public relations society of americaapps.prsa.org/aboutprsa/documents/oneprsa_section… · web...

Public Relations Society of AmericaSection Leaders Guidebook

Jan. 14, 2014

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In This Guidebook

Introduction

Leadership and Managing Your Executive Committee

Programming

Financial Management

Recruitment and Retention

Sponsorships

PRSA Calendar

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IntroductionCongratulations on your new role as a Section leader within the Public Relations Society of America!

As you prepare for your new leadership position, this booklet will serve as a helpful guide.

It is designed to be a light, easy read — split into the areas that will matter most to you as an incoming leader: Leadership and Managing Your Executive Committee, Programming, Financial Management, Recruitment and Retention and Sponsorships, along with a timeline to help you map out your first six months. We’ve also included resource sections that contain materials and templates to help you in your new role. Additionally, you will find a calendar outlining National’s activities so that you can have the option of crafting your programming to align with the organization’s larger efforts — and so that we can truly operate as OnePRSA.

We hope the contents of this guide will help you bring your organization closer together, empower your leaders, foster solidarity and collaboration, and further PRSA’s priorities of advancing professional excellence, diversity and ethics within the industry.

Once again, congratulations on your new role and thank you for your service to PRSA!

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Leadership and Managing Your Executive CommitteeGreat organizations have longevity because of the leadership at the helm, and PRSA is no different. The organization relies on the creative, innovative and strategic talents of its membership to help drive new initiatives, execute Professional Development opportunities and create rich environments for industry professionals to thrive. Leadership is more than governance. On a comprehensive level, leadership is bringing vision to a direction and helping those with like passion achieve its reality. As a PRSA leader, you bring to life the mission of the organization at its most critical level.

Why Is Leadership So Important?The development and management of your Section Executive Committee is the cornerstone to your leadership role. Effectively managing your team will set the foundation for your success during the next year. As you embark on this new journey and in this new role, there will be opportunities to hone your leadership skills. Rest assured, guidance is available. PRSA has a wealth of resources to help you develop as a leader and successfully work through your year.

How Do I Get Started?Making the leap is the hardest part. Here are some quick steps for jump-starting your year. As an incoming leader:

Be familiar with your Section policy documents. Gain a historical perspective from the current and past Section chairs.

A good leader knows how to listen, delegate and inspire fellow Executive Committee members and volunteers to achieve the Section’s goals. Mentoring and recognition are also a part of the leadership process. Now that you have the basics as a foundation, a beginning checklist follows to help take your planning to the next step.

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Leadership ChecklistPre-Term (Recommended Preparation)

Work with the current Section chair on completing the Section operating plan for the coming year.

Talk with existing Executive Committee members to gauge their level of interest about serving on the committee for the year ahead.

Coordinate with PRSA National to have them send out a call for volunteers to Section members.

During Your Term Coordinate monthly Executive Committee calls with volunteers and PRSA staff. Oversee Section programming. Have Executive Committee members reach out monthly to all new Section members and

dropped members. Follow up on assignments and be sure deadlines are met. Monitor and manage engagement of volunteers and members. Participate in Section events as appropriate. Oversee content creation for Section forums, LinkedIn community, blogs/website. Ensure consistent communications to members. Recruit new volunteers. Partner with PRSA staff on recruitment and retention materials. Manage outreach to Section prospects and members. Keep on track with the Section operating plan. Thank your Executive Committee members regularly for their service and contributions.

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Best Practices Establish expectations with each member of your Executive Committee by matching your

volunteers’ interests and passions with your vision and expectations. Identify what is motivating your Executive Committee members and how you can help build

their leadership skills. A good leader clarifies what they expect of their Executive Committee members as well as

what those members can expect of you. Have a policy in place for Executive Committee attendance at monthly planning meetings. Have your Executive Committee meeting minutes sent out within one week of the Executive

Committee meeting being held rather than one week before the next monthly meeting. This spurs your volunteers to follow up on action items sooner.

Assign tangible assignments with deadlines to your Executive Committee members — but be reasonable and flexible because they are all volunteers.

Succession planning — think ahead and always be looking to identify and recruit members for next year’s Executive Committee.

No profitable company plans in one-year cycles. Neither should your Section. Make your strategic planning process extend out three years to provide a road map for future leaders.

Find ways to engage Executive Committee members in monthly conference calls to maximize their contributions.

Use a referral program to recruit new members. Gather testimonials from Section programs to help market added participation and cultivate

volunteers for necessary tasks. Break assignments into smaller or one-time commitments to spread the work and increase

participation opportunities for Executive Committee members.

