public show day

JUDGING AND TRADE DAY Thursday 8 September 2016

PUBLIC SHOW DAY Saturday 10th September 2016

WELCOME FROM CHRISTOPHER STILTON

THIS decade is a simply extraordinary time to be involved in the cheese industry. This extends to the Frome Cheese Show and its massively popular Global Cheese

Awards (GCAs). The industry is facing dynamic change — both in the manufacturing and retail sector — and we, as a show, are mirroring this change in terms of the

increasing number and diversity of the small manufacturers who come and demonstrate their wonderful cheeses at the GCAs and those who stay on to sell their produce to the public at Saturday’s incredible showcase event. Every year more than 20,000 members of the public, huge numbers of them cheese lovers, enthusiasts and experts, pass through our gates to enjoy the many facets of the Frome Cheese Show. The Cheese Committee and the organisers of the GCA and

Frome Cheese Show acknowledge too the role played by delicatessens in providing a shop window for producers’ produce via our popular local deli competition.

The success of the Frome Cheese Show and Global Cheese Awards are due in no small part to Brenda Scott, who worked tirelessly for 11 years, during which time

she doubled the size of the show and extended its already excellent reputation onto the global stage. She is now succeeded in the role of secretary by Julie Harding, a journalist with 25 years’ experience of the country and country matters (she writes regularly for Country Life magazine), as well as marketing and PR. It is

Julie’s dream to grow the show and the GCAs even further, taking cheese to an ever wider audience. To facilitate this the general show website is already undergoing a revamp. Log on to www.fromecheeseshow.co.uk and take a look, while the Global

Cheese Awards are still promoted via www.globalcheeseawards.com.

My plan as the new GCA/cheese committee chairman is to consolidate the changes made by Mark Evans last year, not least in growing last year’s hugely successful trade dinner. This was enjoyed by all, greatly aided by the delicious food provided by A Bit of a Do (who are booked again this year). This year, judges, exhibitors, sponsors and

guests, as well as local delicatessen owners, are all encouraged to savour the fabulous food and awards ceremony. Can you afford to miss it?

And finally… the Frome Cheese Show and GCAs wouldn’t be able to run without our generous sponsors. They find that supporting us leads to better exposure for them and their brands, plus they have days out to remember. If you wish to support us we

will welcome you and work with you to ensure that your money reaps rewards for you.

CHRISTOPHER STILTON Chairman, Global Cheese Awards/Cheese Committee Frome Cheese Show

INCLUDES● Brand logo with company profile and hyperlink to website

● Sponsor’s logo on home page of Global Cheese Awards website ● Logo on inside of dairy produce schedule

● A5 colour advert in dairy produce schedule ● Brand logo displayed inside and on entrance board to the marquee

(sponsor to provide own banners)● Brand logo on banner displayed at each public pay gate entering the show

(sponsor to provide own banners)● Brand logo on banners displayed around the main show ring and Village Green, a

key area for popular all day entertainment (sponsor to provide own banners)● 3m x 3m stand space

● Marketing and social media support as part of GCA’s marketing campaign ● A Global Cheese Awards sponsorship logo for your company’s marketing material

and testimonial from awards to demonstrate your support to your customers● Public show leaflet exposure – 94,000 distributed

● Cookery theatre – your product(s) and a recipe can be produced by one of our

celebrity chefs with links to the recipe from our website ● 10 admission tickets for the public show day (Saturday 10th September 2016)

● 10 Members’ Marquee passes ● Table of 10 at the awards dinner held on Thursday trade day

● 10 tickets for the canapé and drinks reception which precedes the awards dinner● 5 VIP lunch tickets with wine for Members’ Marquee on public show day (table reserved)

● 2 car passes for ringside on show day

SPONSORSHIP PACKAGES 2016THIS year we offer you sponsorship packages that bring a range of opportunities to suit all budgets — can you really afford not to

sponsor the Global Cheese Awards? Our aim is to work with you — our valued sponsor — to ensure that your investment in the Global

Cheese Awards/Frome Cheese Show will benefit your company. This is supported by a proactive marketing and social media campaign, which will give your brand/company the exposure it deserves in the

right areas and to the key people you are seeking to target.

KEY SPONSOR PACKAGE £3,000 +VAT

INCLUDES● Inclusion in marketing and social media campaign

● Logo on cover of dairy produce schedule below key sponsor

● 1⁄2 page A5 advert in dairy produce schedule

● Brand logo on GCA website with company portfolio

● A Global Cheese Awards sponsorship logo for your company’s marketing material and testimonial from awards to

demonstrate your support to your customers.

