public service media in germany: normative framework and technological developments
DESCRIPTION
Presentation at the meeting of the Gruppo Europeo di Torino. Turin, Sept. 21st, 2010. Author: Roberto SuárezTRANSCRIPT
![Page 1: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/1.jpg)
Public Service Media in Germany: normative framework and technical
developments.
Dr. Roberto Suárez CandelMarie Curie Research Fellow
Torino, Sept. 21st, 2010Meeting of the Gruppo Europeo di Torino
![Page 2: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/2.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 1
Public Service Media in Germany
PSB - DigitalRedefining and repositioning Public Service Broadcasting in the digital
and multiplatform scenario.Post-doctoral Research Project
funded by the Marie Curie Intra-European Action
www.psb-digital.eu
![Page 3: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/3.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 2
Public Service Media in Germany
Outline
1. Situation of Public Service Media in Germany
2. The ‘Three Steps Test’ (Dreistufentest)3. Public Service Funding4. Technical developments and innovation
![Page 4: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/4.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 3
Public Service Media in Germany
1. Public Service in Germany
![Page 5: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/5.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 4
Public Service Media in Germany
1. Public Service in Germany
![Page 6: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/6.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 4
Public Service Media in Germany
1. Public Service in Germany
![Page 7: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/7.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 6
Public Service Media in Germany
1. Public Service in Germany
![Page 8: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/8.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 7
Public Service Media in Germany
• 2009, the public fee = 7.6 billions €
• ARD-Dritte, the regional (state) public channels were the most viewed channels in Germany, with 13.5% of the share.
• Das Erste and ZDF also had good results, with 12.7% and 12.5% respectively.
1. Public Service in Germany
![Page 9: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/9.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 8
Public Service Media in Germany
• The public service thematic channels obtained more discrete viewing figures (between 0.7% and 1.4%), but they were also leaders in that market niche. • The public service offer is the leader of the
German market with an average aggregated daily audience share between 41.5% and 45.3% (2009).
1. Public Service in Germany
![Page 10: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/10.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 9
Public Service Media in Germany
2. The ‘Three Steps Test’ (Dreistufentest)
• 2002-2004: complaints in front of the European Commission against German Public Broadcasters: funding / activities
• Better definition of Public Service Remit
• Ex –ante evaluation procedure
• 2005-2006: CE carries out investigations
• 2006/2007: Beihilfekompromiss
![Page 11: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/11.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 10
Public Service Media in Germany
• 2008: design + regulatory process
• June 2009: 12th Interstate Broadcasting Treaty enters into force and incorporates the ‘Three Steps Test’
• June 2009 – August 2010: Test implementation complex & expensive
2. The ‘Three Steps Test’ (Dreistufentest)
![Page 12: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/12.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 11
Public Service Media in Germany
Which are the 3 steps?
1. To what degree does the offer conform to the democratic, social and cultural needs of society?
2. The ‘Three Steps Test’ (Dreistufentest)
![Page 13: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/13.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 11
Public Service Media in Germany
Which are the 3 steps?
2. The ‘Three Steps Test’ (Dreistufentest)
2. To what degree does the offer contribute to editorial competition in a qualitative manner?
![Page 14: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/14.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 11
Public Service Media in Germany
Which are the 3 steps?
2. The ‘Three Steps Test’ (Dreistufentest)
3. What financial expenditure is required for the implementation of the offer?
![Page 15: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/15.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 11
Public Service Media in Germany
Which are the 3 steps?
2. The ‘Three Steps Test’ (Dreistufentest)
1. Compliance with Public Service Remit
2. Editorial Competition
3. Funding
![Page 16: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/16.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 12
Public Service Media in Germany
A very complex implementation process:• Definition of Public Service Remit for Telemedia
• Definition of evaluation criteria
• Broadcasting Councils needed training
• Extra budget and administrative task force
• External economic assessment
• Participation of third parties
2. The ‘Three Steps Test’ (Dreistufentest)
![Page 17: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/17.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 13
Public Service Media in Germany
• Each public broadcaster carried out several tests
• Criticism concerning transparency
• Self-censorship / Depublizierung
All the evaluations had a POSITIVE result
2. The ‘Three Steps Test’ (Dreistufentest)
A very complex implementation process:
![Page 18: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/18.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 14
Public Service Media in Germany
3. Public Service Funding
• Convergence sets a new scenario
• Beyond 2013: From receiver ownership to residence basis
• Need for changes in the GEZ?
![Page 19: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/19.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 15
Public Service Media in Germany
4. Technical developments and innovation
German PSB are innovative agents
• Leading and reference role during the DTT transition (2003-2008)
• Take part in the satellite analogue switch-off (April 2012)
![Page 20: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/20.jpg)
Gruppo Europeo di Torino, Sept 2010 - Dr. Roberto Suárez Candel 16
Public Service Media in Germany
German PSB are innovative agents
• Multiplatform offer: Sat, Cab, DTT, IPTV, Web Tv.
• Online activities: Mediathek, podcast, rss, newsletters, social networking.
• HbbTV, High Definition
4. Technical developments and innovation
![Page 21: Public Service Media in Germany: normative framework and technological developments](https://reader038.vdocuments.net/reader038/viewer/2022110309/5585acc7d8b42ae22a8b4f0e/html5/thumbnails/21.jpg)
Public Service Media in Germany
Grazie!
Dr. Roberto Suárez CandelMarie Curie Research FellowHans Bredow InstitutHamburg - Germany