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Leadership Resources

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ProgrammingThe success of your Section all starts with the activities you offer. They can range from in-person programming like mixers and workshops to virtual events like webinars and networking calls. Leading your team to provide a strong program to your members is vital to the success of your Section. Your programming also will be essential in driving forward PRSA’s priorities of advancing professional excellence, diversity and ethics within the profession.

When your Section is active and providing its members with valuable learning and networking opportunities, the benefits are numerous. It attracts new members and helps you attain your recruitment goals. It engages and retains existing members. It infuses your treasury, which makes new resources available and provides you flexibility. Plus, when your group is active, it inspires more members to want to get involved and serve in leadership roles.

Why Is Programming So Important?Programming consistently ranks among the most important offerings PRSA provides its members because every member expects to see value for their membership dollar and a return on investment. The most effective Sections realize that and strive to provide their membership with the Professional Development/training, networking and recognition opportunities they seek on an ongoing basis and ensure that members are aware of what is available to them. In essence, great programming is essential to adding demonstrable value to your membership and critical to your Section’s success.

How Do I Get Started?As incoming leader:

Start planning your programming now — recognize that when it comes to effective programming, much of the planning should be done in advance of the upcoming calendar year.

A critical first step is to ensure you are aligned with your membership. So get out there and start talking with people in your Section at both the member and leadership level. Talk with other leaders who hold similar Section positions.

Find out what’s worked, what hasn’t and why. From there you’ll find the most effective future pathways to programming success.

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Programming Checklist

Pre-Term (Recommended Preparation) Review your Section member surveys and program evaluations to see what’s worked and

what hasn’t in the past. Gain an understanding of what your Section is doing well at, what it can improve upon and most importantly what your members want out of their membership.

Speak with your Section’s programming or Professional Development chair, if applicable, as well as PRSA staff, to get a better understanding of the successes to date, the challenges and opportunities. Review what programming your Section has offered during the past two years.

With help from your Section Executive Committee, identify and recruit a programming chair for the coming year.

Develop a master calendar for the year ahead and allow for enough planning time for each program. Ensure your desired programming dates do not compete with other major PRSA events (e.g., International Conference, Digital Impact Conference).

During Your Term Review responsibilities with your programming chair and make sure s/he is grounded in the

core job responsibilities or role expectations. Examine what other Sections are doing for programming and the great speakers they have

had. Often what’s worked successfully for another Section can more easily be adopted rather than starting from scratch. You’ll find the leadership of other Sections will be more than happy to share insights and materials about their best programs.

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Best Practices Listen to Your Members — Work with National to conduct an annual Section member

survey that looks at what types of activities are of most interest, as well as examines the best time of day, day of week, time of year, locations and acceptable registration fees.

Evaluate — Survey attendees (formally and informally, where possible) after each program to determine future opportunities for improvement and for ways to better serve your membership.

Stay Active — Offer your members at least one monthly program. Seek Alignment — Look for opportunities that further PRSA’s priorities of advancing

professional excellence, diversity and ethics within the industry. Maintain Ongoing Communications — Ensure you have regularly scheduled e-

communication with your membership and volunteers using the channels they prefer. Check In Regularly — Give your programming chair(s) the freedom to run with their ideas,

and add value while keeping tabs on them to ensure their efforts are on schedule and remain aligned with Section needs.

Cut Your Costs — Find sponsors to help defray event expenses and member registration fees.

Extend Thanks — When it comes to working with volunteers and getting the most out of them, show your appreciation. Volunteers thrive on such recognition, more than you might think. Thank them individually and thank them often for their service, no matter how small their contribution.

Provide Member Discounts — Offer reduced event registration fees for Section members. Provide PRSSA members complimentary attendance to spark their interest in your Section and to help them grow.

Think Multi-Channel Promotion — Promote your programming via traditional and digital channels.

Maximize PRSA National Resources — The organization has a Speakers Showcase. Add Variety — Think out of the box.

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Programming Resources

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Types of ProgramsThe table below is where PRSA sees the most type of programming offered. It is offered to help spark ideas rather than to be all-inclusive.

