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1 IFAD- Conference RORAIMA GROUP Public – Private Partnership Overview Colin Vickerie, CEO March 4, 2015

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Page 1: Public - Private partnership

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IFAD- Conference RORAIMA GROUP

Public – Private Partnership

Overview

Colin Vickerie, CEO

March 4, 2015

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Serving Clients Anywhere… Reaching the underserved ...here, there, & everywhere... A Business Partner… Not just a Vendor…

THE RORAIMA GROUPFor Your Global Financial Data Processing Solutions

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Public- Private PartnershipObjectives

Public entity mandate- National Distribution and Processing Facility. Reach all citizens Serve all citizens Respond to the need of all citizens

Public Corporate Mandate Increase Revenue Lower cost People focus-

Customers/Employees/Stakeholders3

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DATA INTEGRATION

FRAUD DETECTION & MONITORING

IMPROVED BILLING SERVICES

REDUCTION OF LOSSES

INCREASED REVENUE/INCREASED COLLECTION

NETWORK MANAGEMENT

NETWORK SOLUTIONS

Some Partner Objectives

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Establishment of user friendly points of entry via various mediums …. POS, Mobile, Call Center, etc

Linking partner to a national and global network to facilitate electronic transaction processing.

Integration of as many banking, financial services, and transaction processing products and services that should also be accessed via Mobile Platform.

Real Time Transaction processing and Real Time Integration with Vendors

Availability of relevant data to facilitate a better interaction between teller and customer

Real Time Account reconciliation and daily settlement data.

Provision of access to real time transaction processing platform via WAP, USSD, Android, IOS, and any other means available to customers.

Detection, monitoring, and elimination of fraud within the payment and processing environment.

Offer extensive network to provide coverage across the country, Africa and and select international locations facilitating the sale of products and services to its clientele.

https://www.cash4africa.com/test

Client Deliverables

.

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Competitive Forces How PO Respond

ReachWide range of productsLow Cost of servicesMobile ProcessingDigital ProductsMust Remain Profitable

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Value Proposition- Partners

Proprietary and Confidential 7

Post Office

Capital Invested

=+ Roraima

•Increase Revenue•Increase Profits

•Greater Efficiency•Lower Cost

•Electronic Link Network•More Products/Services•Global/Regional Access

•National Payments & Collection

•Etc..

Zero +Platform

License=

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Value Proposition- Roraima

We will create value added in several areas first and foremost we will be priced 20% to 30% below other similar services in comparable countries and be seen as providing a quality service at desirable prices.

We will utilize proven technology to automate and speed up the customer process as well as create a scalable vehicle for delivery.

We will organize partner’s labor force to better understand and respond to agents and customers as well as keep costs at extremely competitive levels.

We will convert our agent network (Post Office, Credit Unions, etc) to service bureaus in country for micro-finance institutions, un-banked masses, and the under-served.

We will approach the market as a local player with brands that build national loyalty and immediate recognition.

We will work with partners to develop a network focused on delivering service in locations where our customers live and work, in towns and villages where their families reside which are convenient and trusted by the community.

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Extending the Delivery of Governmental Services Reduce Costs associated with Cash Production and Storage Increase Efficiency Collection of Taxes, Duties and Fines via Mobile phone Pension and other benefits Payments via Mobile phone Enable the Micro Sector Micro trade Micro Financing Increase FX inflow through Remittances

Priority Name Service Ease of Acquisition

1 Ministry of Finance Payroll Services, Bill Payment Difficult

1 Ministry of Education, Youth and Culture

Payroll Services Medium

1 Ministry of National Security & Justice

Payroll Services, Pension Payments Medium

2 Ministry of Health Payroll Services Difficult

2 National Defense Force Payroll Services Medium

SALES NETWORK AND VALUE PROPOSITION

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RORAIMA’s Value Proposition RORAIMA’s Value Proposition BRANCHLESS BANKINGBRANCHLESS BANKING Link to available network in real-time basis (Post Office, Bank Locations, Micro Finance companies, government offices, schools…..) Low Cost “ready-made” infrastructure to facilitate a wide range of new services to existing Customers … utilising WAP, Wide Network, and customer’s available facilities (phone, internet, etc.) Offer all banking services and products in addition to other financial services and transaction processing services on mobile network. Attract new Customers from expanded service offering Accessibility to a new un-banked market Segment Costs saving as a result of migration from traditional to low cost mobile electronic channel Earn new revenue from new product and services being offered Increase funds raised by accessing previously ignored remittance customers Providing additional consumer value by linking into the ecosystem availing of all the services provided therein

SALES NETWORK AND VALUE PROPOSITION

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Investment Generating Returns

Investment must be directed to areas that require the most attention.

Investment must be directed to areas that would show immediate impact.

Investment must be people focused- customer/employees/stakeholders.

