publicitatea, acum si in viitor
DESCRIPTION
Prezentare sustinuta pentru Zilele Studentului Economist in care am vorbit despre piata publicitatii din Romania, campanii internationale de succes si despre directii viitoare cu privire la publicitate si social media.TRANSCRIPT
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Ⓟ
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• MK
• AIESECăr
• Crocodil
• Speaker
Călin Biriș
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Crocodilu’ de Marketing
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Publicitatea acum
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Piața publicității online
http://www.dorupanaitescu.ro/piata-de-publicitate-online-in-usoara-crestere-in-2010-roads.html
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TV = MediaRadio = MediaPrint = Media
...Online = Mediu ≠ Media
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Pasiv
Activ
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Cum arată viitorul în publicitate?
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Mereu conectat
Interactiv
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Mobile + Internet = Shopping Love
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Divertisment = Promovare
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Publicitate video interactivăAvon Voices Black Swan
Interactive Video configurator
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Localizarea și umanizarea reaclamelor
Siri
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Augmented Reality & Holograme
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Publicitatea în viitor
• Online & mobile
• Utilă
• Interactivă
• Jucaușă și haioasă
• Personalizata și personalizabilă
• Socială și prietenoasă
• Localizată
• Virtuală
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Companii mari vs. mici
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Viitorul publicității?
Catvertising!
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Information is cheap, Action is expensive.
http://www.dragosroua.com/information-is-cheap-action-is-expensive/
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Ⓟ
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Intrebari?