Chapters Districts SectionsAffinity Calls X X

Awards Programs X X

Annual Conference X X(Spring)

Annual Meeting and Dinner

X

Board Meetings/Committee Meetings Monthly

X

Leader-To-Leader Networking Calls

X X X

Lunch and Learn Calls X

Newsletters X X

Town Halls X

Member-To-Member Networking Calls

X X

Professional Development Workshop (International Conference)

X

Regional Networking Events (In-Person)

X X (District

Conference)

X

Seminars X X

Teleseminars X

Virtual Conferences X

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Sample Section Master Planning CalendarJanuary Date Time Event Committee

LeadersDetails

12 2 p.m. EST

ExComm call n/a

18 Section member survey results available.

n/a

February

6 Brown Bag copy due to PRSA (person responsible)

9 2 p.m. EST

ExComm call

Week of Feb. 13

Webinar speaker and topic due. (person responsible)

March

15 2 p.m. EDT

ExComm call n/a

16 1 p.m. EDT

Brown Bag call — Topic: (person responsible)

April

11 Newsletter copy due to PRSA. (person responsible)

12 2 p.m. EDT

ExComm call n/a

19 Member-to-member lunch call (person responsible)

25 Section newsletter distributed to members.

12

Monthly Linkedin post promoting Section activity

(person responsible)

Forum post (person responsible)

May

10 2 p.m. EDT

ExComm call n/a

17 Section webinar (person responsible)

22 1 p.m. EDT

Member-to-member lunch call (person responsible)




June

14 2 p.m. EDT

ExComm call n/a

12 Member-to-member lunch call (person responsible)




July

11 Newsletter copy due to PRSA (person responsible)

12 2 p.m. EDT

ExComm call n/a

11 Member-to-member lunch call (person

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responsible)

25 Section Newsletter distributed to members.

25 12 p.m. EDT

Brown Bag call (person responsible)




August

6 Brown Bag copy due to PRSA. (person responsible)

8 1 p.m. EDT

Lunch and Learn (to Teach) — member-to-member


9 2 p.m. EDT

ExComm call

22 1 p.m. EDT





September

Week of Sept. 3

2 p.m. EDT


6 2 p.m. EDT

ExComm call n/a

27 1 p.m. EDT




14


October

4 2 p.m. EDT

ExComm call n/a

15 3:15–4:30 p.m.

PRSA International Conference — Hosted program on …..

(name). to introduce

18 1 p.m. EDT


23 2 p.m. EDT


24 Newsletter copy due to PRSA. (person responsible)

5 and 17

Bi-monthly Linkedin post promoting Section activity


5 and 17

Bi-monthly Forum post (person responsible)

November

7 Section newsletter distributed to members.


8 2 p.m. EST

ExComm call n/a

28 1 p.m. EST





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December

62 p.m. EST


13 2 p.m. EST

ExComm call n/a

18 1 p.m. EST


TBD Section member survey n/a

11 and 17



11 and 17


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Template for Speaker Outreach LetterEmail Subject: Hi (first name) — speaking opportunity for you — (event name)

Hi (first name),

I hope you are well.

As a leader and an innovator who stands at the forefront of the communications industry, I am writing to offer you an opportunity to serve as a guest speaker at the (event name).

The event will be hosted by the (name of your Section) and attendees will (describe what attendees will learn/discuss/experience at the event).

The (name of event) will run from (start time) to (end time) at (location) and is expected to garner an attendance of XX communications professionals and students.

As a guest speaker, you will be asked to lead a XX minute session. How you use the time will be entirely up to you but below are recommendations:

XX minute presentation that can cover one or more of the following:o Case study showcasing innovative work done at your organization.o (Other relevant topics/information).

XX minute Q&A with audience.

Below is additional information on the event. Please feel free to contact me at (XXX) XXXX for additional information.

We hope that you will be able to participate at our conference and are grateful for your time and consideration. Best,

(Name)(Title)(Phone/Mobile)(Email)

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Template for Event Advisory

PRSA (YOUR ORGANIZATION) HOSTS: (EVENT TITLE)

(One to Two Line Subhead Describing Event — Can Include Theme, Name of Speaker, etc.)

What(One to two paragraph description of the event)

Who Will Attend(Event name) will be attended by (describe type of practitioner you are looking to attract — senior, young professionals, practitioners across all levels, certain industries, etc.).