Ownership of resources that are readily available Vs directing resources used in acquisition to other areas.

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Investment Generating Returns

Partnership/Alliance must provide contribution to areas where cash capital by proposing partner is insufficient.

Partnership/Alliance must provide resources to fill the GAP.

Partnership/Alliance must be “win-win”- all parties must have full vested interest.

Strengths and weaknesses must be aligned to take advantage of real synergies.

Weaknesses of one partner should be aligned with strength of the other. 12

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Compensation Modules

Low cash to offset customization and medium revenue share.

No cash upfront and amicable revenue share on transactions processed within project. Can be fixed over a period of the contract Can be on a sliding scale based on time

elapse on the contract or other sales events.

Vendor Financed Module Fixed price established plus small earnings

spread over a period of time. 13

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Current Africa Postal Footprints

EthiopiaPost

ZamPost

ZimPost

NiPost

SA-Agt

GhanaPost

UgandaPost

MalawiPost

Pending

(1)Tanzania(2)Rwanda(3)Mali(4)Burkina Faso(5)Togo(6)Cameroon(7)Senegal(8)Sierra Leone(9)Liberia(10)Botswana(11)Lesotho(12)Swaziland(13)Mozambique Malawi

PostLiberiaPost

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Current Caribbean Linkage

SKBPost

JamaicaPost

Est. Cr Union

Guy Post

COK

Regional Network

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New Product Summary

Based on the mandates of our partners our focus extends beyond the remittance and bill payments and includes a broader set of offerings that addresses the various customers’ needs for payments, purchases, payrolls, etc. More specifically, our portfolio includes:

- E-Wallet

-International Money Transfer -Debit Cards

-Bulk Mail -Stored Value Cards

-Intra-Regional Money Transfer -Micro-Credit

-Domestic Money Transfer -Money Orders

-Pension Payments -Home Shopping

-Express Mail Tracking -Bill Payments

-Bank Deposits -Internet Café

-Bank Withdrawals -Pre-Paid Phone Cards

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Strategic Map

RoraimaPost Office

Data Services

PrepaidServices

Bill

Payments

Purchases

Micro-Credit

Remittances

CardProducts

InternetProducts

Money

Orders

Pension

Payments

Government

Disbursements

Wireless

Services

Transaction

Services

Consumer

Services

Government

Services

Commercial

Services

Data

Services

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Customer Product Lifecycle

Over time, the un-banked population will move up the lifecycle curve increasing demand for more sophisticated products.

Early acquirers of these customers tend to enjoy the benefits of retention and increased profitability.

Acculturation

Int’lTransfers

BillPayments

PensionPayments

PrepaidServices

Stored ValueCards

Credit Cards

Shopping

Loans

Money Orders

DepositsWithdrawals

Parcel Shipping

DomesticTransfers

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Processing Model

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Mobile to Mobile Transaction Power Bills

Water Bills

Pay for goods and services online

School Fees Payments

Holding Bank

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System Process Flow

Host MainframeHost MainframePrimary System inPrimary System inThe United States The United States With Redundancy With Redundancy

in Europein Europe

Customer goes to

Representative location

Customer provides

Transfer details to

operator

Operator clicks on

‘Send’

Operator verifies details

& enters them into

computer

SEND

The location’s computer

Connects directly toCash4Africa ‘Host” and

Communicates transfer

details

The location’s computer

Connects directly to

Cash4Africa ‘Host’ and

Retrieves transfer details

PAYOUT

Customer goes to

Representative location

Customer provides

Transfer details to

operator

Operator verifies details

& looks them up on

computer

Operator clicks on

‘Pay Transaction’

The Host database holds details

of all money transfers from and to

all countries and locations and maintains

this information for financial, marketing,

and compliance requirements

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Electronic Financial Service Ecosystem

KEY MARKET DRIVERS

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Ghana Network

Ghana Post – 404 locations – 175 active SAT – 43 Locations Star Oil – 210 locations (currently piloting) Other Petrol Stations – 250 locations (Pending)

ATM’s 400- Fully Tested Ezwich Network Small Worlds

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RDS/GPO v HFC LocationsThe Roraima Group C4A locations comparison to HFC

Regional Spread Roraima Loc HFC Avg Mth vol Non Br Busy Locations

Ashanti 23 4 2,500Kejetia, Konongo, Mampong, Suame.

