public relations and event planning - crypto pr...
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Public Relations and Event PlanningInternational media and events promotionfor the blockchain industry
PR & Media RelationsWe ensure that your company is recognized in the world’s top media. We have built relationships with writers, editors and publishers and we use our network of media professionals to help tell your story.
We blend traditional public relations techniques with social media, strategic content, events and promotions to leverage your brand.
We understand that effective public relations services is more than sending out a monthly news release. It’s about identifying the audience that has a stake in the game, knowing what they care about and delivering messages that are going to resonate with them.
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Blockchain Events
We partner with blockchain conferences, events and help them to get exposure, engage speakers, invite investors and influencers. We have a direct outreach to more than 5000 blockchain contacts and good acquaintances in the crypto world and in the Davos community. Use cases:
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Here we will begin the media coverage process, where we will work on publication ideas and target relevant media.
We will continue our press coverage initiatives, while continuously measuring both the success rate and impact created by these efforts.
CONTINUOUSCOLLABORATION
PRESS COVERAGE
DEFINE YOUR MESSAGE & STRATEGY
KICK OFF
week 1
week 0*deliverables and milestones
Define your message to the audience, and develop a game plan for the next 3 months*
PR Timeline
week 2
week 3
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Media PartnersTier 1 Media
● Forbes
● Entrepreneur
● Distributed
● Yahoo Finance
● Business
Insider
● CoinTelegraph
● VentureBeat
● TechCrunch
● CoinDesk
● Reuters
● Bitcoin.com
● Hackernoon
● NewsBTC
Tier 2 and 3 Media
● FinSEMS
● Next Big Future
● Block Tribune
● CryptoInsider
● Bitcoinist BTC
● CryptoCoinNews
● The Blockchain
● CoinReviews
● BlockTelegraph
● CryptoDisrupt
● CrowdFundInsider
● TechStartups
● Bitsoline
● CryptoVest
● Irish Tech News
● Vator
● CryptoTechNews
● BlockchainTrailblazers
● Cryptonomist
● BeInCrypto
● CoinSpice
● Blockonomi
Press Crypto PR Lab
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5 Big Reasons Why Crypto Needs
You – If You‘re a Woman
Blockchain Technology Gains
New Applications in Russia
Crypto Is Booming. But
Where Are The Women?
Boys club: Fewer than 1 in 10
crypto investors is female
Crypto PR Lab Powerhouse
Founders Alexandra Karpova
and Masha Prusakova
Our Clients & Partners
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Goals & Achievements• Enhance DESICO’s presence in global and local
media, as well as differentiate among competitors• Strengthen brand awareness among users &
investors
Strategy• Regular ownable media• Support from high profile advisors such as
Marc Bernegger
Approach• Educate the community and general public
on DESICO (platform for issuing and trading legally compliant security tokens)
• Create marketing campaign, newsjacking
Use Case Desico
Publications
Goals & Achievements• Established CoinsBank Blockchain Cruise & Futurama
media presence among competitors• Strengthened brand awareness in the community
Strategy• Secured publications and interviews in top-tier media
by utilizing the highlights of the conference• Community building• Newsjacking
Approach• Utilized social media to gain sponsors and promoters
for the event• Interest the community by highlighting the European
Blockchain Week with top industry leaders in attendance
CoinsBank Blockchain Cruise
Publications
Core Team
Alexandra KarpovaCo-Founder, CEO
Masha PrusakovaCo-Founder, Legal
Juliet AnnerinoHead of Content
Sterlin LujanHead of PR