When and Where(Name of location)(Address – with cross streets)(Venue phone number)

(Day of Week, Date) XX a.m.–XX a.m. – Arrival time XX a.m.–XX a.m. – (Event Element, e.g., “Breakfast Networking”) XX a.m.–XX a.m. – (Event Element, e.g., Speaker John Doe will discuss “topic”)

CostPRSA Members – (Cost – typically discounted)Nonmembers – (Cost)

About PRSA(Boilerplate for PRSA National or for your Section)

# # #

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Template for Event Agenda

EVENT NAME(Date)

(Location)

Today’s Program

XX a.m.–XX a.m. (Program element, e.g., breakfast)

XX a.m.–XX a.m. (Program element, e.g., Intro/overview of day — welcome speakers/attendees)

XX a.m.–XX a.m. (Program element, e.g., Sponsor introduces keynote)

XX a.m.–XX a.m. (Program element, e.g., Audience Q&A)

XX a.m.–XX a.m. (Program element, e.g., Closing remarks, networking reception begins)

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Sample Event e-Blast Announcement (National staff will work with you to craft and distribute)

PRSA: You're Invited

Attention PRSA (name of your Section) members:

(Event Name)(Event Descriptor)

(One to two paragraph descriptor)

When and Where:Name of VenueAddress Line 1Address Line 2City, State

Day, DateXX a.m.–XX a.m. – (Program element, e.g.,

Breakfast/networking)

XX a.m.–XX a.m. – (Program element, e.g., Speaker on XX topic)

Cost:PRSA Members – $XX.00Nonmembers – $XX.00

Students – $X.00/No Charge

Please click on the following link to purchase tickets: (Link to your website)

About (Your Section):(Insert boilerplate.)

Sponsored by (insert sponsor logo)

Financial Management

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Sections are a part of PRSA National and as chair you will receive an allocated annual budget. If additional funds are needed, it will be incumbent upon you to raise the funding (see Sponsorships).

How Do I Get Started?As incoming leader, you will need to:

Gain an understanding of your Section’s finances — this includes understanding where it is making and losing money.

It will also be important to understand how Sections work with PRSA National.

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Section Recruitment and RetentionAdding new members is the lifeblood of your Section and is essential toward growing a strong public relations community. As important as it is to gain new members, keeping existing members is just as critical to the success of your Section. Experts say it costs 13 times as much to recruit a member than to retain an existing member.

Why Is Recruitment and Retention So Important?A healthy Section with increasing membership builds interest and excitement in being part of something big. It also increases the value of membership, as it gives members more opportunity to network and learn best practices from other companies and organizations. It also ensures a pipeline for volunteers within your Section.

How Do I Get Started?As incoming leader:

Gain an understanding of your membership demographics. Contact current and prior Section leadership for their assessment of the Section’s

strengths and weaknesses, and to brainstorm ideas on how to recruit and retain members.

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Recruitment and Retention Checklist

Pre-Term (Recommended Preparation) Review information about recruitment and retention on PRSA’s website. Contact PRSA National to glean information from staff and Section member surveys. Review membership trends for your Section and assess strengths, weaknesses and

opportunities.

During Your Term Hold new member orientations to explain Section benefits and to learn more about what

new members want and need. On a monthly basis, have members of your Executive Committee reach out to all new

members by phone or email to welcome them to the Section. Divide and conquer the monthly list.

Have members of your Executive Committee reach out to recently dropped members to find out why and to discover opportunities for improvement.

Make recruitment and retention a discussion item at each Executive Committee meeting and brainstorm ways to improve.

Seek opportunities to engage with Chapters and Districts for regional Section events.

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Best PracticesRecruitment: Use opportunities at PRSA’s International Conference to contact members who are interested

in or likely to be interested in Section membership. Host regional Professional Development and/or networking events where Section members can

meet face-to-face. Work collaboratively with Chapters to develop and host events. Use PRSA marketing offers to overcome price objections. Communicate what your Section is doing by working with PRSA National. Post first-person testimonials on your website and in newsletters about how Section

membership helped that member.

Retention: Have your Executive Committee members call new members personally to welcome them to

the Section and learn more about their needs and areas of interest. Send a follow-up email explaining the benefits of Section membership and what to expect

(calendar of activities, e-groups, newsletter, volunteer opportunities, etc.). Personally contact members to seek their input and involvement. Offer members-only benefits such as lunch-and-learn virtual conferences. Develop a program that outlines regular touchpoints with new members to increase chances of

membership renewal. Recognize highly engaged members (mention in newsletters, letter of appreciation, peer

recognition, award).

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Recruitment and Retention Resources

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Sample New Member Welcome EmailSubject: Thanks for joining PRSA’s (name) Section

Hi (new Section member name),

As chair for PRSA’s (name) Section, I wanted to thank you for joining the Section.

We have many things planned through the remainder of the year for our members — from webinars to networking activities and lunch and learn calls. Also, our Section “Forum” is a great place to seek feedback from colleagues and contribute to timely member discussions.