● 3 x 3m stand space

● 6 admission tickets for the public show day (Saturday 10th September 2016)

● 6 Members’ Marquee passes

● 6 tickets for the awards dinner, held on Thursday trade day

● 6 tickets for the canapé and drinks reception which precedes the awards dinner

● 4 Patron lunch tickets with wine for the Members’

Marquee on public show day

● 2 ringside car passes for show day

ASSOCIATE SPONSOR PACKAGE£1,750 + VAT

Our social media and marketing campaign will drive both trade and consumer traffic to the site, so that as a sponsor you too will be

seen — thus raising your profile to an incredibly wide audience. The Global Cheese Awards site is renowned for being informative and user friendly with an incredible volume of traffic. Additionally, the

web address features on all of our marketing material.

WEBSITE BANNER ADVERTISING£250 +VAT

Company branded packs will include your company’s profile and will be used by every one of our 70-100 industry judges. This is an excellent opportunity to get your company in front of the people

who count. A brand logo will also be included on our website and in the dairy produce

schedule. Additionally, you will also receive 3m x 3m stand space and

brand logo in the show schedule and catalogue.

JUDGES’ PACKS£600 +VAT

CELEBRITY COOKERY THEATRE INGREDIENTS

£200 +VATTHE BENEFITS

● Celebrity chef to feature your ingredient(s), mentioned by brand, in an agreed recipe

● Sponsor’s name on menus distributed after the show on website

● Corporate invitations to the trade and judging day

● Your company name displayed inside the show programme and catalogue

● 2 entry tickets to the Frome Agricultural & Cheese Show

CELEBRITY CHEESETHEMED BAKE-OFF

£600 +VATTHE BENEFITS

● Your chance to come up on the stage and meet the celebrities during our new

cheese-themed bake-off, held on show day (Saturday 10th September)

● Your brand/company to be mentioned by our compere during the bake-off

● Your company’s name/brand mentioned on all social media channels and

promotional material when we advertise our new cheese-themed bake-off

● Your company’s name placed on the menus used by the celebrities and promoted after the show on our website


● Your company name displayed inside the show programme and catalogue

● 6 entry tickets to the Frome Agricultural & Cheese Show

AWARDS PRESENTATION SPONSORSHIP

£1,000 +VAT THE BENEFITS

● Your company’s logo prominently displayed behind the winners as they receive

their awards

● Logo to feature in professional show photography for press and publicity

● 3m x 3m display space inside the Cheese Pavilion

● Option to present some of the awards

● Access to VIP area on Thursday’s trade day

● Your company’s name displayed inside the dairy produce schedule

● Corporate invitations to the trade and judging day. Company name displayed inside the show programme and catalogue

● 4 entry tickets to the public show day (Saturday 10th September)

● 4 admission passes for the Members’ Marquee

RESULTS SPONSORSHIP £400 +VATTHE BENEFITS

● Your company’s logo shown on every page of the results which are posted on the

Global Cheese Awards website and distributed to exhibitors on trade day

● 3m x 3m display space inside the Cheese Pavilion

● Company name displayed inside the dairy produce schedule


● Company name displayed inside the show programme and catalogue

● 2 entry tickets to the public show day (Saturday 10th September 2016)


GOLF DAY SPONSORSHIP£300 +VAT THE BENEFITS

● Trophies engraved with your company’s name

● Opportunities to display company details around the golf course

● Opportunity to present prizes on golf day

● Photographic opportunities


● Company name displayed inside the show programme and catalogue sold on Saturday


● 2 admission passes for the Members’ Marquee on Saturday

THE BENEFITS ● Company logo featured on the front cover of the exhibitors’ admission pack

● Company leaflet distributed inside the exhibitors admission pack (to be provided

by the sponsor)

● Company name displayed inside the dairy produce schedule


● Company name displayed inside the show programme and catalogue



EXHIBITOR ADMISSION PACK SPONSORSHIP

£275 +VAT

COOKING DEMONSTRATION THEATRE AND CELEBRITY CHEF

POA +VATA fantastic opportunity to get your brand/product in front of consumers, with your presence boosted by our celebrity chef

THE BENEFITS ● Company branding on all promotion material

● Chef to create recipes using your brand/product(s) which will be available to download on website

