MITRA channel are 44%, but in that 25.75% are female and 74.24% are male.

In above less than one hour, 3 to 2, and not decided in that case female ratio are high but in rest of case male ratio are high.

FINDINGS:



According to my research there are 10% of people watches TV more than 4

hour, 13.33% of people watch TV 3 to 4 hours, 26.67% of people watch TV 2

to 3 hour, 38.67% of people watch TV 1 to s hour and 11.33% of people who

watch TV less than 1 hour.

62% of people watch MITRA channel frequently and 38% of people not watch

MITRA channel frequently.

84% of people like Audio clarity of MITRA channel but 16% of people don’t

like audio clarity of MITRA channel.

82% of people like Video clarity of MITRA channel but 18% of people don’t

like video clarity of MITRA channel.

In my research 62% of people have not decided when they watch MITRA

channel but 10.67% of people watch morning time, 1.33% of people watch

afternoon time, 10.67% of people watch MITRA channel night time.

39.33% of people like suhana safar program. According to my research

suhana safra is the best program of MITRA channel. 46.67% of people like

songa, bhajan, Movie etc. 2.67% of people like Aapni Aaj, 10.67% of people

like Bhavisy Dar san and 0.67% of people like Ulta phulta Program on MITRA

channel.

87.33% of people like Local news of MITRA channel but 12.67% of people

don’t like local news.

77.33% of people like live and phoning program but 22.67% of people don’t

like live and phoning program.

55.33% of people give very good rank, 8% of people give Excellent rank,

28.67% of people give good rank, 7.33% of people give bad rank and 0.67%

of people give very bad rank to the MITRA channel.

Few people give suggested putting program like personality development,

spoken English, computer education program etc.

62% of people watch MITRA channel frequently and 38% of people not watch

MITRA channel frequently. In that male are ratio is high.

Recommendations



According to responder MITRA channel have not fix schedule of program so

team of MITRA channel must be give fixed schedule to the people.

Ulta phulta program is very good program according to the responder but it

is not come in few week so team of MITRA channel is again carry on this

program.

On MITRA channel news is come repetitive. So the team of MITRA channel is

dividing news program in different time like Morning news, afternoon news,

Night news etc.

Surat city is one of diamond city people who involve in that business they all

are free after 8.00 pm and at that time MITRA channel present news of entire

day and this strategy work properly.

Now-a-days people are go for Improving has life style so people are

interesting in personality development, spoken English, computer education

etc. so team of MITRA channel have make such kind of Program and lunch

on MITRA channel as soon as possible.

Housewife who watch MITRA channel they Interesting in how to bringing up

child so the team of MITRA channel is also put emphasis on that and make

that kind of program.

Children are interesting in comedy and cartoon program so the team of

MITRA channel is also put emphasis on that and make that kind of program.

Conclusion



In this Project I have analyzed Public Preference and Attitude toward

MITRA channel. MITRA channel is a local Channel of Surat. In Surat there

are many local channels available but the MITRA channel is very popular

channel. In this project I use the randomly sampling method and select 150

samples for research study. I also do demographic analysis In that I find out

male are watch MITRA channel frequently as compare to Female and they

basically watches MITRA channel for aware about local news. MITRA

channels audio and video clarity is high as compare to other local channel.

One problem is that MITRA channel has not Fixed Schedule of has programs.

BIBILIOGRAPHY



Business Research Method, cooper and schiendler, TATA McGraw Hill

Marketing Management, Phillip Kotler, TATA McGraw-hill, 11th Edition

Marketing Research, Rajendra Nargunker, and Tata Mcgrew-hill.

Organizational Behaviour, L M Prasad, Sultan Chand & sons

http://www.naukrihub.com/india/media/overview/categories/television/ http://www.india.tm/showContent-37/INDIAN-NEWS.html?linkid=37 http://www.indianetzone.com/2/indian_tv_channels.htm

Questionnaire

“To Public preference and attitude towards MITRA channel”


http://www.indianetzone.com/2/indian_tv_channels.htm

http://www.india.tm/showContent-37/INDIAN-NEWS.html?linkid=37

http://www.naukrihub.com/india/media/overview/categories/television/


Dear sir/madam,I am Hitesh G Kakadiya, A management student from Shree S V

Patel College of computer science and business Management, conducting a study on “public preference and attitude towards MITRA channel”. This exercise is a part of the “winter project” towards fulfilling the requirements of the BBA course. I would be grateful if you could pride me with some of your valuable time to answer a few questions. The views conveyed by you will be used for my academic purpose only. Thanking you in advance,

Hitesh Kakadiya.

1) How much time do you spend on watching T.V.?

Less than 1 hour 1-2 hour

2-3 hour 3-4 hour

More than 4 hour

2) Do you watch MITRA channel frequently?

Yes No

3) How much time do you spend on MITRA channel?

Less than 1 hour 1-2 hour

2-3 hour 3-4 hour

More than 4 hour not decided

4) Do you like the audio clarity of MITRA channel?

Yes No

5) Do you like the Video clarity of MITRA channel?



Yes No

6) When do you watch MITRA channel?

Morning Afternoon

Evening Night time

Not Decided

7) Which programmes you like on MITRA channel?

Apni aaj Bhavisy Darsan

Suhana Safar Ulata Phulta

Other ………………………………….

8) Do you like Local news on MITRA channel?

Yes No

9) Do You like MITRA live and phoning Program?

Yes No

10) Give You Ranking to MITRA channel as compare to other local channel.

Excellent Very Good Good Bad Very Bad

11) Which kind of programs as per your suggestions should be included on MITRA channel?



………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Personal Detail of Respondent:

Name: ………………………………………………………………….

City area: ………………………………………………………………

E-mail ID”………………………………………………………………

Gender: …………………….… Age: ………………………………

Phone No: ....…………………………………………………………..

Thank you for giving your valuable time and creating interest to fill up questionnaire.


public preference and attitue toward mitra channel

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