public relations practices in asean economic community · 7. chairman of public relations...

The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM)

The 1st ASEAN Public Relations Summit (APRS), and

The 1st ASEAN Corporate Investment Expo (ACIE) 2015

Batam, 4 - 7 February 2015

The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM)

The 1st ASEAN Public Relations Summit (APRS), and

The 1st ASEAN Corporate Investment Expo (ACIE) 2015

Batam, 4 - 7 February 2015

Friendship and Mutual Understanding Among ASEAN Practitioners

Public Relations Practices inASEAN Economic CommunityPublic Relations Practices in

ASEAN Economic Community

ASEAN Economic Community will be established in 2015 and it is time for ASEAN region to converge in a new economic era, involving no less than 600 million people. The ASEAN market has become one of the important destinations for regional and global investors.

One of the driving forces in ASEAN economy is State-Owned Enterprises (SOEs). In some ASEAN Member Countries, these State-Owned Enterprises play important roles in developing their country’s economy.

A number of these State-Owned Enterprises implemented excellent corporate actions, not only in ASEAN and Asia, but also in Europe and America. In the ASEAN Economic Community era, their roles and actions would escalate substantially. The reinforced roles and corporate actions will be expected to drive the economic growth of ASEAN countries higher, which in time will increase the prosperity of the people in the region.

SOEs in ASEAN region will increase their e�orts to adjust to the new regional economic era’s market potentials, and will expand their corporate actions in ASEAN and global markets. These State-Owned Enterprises (SOEs) also need to improve their corporate competitiveness amongst SOEs, private, and multinational companies in ASEAN and beyond ASEAN.

Furthermore, the Public Relations industry in ASEAN is projected to improve exponentially, along with the growth and dynamics of the corporations embarking on the new regional economic era. Every practitioner in the industry is deliberating and examining the changes that the future economic era brings to the industry, including the challenges as well as actions needed to improve the capacity of Public Relations practitioners in the region.

In order to discover the outlook and analyses of the above-mentioned issues, Serikat Perusahaan Pers (SPS) Pusat or Association of Indonesia Press Publishers which is an association of print media and online media publishers with more than 471 press company members in Indonesia, has the initiative to host three regional forums. These regional forums are The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM) : The Future of ASEAN in Global Economic Community, The 1st ASEAN Public Relations Summit: The Future of Public Relations Profession in ASEAN Economic Community (APRS), and The 1st ASEAN Corporate Investment Expo (ACIE).

For the Press Publishers industry, the implementation of ASEAN Economic Community presents particular challenges and dynamics that need to be observed and analyzed. There have not been many observations or analysis conducted on the e�ects of ASEAN Economic Community on the National Press, but predictably the Indonesian Press will be a�ected by the migration of intellectual workers in this industry.

PrologueIndonesia Press Industry Welcomes

Asean Economic Community (AEC) :

Market and HumanResource Challenges

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APRN is included in ASEAN Communication Master Plan:

One Vision, One Identity,One Community

Indonesia Press Industry WelcomesAsean Economic Community (AEC) :


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Events’ Titles1. The 1st ASEAN Public Relations Summit (APRS)2. The 1st ASEAN Corporate Investment Expo (ACIE)3. The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM)

Primary Activity ThemeThe Future of ASEAN in Global Economic Community.

Key SpeakersStated in the event schedule

Supporting Events1. The 27th Workshop on How to Handle Press Well (HtHPW)2. The 12th Workshop School of Media Management (SoMM)3. Print Media Covers Exhibition: Indonesia in A Glance4. State-Owned Enterprises Outlook in 2015

Venue and DateHarris Hotel Batam Center, Batam, Kepulauan Riau, 5 – 7 February 2015

Objectives of the Events:Speci�cally, ASSOEM, APRS, and ACIE as pioneering events, have the following objectives:1. ASOEM is the platform to communicate the success stories of ASEAN’s

State-Owned Enterprises (SOEs) in developing their sustainable businesses and providing bene�ts for the communities in the region.