● Sponsors’ leaflet displayed on audience seat before each demo

● Stand will be branded as the ‘your company name’ Cooking Theatre. The stand

can be your own or you may use the GCA’s existing supplier


● Access to VIP area on trade day

● 7 admission tickets for public show day

● 7 Members’ Marquee passes

● 2 tickets for the awards dinner held on the Thursday evening

● 2 tickets for the canapé and drinks reception which precedes the awards dinner

● 2 ringside car passes for show day (Saturday 10th September 2016)

● Company name displayed inside the show programme & catalogue sold on Saturday

● A Global Cheese Awards sponsorship logo for your company’s marketing material

and a testimonial from the awards to demonstrate your support to

your customers

CHEESEFARMHOUSE CHEDDAR - UK ONLY CLASSESClass 700 Mild Farmhouse CheddarClass 701 Medium Farmhouse CheddarClass 702 Traditional Farmhouse Mature CheddarClass 703 Block Farmhouse Mature Cheddar Class 704 Traditional Farmhouse Extra Mature CheddarClass 705 Block Farmhouse Extra Mature Cheddar Class 706 Vintage Farmhouse Cheddar Traditional or BlockClass 707 Traditional Cheddar Cheese. Undressed displayed in its original bandages minimum 12 months old

CREAMERY CHEDDAR - UK ONLY CLASSESClass 708 Mild Cheddar - WhiteClass 710 Mild Cheddar - Coloured Class 711 Medium CheddarClass 712 Mature Cheddar - WhiteClass 713 Mature Cheddar - Coloured Class 714 Extra Mature Cheddar - White Class 715 Extra Mature Cheddar - Coloured Class 716 Vintage Cheddar

CREAMERY CHEDDAR - OPEN TO ALL COUNTRIESClass 717 Mild CheddarClass 718 Medium CheddarClass 719 Mature CheddarClass 720 Extra Mature CheddarClass 721 Vintage Cheddar (In excess of 18 months of age)

CHEDDAR - OPEN TO ALL COUNTRIES EXCEPT UKClass 722 Mild Cheddar Class 723 Medium Cheddar Class 724 Mature Cheddar Class 725 Extra Mature Cheddar Class 726 Vintage Cheddar

DANISCO/DUPONT GRAND PRIX FINAL ROUND - UK ONLY CLASSClass 727 Finest Mature Cheddar

TERRITORIALS - OPENClass 728 Double GloucesterClass 729 Aged Double Gloucester. More than 6 months oldClass 730 Red LeicesterClass 731 Aged Red Leicester. More than 6 months old Class 732 Lancashire - CrumblyClass 733 Lancashire - CreamyClass 734 Lancashire - TastyClass 735 CheshireClass 736 CaerphillyClass 737 Wensleydale

CLASS/SECTION SPONSORSHIPFROM £250

Last year new classes were added to our schedule to increase opportunities and entries — this worked well and so the classes

are being repeated this time. Sponsoring a class or section is the perfect way to raise your company’s profile. Your company’s name and logo will be reproduced both in the Dairy Schedule and Results

Information. Please contact the show secretary, Julie Harding ([email protected]; tel: +44 (0) 1373 463600) for details.

REGIONAL CLASSES - UK & IRELAND CLASSES ONLYClass 738 Best Somerset CheddarClass 739 Best West Country Cheese - any cheese from Cornwall, Devon, Somerset or Dorset.Class 740 Best English CheddarClass 741 Best Scottish CheddarClass 742 Best Welsh CheddarClass 743 Best Irish CheddarClass 744 Best Scottish Cheese any variety - state variety on entry formClass 745 Best Welsh Cheese any variety state variety on entry formClass 746 Best Irish Cheese any variety state variety on entry form

EUROPEAN CHEESEClass 747 Best French Cheese - Hard. State variety. Class 748 Best French Cheese - Soft. State variety. Class 749 Best European Cheddar, any age, any European CountryClass 750 Best Dutch Cheese. State variety.

FARMHOUSE CHEDDAR - UK ONLY CLASSESClass 751 Best Italian Cheese - Hard. State variety . Class 752 Best Italian Cheese - Soft. State variety Class 753 Best Swiss Cheese. State varietyClass 754 Best German Cheese. State varietyClass 755 Best Scandinavian Cheese. State variety Class 756 Best Belgian Cheese. State varietyClass 757 Best Greek Cheese. State variety.Class 758 Best Polish Cheese. State variety.Class 759 Best Portuguese Cheese. State variety. Class 760 Best Danish Cheese. State variety.

Class 761 Best Spanish Cheese, State variety.

