public relations and event planning - crypto pr...

10
Public Relations and Event Planning International media and events promotion for the blockchain industry

Upload: others

Post on 03-Jun-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Public Relations and Event Planning - Crypto PR Labcryptoprlab.com/wp-content/uploads/2019/04/CPL... · We ensure that your company is recognized in the world’s top media. We have

Public Relations and Event PlanningInternational media and events promotionfor the blockchain industry

Page 2: Public Relations and Event Planning - Crypto PR Labcryptoprlab.com/wp-content/uploads/2019/04/CPL... · We ensure that your company is recognized in the world’s top media. We have

PR & Media RelationsWe ensure that your company is recognized in the world’s top media. We have built relationships with writers, editors and publishers and we use our network of media professionals to help tell your story.

We blend traditional public relations techniques with social media, strategic content, events and promotions to leverage your brand.

We understand that effective public relations services is more than sending out a monthly news release. It’s about identifying the audience that has a stake in the game, knowing what they care about and delivering messages that are going to resonate with them.

2

Page 3: Public Relations and Event Planning - Crypto PR Labcryptoprlab.com/wp-content/uploads/2019/04/CPL... · We ensure that your company is recognized in the world’s top media. We have

Blockchain Events

We partner with blockchain conferences, events and help them to get exposure, engage speakers, invite investors and influencers. We have a direct outreach to more than 5000 blockchain contacts and good acquaintances in the crypto world and in the Davos community. Use cases:

3

Page 4: Public Relations and Event Planning - Crypto PR Labcryptoprlab.com/wp-content/uploads/2019/04/CPL... · We ensure that your company is recognized in the world’s top media. We have

Here we will begin the media coverage process, where we will work on publication ideas and target relevant media.

We will continue our press coverage initiatives, while continuously measuring both the success rate and impact created by these efforts.

CONTINUOUSCOLLABORATION

PRESS COVERAGE

DEFINE YOUR MESSAGE & STRATEGY

KICK OFF

week 1

week 0*deliverables and milestones

Define your message to the audience, and develop a game plan for the next 3 months*

PR Timeline

week 2

week 3

4

Page 5: Public Relations and Event Planning - Crypto PR Labcryptoprlab.com/wp-content/uploads/2019/04/CPL... · We ensure that your company is recognized in the world’s top media. We have

5

Media PartnersTier 1 Media

● Forbes

● Entrepreneur

● Distributed

● Yahoo Finance

● Business

Insider

● CoinTelegraph

● VentureBeat

● TechCrunch

● CoinDesk

● Reuters

● Bitcoin.com

● Hackernoon

● NewsBTC

Tier 2 and 3 Media

● FinSEMS

● Next Big Future

● Block Tribune

● CryptoInsider

● Bitcoinist BTC

● CryptoCoinNews

● The Blockchain

● CoinReviews

● BlockTelegraph

● CryptoDisrupt

● CrowdFundInsider

● TechStartups

● Bitsoline

● CryptoVest

● Irish Tech News

● Vator

● CryptoTechNews

● BlockchainTrailblazers

● Cryptonomist

● BeInCrypto

● CoinSpice

● Blockonomi

Page 7: Public Relations and Event Planning - Crypto PR Labcryptoprlab.com/wp-content/uploads/2019/04/CPL... · We ensure that your company is recognized in the world’s top media. We have

Our Clients & Partners

7

Page 8: Public Relations and Event Planning - Crypto PR Labcryptoprlab.com/wp-content/uploads/2019/04/CPL... · We ensure that your company is recognized in the world’s top media. We have

Goals & Achievements• Enhance DESICO’s presence in global and local

media, as well as differentiate among competitors• Strengthen brand awareness among users &

investors

Strategy• Regular ownable media• Support from high profile advisors such as

Marc Bernegger

Approach• Educate the community and general public

on DESICO (platform for issuing and trading legally compliant security tokens)

• Create marketing campaign, newsjacking

Use Case Desico

Publications

Page 9: Public Relations and Event Planning - Crypto PR Labcryptoprlab.com/wp-content/uploads/2019/04/CPL... · We ensure that your company is recognized in the world’s top media. We have

Goals & Achievements• Established CoinsBank Blockchain Cruise & Futurama

media presence among competitors• Strengthened brand awareness in the community

Strategy• Secured publications and interviews in top-tier media

by utilizing the highlights of the conference• Community building• Newsjacking

Approach• Utilized social media to gain sponsors and promoters

for the event• Interest the community by highlighting the European

Blockchain Week with top industry leaders in attendance

CoinsBank Blockchain Cruise

Publications

Page 10: Public Relations and Event Planning - Crypto PR Labcryptoprlab.com/wp-content/uploads/2019/04/CPL... · We ensure that your company is recognized in the world’s top media. We have

Core Team

Alexandra KarpovaCo-Founder, CEO

Masha PrusakovaCo-Founder, Legal

Juliet AnnerinoHead of Content

Sterlin LujanHead of PR