2. ASSOEM is the venue where future intra-ASEAN investors meet to �nd various business potentials that are available in ASEAN Community.

3. ASSOEM is the annual benchmarking event for State-Owned Enterprises (SOEs) in ASEAN region.

4. ASSOEM is the leading forum to connect business and media practitioners in the region.



5. APRS is the regional gathering event for Public Relations practitioners from ASEAN.

6. APRS is the platform to communicate the dynamics of Public Relations industry in ASEAN region.

7. APRS is the benchmarking event to appraise the performance of Public Relations practitioners in ASEAN region.

8. ACIE is the exposure and promotion platform of the investment opportunities in ASEAN region.

9. ACIE is the platform for State-Owned Enterprises (SOEs) and non-SOEs in ASEAN to showcase their corporate competitive advantages.

Structure of the EventsIn general, the structures of the events are as follows:1. Summit discussing the best practices and success stories of the

State-Owned Enterprises (SOEs) and Media companies in ASEAN region in developing their business and corporate actions.

2. Summit discussing the best practices to achieve excellent performance in Public Relations industry in ASEAN.

3. Gathering and networking event for ASEAN’s State-Owned Enterprises (SOEs) and non-SOEs’ executives, analysts and investors.

4. Gathering and networking event for ASEAN public relations practitioners.5. Gathering and networking event for executives of State-Owned

Enterprises (SOEs) and non-SOEs with ASEAN Press Publisher executives.6. Seminar on projected performance of State-Owned Enterprises (SOEs) in

20157. Site visit to leading investment zones in Batam Island8. Gala dinner9. Investment Expo

Why BatamASSOEM, APRS, ACIE and a number of other events held in Batam will have strategic values for the event organizer, speakers, and participants. Those potential strategic values are as follows:1. Batam has had its status as Special Economic Zone since 30 years ago.2. Batam is one of Indonesia’s investment icons.3. Batam is located at the golden triangle zone comprising of three ASEAN

countries (Indonesia, Singapore, and Malaysia).4. Batam is one of the leading industrial and investment zones in Indonesia.5. Batam is one of Indonesia and ASEAN’s best example of investment zones

as well as Special Economic Zone which strongly attracts investors.



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6. Batam has excellent supporting infrastructures for investments, ranging from international airport, wide and good road networks, su�cient electrical installations support, and well-managed and good quality clean water supply.

7. Batam will host the National Press Day event that will be attended by hundreds of leaders and executives from Indonesian Press companies. It would be mutually bene�cial and appealing to gather executives and leaders from ASEAN State-Owned Enterprises, non-SOE, and Public Relations practitioners with executives and leaders of ASEAN Press companies in the same event.

SpeakersSpeakers in ASSOEM1. Chairman of SPS Pusat - Mr. Dahlan Iskan2. Governor of Riau Island - Mr. Muhammad Sani3. Deputy Secretary General (DSG) of ASEAN Community and Corporate

A�airs Department - H. E. Dr. AKP Mochtan4. Vice President of the Republic of Indonesia - Mr. Jusuf Kalla5. Coordinating Minister for Economic A�airs of the Republic of Indonesia -

Mr. Sofyan Djalil 6. Ministry of Tourism Republic of Indonesia - Mr. Arief Yahya7. CEO of Temasek Holding Co - Mr. Lim Boon Heng8. Managing Director of Khazanah Nasional Berhad - Tan Sri Dato’ Azman bin

Hj. Mokhtan9. CEO of Telkom - Mr. Alex J. Sinaga10. CEO of Bank BNI - Mr. Gatot M. Suwondo11. CEO of Pertamina – Mr. Dwi Soetjipto12. Vice President Director of PT. Adhya Tirta Batam – Mr. Benny Andrianto A. 13. CEO of Singapore Press Holdings Ltd - Mr. Alan Vhan Heng Loon14. CEO of Kompas Gramedia Group – Mr. Agung Adiprasetyo