OVERSEAS CHEESE OPEN TO NON EUROPEAN CHEESENEW CLASS Best USA CheeseNEW CLASS Best Canadian CheeseNEW CLASS Best Australian cheeseNEW CLASS Best New Zealand CheeseClass 762 Best Any Other Overseas Cheese. Open to Non-European Countries. State variety.

REDUCED FAT CLASSES OPEN TO ALL COUNTRIESClass 763 Reduced Fat Cheese - Mild Class 764 Reduced Fat Cheese - Mature Class 765 Half Fat Cheese - MildClass 766 Half Fat Cheese - MatureClass 767 Low Fat Cheese

SPECIALITY CLASSES FOR PRODUCERS MAKING LESS THAN 5 TONNES PER WEEK OPEN TO ALL COUNTRIESClass 768 Cheddar/ Cheddar Type Class 769 Territorial CheeseClass 770 Blue Cheese - Hard or Soft Class 771 Organic CheeseClass 772 Cheese with 100% Goats Milk Class 773 Cheese with 100% Sheep Milk Class 774 Cheese with 100% Buffalo Milk Class 775 Soft Cheese With or Without Rind Class 776 Cheese with Additives - Any milk

SPECIALITY CHEESESPECIALITY CHEESE OPEN TO ALL COUNTRIES EXCEPT UKClass 777 Best Organic Cheese Open to all Countries except UK

SPECIALITY CHEESEOPEN TO ALL COUNTRIESClass 778 Cheddar Cheese with Savoury Additives Class 779 Soft and Hard class for unpasteurized raw milkClass 780 Single Specialty Cheese HardClass 781 Cheese with Health Benefits. State the benefit on Entry formClass 782 Single Specialty Cheese SoftClass 783 Cheese with Additives SavouryClass 784 Cheese with Additives SweetClass 785 Smoked Cheese - NaturalClass 786 Smoked Cheese - FlavouredClass 787 Organic CheddarClass 788 Organic CheeseClass 789 Best Truckle of Cheddar - Traditional, Waxed or Bandaged. Any Cheddar in whole Truckle format. Max 3kg in weight.

Class 790 Rind washed or brine dipped cheese State variety on entry.Class 791 Cheese made with 100% Channel Island Cow’s MilkClass 792 Buffalo Milk Cheese Halloumi CheeseClass 793 Mixed Milk Cheese - State milk type and cheese varietyClass 794 Grated Cheese 2 x 1kg in plain bagsClass 795 Spreadable Cheese - PlainClass 796 Spreadable Cheese - With Additives Soft, semi soft or cream cheese plain or additive classes Cottage cheese – plain or additiveClass 797 Sliced Cheese - Judged on presentation, appearance and cheese qualityClass 798 Cheese SnacksClass 799 Processed Cheese with AdditivesClass 800 Cheese suitable for a Vegan - State variety NEW CLASS Vegetarian cheese – CheddarNEW CLASS Vegetarian Cheese – BlueNEW CLASS Vegetarian Cheese - Soft

SHEEP MILK CHEESEOPEN TO ALL COUNTRIESClass 801 Sheep Milks Cheese hard pressedClass 802 Sheep Milks Cheese other than hard pressed Sheep Milk with additives Sheep Milk Blue Cheese

GOATS CHEESE OPEN TO ALL COUNTRIESClass 803 Goats Milk Cheese - Hard PressedClass 804 Goats Milk Cheese other than hard pressed Class 805 Goats Milk Cheese with Additives Goats Milk Blue Cheese

BLUE CHEESEClass 806 Blue Vein Cheese, Hard. Cheese Produced in the UK onlyClass 807 Blue Vein Cheese, Soft. Cheese Produced in the UK onlyClass 808 Blue Vein Cheese, Hard. Open to all countries

Class 809 Blue Vein Cheese, Soft. Open to all countriesClass 810 Whole Blue Stilton. Cheese Produced in the UK onlyClass 811 2 x Stilton Halves. Cheese Produced in the UK onlyClass 812 Single Plain White Stilton. Cheese Produced in the UK only

SPECIFIC CHEESE TYPE WITH PDO, PGI OR AOC DESIGNATION - (Open to all Meeting the Criteria of the Special Designation Only)Class 813 FetaClass 814 Parmigianino Reggiano Class 815 Grana Pandano Class 816 GorgonzolaClass 817 Danish BlueClass 818 RoquefortClass 819 Le GruyereClass 820 Emmental

SPECIFIC CHEESE TYPE (OPEN TO ALL COUNTRIES)Class 821 Mozzarella Class 822 Ricotta Class 823 Halloumi Class 824 Edam Class 825 Gouda