Brong Ahafo 10 1 2,000Berekum, Dorma, Sunyani, Wenchi

Central 17 4 3,000Adisadel, Dunkwa, Elmina, Winneba

Eastern 25 3 2,200 Akim-oda, Mpraeso, Nkawkaw,

Greater Accra 46 16 7,300

Abeka, Achimoto, Amasaman, Kaneshie, Madina, Osu, Tema Comm 11,

Northern 9 1 600 Bole, Damango

Upper East 3 0 1,200 Bawku, Bolgatanga

Upper West 5 0 1,300 Jarapa, Tumu, WA

Volta 11 0 1,700 Aflao, HO, Kapando

Western 17 8 4,300

Axim RD, Bibiani, Prestea, Sefwi Bekwai, Sefwi Wiawso, Takoradi Main, Tarkwa

166 37 26,100

Notes

(1) Roraima operates the Cash4africa platform at 166 locations across Ghana. (2) HFC has 23 locations

(3) The data discloses that at those areas where there were a C4A branch but no HFC locations, C4A processed an

average of 26,100 transactions per month which equates to serving 52,200 persons.

(4) Each transaction had an average value of 240 ghc, which equates to 6.2 mil GHC per month.

(5) Overall C4A processed about 470,000 transactions on the platform in 2013 and served 940,000 persons with a

principal cash value of about 112 Mil GHC.

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RDS/GPO v HFC Locations

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Marketing Strategy The focus of the marketing strategy will be to become a niche player in

the Africa and Caribbean markets and concentrate on the key elements that drive the target customer’s purchasing decision:

Products & Services: Constant development of new product pipeline catering to specific market segments. Products will leverage Roraima’s proprietary technology platform and distribution network, while addressing the needs of the target consumer.

Pricing: Cost savings and company-wide efficiencies will be passed-on to the consumer to ensure that product & service pricing is at parity with, or better than, the category average within each business. Roraima will create a reputation in the marketplace as offering clear, transparent, and understandable pricing to consumers.

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Marketing Strategy (cont’d)

Promotion: Communication of promotions will leverage the flexibility inherent in the branding strategy and architecture. Product-specific promotions will be consistent with the pricing strategy, brand architecture and needs of the target market.

Distribution: Each consumer interaction channel (e.g. locations, call center, Internet, etc.) will maintain consistency in branding, service quality, product delivery, pricing strategy and promotions.

CRM: A robust consumer loyalty program will be used to retain and build relationships across all brands. The objective is to humanize the purchase decision and create such goodwill toward the brand, that consumers will “sell” the products & services to others.

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Roraima Yesterday, Today and Tomorrow

The company was founded in 2000 by three individuals as a remittance company sending money transfers to Africa and the Caribbean.

The primary focus was on building a payment network in Africa and the Caribbean and then working closely with the United States remitters delivering transfers to cities and villages.

Roraima elected not to obtain a license in the United States as compliance, competition, and network scarcity proved cost prohibitive.

After extensive alliances and pilots with post offices and micro-finance Cos in Africa and credit unions in the Caribbean it became apparent that a huge opportunity existed for in-country and cross border payment, and transaction processing.

The company raised over $5,000,000 in capital for the first 5 years providing seed money to launch its payment business in Africa and the Caribbean.

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Executive Summary

The market for financial services, payment and transaction processing services continues to expand as customers are defined through new products, expanded distribution, technology, global economic shifts, and population growth.

World population and demographic changes continue to point to an opportunity in the un-banked and under-served marketplaces, with 73% of the population controlling only 21% of global wealth and having little or no access to financial and support services.

The categories of money transfer, bill payments, travel, prepaid services, etc. each have one or two well-branded players with sizeable market share. No single company dominates any category, with none having market share greater than 20%.

In addition, the global economic decline have placed more micro-enterprises, SME’s, and entrepreneurs with stronger appetites for micro-funding.

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Executive Summary (cont’d)

Roraima has built a payments and transactions processing company in the Africa and Caribbean regions where, today, there is a large void of competition and services especially in domestic rural communities.

Utilizing key relationships in post offices, micro-finance cos, credit unions, and service companies, the company is building in-country and regional networks that experience large consumer traffic but are unable to deliver a solution for servicing their product needs.

The establishment of a regional network of hubs and spokes is creating a web of telecommunications and technology to facilitate in country and cross border payments that, today, is necessary in either Africa or Caribbean regions.

Capitalizing on the reach provided by its partners and its sophisticated technology in the Africa market and a strategy for being the low cost provider of these products and services will allow the company to capture the largest segment of transactions and payments.

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Contributing Experience

RFS (formerly New Millenium) was lead Business Data Analyst to STRATE that automated the JSE.

RFS (formerly New Millennium) was lead consultant for Process Re-engineering projects at Socgen, Nedbank, and other institutions in SA.

RFS was lead consultant for 5/3rd $20 Billion Mutual Funds Operations process re-engineering.

RFS founder was Project Manager to NATWEST Bank $25 Billion divestiture from the USA.

RFS founder was formerly co-chairman to several SWIFT Investment Operations Automation committees.

RFS founder was Senior Investment Banking executive for Pension Investment Operations at several banks in the USA with over $350 Billion in funds under administration in each instance.

RFS Executive Director have over 25 years of experience in worker compensation, insurance settlement, arbitration, claims management, and other labor compensation settlement matters.