publicity in good reads

8/19/2019 Publicity in Good Reads

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Our Mission

To help people find and share books they love.


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What is Goodreads?

With 7 million members, Goodreads is the largest site forreaders and book recommendations in the world.

A community of readers who recommend books,compare what they are reading, keep track of what

they’ve read, form book clubs and much more.


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Goodreads Audience.

123 millionmonthly pageviews2

13.5 millionmonthly uniques2

7 millionregistered users1

!

Visit the site more than 2x per day! View 6 pages per visit

!

Spend an average of 5 minutes per visit

!

Have shelved 54 books & written 10 reviews

A highly engaged group of users…

69.7%30.3%

Female 4Male 4

48.7%27.2%

$40K - $100K $100K +

61% are college graduates3

1 Source: Internal logs (Jan 2012) 2 Source: Google Analytics (Jan 2012) 3 Quantcast (Jan 2012)

13 - 17

18 - 34

35 - 44

45 +

11.4%

42.3%

26.9%

18.9%

4 Comscore (Jan 2012)


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Goodreads Activity.

Our users are

255 million books added

14 million added per month

63 million books marked as to-read

5 million books marked per month

29 million books marked as finished

900K books finished per month

Daily averages…

! 645K books shelved

! 183K books marked TO-READ

! 32K books marked READ

! 287K books rated

! 114K user comments

! 19K active authors

1.3 million and

growing!

How many quizzes are taken daily?(a)

too many to count

(b) a really, really, large number

(c)

over 2,000 daily

15 million text reviews

160 million user ratings

through Facebook

connected


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Goodreads Author Program.

The Authors Program is a free feature designed to help authors promote themselves by reaching

their target audience – passionate readers and fans – through the use of social media tools.

Our 37,747 Goodreads authors can:

! Add an author bio and list published books

!

Generate buzz by adding friends andfans to their network

! Publicize upcoming events, such as book signings and speaking engagements

! List a book giveaway and get book inthe hands of influencers

!

Interact with readers by participatingin an online Q&A session

! Blog directly or link to external blog

! Gather user feedback by creatingcustom trivia questions & polls

Learn more at http://www.goodreads.com/author/program


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Advertising & Sponsorships.

Goodreads offers a variety of Book Discovery Packages that are design to…

(1) Amplify and extend the buzz you’ve created by using the Author Program’s free social media tools.

(2) Start an ongoing dialogue with an engaged community of book lovers by inserting yourself in thediscovery process before and after a book release.

(3) Earn you fans who are interested in purchasing your book and who will recommend it to their friends.

(4) Reach influencers who will help you stand out in the social media clutter.

Results in a grass roots,influential communityof fans that will help

increase the‘discoverability’ of your

book on the site.

Users add your book totheir TO-READ, showinga strong Purchase Intent.

They then rate, review & share their book recommendations

with friends

Campaign Goals: Drive Purchase Intent & Increase Book Discoverability

Well known research company Nielsen conducted a study in 2011 that found that 76% of U.S. web consumers said they most trusted recommendations from personal acquaintances.


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Campaign Virality.

When a user adds a book to their TO-READ shelf, it appears in their friend’s news feed. The

book can also be shared with their friends on Facebook, Twitter or Pinterest, increasing thechances of it being Discovered outside of goodreads.com.

Goodreads News FeedTwitter

Facebook Timeline & News Feed

Pinterest

Book Marked TO-READ


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Book Discovery Package.

(1) Sponsored Book Page – with excerpt, video, featured user review and links toauthor’s website, Facebook and Twitter page.

(2) Giveaway

Build Buzz & User Engagement

(1) Homepage 300x250 genre targeted

(2) ROS 300x250 author targeted

(3) ROS 300x250 author targeted

Drive Awareness

Text Ads

300x250

Giveaway

SponsoredBook Page

(3) Sponsored Book Ads (genre & authortargeted) - used to promote giveaway &

drive users to the book page

Friend reviews arefeatured prominentlyon the page.


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Book Discovery Package - Results

Book Stats - an immediate spike occurs once the

campaign has started.

Banners that integrate Goodreads call toactions, such as “add to your bookshelf ” typicallyachieve higher CTR’s.