PRESENTATION CLASS - OPEN TO ALL COUNTRIESClass 826 David Brewer Salver for the Best Presented Cheese

CHEESE FOR EXPORT - OPEN TO ALL COUNTRIESClass 827 Cheese for Export in Commercial Packaging

HOUSEHOLDERS CHOICE MAXIMUM PIECE SIZE 5KG - OPEN TO ALL COUNTRIESClass 828 Class judged on Saturday by members of public

CHILDRENS CHEESE - OPEN TO ALL COUNTRIESClass 829 Children’s Cheese - judged by Children from a local School on Saturday

CELEBRITY CLASS (MAXIMUM PIECE SIZE 5KG - OPEN ALL COUNTRIES)Class 830 Best Cheese as Judged by a chosen Celebrity

PAST CHAMPIONS CLASSFor previous UK or Global Supreme Champion winners of the Global Cheese Awards

BEST NEW CHEESE - OPEN TO ALL COUNTRIESClass 831 Cheese product brought to market in past 12 months. Must be commercially available. Display in branded packaging.

NOVELTY CLASSES - OPEN TO ALL COUNTRIESClass 832 Cheese Board displayed on a board 18" x 12" Class 833 Best cheese sandwich or baguetteClass 834 Best Wedding Cake from CheeseClass 835 The Most Unusual Cheese in the World - Shape, Colour, Smell, Additives or any other subjective attribute. State variety

CONTINENTAL CHEESE - OPEN TO ALL COUNTRIESClass 836 Best Italian Style Hard Cheese Class 837 Best Continental Hard Cheese Class 838 Best Continental Soft Cheese

NON CHEESEBUTTER - OPEN TO ALL COUNTRIESClass 839 Butter - SaltedClass 840 Butter - UnsaltedClass 841 Butter - Salted Whey Cream ButterClass 842 Butter - 25Kg Salted in presentation box Class 843 250 gm Salted Butter in Branded Packaging

CREAM - OPEN TO ALL COUNTRIESClass 844 Double Cream

YOGURT - OPEN TO ALL COUNTRIESClass 845 Yogurt - Natural Class 846 Yogurt - Flavoured

RETAILER CLASSES - UK MARKET ONLYClass 847 Farmhouse Mature Cheddar Class 848 Farmhouse Extra Mature Cheddar Class 849 Farmhouse Vintage Cheddar Class 850 Creamery Mild Cheddar Class 851 Creamery Mature Cheddar Class 852 Creamery Extra Mature Cheddar Class 853 Creamery Vintage Cheddar Class 854 Organic Mature CheddarClass 855 Blue Vein Cheese - Non UKClass 856 Blue Cheese of Exhibitors Choice Class 857 Specialty West Country (Non Blue) Class 858 Specialty - Open - Cow’s Milk Class 859 Specialty - Open - Goats/Sheep Milk Class 860 Cheese with 100% Goats Milk

Class 861 Cheese with 100% Sheep’s Milk Class 862 Cheese with Additives - Sweet

Class 863 Cheese with Additives - Savoury Class 864 Organic Cheese - Hard

NEW CLASS Organic Cheese - Soft

RETAILER CLASSES UK MARKET ONLY CONTINUEDClass 865 Reduced Fat CheeseClass 866 Hard Territorials - Red Leicester, Double Gloucester, and DerbyClass 867 Crumbly Territorials - Cheshire, Lancashire, Wensleydale, Caerphilly Class 868 Best Smoked Cheese - Natural or FlavouredClass 869 Butter - SaltedClass 870 Butter - unsaltedClass 871 Natural yogurtClass 872 Fruit yogurtClass 873 Single creamClass 874 Whipping creamClass 875 Double cream

BEST BRANDED CHEDDAR IN BRANDED PACKAGINGTwo samples required - one sample will be re-wrapped in clear film for judging and the second sample displayed after judging.

Class 876 Mature Cheddar Class 877 Extra Mature Cheddar Class 878 Vintage Cheddar

INDEPENDENT RETAILER CLASSCheese to be selected and delivered by the retailer (Please see rules for delivery times)

Class 879 Best Cheese sold regionally by local retailer - any type. Please put description on entry form.

For further information on any of the opportunities in this leaflet contact

Julie +44 (0)1373 463 600

[email protected]

You can also find out more information on the Global Cheese Awards website:

www.globalcheeseawards.com

CONTACT INFORMATION

Visit the Global Cheese Awards website

www.globalcheeseawards.com

public show day

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