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Page 1: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

PUBLICITY

Page 2: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Freshers’ Fairs Social media Web training Email Designing publicity Press releases

AIMS OF THIS WORKSHOP

Page 3: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Freshers’ Fair – Wed 23rd Sept 10-4pm Refreshers’ Fair – Wed 20th Jan 10-4pm

Freshers’ Fair is the first point of face 2 face contact with potential members

Highest membership sign up for the year

FRESHERS’ FAIRS

Page 4: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Time Scale Task Responsible Done

Before Find out dates/time of fair    

  Book a stall    

  Plan first activity/event    

  Source ‘giveaways’    

  Create rota for team to run stall    

  Design publicity - posters/flyers/banner

   

  Send flyers to VACO for printing    

  Plan stall decoration    

  Attend briefing meeting    

On the Day Arrive on time    

  Set up stall    

  Check you have all materials    

  Clear up    

       

After Contact students who showed interest

   

  Team debrief    

       

       

FRESHERS' FAIR CHECKLIST EXERCISE

Page 5: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Social media is a fantastic way to communicate with your members.

Facebook, Twitter, Tumblr, Google+, YouTube, etc

All Society generic accounts for social media must be ‘UCSU XXXX Society’

Public and permanent

SOCIAL MEDIA

Page 6: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

You are the ‘public face’ of the student body

‘liking’, ‘sharing’ and favouriting’ a post is likely to be constructed as showing support for the post, therefore sharing the values and views of that individual or organisation.

Whether in a personal or a professional capacity, social media must not:

Bring the Students’ Union into disrepute Breach confidentiality

SOCIAL MEDIA POLICY

Page 7: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Write a social media post

EXERCISE

Page 8: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Edit your homepage Create a hyperlink Create an event Check your membership database Email your membership Create a poll/survey

WEB TRAINING

Page 9: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Uni intranet

Mini-site

EMAIL

Page 10: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

DESIGNING PUBLICITY

Societies Federation logo Society logo Date, location, time, Mini-site url, Facebook page, Twitter,

email address, If the event is at the Zee

or The Hub then include this logo also.

Page 11: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Shout about your achievements!

Internally or locally

http://www.bognorregisregenerationboard.com/latestupdate.html?id=16

PRESS RELEASES

Page 12: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Create a press release

EXERCISE

Page 13: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

GENERAL

Photography and video

Photocopying

Page 14: PUBLICITY.  Freshers’ Fairs  Social media  Web training  Email  Designing publicity  Press releases AIMS OF THIS WORKSHOP

Societies Federation PresidentHannah-Marie [email protected]

Volunteering & Activities CoordinatorCasper Beade Rioseco [email protected] 816339

Head of Student EngagementMike [email protected] 816392

Business Development Manager Richard Askey [email protected] 01243 816378

ANY QUESTIONS?