FACT! Books with no written reviews are

added, on average, by 7 people, while..

books with just five written reviews are

added by more than 40 people!

Giveaway & Sponsored Book Ads – on average 60%of giveaway winners write a review of the book.

Sponsored Book Ads – over 80% of text ad clicksresult in the book being added to a users shelf .

Promoted Giveaway

Normal Giveaway

Genre & Author Targeted 300x250s –average a 0.20% CTR

76% of U.S. web consumers said they most trustedrecommendations from personal acquaintances


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High Impact Book Discovery Package.

Build Buzz & User Engagement

(1) Homepage Roadblock (970x66 & 300x250)

(2) Homepage banner genre targeted

(3) Sponsored Homepage Poll

(4) ROS 300x250 genre & author targeted

(5) iPhone/Android App

( 6 ) Newsletter or New Releases mailer,promoted to entire user base (3.5 million)

Drive Awareness

(3) Sponsored Book Ads (genre & authortargeted) - used to promote giveaway & driveusers to the book page

Case Study: Wrinkle In Time Homepage Roadblock ran for a single day,

increasing user engagement (book adds, reviews, ratings) by 57%!(1) Sponsored Book Page – with excerpt, video,featured user review and links to author’s website, Facebook and Twitter page.

(2) Giveaway

Homepage Roadblock

Mobile: iPhone/ Android App

Sponsored Poll


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High Impact Book Launch Package – Poll Results

Case Study: Wrinkle In Time homepage poll ran for 5 days, increasingthe daily average engagement (book adds, reviews, ratings) by 69%!

Poll Results

6,631 total votes for Poll #1

11,988 total votes for Poll #2

Users are able to “add book to shelf ” from Pollresults, increasing book

engagement.

Twitter

Facebook

Sponsored Polls are featured on the homepage and are seen by over 250,000 users

per day. Results are shared socially with friends on Goodreads, Facebook and Twitter.


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Standard IAB Units.

Placement: ROS

Ad Size: 300x250

File Types: GIF, JPEG, SWF, 3rd party ad tags

Third Party Serving: Yes, approved vendors only

Max File Size: Image: 50K;

3rd

party tags: Initial 50K

Targeting: By Genre & Author(Behavioral & Contextual)


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Ad Targeting.

Our behavioral and contextual ad targeting can help you reach your desired audience.

All IAB standard ad placements can be targeted by geo, demo Book Genre and Author.

Author Page (300x250)

Book Page (300x250)

GenreTargets

ArtBiographyChick-Lit

Children'sClassicsComicsContemporary

CookbooksCrimeeBooks

FantasyFictionGraphic novels

Historical-FictionHistoryMangaMemoir

MusicMysteryNon-Fiction

PhilosophyPoetryPsychology

ReligionRomanceScience FictionSelf-Help

SpiritualityTravel Young-Adult

AuthorTargets*

J.K. RowlingStephanie MeyerStephen King

J.R.R Tolken William ShakespeareDan BrownJane Austen

*NOTE: not complete listing, more can be added

James PattersonC.S LewisCharlaine Harris

Harper LeeSuzanne CollinsNicholas SparksJohn Grisham


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Book Groups.

Users are able to create, manage and maintain Book Groups and Book Clubs. They are mostly created

around a particular genre or author. Targeting your ads in the Groups/Book Clubs section is a great way to reach a niche audience, introduce a new title and create a conversation around the book.

Groups/Book Club Stats:

! 50,217 total groups

! 3,000 Groups invites sent daily

! 2,000 users daily joining a group

! 53 books finished daily in a Book Club


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Mobile.

iPhone Stats

With over a combined total of 1.3 million visits and 17.3 million pageviews per month, our

iPhone and Android apps continue to grow at a rapid pace.

14 millionmonthly PV

552K installed188K monthly uniques

Android Stats 3.7 millionmonthly PV

188K installed100K monthly uniques

Mobile traffic can view anexclusive book excerpt orpurchase book.


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Email Sponsorships.

Monthly Newsletter

Distribution: 4 million

Open Rate: 20-25%

Monthly New Releases Mailer

Distribution: 4 million

Open Rate: 22-27%

Sent once a monthto active members.

Showcases the latest releases by genreand a user’s favorite authors.

publicity in good reads

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