public relation interview of lic branch
TRANSCRIPT
L.I.C LIFE INSURANCE CORPORATION OF INDIA
INTRODUCTION Largest insurance group and
investment company in India State owned company Founded in 1956 with the merger of
245 insurance companies and provident societies
Headquartered in MumbaiThe slogan of LIC is "Yogakshemam
Vahamyaham"
Why only L.I.C.?
L.I.C. is the largest investor in financial market of INDIA.
Total Asset base rs.14,17,892 crores.
Settles more then 3 claims per second.
L.I.C. has a customer base of more than 39.60 crores of policy holders.
INTERNAL PR Jeevan Shikha (life line)
Different departments for handling their business
Developing talents
Sales training centres for new agents.
C.O.T and T.O.T. Inter dept. competitions
Employees are encouraged to work better by acknowledging their achievement
Ensure efficient working of employees
One of the most trusted insurance company
EXTERNAL PR
Separate zone/department
Have different boards
Serves queries about policies
Role and functions of PR
Crisis Manager
Media Contact
Marketing
Crisis Management
Natural calamity Uttarakhand
Separate counter for people
C.S.R.
To improve Hindi vocabulary
A donation of Rs 100 made from every employee’s earning which accounted to 15 lakhs
PRESS RELEASE
For fake calls
Multiple ads
Thank you…