Speakers in APRS:1. Executive Chairman of SPS HQ - Mr. Ridhlo ‘Eisy2. Mayor of Batam - Mr. Ahmad Dahlan3. President & Founder of ASEAN Public Relations Network - Mrs. Prita Kemal

Gani, MBA, MCIPR, APR4. Head of Corporate Communications PT. Telkom (Persero) Tbk - Mr. Arif

Prabowo5. Director of Vin Public Relations Consultancy Singapore - Ms. Krishnasamy

Bhavani, FIPR6. Head of Corporate Media and Corporate Communication Jollibee Food

Corporations Philippines - Pauline Lao (*)



7. Chairman of Public Relations Association of Indonesia (Perhumas) - Mr. Agung Laksamana MSc, IAPR

8. Director General Department of Information Ministry of Communication and Multimedia Malaysia and President of Institute of Public Relations Malaysia - Dato’ Haji Ibrahim Abdul Rahman, FIPR

9. Professor at Faculty of Communication Arts Chulalongkorn University - Prof. Dr. Parichart Sthapitanonda, Ph.D

10. Deputy V State Minister for Youth and Sports A�airs - Mr. Gatot Dewa S. Broto

11. Chairperson of Indonesian Government Coordinating Body for PR (BAKOHUMAS) - Drs. Freddy H.Tulung MUA, FIPR

12. Head of Corporate Communication PT Biofarma Indonesia - Mrs. N. Nurlaela Arif

Target ParticipantsASEAN Summit for State-Owned Enterprises and Media (ASSOEM), ASEAN Public Relations Summit (APRS), and ASEAN Corporate Investment Expo (ACIE) Forums are projected to be attended by 300 participants and to be visited by 1000 exhibition guests comprising of:1. CEOs and Chairman of State-Owned Enterprises from ASEAN2. Press companies CEOs and Executives from ASEAN3. Private and multinational companies CEOs from ASEAN4. Analysts, global investors and regional investors from ASEAN5. Press companies leaders from ASEAN6. Public Relations industry leaders and practitioners from ASEAN7. Local businessman and residents of Batam8. ASEAN State-Owned Enterprises and non-SOE corporations9. ASEAN Joint-venture corporations10. ASEAN investment corporations

Hosted bySerikat Perusahaan Pers (SPS) Pusat(Indonesia News Publishers Association).

Dewan Pers Building 6th FloorJl. Kebon Sirih No. 32 - 34 Jakarta 10110Phone. +6221 - 3459671 and 3811228Fax. +6221 - 3862373Website : aseansummit.spsindonesia.org

Contact PersonMr. Ricky: (+62821385480008)Email: [email protected]. Theresia (+6281219352994)Email: [email protected]



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in collaboration with:ASEAN Public Relations NetworkContact PersonMs. Ninis Marhaenis/Ms. Kaythari Khin/ Ms. Angeline MandasariPhone: +62 21 5708143 ext 12Fax: +62 21 2510185Hotline: +62 815 13051344Email: [email protected]





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The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM),

The 1st ASEAN Corporate Investment Expo (ACIE), andThe 1st ASEAN Public Relations Summit (APRS) 2015

Harris Hotel Batam Center, Batam, Indonesia, 5 – 7 February 2015

Day I - Thursday, 5 February 201509.00 - 10.00 : Workshop : Media Handling from An ASEAN Perspective &

School of Media Management The 1st ASEAN CORPORATE INVESTMENT EXPO (ACIE) - Day 1

10.00 - 11.00 : Exhibit Opening Remark by Mustofa Widjaja - Chairman of Batam Indonesia Free Zone Authority

11.00 - 17.00 : Exhibition open for public

11.00 - 12.30 : Lunch & Registration: “The 1st ASEAN PUBLIC RELATIONS SUMMIT” Public Relations Practices in ASEAN Economic Community: Friendship and Mutual Understanding Among ASEAN Practitioners

12.30 - 12.35 : Opening APRS by MC12.35 - 12.40 : National Anthem " Indonesia Raya"12.40 - 12.45 : Welcome Speech by Executive Chairman of SPS HQ - M.

