PUBLIC RELATIONSEffective Communication With Media

By: Alex Kluesner

Make media work for you• Press releases

• Concise• Accurate• Lead time

• Personal relationships• Know your contacts• Personalize pitches• Focus your reach

Managing outcomes • Silence kills• Take ownership• Identify a solution

…for when things go wrong

Works Cited

1. http://www.forbes.com/sites/mikalbelicove/2013/12/10/13-dos-and-donts-when-pitching-to-the-media/

2. http://www.businessinsider.com/pr-disasters-crisis-management-2011-5?op=1

3. Smith, Ronald D. Strategic Planning for Public Relations, 4th edition. 2013; New York, New York