public service media offer in germany

Public Service Media Offer in Germany

Dr. Roberto Suárez CandelMarie Curie Research Fellow

Torino, September 19th, 2011

Gruppo Europeo di Torino


PSB - DigitalRedefining and repositioning PublicService Broadcasting in the digital

and multiplatform scenario.

Post-doctoral Research Projectfunded by the Marie Curie Intra-European Actionwww.psb-digital.eu

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Public Service Operators

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Television + Radio

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Television

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High Definition

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National Radio Services

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Multiplatform Availability

Digital Terrestrial (DVB-T / DAB)

Cable (analogue / digital)

Satellite (analogue / digital switchover 4/2012)

IPTV

Online Web (live streaming + on-demand)

Streaming Portals

Smart-phones & Tablets

Connected TV

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Multiplatform Availability

Platform reception development 1993–2011 (TV Homes in %)

source: AGF/GfK-Fernsehforschung

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Development of Online Strategies

Life streaming and on-demand: Mediathek

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Life streaming and on-demand: Mediathek

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On-demand portals

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Portable devices: smart-phones & tablets’ APPs

Tagesschau (Dec’2010)

Sportschau

NDR Rdio

ZDF Mediathek (Sept’2011)

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Connected TV & Hybrid services

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Social Networks

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Budget

2005 2006 2007 2008 2009 2010

License fees

ARD 6.020,5 6.188,8 6.187,9 6.103,2 6.258,9 6.223,0

ZDF 1.889,7 1.961,4 1.963,5 1.938,1 2.054,5 2.067,5

total 7.910,2 8.150,2 8.151,4 8.041,3 8.313,4 8.290,5

Television and radio advertising revenues

ARD 83,5 109,6 110,2 117,5 96,8 108,3

ZDF 99,2 122,8 114,6 120,6 112,0 125,0

Total 182,7 232,4 224,8 238,1 208,8 233,3

Total licence fee and

advertising revenues

combined

8.092,9 8.382,6 8.376,2 8.279,4 8.522,2 8.523,8

Revenues of ARD and ZDF 2005–2010 (€ million) source: KEF

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ResultsMarket share of viewing time in % Schröder (2011: 14)

2005 2006 2007 2008 2009 2010

PSB operators

ARD 13.5 14.2 13.4 13.4 12.7 13.3

ZDF 13.5 13.6 12.9 13.1 12.5 12.8

ARD Third Channels 13.6 13.5 13.5 13.2 13.5 12.9

Commercial operators

RTL 13.2 12.8 12.4 11.7 12.5 13.4

Sat.1 10.9 9.8 9.6 10.3 10.4 10.1

ProSieben 6.7 6.6 6.5 6.6 6.6 6.4

VOX 4.2 4.8 5.7 5.4 5.4 5.7

RTL II 4.2 3.8 3.9 3.8 3.9 3.8

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Issues / Tendencies

Ex-ante evaluation: 3 Stufen Test

APPs conflict: Editors vs PSB

Public Service Fee Reform (2013)

Linear broadcasting still mainstream

Multiplatform = new distribution windowsto reach new/segmented audiences

Online offers: progressive emancipation


Grazie!

public service media offer in germany

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