Ridhlo 'Eisy12.45 - 12.50 : Welcome Speech & Opening APRS by Ahmad Dahlan - Mayor

of Batam 12.50 - 12.55 : Keynote Speech by President & Founder ASEAN PR Network

(APRN) - Prita Kemal Gani MBA, MCIPR, APR 12.55 - 13.10 : Keynote Speech by Chairperson of Indonesian Government

Coordinating Body for PR (BAKOHUMAS) - Drs. Freddy H.Tulung MUA, FIPR

Plaque of Appreciation & Photo Session

13.10 - 15.10 : Session 1: Panel Discussion :The PR Ethics Practice in AECSpeakers :PR from Indonesia : Arif Prabowo - Head of Corporate Communications PT Telkom (Persero) Tbk PR from Singapore : Krishnasamy Bhavani - Director of Vin Public Relations Consultancy SingaporePR from Philippines : Pauline Lao - Head of Corporate Media and Corporate Communications Jollibee Foods Corporation Philippines (*)PR from Indonesia : Agung Laksamana, MSc, IAPR - Chairman of Public Relations Association of Indonesia (PERHUMAS) and Country Director Corporate A�airs Citibank IndonesiaModerator : Leila Djafaar, SS, MM, IAPR - EVP Head of Corporate A�airs Bank Permata TbkPlaque of Appreciation & Photo Session

in collaboration with:ASEAN Public Relations NetworkContact PersonMs. Ninis Marhaenis/Ms. Kaythari Khin/ Ms. Angeline MandasariPhone: +62 21 5708143 ext 12Fax: +62 21 2510185Hotline: +62 815 13051344Email: [email protected]



15.10 - 17.10 : Session 2 : Panel Discussion : Cross Cultural & PR in AECSpeakers :PR from Malaysia : Dato' Haji Ibrahim Abdul Rahman - Director General Department of Information Ministry of Communication and Multimedia and President of Institute of Public Relations MalaysiaPR from Indonesia : N. Nurlaela Arif - Head of Corporate Communication PT BiofarmaRepresentative from Thailand : Prof. Dr. Parichart Sthapitanonda, Ph.D - Professor at Faculty of Communication Arts Chulalongkorn UniversityPR from Indonesia : Gatot S. Dewa Broto - Deputy V State Minister for Youth and Sports A�airs Moderator: Troy Pantouw S.Psi, MA, IAPR - Communication Director PT Danone AquaPlaque of Appreciation & Photo Session

17.10 - 18.30 : DINNER PREPARATION HOSTED BY MAYOR OF BATAM

18.30 - 18.35 : Opening by MC, Marlene T. Danusutedjo, IAPR - Director of PR Four Seasons Hotel

18.35 - 18.45 : Welcoming Speech by Mayor of Batam - Ahmad Dahlan18.45 - 19.00 : Speech by President & Founder ASEAN PR Network (APRN) -

Prita Kemal Gani MBA, MCIPR, APR

19.00 - 20.30 : Dinner & Networking

Day II - Friday, 6 February 201509.00 – 20.00 : The 1st ASEAN Corporate Investment Expo (ACIE) Day II.09.00 – 14.30 : Registration for participants of ASEAN Summit for

State-Owned Enterprises and Media (ASSOEM)14.30 – 16.00 : Opening Ceremony of The 1st ASEAN Summit for

State-owned Enterprises and Media (ASSOEM): “The Future of ASEAN in Global Economic Community”

14.30 – 14.35 : Opening 14.35 – 14.45 : Welcome Speech by Chairman of SPS Pusat– Mr. Dahlan

Iskan14.45 – 14.55 : Welcome Speech by Governor of Riau Islands – Mr.