Could you please let me know what you’d like to get out of your Section membership? Feel free to email me back or give me a call. Your input would be most helpful and welcome.

Also, please consider this an open invitation to send me any feedback or suggestions you may have during the course of the year.

Thanks again for joining the Section. We hope it will be of much professional value to you.

Salutation and Signature

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http://www.prsa.org/MyPRSA/forums/forums/?conferenceid=21

http://www.prsa.org/Network/Communities/CorporateCommunications/

Sample Dropped Member EmailSubject: Leaving PRSA (name) Section

Hi (dropped member name),

As chair of the PRSA (name) Section, I recently became aware that you had dropped your membership with the Section. We’re sorry to see you go.

Is there anything we could do better in the future that may make you reconsider joining back with us? Thanks in advance for your feedback.

Salutation and Signature

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Section SponsorshipsObtaining sponsors for events not only provides additional revenue for an event and/or the Section, but can also increase exposure and prestige for the Section. Many Sections work with sponsors who furnish additional funds, which provide additional value to Section members. Of course, generating the sponsors and keeping them happy can be a challenge.

PRSA partners with Sections on such sponsorship projects. The PRSA staff works to streamline the process since many sponsors ask that the organization avoid duplicate requests.

Why Are Sponsorships So Important?Sponsorships are an opportunity to develop partnerships between members and businesses in the industry. It can be a win-win for both parties.

How Do I Get Started?As an incoming leader:

Remember that for many companies, a PRSA Section can be exactly the target market they are trying to reach, so by offering them sponsorship opportunities, you are helping them market their products and services effectively.

Using the tools provided in this section, you will be prepared to successfully make sponsorships an added benefit to your Section.

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Sponsorship ChecklistPre-Term (Recommended Preparation)

Identify a sponsorship chairperson. Set sponsorship goal and communicate it to PRSA National. Create a list of benefits for approval from PRSA National. Create a list of sponsorship leads and send it to PRSA National for approval. Contact potential sponsors and share with PRSA National. National will work with you on

contracting with vendors. Send thank you letters to the sponsors.

During Your Term Have your sponsorship chairperson start making the “Ask” and continue to do so throughout

the year. Work with PRSA National to develop a sponsorship agreement that outlines the details of

each sponsorship. For each sponsorship, make sure to follow through on the promises made to the sponsor

regarding what they receive for their sponsorship. This should be outlined in the sponsorship agreement.

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Best Practices Choose a sponsorship chairperson who has an outgoing personality and numerous contacts

in the industry. Sales experience and fearlessness is a plus. If you are starting out with no sponsorship history, choose one or two Section events that

are the most successful and are very well attended and single those out for sponsorships. Identify the monetary needs your Section has for the upcoming year and set a goal for how

much of that will be covered by sponsorship dollars. Be conservative in the beginning. Give yourself ample time to secure sponsors. Maximize sponsor visibility whenever possible. Offer good visibility, but make sure your

program doesn’t turn into a sales pitch that turns off members. Treat your sponsors well. If they have a good experience, they will fund more events. When attending other industry meetings, pay attention to the sponsors at those events, as

they may have an interest in sponsoring your Section as well, since the audiences are the same.

Consider small companies and small sponsorships. While it is easier to get one large sponsor, it may be more effective to break up your monetary needs into several smaller sponsorships.

Leverage sponsorships to cover your costs so you are guaranteed to break even, even if no member attends (although that is not an ideal situation).

Look for exclusive, special opportunities for sponsorships, e.g., the cocktail sponsor at an awards banquet.

Work with your sponsors and create custom packages that they feel provide value to their organization.

If the sponsor is speaking at your Section event, make sure that their remarks pertaining to their product are implicit (i.e., soft sell), rather than explicit.

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Sponsorship Resources

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Template for Conference Sponsorship PackageName of Conference

Sponsorship Opportunities

Description of Conference

Conference Mission: If appropriate, describe here why the event is taking place and what you hope to accomplish.

Who Will Be There: Estimated (X) public relations and communications professionals. List the types of members that will be in attendance (entry-level, senior practitioners, APRs,

etc.). List the geographical area that the members will likely be coming from. List any other information that helps identify the type of attendees that will be present.

Dates:

Where:

Event Marketing Tools: List here the different tools you will use to market this conference, including a conference

website, news releases, promotion to other organizations, etc.

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These are just examples of the types of sponsorships you could offer. Pick and choose those appropriate for your event.