Muhammad Sani14.55 – 15.05 : Welcome Speech by Deputy Secretary General (DSG) of

ASEAN for Community and Corporate A�airs Department– H.E. Dr. AKP Mochtan

15.05 – 15.30 : Opening Speech by Vice President of the Republic of Indonesia – Mr. Jusuf Kalla



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15.30 – 15.45 : Keynote Speech by Coordinating Minister for Economic A�airs of the Republic of Indonesia – Mr. Sofyan Djalil: “Indonesia’s Macro economic Perspective in ASEAN Economic Community”

15.45 – 16.00 : Keynote Speech by Ministry of Tourism Republic of Indonesia – Mr. Arief Yahya: “Ministry of Tourism The Republic of Indonesia Vision to Develop Tourism Industry”

16.00 – 16.15 : Speech by CEO International SingTel – Mr. Mark Chong: “Success Stories of SingTel in Implementing Expansion and Global Corporate Actions”

16.15 – 16.30 : Speech by Managing Director of Khazanah Nasional Berhad - Tan Sri Dato’ Azman bin Hj. Mokhtar: “Success Stories of Khazanah National in Implementing Expansion and Global Corporate Actions”

16.30 – 16.45 : Speech by CEO of Telkom – Mr. Alex J. Sinaga: “Success Stories of Telkom Indonesia in Implementing Expansion and Global Corporate Actions”

16.45 – 17.00 : Speech by CEO of Bank BNI – Mr. Gatot M. Suwondo: “Success Stories Of Bank BNI in Implementing Expansion and Global Corporate Actions”

17.00 – 17.15 : Speech by CEO of Pertamina – Mr. Dwi Soetjipto: “Success Stories of Pertamina in Implementing Expansion and Global Corporate Actions”

17.15 – 17.30 : Speech by Vice President Director of PT Adhya Tirta Batam – Mr. Benny Andrianto A: “Success Stories of Adhya Tirta Batam in Investing in Indonesia”

17.30 – 17.45 : Speech by Editor in Chief Strait Times – Mr Patrick Daniel: “Strategies of Singapore Press Transforming ASEAN Economic Community”

17.45 – 18.00 : Speech by CEO of Kompas Gramedia Group – Mr. Agung Adiprasetyo: “Future of the Press Industry in Indonesia in the ASEAN Economic Community Era”

18.00 – 20.00 : Dinner – Social networking opportunity for participants of ASEAN Summit

- Speech by Chairman of Batam Indonesia Free Zone Authority

- Entertainment (Batam traditional dance) - Dinner

Day III – Saturday, 7 February 201508.00 – 20.00 : The 1st ASEAN Corporate Investment Expo (ACIE) Day III08.00 – 12.00 : Site Visit to various appealing sites for delegations of ASEAN

Summit 1. Industrial zones in Batam 2. Famous tourist areas in Batam 3. Famous culinary destinations in Batam

21.00 : Closing of The 1st ASEAN Corporate Investment Expo (ACIE) 2015



Serikat Perusahaan Pers (SPS) PusatIndonesia News Publishers AssociationDewan Pers Building 6th FloorPhone +6221 - 3459671 and 3811228Fax +6221 - 3862373aseansummit.spsindonesia.org

ASEAN Public Relations NetworkIntiland Tower Annexe 8th FloorJl. Jendral Sudirman Kav.32Jakarta Pusat 10220, IndonesiaPhone +6221 - 5708143 [email protected]

Serikat Perusahaan Pers (SPS) PusatIndonesia News Publishers AssociationDewan Pers Building 6th FloorPhone +6221 - 3459671 and 3811228Fax +6221 - 3862373aseansummit.spsindonesia.org

ASEAN Public Relations NetworkIntiland Tower Annexe 8th FloorJl. Jendral Sudirman Kav.32Jakarta Pusat 10220, IndonesiaPhone +6221 - 5708143 [email protected]

public relations practices in asean economic community · 7. chairman of public relations...

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