EXCLUSIVE SPONSORSHIPSIn addition to the below-listed benefits, all sponsors may submit pre-approved promotional literature or an item to be inserted in all conference registration tote bags.

REGISTRATION TOTE BAGSOne AvailableInvestment: $3,000Sponsor the official conference tote bag presented to every attendee at registration. Sponsorship includes your company’s one-color logo imprint on the bag. Your logo, along with the logo of the conference itself, will be the only logos placed on the bag. This level also includes one conference registration, vendor space in the expo area, as well as recognition on the conference website and in the program.

BADGE LANYARDSOne AvailableInvestment: $2,500Sponsor the official conference badge/laminate presented to every conference attendee at registration. Your company’s one-color logo imprint will be placed on the lanyard, along with the conference logo. This sponsorship level also includes one conference registration, vendor space in the expo area, as well as recognition on the conference website and in the program.

CONFERENCE PROGRAMOne AvailableInvestment: $2,000Put your message in front of attendees daily with this frequently referenced guide to conference activities, panels and speakers. Sponsorship includes a full-page, four-color ad on the inside cover of the program. This level also includes one conference registration, vendor space in the expo area as well as recognition on the conference website.

THURSDAY OPENING NIGHT RECEPTION One AvailableInvestment: $5,000Benefits include up to five minutes addressing attendees with your company’s message and placement of collateral materials at each place setting. Your logo will be prominently displayed on signage at the event as well as on the conference website and in the program. Your logo will also appear on each photo printed from the photo booth at the event. This sponsorship level also includes one conference registration and vendor space in the expo area.

FRIDAY BREAKFAST and MORNING SESSION One Available Investment: $3,000Show your support of the (name of conference) by sponsoring the conference’s opening session. Benefits include the introduction of the keynoter by your company representative, signage, placement of collateral materials at each place setting and prominent logo display. Logo visibility

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on the conference website and in the conference program as well. This level also includes one conference registration and vendor space in the expo area.

FRIDAY LUNCH and AFTERNOON SESSION One Available Investment: $3,000Benefits include the introduction of the lunch keynoter by your company representative, signage, placement of collateral materials at each place setting and prominent logo display. Logo visibility on the conference website and in the conference program as well. This level also includes one conference registration and vendor space in the expo area.

FRIDAY RECEPTION One AvailableInvestment: $3,500Benefits include up to five minutes addressing attendees with your company’s message and placement of collateral materials at each place setting. Your logo will be prominently displayed on signage at the event as well as on the conference website and in the program. This sponsorship level also includes one conference registration and vendor space in the expo area.

SATURDAY BREAKFAST and CLOSING SESSION One Available Investment: $3,000Benefits include the introduction of the keynoter by your company representative, signage, placement of collateral materials at each place setting and prominent logo display. Logo visibility on the conference website and in the conference program as well. This level also includes one conference registration and vendor space in the expo area.

REFRESHMENT BREAKS Two AvailableInvestment: $1,250 eachFriday (one) Morning (one) AfternoonYour logo will be prominently displayed on signage in the break station area. You also are invited to place your company’s collateral materials on the break station tables. Logos also will be featured on the conference website and in the program. This level also includes one conference registration.

EXHIBITORS In addition to the below-listed benefits, exhibitors may submit pre-approved promotional literature or an item to be inserted in all conference registration tote bags.

Exhibit Space (Friday) Investment: $500 per space (up to 6' floor or table space)Bring your product or service to the (name of event) where it’s available to all conference attendees in the heavily traveled expo area. Your logo also will be included on the conference website and in the conference program.

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Helene Stokan, 06/04/13,

Different font.

SUPPORT SPONSORSHIPS

FRIENDS OF THE CONFERENCE — GOLD LEVELInvestment: $500As a Friend of the Conference, Gold Level, your company will be listed in the conference program, on signage during the conference, announced during the opening general session and be posted on the conference website.

FRIENDS OF THE CONFERENCE — PLATINUM LEVELInvestment: $1,000At the Platinum Level, your company receives all of the Gold Level benefits, plus you have the opportunity to introduce any one breakout session of your choice. The Platinum Level also includes one conference registration.

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PRSA First Quarter 2014 Calendar

36

JAN FEB MAR

PRSANATIONALEVENTS

PRSANATIONALPROMOTIONS

WAIVED INITIATION/

REINSTATEMENT

FREE CHAPTER PROMOTION

FREE SECTION PROMOTION

SECTIONCONFERENCES

MONTHLY THEMES

BLACKHISTORYMONTH

PRSAVOLUNTEERISM

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